Data Planet

Emma Davis
  • 5.0 (2)
  • Marketing

Data Planet is where the brightest minds in data-driven marketing come to decode the truth behind modern growth. Each week, we sit down with the leaders shaping the future of demand generation — the operators who are scaling revenue engines, navigating shifting CAC/LTV realities, and steering their teams through the pressure of “big goals, tight timelines, and no room for guesswork.” From funded startups to $100M+ scale-ups, our guests share the experiments, frameworks, and behind-the-scenes decisions guiding their next stage of growth. We spotlight the people building in the trenches. Expect conversations that unpack what’s actually moving the needle in 2025 growth systems, how top teams keep CAC healthy while accelerating pipeline, the organizational shifts high-performing leaders are making, the stories, insights, and decision-making playbooks behind standout results. Whether you're a marketer, founder, or operator who thinks in numbers, Data Planet puts you in the room with the people setting the pace for the industry. Welcome to the podcast built for those who live and breathe performance.

  1. 1d ago

    Web Development Strategy: Solving Complex Problems with AI with Jason Sammon

    In this episode of Data Planet, host Emma Davis interviews Jason Sammon, founder of FL1 Digital. Jason shares the story behind building a digital agency from his early work as a developer, and how solving complex technical problems has remained central to the company’s approach to web development, software, and digital solutions. He also explores the practical impact of AI on development and business, including how AI can accelerate well-defined processes while creating new challenges around expertise, quality, and overreliance on automated tools. Jason discusses the changing role of developers, the impact of AI on junior talent and coding education, and why businesses should focus on meaningful applications rather than adopting AI simply to keep up with the hype. The conversation also examines what makes a successful website, balancing client preferences with the needs of their target audience, and using clear business objectives to guide digital decisions. FL1 Digital website: https://fl1digital.com

    Web Development Strategy: Solving Complex Problems with AI with Jason Sammon

  2. 2d ago

    Content Strategy: Building Trust, Reach, and Proof with Nate Zroh

    In this episode of Data Planet, host Emma Davis interviews Nate Zroh, founder of StoryEngineers. Nate shares how his team helps B2B technology executives use LinkedIn thought leadership to build trust with ideal customers and turn organic content into business growth. He breaks down StoryEngineers’ approach to content, including three core categories: content designed to increase reach, content that addresses specific buyer pain points, and customer stories that provide proof of expertise. Nate also explains how marketers can use sales conversations, objections, and LinkedIn comments as sources for stronger content ideas, while keeping the reader’s perspective at the center of every post. The conversation explores how to measure LinkedIn beyond impressions and engagement by tracking profile views, pipeline, revenue, and self-reported attribution, as well as how to identify high-intent prospects who visit an executive’s profile. StoryEngineers website: ⁠https://storyengineers.co/

    Content Strategy: Building Trust, Reach, and Proof with Nate Zroh

  3. 3d ago

    AI and Token Waste: Making Technology Costs Visible with Ben DeBow

    In this episode of Data Planet, host Emma Davis interviews Ben DeBow, Founder and CEO of Fortified. Ben shares how his background in accounting and technology led him to identify a major blind spot in modern businesses: the difficulty of understanding the true cost of technology at the code, workload, and data level. They explore FinOps for data, technology cost attribution, and the hidden waste created by legacy systems, technical debt, and inefficient workloads. Ben explains why traditional cloud cost optimization only addresses the surface-level bill and how organizations can look deeper into their applications and data to identify meaningful savings. They also discuss the rising cost of AI infrastructure, token usage, and the need for greater efficiency as businesses adopt increasingly resource-intensive technologies. Ben shares insights from his book, End of Abundance in Tech, and explains how financial visibility can help technology and finance leaders make better decisions about what to optimize, archive, or eliminate while continuing to innovate. Fortified website: https://fortified.com

    AI and Token Waste: Making Technology Costs Visible with Ben DeBow

  4. 6d ago

    Women in Venture Capital: Building Influence and Opportunity with Elise Brown

    In this episode of Data Planet, host Emma Davis interviews Elise Brown, SVP of Marketing of All Raise. Elise shares how All Raise works to accelerate the success of women and non-binary investors in venture capital by providing the programs, resources, and community they need to advance their careers, keep their seat at the table, or build their own. She explains how marketing can turn a mission into influence, engagement, growth, and measurable impact, particularly for a nonprofit working to shift capital, decision-making power, and culture across the venture ecosystem. Elise also discusses her career at the intersection of finance, technology, fintech, private equity, and venture capital, and why lived experience, diverse perspectives, and authentic storytelling matter in modern marketing. All Raise website: https://www.allraise.org/

    Women in Venture Capital: Building Influence and Opportunity with Elise Brown

  5. Sep 23

    Career Reinvention: Turning Industry Experience Into Growth Opportunities with Kalli Prins

    In this episode of Data Planet, host Emma Davis interviews Kalli Prins, Vice President of Growth at The Female Founder Collective. Kalli shares the unconventional career journey that took her from fashion and product development into technology, startups, and growth leadership, offering lessons on how to navigate major career pivots without starting from scratch. She explains how her experience at Maker’s Row helped her combine her fashion expertise with an interest in technology, efficiency, marketplaces, and recurring revenue, while also exploring how she helped restructure operations and build more scalable systems. Kalli also discusses her approach to growth, including customer acquisition, retention, pricing, distribution, and membership-based business models, as well as why she is drawn to turning chaos into order through pattern recognition, experimentation, and data-driven decision-making. She shares a practical perspective on career reinvention, including the value of making a “45-degree pivot” by combining existing expertise with new skills rather than making a complete career reset. Kalli also reflects on building a career around opportunities that create energy, developing expertise through deep curiosity and intentional learning, and her mission to help female founders access the networks, resources, and support needed to build and scale their businesses. The Female Founder Collective website: https://femalefoundercollective.com/

    Career Reinvention: Turning Industry Experience Into Growth Opportunities with Kalli Prins

  6. Sep 22

    Commercializing Luxury Fashion: Reaching the Right Customers with Amy Riordan

    In this episode of Data Planet, host Emma Davis interviews Amy Riordan, CEO of Sachin & Babi. Amy shares how she transitioned from creative-driven marketing into data-informed growth, and how that shift changed the way she evaluates marketing investments, customer behavior, and business performance. She explains how e-commerce data helped Sachin & Babi better understand what customers wanted, refine merchandising and pricing strategies, and identify an opportunity to focus more deeply on the mother-of-the-bride and special-occasion market. Amy also discusses building a more customer-centric luxury fashion experience through personalized styling, complimentary alterations, and a data-driven approach to reducing returns, while sharing lessons from her transition into the CEO role and her approach to recognizing and developing talent within her team. Sachin & Babi website: https://www.sachinandbabi.com/

    Commercializing Luxury Fashion: Reaching the Right Customers with Amy Riordan

  7. Sep 18

    Hospitality Safety Technology: Evolving a Safety Solution for B2B Growth with Linaeya Horn-Muller

    In this episode of Data Planet, host Emma Davis interviews Linaeya Horn-Muller, VP of Marketing & Client Success at React Mobile. Linaeya shares how React Mobile evolved from a personal safety app into a B2B workplace safety and communication platform focused primarily on the hospitality industry, following customer needs, market demand, and changing safety legislation. She explains how React Mobile combines panic alerts, precise employee location, two-way voice communication, and translation to help organizations protect their teams while reducing communication silos. Linaeya also discusses the business case for employee safety, including compliance, risk reduction, employee retention, and the importance of making safety technology simple and intuitive in high-pressure situations. React Mobile website: https://www.reactmobile.com/

    Hospitality Safety Technology: Evolving a Safety Solution for B2B Growth with Linaeya Horn-Muller

  8. Sep 10

    SaaS Implementation: Building Repeatable Processes for Growth with Debbie O’Meara

    In this episode of Data Planet, host Emma Davis interviews Debbie O’Meara, SaaS implementation and scaling consultant and founder of ClearWay Projects. Debbie shares how she helps SaaS buyers and providers reduce implementation risk, improve customer outcomes, and build scalable processes. She explains why companies should identify the business problem they are actually trying to solve before buying software, assess internal capacity and stakeholder buy-in, and define measurable outcomes before implementation begins. On the provider side, Debbie discusses the importance of moving beyond founder-led “heroics” by creating repeatable implementation processes that deliver a consistent customer experience and support sustainable growth. She also explores the challenges SaaS companies face when moving upmarket, including whether their product, implementation, support, and overall business model are ready to handle the added complexity of enterprise customers. ClearWay Projects website: https://www.clearwayprojects.com

    SaaS Implementation: Building Repeatable Processes for Growth with Debbie O’Meara
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Ratings & Reviews

5
out of 5
2 Ratings

About

Data Planet is where the brightest minds in data-driven marketing come to decode the truth behind modern growth. Each week, we sit down with the leaders shaping the future of demand generation — the operators who are scaling revenue engines, navigating shifting CAC/LTV realities, and steering their teams through the pressure of “big goals, tight timelines, and no room for guesswork.” From funded startups to $100M+ scale-ups, our guests share the experiments, frameworks, and behind-the-scenes decisions guiding their next stage of growth. We spotlight the people building in the trenches. Expect conversations that unpack what’s actually moving the needle in 2025 growth systems, how top teams keep CAC healthy while accelerating pipeline, the organizational shifts high-performing leaders are making, the stories, insights, and decision-making playbooks behind standout results. Whether you're a marketer, founder, or operator who thinks in numbers, Data Planet puts you in the room with the people setting the pace for the industry. Welcome to the podcast built for those who live and breathe performance.

Information

  • Creator
    Emma Davis
  • Years Active
    2025 - 2026
  • Episodes
    76
  • Rating
    Clean
  • Copyright
    © Emma Davis
  • Show Website
    Data Planet