Comms Confidential: The Podcast

Joseph Gallo
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Comms Confidential: The Podcast is the definitive podcast to hear from communicators across the industry and hear about their experiences, unique insights from their career, what they most look forward to in the future of PR and more. Guests range from corporate to technology to policy to reputation management and more. Opinions expressed are my own and do not represent the views of PayPal.

Episodes

  1. FEB 10

    Trusting the Whisper: Sarah Kissko Hersh on Knowing When to Pivot Careers

    This conversation explores the recognition of the need for change and the decision to take a leap into something different. Sarah Kissko Hersh, founder of Type A Consultancy, discusses the internal whisper that signals the need for change and the courage to pursue a new path. Learn more about Type A Consultancy at https://www.typeaeveryday.com/Connect with Sarah on LinkedIn at https://www.linkedin.com/in/sarahkisskohersh/ Takeaways Recognizing the need for changeTaking a leap into something different

    29 min

  2. JAN 7

    From Campaigns to Credibility: The Real Work of Trade PR with Sofie Diskin of The Martin Agency

    What does it really take to turn creative campaigns into lasting credibility? In this episode of Comms Confidential, host Joe Gallo sits down with Sofie Diskin, who leads trade PR at The Martin Agency, one of the most influential creative agencies in the world. Sofie shares what it’s like to run communications inside an ad agency—where PR, creativity, and business growth constantly collide—and why agencies must think and operate like brands in their own right. Together, they unpack the tension between PR and advertising, how trade PR extends far beyond campaign launches, and the role earned media plays in building reputation, momentum, and trust. Sofie takes listeners behind the scenes of viral campaigns, narrative backlash, and Cannes main-stage moments, offering a candid look at how credibility is built—and rebuilt—over time. If you’ve ever wondered: How PR actually drives business growth inside creative agenciesWhat effective thought leadership really looks likeHow to align comms goals with growth, talent, and reputationOr when patience is the smartest PR strategy This episode pulls back the curtain.

    24 min

  3. JAN 7

    From Terrorism to Tokenization: Amanda Russo's Path Into Crypto Policy

    Amanda Russo shares her journey from a terrorism analyst to the Director of Communications for the Crypto Council for Innovation (CCI). She discusses the challenges and opportunities in her transition, the role of CCI as a trade organization, and the communication strategy at CCI. Amanda also provides insights into preparing for congressional testimony, measurement and merchandising of work, and advice for PR practitioners. Takeaways Transitioning from one career to another requires adaptability and a willingness to learn.Active participation in meetings and saying 'yes' to new opportunities are key to professional growth. Chapters 00:00 Journey from Terrorism Analyst to Comms Director05:59 Transition to Crypto Council for Innovation20:05 Preparing for Congressional Testimony27:59 Measurement and Merchandising of Work

    35 min
  • 3 Episodes

About

Comms Confidential: The Podcast is the definitive podcast to hear from communicators across the industry and hear about their experiences, unique insights from their career, what they most look forward to in the future of PR and more. Guests range from corporate to technology to policy to reputation management and more. Opinions expressed are my own and do not represent the views of PayPal.

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