King Moves: AI, Entrepreneur Success Lessons, Business Growth Tips, Personal Development & Insights for Ambitious Leaders

Ethan King, Justin King
  • 5.0 (2)
  • Entrepreneurship
  • Updated Weekly

In chess, the king moves one step at a time, but one right move can change everything. The same is true in business. Ethan King (Atlanta, USA) and Justin King (Cape Town, South Africa), not related, but equally obsessed with what's working right now, have honest conversations about AI, entrepreneurship, and the mindset shifts that actually move the needle. Ethan is a global keynote speaker, three-time bestselling author, and award-winning entrepreneur who built multiple businesses with no technical background. His latest book Is Done: Let AI Do Your Work So You Can Live Your Life. Justin is a speaker, executive coach, and entrepreneur with 20+ years across retail, advertising, and startups in South Africa. He coaches high-performers and helps companies refocus their growth strategy. Together, they bring two continents' worth of perspective to the questions business owners are actually asking: How do you gain and keep a competitive edge using AI and automation? What's the small move that breaks you out of a plateau you didn't realize you were in? How do you build success across every area of your life, not just your business? No theory. Just real conversations between two entrepreneurs with decades of experience. New episodes weekly. Subscribe now and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.

  1. 6d ago

    Is AI Giving You More Freedom, or More Work? | Ep. 151

    What if the tool saving you time also raises everyone’s expectations of you? Ethan King and Justin King explore a possible AI trap: greater output becoming the new minimum. A discussion of The Two-Income Trap leads to a correction, a debate about pricing, and a question about what clients actually value. Ethan shares why AI sometimes makes his newsletter take longer. Justin turns a drive into a brainstorming session. Both challenge the idea that faster automatically means better. What you will learn in this episode How to recognize rising expectations around AI-assisted work. How to weigh quality alongside speed and volume. How to use AI as a thought partner. Questions answered Why can automation create more work upfront? How might AI change what clients expect to pay? Can taking longer still produce a better result? Listen now and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. Share, subscribe, and leave a review.

  2. Sep 22

    Are Your Employees Silently Sabotaging AI? | Ep. 150

    Are you moving forward with AI, or just moving the same conversation to next quarter? Ethan King and Justin King explore the gap between enthusiasm for AI and actually getting started. Justin shares a pattern he sees in business planning, while Ethan brings a fiery public reaction to AI into the conversation. Their exchange raises an uncomfortable question: what happens when the loudest voice shapes the whole debate? What you will learn in this episode How to recognize when AI planning keeps replacing action. How to question whether uncertainty is slowing your team down. How to consider competing views before making your next move. Questions answered What does resistance to AI look like before implementation begins? Can someone use AI and still have concerns about it? Why hear both sides of the argument? Listen now and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. Share, subscribe, and leave a review.

  3. Sep 15

    Why You Can't Think Straight (And How to Fix It Today) | Ep. 149

    What if the reason you can't focus has nothing to do with your brain? Ethan King and Justin King tackle one of the most overlooked performance killers in business: your physical environment. Justin recently built a backyard office pod, and the results caught even him off guard. Ethan shares two dead-simple rules he swears by to keep his space and his thinking razor sharp. Together, they break down why clutter doesn't just look bad, it feels bad, and why the most productive people treat their workspace like a tool, not an afterthought. From Superman's Fortress of Solitude to energy vampires, this one goes places you won't expect. What you will learn in this episode: How to design a workspace that actually helps you think How to use two simple organizing rules to eliminate mental noise How to separate "work mode" from "home mode" even if you work from home How to recognize what (and who) is draining your energy Questions answered: Why does a messy desk make it harder to think? What are the two rules for keeping any space organized? How do you create real boundaries when you work from home? Can your environment actually change the quality of your work? What is an "energy vampire" and how does it apply to your space? Listen now, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.

  4. Sep 8

    What Would You Delegate to AI, But Not a Human? | Ep. 148

    There's a task you'd hand to an A.I. tomorrow, but you wouldn't trust a human with it. Why? Ethan King and Justin King trade stories about their A.I. employees, Henley and Edgar, and stumble into a question neither of them expected to sit with: what does it mean when you trust a machine with something you never trusted a person to touch? Ethan tells the story of a client who fired his human assistant on the spot twenty years ago, and how that single moment kept him booking his own flights for two decades. Until Henley. Justin shares the morning Edgar flagged something he never asked about, and why that one moment changed how he thinks about the whole category. Then Ethan drops the question he now hears more than any other: "How is an A.I. agent any different from ChatGPT?" He has a one-sentence answer. What you will learn in this episode How to turn everyday conversations with your A.I. into a living SOP How to set your A.I. employee up for success before you expect results How to use A.I. to reduce friction at home, not just at work How to name your agents so the name reminds you why you built them How to think about what tasks an agent actually can and cannot do Questions answered Why did Ethan refuse to delegate his travel for two decades? What did Edgar flag that Justin never asked about? Why do most people give up on A.I. agents too early? What is Ethan's one-sentence definition of an A.I. agent? Is this a hack, or something bigger? Listen now, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.

  5. Sep 1

    How To Take Back Control of Your Days | Ep. 147

    What if taking back control of your day has less to do with eliminating interruptions, and more to do with designing your life around them? In this episode of King Moves, Ethan King and Justin King unpack why some days feel completely derailed, even when you’ve been busy from morning to night. The problem may start before the first interruption ever happens. When you picture exactly how your day should unfold, every unexpected phone call, meeting, family need, or distraction can feel like something stealing your time. But chaos isn’t going away. Ethan and Justin explore a different approach: protecting the parts of your schedule that matter most, creating space for the inevitable “whirlwind,” and becoming more intentional about how your days and weeks are designed. Because taking back control doesn’t require a perfect schedule. It may require changing what you expect from one. What you will learn in this episode How to recognize when your expectations are creating unnecessary frustration How to protect focused work from avoidable interruptions How to plan for the “whirlwind” instead of pretending it won’t happen How to create boundaries around the most important parts of your day How to structure your week so chaos doesn’t consume all of it How to design a schedule around the way you actually work and live Questions answered Why do interruptions make some people more frustrated than others? How can you regain control when your day doesn’t go according to plan? How much of your schedule should you actually try to control? What is the “whirlwind,” and why should you plan for it? How can protecting your mornings and evenings change the way your entire day feels? Why does Ethan intentionally protect Mondays? What does it mean to “sandwich” your interruptions? How can greater awareness help you build a schedule that works for you? Listen now, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.

  6. Aug 25

    You Can't Move Forward by Protecting Your Past | Ep. 146

    How do you outdo last year's version of yourself, and what happens when you don't (or can't)? Underneath the drive to keep winning, there's often something less noble at work. An addiction to recognition. A fear of what silence feels like when the applause fades. Ethan opens up about the emotional cost of constantly chasing the next milestone, and Justin pushes back with a year that included ten back-to-back marathons, a wedding, a baby, and a move, then asks the question that changes the whole conversation. Together they explore why protecting your position is the fastest way to lose it, and what to do when the version of you that won last year isn't the version that gets you to next year. What you will learn in this episode: How to spot the difference between healthy ambition and an addiction to winning How to recognize when you've shifted from playing to win to playing not to lose How to reinvent yourself without abandoning what makes you authentic How to zoom out and reclaim perspective when progress feels invisible Questions answered: Why do high achievers feel emptier after their biggest wins, not more fulfilled? What does it actually mean to be addicted to significance? Is the drive to outdo yourself fuel, or is it a trap? What separates the icons who last decades from the ones who disappear? How do you follow up a life-changing year without setting yourself up for a crash? Listen now, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.

  7. Aug 18

    Rise of the 8-Figure Solopreneur | Ep. 145

    What if everything you were taught about scaling a business is about to flip? For decades, entrepreneurs have been told that real growth requires hiring more people. But AI may be rewriting that rule. In this episode of King Moves, Ethan King and Justin King explore the rise of a new kind of entrepreneur: the AI-powered solopreneur. As AI agents take on roles once reserved for employees, one person can suddenly manage multiple projects, ideas, and even businesses at the same time. But that shift raises a bigger question: Does AI eliminate the need for a team—or simply turn the entrepreneur into a different kind of leader? Ethan and Justin challenge conventional wisdom around scaling, focus, multitasking, and hiring while exploring just how far one person might be able to go. What you will learn in this episode How to treat AI agents like a workforce instead of just another piece of software How to delegate work across multiple AI agents without doing everything yourself How to rethink traditional advice about hiring and scaling a business How to use AI to pursue multiple opportunities without becoming the bottleneck How to identify when an AI-powered business may finally need a human operator Questions answered Is the eight-figure solopreneur becoming a realistic possibility? Do you still need employees to build a significant business? Could one entrepreneur eventually operate hundreds of AI-powered businesses? Is multitasking actually more effective when AI is doing the execution? When should an entrepreneur bring a human into an AI-driven company? Are entrepreneurs becoming managers of AI rather than doers of the work? Listen now, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.

  8. Aug 11

    Why Bad News Wins (and What You Can Do About It) | Ep. 144

    What if the opinions that make you sound the most informed are actually the ones you've questioned the least? A conversation about lab-grown diamonds unexpectedly sends Ethan and Justin down a rabbit hole about AI, media, fear, optimism, and human nature. From alarming headlines to conversations around the barbecue, people seem naturally drawn toward what could go wrong. But is negativity actually making people better informed, or just making them feel better informed? In this episode of King Moves, Ethan and Justin explore why pessimism can sound intelligent, why optimism can trigger suspicion, and how technology exposes our tendency to see only one side of the story. They challenge listeners to question the information they consume, the opinions they repeat, and the assumptions shaping their worldview. Sometimes the smartest move isn't choosing a side. It's becoming curious enough to understand the one you've ignored. What you will learn in this episode: How to recognize when negative headlines are shaping your beliefs How to examine both the upside and downside of new technology How to challenge opinions reinforced by your social media feeds How to use curiosity to understand perspectives you disagree with How to separate being genuinely informed from simply sounding informed How to question your first reaction before turning it into a belief Questions answered in this episode: Why does negativity capture our attention so easily? Why can pessimistic people sound more informed? Why are people suspicious when someone sounds too optimistic? How much of our attraction to bad news comes from fear? Does media create negativity, or simply amplify something already inside us? How can people escape the echo chambers reinforcing what they already believe? What changes when you deliberately seek out the other side of an argument? Listen now, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.

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About

In chess, the king moves one step at a time, but one right move can change everything. The same is true in business. Ethan King (Atlanta, USA) and Justin King (Cape Town, South Africa), not related, but equally obsessed with what's working right now, have honest conversations about AI, entrepreneurship, and the mindset shifts that actually move the needle. Ethan is a global keynote speaker, three-time bestselling author, and award-winning entrepreneur who built multiple businesses with no technical background. His latest book Is Done: Let AI Do Your Work So You Can Live Your Life. Justin is a speaker, executive coach, and entrepreneur with 20+ years across retail, advertising, and startups in South Africa. He coaches high-performers and helps companies refocus their growth strategy. Together, they bring two continents' worth of perspective to the questions business owners are actually asking: How do you gain and keep a competitive edge using AI and automation? What's the small move that breaks you out of a plateau you didn't realize you were in? How do you build success across every area of your life, not just your business? No theory. Just real conversations between two entrepreneurs with decades of experience. New episodes weekly. Subscribe now and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.

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