Soul Sound Marketing Podcast

Cytel Schults

Marketing is the longest four-letter word — especially for coaches and mentors. How do we describe what we actually do? How do we narrow it down? How do we say it over and over without sounding repetitive, boring… or annoying to ourselves? Is it even possible to like marketing — let alone love it? Yes. Absolutely. You can love marketing just as much as you love serving your clients — because when you love marketing, you naturally attract the people you’re designed to serve. This podcast is for heart-led coaches and mentors who hate marketing but deeply love their mission. Here, we explore how

  1. 18H AGO

    Episode 16: Marketing is an Attachment Style

    🎙Episode 16: Marketing is an Attachment Style Marketing isn’t just strategy — it’s connection, safety, and the way you relate to the people you’re meant to serve. The most effective marketing doesn’t come from chasing attention, but from understanding how you show up in relationships, trust, and communication. In this eye-opening episode, Cytel explores how your attachment style can shape the way you market, sell, and connect with your audience. She unpacks the subtle patterns behind over-giving, over-explaining, hiding, or seeking validation — and how these patterns influence your business more than any tactic ever could. She shares how self-awareness transforms your messaging, why secure connection builds stronger communities, and how healing your relationship with visibility and sales can unlock sustainable growth. You’ll learn:✨ How attachment styles show up in your marketing✨ Why some strategies feel draining or forced✨ The link between self-trust and audience trust✨ How to market from security instead of scarcity This episode is for entrepreneurs who want their marketing to feel aligned, relational, and authentic — creating impact not from pressure, but from genuine connection. 🔗 Take the Next Step: 👉⁠⁠⁠⁠⁠⁠⁠Click here to Book a Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🔗Let's jump into your Divine Sound: 👉⁠⁠⁠⁠⁠⁠⁠⁠Click here Your Divine Sound⁠⁠⁠⁠⁠⁠⁠⁠ For Podcast swap ⁠⁠⁠⁠Click Here⁠⁠⁠⁠ Connect with Cytel: Instagram:⁠⁠⁠⁠ ⁠⁠@divinelunarguide⁠⁠⁠⁠⁠⁠ Website:⁠⁠⁠⁠ ⁠⁠soulsound.co

    25 min
  2. 6D AGO

    Episode 15: Divine Leadership in the Day-to-Day

    🎙Episode 15: Divine Leadership in the Day-to-Day Leadership isn’t just about decisions — it’s about daily devotion, discernment, and allowing yourself to be led by something greater than your own plans. The most meaningful leadership often happens in the quiet, ordinary moments where guidance meets obedience. In this powerful episode, Cytel shares what Divine Leadership in the Day-to-Day really looks like — beyond titles, beyond strategy, beyond visibility. She opens up about leading a business while being spiritually led, the inner shifts required for growth, and the everyday moments where God’s direction shapes her choices. She talks about the reality of integrating faith into leadership, how divine guidance shows up in simple routines, and how alignment influences the way she serves, creates, and leads. You’ll learn:✨ How to recognize divine guidance in everyday decisions✨ Why leadership starts with inner alignment✨ The role of prayer and stillness in business clarity✨ How to lead with trust instead of pressure This episode is for entrepreneurs and leaders who desire to lead not just with skill, but with surrender — allowing divine wisdom to shape their day-to-day actions, vision, and impact. 🔗 Take the Next Step: 👉⁠⁠⁠⁠⁠⁠Click here to Book a Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🔗Let's jump into your Divine Sound: 👉⁠⁠⁠⁠⁠⁠⁠Click here Your Divine Sound⁠⁠⁠⁠⁠⁠⁠ For Podcast swap ⁠⁠⁠Click Here⁠⁠⁠ Connect with Cytel: Instagram:⁠⁠⁠ ⁠⁠@divinelunarguide⁠⁠⁠⁠⁠ Website:⁠⁠⁠ ⁠⁠soulsound.co

    23 min
  3. Episode 13: The Soul Sound Special Episode with Cytel & Raquel

    FEB 3

    Episode 13: The Soul Sound Special Episode with Cytel & Raquel

    🎙Episode 13: The Soul Sound Special Episode with Cytel & Raquel Creativity isn’t just a skill — it’s your authentic voice coming through, and it’s the bridge between you and the people you’re meant to serve. In this special episode, Cytel sits down with Racquel to explore why showing up as your true self is the most powerful way to connect with your audience. They dive into the importance of embracing your individuality, honoring your creative impulses, and letting your authentic energy guide the way you communicate with clients. You’ll learn: Why authenticity is the key to building trust and resonance with your audience How embracing your unique style and perspective strengthens your message Ways to align creativity with clarity so your clients understand and connect with you Why “fitting in” can dilute impact — and how being fully yourself amplifies it This episode is for entrepreneurs and coaches who want to stop imitating trends and start leading with the sound of their own truth.✨ Because your most meaningful connections aren’t made by following a formula…They’re made when you let your true self be seen. Where you can find Raquel: The Vignette Effect on Apple and Spotify Website: vignettebrandstudio.com  Instagram: https://www.instagram.com/raquel.furman  🔗 Take the Next Step with Cytel: 👉⁠⁠⁠⁠⁠Click here to Book a Call⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🔗Let's jump into your Divine Sound: 👉⁠⁠⁠⁠⁠⁠Click here Your Divine Sound⁠⁠⁠⁠⁠⁠ Connect with Cytel: Instagram:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠@divinelunarguide⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠soulsound.co

    51 min
  4. Episode 12: Pressure vs Pleasure Marketing

    JAN 28

    Episode 12: Pressure vs Pleasure Marketing

    🎙Episode 12: Pressure vs Pleasure Marketing Marketing doesn’t evolve until the way you create aligns with how you’re meant to express. When your content is driven by pressure — algorithms, expectations, “shoulds,” or hustle-based strategies — marketing starts to feel heavy, forced, and disconnected from who you actually are. Pleasure gets replaced by performance. Creativity tightens. Your message loses its resonance. In this episode, Cytel breaks down the difference between pressure-led marketing and pleasure-led marketing — and why so many coaches feel stuck, burnt out, or invisible even when they’re doing “everything right.” This conversation invites you to question where your marketing is coming from: obligation… or desire. You’ll learn: How pressure-based marketing quietly disconnects you from your voice, your creativity, and your audience Why pleasure isn’t lazy or unstrategic — it’s an alignment signal that strengthens consistency and trust What it looks like to create content from self-expression instead of self-surveillance How shifting from pressure to pleasure allows your message to land with more ease, clarity, and impact This episode is for coaches who are tired of forcing content — and ready to let marketing feel natural, resonant, and alive again. ✨ Because your most powerful marketing doesn’t come from pushing harder…It comes from letting yourself enjoy being seen. 🔗 Take the Next Step: 👉⁠⁠⁠⁠Click here to Book a Call⁠⁠⁠⁠⁠⁠⁠⁠ 🔗Let's jump into your Divine Sound: 👉⁠⁠⁠⁠⁠Click here Your Divine Sound⁠⁠⁠⁠⁠ For Podcast swap ⁠Click Here⁠ Connect with Cytel: Instagram:⁠ ⁠⁠@divinelunarguide⁠⁠⁠ Website:⁠ ⁠⁠soulsound.co

    17 min
  5. Episode 11 - The Identity Shift That Makes Writing Your Book Inevitable with Amy Hartsough

    JAN 21

    Episode 11 - The Identity Shift That Makes Writing Your Book Inevitable with Amy Hartsough

    🎙Episode 11 - The Identity Shift That Makes Writing Your Book Inevitable with Amy Hartsough Marketing doesn’t flow until your identity catches up with the message you’re meant to share. When writing a book feels heavy, delayed, or endlessly “almost ready,” it’s often not a strategy problem — it’s an identity one. Pressure to perform, inherited rules about authority, or waiting to feel “qualified enough” can quietly block the words that want to come through. In this episode, Cytel is joined by Amy Hartsough to explore the identity shift that makes writing your book feel inevitable — not forced, not rushed, and not dependent on motivation. Together, they unpack why books aren’t written from discipline alone, but from alignment with the version of you who’s ready to be heard. You’ll learn: Why resistance to writing your book often signals an identity that hasn’t fully integrated yet — and how to recognize when you’re trying to write from an outdated version of yourself. The subtle but powerful shift that moves writing from “something you should do” into something that naturally pours out of you. How releasing performative authority and external expectations allows your voice, message, and story to land with clarity and resonance. Where you can find Amy: Instagram URL/handle: https://www.instagram.com/amyhartsoughink/  AmyHartsoughINKFreebie/Lead Magnet:“Write Your Book’s Vision Statement in 1 Day” - PDF Guide https://amyhartsough.kit.com/free-start-your-book  DiscoveryCalls: https://calendly.com/amyhartsoughink/30min  (Writing coach for women who are ready to write their self-help books) 🔗 Take the Next Step with Cytel: 👉⁠⁠⁠⁠Click here to Book a Call⁠⁠⁠⁠⁠⁠⁠⁠ 🔗Let's jump into your Divine Sound: 👉⁠⁠⁠⁠⁠Click here Your Divine Sound⁠⁠⁠⁠⁠ Connect with Cytel: Instagram:⁠⁠⁠⁠⁠⁠ ⁠⁠@divinelunarguide⁠⁠⁠⁠⁠⁠⁠⁠ Website:⁠⁠⁠⁠⁠⁠ ⁠⁠soulsound.co

    30 min
5
out of 5
7 Ratings

About

Marketing is the longest four-letter word — especially for coaches and mentors. How do we describe what we actually do? How do we narrow it down? How do we say it over and over without sounding repetitive, boring… or annoying to ourselves? Is it even possible to like marketing — let alone love it? Yes. Absolutely. You can love marketing just as much as you love serving your clients — because when you love marketing, you naturally attract the people you’re designed to serve. This podcast is for heart-led coaches and mentors who hate marketing but deeply love their mission. Here, we explore how