Huddle In Level Up Podcast

Huddle Up Creative

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Marketing

Welcome to the Huddle In Level Up Podcast, where we share skills, insights, and experience from business leaders and marketing managers, because there is just so much to learn from the people around you. So, without further ado, let's huddle in and level up!

5d ago

Ep 16: John Blake - How to Fix Your Sales Process

Sales growth is not accidental. It is engineered. In this episode, Emma sits down with John Blake, a sales optimisation specialist with nearly 40 years of experience helping businesses improve the systems that drive sales growth. John shares why so many businesses are leaving money on the table, not because they need more leads, but because they do not have a strong enough process to convert the opportunities already in front of them. Emma and John unpack the relationship between marketing and sales, including why businesses cannot rely on repeat work and referrals alone if they want to grow. They explore simple but often overlooked outbound opportunities, such as reconnecting with existing clients, past clients and prospects who never converted. They also dive into the speed of follow-up, why calling a new enquiry quickly can make a huge difference, and the common sales bottlenecks that stop businesses from converting more of the leads they already have. If you are a business owner, leader or sales manager who wants to generate more predictable growth, improve conversion rates and stop wasting good opportunities, this episode is packed with practical insights you can start applying straight away. Connect with John: 👉🏽 Connect with John on LinkedIn: https://www.linkedin.com/in/johnblakesbt/ 👉🏽 Find out more about John Blake Sales Breakthrough Solutions: https://john-blake.com.au/ Connect with Emma: 👉🏽 Connect with Emma on LinkedIn: https://www.linkedin.com/in/emmajburdett/ 👉🏽 Follow Huddle Up Creative on Instagram: https://www.instagram.com/huddle_up_creative/ PS - If you're a business owner and it's been a while since you took a proper look at your brand, positioning, and market presence, request a free Brand First Impression Review. Emma will look over your brand and share her honest feedback. Request your review at https://huddleupcreative.com.au/brand-first-impression-review/
Sep 10

Ep 15: Greg Rogers - How to Recruit With Intent

Hiring great people is one of the biggest challenges in business, but as Greg Rogers says, no one sets out to hire the wrong person. The problem is often the process. In this episode of the Huddle In Level Up Podcast, our host Emma Burdett sits down with Greg Rogers from Predictive Recruitment Partners to unpack why traditional recruitment methods often fall short, and how businesses can make smarter, more strategic hiring decisions. Emma and Greg explore what it means to recruit with intent, including how to properly design a role before going to market, why job ads need to speak directly to the right type of person, and how people data can help businesses understand whether someone is likely to thrive in a role, not just look good on paper. They also discuss the real cost of a bad hire, the importance of behavioural fit, how AI is changing parts of the recruitment process, and why finding great people starts with knowing exactly what your business needs. If you’re a business owner, leader or manager who is hiring, growing a team, or wondering why past recruitment decisions haven’t worked out, this episode will help you think differently about how to attract, assess and retain the right people. Connect with Greg: 👉🏽 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregcobberrogers/ 👉🏽 Find out more about Predictive Recruitment Partners:https://predictiverecruitment.partners/ Connect with Emma: 👉🏽 Connect with Emma on LinkedIn: https://www.linkedin.com/in/emmajburdett/ 👉🏽 Follow Huddle Up Creative on Instagram: https://www.instagram.com/huddle_up_creative/ PS - If you're a business owner and it's been a while since you took a proper look at your brand, positioning, and market presence, request a free Brand First Impression Review. Emma will look over your brand and share her honest feedback. Request your review at https://huddleupcreative.com.au/brand-first-impression-review/
Aug 28

Ep 14: Rupen Kotecha - The Power of Community for Business Growth

Business can feel lonely when you’re trying to figure everything out on your own! In this episode, Emma sits down with Rupen Kotecha to talk about the power of community, peer review and surrounding yourself with the right people as you grow a business. Drawing on his experience with WA Leaders, Business Owners Boardroom and The Managers Academy, Rupen shares why business owners need more than surface-level networking. They need trusted rooms where they can learn, share openly, access lived experience and gain fresh perspective. Rupen also shares practical advice for business owners who are ready to grow, including the importance of focus, product-market alignment, understanding your own profile, and building around your strengths instead of constantly fighting your weaknesses. If you’re a business owner who feels like you’re carrying every decision alone, or you know you’re ready to grow but need better perspective, this episode is a reminder that the right room can change everything. Connect with Rupen: 👉🏽 Connect with Rupen on LinkedIn: https://www.linkedin.com/in/rupen-kotecha-wa-leaders/ 👉🏽 Find out more about WA Leaders: https://www.waleaders.com.au/ Connect with Emma: 👉🏽 Connect with Emma on LinkedIn: https://www.linkedin.com/in/emmajburdett/ 👉🏽 Follow Huddle Up Creative on Instagram: https://www.instagram.com/huddle_up_creative/ PS - If you're a business owner and it's been a while since you took a proper look at your brand, positioning, and market presence, request a free Brand First Impression Review. Emma will look over your brand and share her honest feedback. Request your review at https://huddleupcreative.com.au/brand-first-impression-review/
Aug 17

Ep 13: Ben De Jonge - People, Process and the Next Chapter

What happens when you step away from the business you spent years building? In this episode, Emma sits down with Ben De Jonge, Brand and Growth Lead at Dapth and former founder of The Cut, for an honest chat about business ownership, reinvention, process, people and digital change. Ben shares what it was like to close The Cut after 15 years, step into a new chapter, and rediscover the freedom of focusing on the work he loves most. Emma and Ben also unpack why strong processes build trust, how structure creates better outcomes for teams and clients, and why business owners need to avoid getting stuck in the weeds. They also explore community, in-person events, AI, human connection, and how to create value without turning every conversation into a sales pitch. If you’re thinking about growth, change, leadership, systems or your next chapter, this episode is full of honest reflections and practical insights from someone who has lived it. Connect with Ben: 👉🏽 Connect with Ben on LinkedIn: https://www.linkedin.com/in/ben-de-jonge-108b212b/ 👉🏽 Find out more about Dapth: https://dapth.com/ Connect with Emma: 👉🏽 Connect with Emma on LinkedIn: https://www.linkedin.com/in/emmajburdett/ 👉🏽 Follow Huddle Up Creative on Instagram: https://www.instagram.com/huddle_up_creative/ PS - If you're a business owner and it's been a while since you took a proper look at your brand, positioning, and market presence, request a free Brand First Impression Review. Emma will look over your brand and share her honest feedback. Request your review at https://huddleupcreative.com.au/brand-first-impression-review/
Jul 24

Ep 12: Dawn Russel - How Better Delegation Builds Better Teams

Delegation sounds simple… until the work comes back wrong, deadlines slip, and you start thinking, “Honestly, I should have just done it myself.” In this episode, Emma sits down with Dawn Russell, leadership expert, author, and founder of The Heartware Group and Predictive Recruitment Partners, to unpack why delegation is one of the most important leadership skills for business growth. Dawn shares what she wishes she had understood earlier in her leadership career, including why delegation needs to be tailored to each person, not just the task. Emma and Dawn explore why leaders often become the bottleneck, how poor delegation can hold teams back, and why understanding behavioural styles can completely change the way you brief, support and grow your people. They also dive into Dawn’s seven-step delegation framework, the difference between telling and coaching, how to check for mutual understanding, and why asking people how they would approach a task can build confidence, initiative and better long-term capability. If you’re a business owner, leader or manager who feels like everything still comes back to you, this episode will help you rethink delegation as a growth tool, not just a way to get things off your plate. Connect with Dawn: 👉🏽 Connect with Dawn on LinkedIn: https://www.linkedin.com/in/dawnrussell-workforce-optimiser/ ***FIND OUT MORE ABOUT YOUR BEHAVIOURAL STYLE -> Take the assessment here https://heartwaregroup.com.au/start-your-journey/whats-your-profile/ Connect with Emma: 👉🏽 Connect with Emma on LinkedIn: https://www.linkedin.com/in/emmajburdett/ 👉🏽 Follow Huddle Up Creative on Instagram: https://www.instagram.com/huddle_up_creative/ PS - If you're a business owner and it's been a while since you took a proper look at your brand, positioning, and market presence, request a free Brand First Impression Review. Emma will look over your brand and share her honest feedback. Request your review at https://huddleupcreative.com.au/brand-first-impression-review/
Jul 3

Ep 11: Eddie Zhang - How Better Project Systems Save Time, Sanity and Money

If your projects live in spreadsheets, scattered emails or someone’s very tired brain, this episode is your sign to sort it out. In this episode, Emma sits down with Eddie Zhang, founder of Zhamatix, to unpack how businesses can set projects up for success, keep teams aligned, and use tools like Asana to work smarter, not harder. Eddie shares why projects often blow out, how poor planning creates chaos, and why mapping your processes before automating them is so important. Emma and Eddie also dive into what good project structure actually looks like, from goals, owners and milestones through to due dates, reporting rhythms and accountability. They explore why tasks should have one clear owner, how project templates can save huge amounts of time, and how the right task management system can create visibility without micromanaging your team. If you’re running a service-based business, managing client projects, or trying to get your team out of the “where is that up to?” loop, this episode is packed with practical ideas to help you bring more clarity, consistency and calm into the way work gets done. Connect with Eddie: 👉🏽 Connect with Eddie on LinkedIn: https://www.linkedin.com/in/eddiezhangzhamatix/ 👉🏽 Find out more about Zhamatix:https://www.zhamatix.com/ Connect with Emma: 👉🏽 Connect with Emma on LinkedIn: https://www.linkedin.com/in/emmajburdett/ 👉🏽 Follow Huddle Up Creative on Instagram: https://www.instagram.com/huddle_up_creative/ PS - If you're a business owner and it's been a while since you took a proper look at your brand, positioning, and market presence, request a free Brand First Impression Review. Emma will look over your brand and share her honest feedback. Request your review at https://huddleupcreative.com.au/brand-first-impression-review/
Jun 25

Ep 10: Luke Pirrottina - The Leadership Habit That Holds Teams Back

Being great at your job doesn’t automatically make you a great manager. In this episode, Emma sits down with Luke Pirrottina, Head of Capability and Development at Good Drinks Australia, to unpack what it really takes to step into leadership and manage people well. They explore the difference between managing tasks and leading people, why first-time managers often struggle to let go of control, and how creating the right environment can help teams feel safe, supported and empowered to grow. Luke shares practical tools and frameworks for better leadership conversations, including the GROW coaching model, the SBI feedback model, and a simple two-way expectations meeting that can help managers build clarity, trust and accountability with their teams. Emma and Luke also dig into the reality of difficult conversations, why avoiding them can cause bigger problems later, and how leaders can balance empathy with clear expectations. If you’re stepping into a management role, leading a team, or trying to support future leaders in your business, this episode is packed with honest insights and practical ideas you can start using straight away. Connect with Luke: 👉🏽 Connect with Luke on LinkedIn: https://www.linkedin.com/in/luke-pirrottina-55166168/ 👉🏽 Find out more about Good Drinks Australia: https://gooddrinks.com.au/ Connect with Emma: 👉🏽 Connect with Emma on LinkedIn: https://www.linkedin.com/in/emmajburdett/ 👉🏽 Follow Huddle Up Creative on Instagram: https://www.instagram.com/huddle_up_creative/ PS - If you're a business owner and it's been a while since you took a proper look at your brand, positioning, and market presence, request a free Brand First Impression Review. Emma will look over your brand and share her honest feedback. Request your review at https://huddleupcreative.com.au/brand-first-impression-review/
Jun 4

Ep 9: Tracey Mylecharane - Legal Foundations For Business Growth

Think your business legals can wait until there’s a problem? Think again. In this episode, Emma sits down with Tracey Mylecharane, founder of TM Legal Atelier, to unpack why strong legal foundations are essential for sustainable business growth - especially for small business owners who don’t have endless time, money or energy to waste fixing problems later. Tracey shares what more than 20 years in law has taught her about contracts, client agreements, website terms, privacy policies and the real risks of DIY templates or ChatGPT-generated legal documents. She explains why prevention is always better than cure, how the right documents can protect your cash flow and reputation, and why your legals should build trust with clients, not scare them away. If you’ve ever thought “surely something is better than nothing” when it comes to contracts, this episode will make you think twice. It’s a practical, honest conversation about protecting your business, knowing when to ask for help, and building the right professional relationships before things go wrong. Tracey Mylecharane: 👉🏽 Connect with Tracey on LinkedIn: https://www.linkedin.com/in/tracey-mylecharane/ 👉🏽 Find out more about TM Legal Atelier: https://www.tmlegalatelier.com.au/ Emma Burdett: 👉🏽 Connect with Emma on LinkedIn: https://www.linkedin.com/in/emmajburdett/ 👉🏽 Follow Huddle Up Creative on Instagram: https://www.instagram.com/huddle_up_creative/ PS - If this episode has you thinking about your brand and just how visible it is, now is a great time to request a FREE Brand First Impression Review from Emma. Submit your request today at https://huddleupcreative.com.au/brand-first-impression-review/

Welcome to the Huddle In Level Up Podcast, where we share skills, insights, and experience from business leaders and marketing managers, because there is just so much to learn from the people around you. So, without further ado, let's huddle in and level up!

Creator

Huddle Up Creative
Years Active

2025 - 2026
Episodes

16
Rating

Clean
Copyright

© Huddle Up Creative
Show Website

Huddle In Level Up Podcast