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M.T. Deco

5.0 (1)
Marketing
Updated Semiweekly

Stay ahead of the latest news, trends, and moments that are shaping digital and social media. Each episode, the M.T. Deco team digs into the cultural moments that are taking up real estate in our Google tabs and brains, pulling out practical, actionable insights that you can actually use. M.T. Deco is a multidisciplinary agency that creates impactful digital strategy and social media content. For more, join us on Substack mtdeco.substack.com

2d ago

🎧 What's the line between content and real life?

Today’s topics: The backlash against filming in public is growing as people push back on being unwilling extras in someone else’s content, and Hinge turns its love stories into audiobooks for this year’s No Ordinary Love campaign. Timestamps: * 📱 0:00 - We unpack the growing backlash against filming in public, from Pilates studios banning phones to “no influencer” signs and no-phone concerts. We debate consent, privacy, and the increasingly blurry line between being in public and being content, plus whether people are starting to actively opt out of the internet. * The Meaning of Consent in the Age of Content - Vogue * 💕 16:30 - Hinge is turning its annual “No Ordinary Love” stories into audiobooks on Spotify and Libby. We talk about why this is such a smart example of a brand being selective about where it shows up, how Hinge is tapping into the current romance and audiobook boom, and whether the campaign can actually deliver on the romantic promise it’s selling. * The story behind Hinge’s first audiobook campaign - Marketing Brew See ya next week! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit mtdeco.substack.com/subscribe
4d ago

🎧 Everyone's outside this summer except the guy living in a Netflix billboard

Today's topics: Gen Z is finally leaving the house [yay!] for a "summer of outside" and Netflix planted an actor inside a house-shaped billboard on Sunset Boulevard to promote its new horror movie, a cool stunt that we think could have been cooler. Timestamps: 🌞 0:00 - Gen Z is breaking out of their pandemic funk, and we dig into why this summer feels different: more drinking, more spontaneous plans, more IRL socializing. We debate whether this is a genuine social reawakening or a marketing-driven trend, talk about the “One Night Only” singles screenings, and get into the growing backlash to being “extremely online,” with some people now treating being offline as aspirational rather than embarrassing. * 2026 is Gen Z’s breakout summer - Vox 🏠 18:42 - Netflix paid an actor to live inside a house-shaped billboard on Sunset Boulevard for 3 days to promote its film “The Last House”. We break down whether the stunt actually worked, why it seemed to land harder with marketers than with general audiences, what Netflix could have done to make it more of a moment [a live Netflix stream from inside the billboard + bringing MrBeast in], and why out of home advertising is having a real comeback this summer [hint: it’s because Gen Z is outside]. * Can Netflix save a summer slump with a stunt on Sunset Boulevard? - NY Times This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit mtdeco.substack.com/subscribe
Aug 7

🎧 Lo-fi is having a moment (and so is messy internet drama, thank God)

This was a bit of a free-range episode, so enjoy our tangent-filled conversation! Here’s what we covered today: A lo-fi Instagram show following an NYU grad's friends running mundane errands around NYC has us thinking about the internet's hunger for unproduced, human content, Olivia Rodrigo's surprise $25 Brooklyn show (box office only, no online sales), and a fun-yet-messy public spat between infamous internet scammer Caroline Calloway and the Good Noticing podcast got us talking about why we love low-stakes internet drama. Timestamps: 🎬 0:00 - We dig into "Errands," a viral lo-fi Instagram show that follows an NYU film grad's friends doing actual chores (mailing packages, installing an AC unit) with no celebrities, no sponsorships, and barely any production value. * Errands Are Boring. He Makes Them Fun., NY Times 🎤 7:54 - Olivia Rodrigo's same-day-announced $25 surprise concert in Brooklyn (tickets sold in person only) got us talking about why Gen Zs need more spontaneity in their lives and Melissa Blum reminisces about living in NYC in the 2000s. 💬 24:41 - Caroline Calloway calls out the hosts of the Good Noticing podcast in a public rant, and we break down why this kind of low-stakes, messy internet drama feels increasingly rare now that most creators are guarding a personal brand. Lastly, quick question: See ya next week! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit mtdeco.substack.com/subscribe
Aug 5

🎧 Utility is the digital strategy word of the year

This is a free preview of a paid episode. To hear more, visit mtdeco.substack.com Today's topics: Reddit is adding native video and a "spoken Reddit" text-to-speech feature to grab back the audience that's been ripping off viral posts for TikTok, MySpace's owners insist a relaunch is coming (eventually), and OpenAI's first-ever influencer brand trip read more like an ad for a Hudson Valley hotel than for ChatGPT. Timestamps: * 🎥 0:00 - …
Jul 31

🎧 Nobody wants to see your Birkin anymore

This is a free preview of a paid episode. To hear more, visit mtdeco.substack.com Today's topics: Meta is working to combat the “creepy” reputation that their smart glasses have and why [some] lifestyle influencers are ditching luxury hauls for low-stakes rage bait like $130 DoorDash orders. Timestamps: * 🕶️ 0:00 - Weeks after we called out Meta's glasses branding problem, activist groups have plastered anti-surveillance ads across New …
Jul 29

🎧 The micro-influencer takeover

This is a free preview of a paid episode. To hear more, visit mtdeco.substack.com Today’s topics: what a new USC Annenberg study reveals about Gen Z’s relationship with live sports, and why brands are ditching mega-influencers for regular people with a few hundred followers. Timestamps: 🏟️ 0:00 - A new USC Annenberg and ACC study finds that nearly 80% of Gen Z only goes to live sporting events for celebrity sightings, concerts, and br…
Jul 24

🎧 Micro-communities, Spotify music videos, and anti-marketing

This is a free preview of a paid episode. To hear more, visit mtdeco.substack.com Today’s topics: the new social media app that promises no algorithm and no ads, Spotify’s move into music videos, and charli xcx’s “anti-marketing’ prediction and what it says about super fan culture. Timestamps: 📵 0:00 - A new app called Yope has raised $20 million on a promise of no ads and no algorithms, built around “micro-communities” [think family and friend…
Jul 22

🎧 The internet's whataboutism problem

This is a free preview of a paid episode. To hear more, visit mtdeco.substack.com What’s on the docket today: the Dunkin’ x Parke collab, the bean soup-ification of TikTok, and social media’s AI slop problem and how Substack is fighting against it. Timestamps 🍩 0:00 - Dunkin’ Donuts is partnering with clothing brand Parke [Gen Z’s fav sweatshirt brand] on a new line of drinks and a limited-edition clothing collecting featuring two di…

Stay ahead of the latest news, trends, and moments that are shaping digital and social media. Each episode, the M.T. Deco team digs into the cultural moments that are taking up real estate in our Google tabs and brains, pulling out practical, actionable insights that you can actually use. M.T. Deco is a multidisciplinary agency that creates impactful digital strategy and social media content. For more, join us on Substack mtdeco.substack.com

Creator

M.T. Deco
Years Active

2025 - 2026
Episodes

49
Rating

Clean
Copyright

© M.T. Deco
Show Website

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