Designed to be Heard

Cytel Schults

Marketing doesn't start with a strategy. It starts with how you're designed to be heard. Hosted by marketing astrologer Cytel Schults, this podcast is for coaches who are tired of trying to fit themselves into marketing strategies that were never designed for them. Through practical marketing insights, honest conversations, and astrology-based wisdom, you'll learn how to communicate your brilliance, stand out online, and attract clients by being more of yourself—not less. Because standing out isn't about being louder. It's about allowing yourself to be heard.

  1. Episode 3: Why Being Faithful to Yourself Makes Marketing Easier

    2d ago

    Episode 3: Why Being Faithful to Yourself Makes Marketing Easier

    Episode 3: Why Being Faithful to Yourself Makes Marketing Easier What if the reason marketing feels so exhausting isn't because you're doing it wrong—but because you're trying to sound like someone you're not? In this episode of You Were Designed to Be Heard, Cytel Schults explores how staying faithful to who you are can completely transform the way you market your business. When your messaging is rooted in authenticity instead of comparison, marketing becomes less about convincing people and more about connecting with the people you're truly meant to serve. If you've ever felt pressure to follow trends, copy successful entrepreneurs, or fit into a marketing formula that doesn't feel right, this conversation will remind you that your greatest advantage is your unique voice. You'll discover: Why authenticity creates stronger connections than perfection. How trying to sound like everyone else leads to burnout and inconsistent messaging. The relationship between self-trust and confident marketing. Practical ways to align your message with your values and natural communication style. Why the right audience is attracted to honesty, not performance. When you stop chasing someone else's strategy and start honoring your own voice, marketing becomes more natural, more enjoyable, and far more effective. If you're ready to build a business that sounds like you and attracts clients who genuinely resonate with your message, this episode is for you. Ready to discover your authentic sound? Book your Authentic Sound Roadmap Call and learn how your natural communication style can help you grow your business with more clarity, confidence, and impact. Don't forget to subscribe, leave a review, and share this episode with another entrepreneur who's ready to make marketing feel easier by simply being themselves. Connect with Cytel 👉⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Marketing Session⁠⁠ For Podcast swap ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Cytel: Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠@⁠⁠⁠⁠designedtobeheard⁠⁠

    18 min
  2. Jun 26

    Episode 2: Confession: AI Made My Marketing Worse

    Confession: AI Made My Marketing Worse AI promised to make marketing easier—but what if it's actually making your message sound like everyone else's? In this episode of You Were Designed to Be Heard, Cytel Schults shares an honest confession about relying on AI in marketing and the unexpected ways it can disconnect you from your authentic voice. While AI is an incredible tool, it's not a replacement for your lived experience, intuition, or the unique perspective that makes your business memorable. You'll discover why so many entrepreneurs end up with polished content that lacks personality, how to use AI without losing yourself in the process, and practical ways to ensure your marketing still sounds like you. Because the most powerful content isn't the most perfectly generated—it's the content that reflects your authentic voice and creates genuine connection. If you're ready to use AI as a tool instead of a substitute for your unique message, this episode is for you You were designed to be heard. Now it's time the world hears you. Connect with Cytel 👉⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Marketing Session⁠ For Podcast swap ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Cytel: Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠@⁠⁠designedtobeheard⁠Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠soulsound.co⁠⁠⁠⁠

    18 min
  3. Jun 4

    Episode 32: The Hidden Cost of Changing Your Message

    🎙 Episode 32: The Hidden Cost of Changing Your Message Featuring Special Guest: April Hiatt What if the reason your audience isn't connecting, engaging, or buying isn't because your message isn't good enough—but because it keeps changing? In today's episode, we're joined by special guest April Hiatt to explore the hidden costs that come with constantly shifting your message, brand positioning, and marketing approach. Many entrepreneurs find themselves chasing trends, tweaking their offers, or rewriting their messaging in hopes of finding the "perfect" formula. But what often goes unnoticed is the confusion, inconsistency, and loss of trust that frequent message changes can create. Together, we unpack why consistency is one of the most powerful assets in building a recognizable brand and how repeatedly changing your message can impact audience growth, client attraction, and long-term business momentum. In this conversation, you'll discover: ✨ Why consistency builds credibility and trust with your audience ✨ The hidden consequences of constantly changing your messaging ✨ How to know when a message needs refining versus a complete overhaul ✨ The difference between evolving your brand and creating confusion ✨ Practical strategies for staying aligned with your core message while growing your business Whether you're in the middle of a rebrand, refining your marketing, or questioning your current messaging strategy, this episode offers valuable insights to help you communicate with greater confidence and clarity. Tune in and discover how staying rooted in your authentic message can create stronger connections, deeper trust, and more sustainable business growth. 🎧 Listen now and learn how to make your message memorable—not constantly changing. Connect with April Hiatt: wisewomenmasterminds@gmail.com FB: https://www.facebook.com/april.d.hiattLI: https://www.linkedin.com/in/april-hiatt/FB Group: https://www.facebook.com/groups/wisewomenmastermind Guest Speaker Credit: April Hiatt is a business and messaging expert who helps entrepreneurs create clarity, consistency, and connection in their marketing so they can attract the right audience and grow their business with confidence. 👉⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to Book a Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🔗Let's jump into your Divine Sound: 👉⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here Your Divine Sound⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For Podcast swap ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Cytel: Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠@divinelunarguide⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠soulsound.co⁠⁠⁠

    42 min
  4. May 28

    Episode 31: The Butterfly Lesson: How Your Energy Impacts Your Marketing Results

    🎙 Episode 31: The Butterfly Lesson: How Your Energy Impacts Your Marketing Results What if transformation wasn’t meant to happen all at once… but through seasons of becoming? In this episode, we explore the deeper meaning behind the butterfly—not just as a symbol of change, but as a reflection of the entrepreneurial journey, personal evolution, and energetic growth we all experience. Because just like the butterfly, you were never meant to stay in one version of yourself forever. We dive into the uncomfortable but necessary stages of transformation—the moments where things feel uncertain, hidden, or slow. The truth is, growth often happens in silence before it becomes visible. And many entrepreneurs mistake these in-between seasons as failure, when in reality, they are preparing for expansion. This episode is a reminder that your evolution is not behind schedule. Every challenge, identity shift, and period of stillness may be guiding you closer to the version of yourself and your business that is fully aligned with your purpose. You’ll learn how embracing your own transformational process can help you release pressure, trust your timing, and lead from a place of authenticity rather than survival. Because when you stop forcing growth and start honoring your natural unfolding, everything begins to move differently.Inside this episode, we discuss: ✨ The symbolism of the butterfly in personal and business transformation✨ Why growth often feels uncomfortable before it feels freeing✨ Trusting the unseen stages of your evolution✨ Releasing old identities, strategies, and expectations✨ How transformation creates clarity, confidence, and alignment✨ Allowing your business and voice to evolve naturallyThis conversation is an invitation to honor the season you are currently in—even if it feels uncertain. Because butterflies don’t become who they are overnight. Transformation takes trust, patience, and the willingness to let go of who you were in order to become who you’re meant to be. 🎧 Tune in to discover how embracing your own transformation can help you build a business, voice, and life that feels lighter, more aligned, and fully authentic. 👉⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to Book a Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🔗Let's jump into your Divine Sound: 👉⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here Your Divine Sound⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For Podcast swap ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Cytel: Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠@divinelunarguide⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠soulsound.co⁠⁠

    23 min
  5. May 24

    Episode 30: The Business Model That Matches Your Design

    🎙 Episode 30: The Business Model That Matches Your Design What if the reason your business feels heavy, inconsistent, or draining isn’t because you’re failing… but because you’ve been building a business model that was never designed for you in the first place? In this episode, Cytel is joined by special guest speaker Marissa Liesenfelt for a powerful conversation about the connection between your unique energetic design and the way you structure, grow, and sustain your business. Together, they explore why success doesn’t come from copying someone else’s strategy—it comes from creating a business that actually supports your natural rhythm, strengths, and capacity. Marissa shares her insight and experience around alignment, sustainability, and building a business that feels authentic rather than exhausting. This conversation uncovers how entrepreneurs often force themselves into business models that look successful on the outside but quietly create burnout, resistance, and disconnection behind the scenes. Whether it’s high-volume launches, constant content creation, or offers that no longer feel aligned, this episode will help you understand why alignment matters more than imitation. You’ll learn how your natal chart and energetic blueprint can reveal the environments, strategies, and business structures that allow you to thrive—not just survive. When your business model matches your design, clarity increases, decision-making becomes easier, and your marketing starts to feel more natural and magnetic. Inside this episode, we discuss:✨ Why one-size-fits-all business strategies often fail✨ The hidden cost of building against your natural energy✨ How your natal chart can guide business decisions✨ Recognizing the signs of an unaligned business model✨ Creating offers, schedules, and strategies that support your design✨ The difference between sustainable success and forced success This conversation is an invitation to stop measuring your business against someone else’s path and start building in a way that honors who you actually are. Because the most sustainable business model isn’t the trendiest one—it’s the one that allows you to fully embody your purpose, energy, and voice. A special thank you to Marissa Liesenfelt for joining this episode and sharing her wisdom, perspective, and experience throughout the conversation. Connect with Marissa Liesenfelt www.marissaliesen.comwww.linkedin.comwww.instagram.com 🎧 Tune in to discover how aligning your business model with your energetic design can transform the way you work, lead, and grow. 👉⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to Book a Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🔗Let's jump into your Divine Sound: 👉⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here Your Divine Sound⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For Podcast swap ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Cytel: Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠@divinelunarguide⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠soulsound.co⁠

    50 min
  6. May 21

    Episode 29: The Hidden Cost of Broad Marketing and Why Your Voice Is the Answer

    🎙 Episode 29: The Hidden Cost of Broad Marketing and Why Your Voice Is the Answer Sometimes, the reason your marketing feels exhausting, inconsistent, or ineffective isn’t because you’re not doing enough — it’s because you’ve been trying to speak to everyone instead of speaking from your authentic voice. Many entrepreneurs are taught that broader marketing creates more opportunities, more visibility, and more growth. But in reality, overly broad messaging often creates the opposite effect: watered-down content, disconnected audiences, and a brand that no longer feels aligned with who you truly are. In this powerful episode, Cytel Schults explores the hidden cost of broad marketing and why your authentic voice is the key to building deeper connection, trust, and sustainable business growth. She shares how trying to appeal to everyone can quietly disconnect you from your natural expression, making your content feel forced, generic, or emotionally draining. Instead of creating magnetism, broad marketing often creates confusion — both for your audience and for yourself. Cytel breaks down why your voice is your greatest differentiator in a crowded online space and how embracing your authentic way of communicating allows the right people to finally recognize, trust, and connect with your message. This episode is an invitation to stop diluting your message for mass appeal and start creating from clarity, alignment, and truth. Because your voice was never meant to blend in — it was meant to call the right people closer. You’ll learn:✨ The hidden emotional and energetic cost of broad marketing✨ Why trying to appeal to everyone weakens your message✨ How diluted messaging creates disconnection and confusion✨ Why your authentic voice is your most powerful marketing tool✨ How to attract aligned clients through clarity, authenticity, and self-expression This episode is for entrepreneurs who are tired of creating content that feels generic, disconnected, or performative, and are ready to build a brand rooted in authentic communication, deeper connection, and aligned visibility. 🔗 Take the Next Step: 👉⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to Book a Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🔗Let's jump into your Divine Sound: 👉⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here Your Divine Sound⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For Podcast swap ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Cytel: Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠@divinelunarguide⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠soulsound.co⁠

    27 min
  7. May 18

    Episode 28: The Voice Behind Your Marketing

    🎙 Episode 28: The Voice Behind Your Marketing Featuring Special Guest: Leslie Thornton Sometimes, the reason your marketing feels inconsistent, disconnected, or exhausting isn’t because you don’t know what to say — it’s because you’ve been using a voice that doesn’t fully sound like you. Many entrepreneurs focus on strategies, trends, and formulas, hoping the right words will finally attract the right people. But when your messaging is built from pressure, comparison, or performance instead of authenticity, your audience can feel the disconnect — even if your content looks “perfect” on the surface. In this powerful episode, Cytel Schults sits down with special guest Leslie Thornton to explore what it really means to uncover the true voice behind your marketing. Together, they discuss how your authentic voice is more than just the words you use — it’s the energy, truth, and identity behind every piece of content you create. Leslie shares her insights on building a business through authenticity, trusting your natural expression, and creating deeper connections with the people you're meant to serve. The conversation highlights how trying to sound like everyone else can create resistance in your business, while embracing your unique voice attracts aligned clients and opportunities. This episode is an invitation to stop filtering yourself, stop overthinking every post, and start speaking from the version of you that already knows how to connect, inspire, and lead. Because the most magnetic marketing doesn’t come from saying the “right” thing — it comes from sounding like yourself. You'll learn:✨ Why your authentic voice matters more than perfect marketing strategies✨ How misalignment in your messaging creates disconnection with your audience✨ The energetic difference between performing and genuinely expressing✨ How to uncover the natural voice behind your content and brand✨ Why authenticity creates stronger connection, trust, and visibility✨ Insights from Leslie Thornton on building a business rooted in alignment and authenticity Special thanks to Leslie Thornton for joining this conversation and sharing her wisdom, experiences, and perspective on authentic marketing and entrepreneurship. This episode is for entrepreneurs who are ready to stop hiding behind polished marketing, reconnect with their authentic expression, and create content that feels natural, aligned, and deeply impactful. Connect with Leslie Thornton HPWL.co@lesliemthorntonLinktree 🔗 Take the Next Step: 👉⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to Book a Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🔗Let's jump into your Divine Sound: 👉⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here Your Divine Sound⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For Podcast swap ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Cytel: Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠@divinelunarguide⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠soulsound.co⁠

    21 min
5
out of 5
7 Ratings

About

Marketing doesn't start with a strategy. It starts with how you're designed to be heard. Hosted by marketing astrologer Cytel Schults, this podcast is for coaches who are tired of trying to fit themselves into marketing strategies that were never designed for them. Through practical marketing insights, honest conversations, and astrology-based wisdom, you'll learn how to communicate your brilliance, stand out online, and attract clients by being more of yourself—not less. Because standing out isn't about being louder. It's about allowing yourself to be heard.