The EMpire Diaries

www.empoweredwithemily.com

The EMpire Diaries is where real stories meet real strategy for ambitious women, female entrepreneurs and mums in business who want confidence, mindset growth and business success. Hosted by powerhouse business coach, marketing strategist and mum of two Emily Mallender, episodes explore identity, visibility, social media, content creation, pricing, boundaries and aligned business growth. You’ll also hear inspiring interviews with women sharing honest stories, lessons and mindset shifts behind their rise.

  1. Aug 6

    25: Preservation Goals: Why I Switched Off My Business For 10 Days (And What It Taught Me About Success)

    "My problem wasn't that my business depended on me. My problem was that my mind did." Emily just came back from 10 days in Turkey, the first proper family holiday with her husband and their two kids in almost 3 years. Before she left, she made herself a promise. Not to try and switch off. To actually do it. Her business runs without her. Systems, automation, a trained team, boundaries. On paper, everything she teaches. So why couldn't her brain do the same thing? This episode is Emily's honest answer to that question, and the moment she realised she'd spent years believing she was far more indispensable than she actually was. In this episode we discuss: ✨ The difference between a business that can survive without you and a mind that actually lets it ✨ What a full digital detox really looked like, 2 emails in 10 days, and why even those felt hard to justify ✨ Why exhaustion has quietly become a badge of honour, and what that's actually costing us ✨ The moment on a water slide that changed how Emily saw her own body confidence ✨ Watching her daughter refuse every family photo, and what that taught her about disappearing summers ✨ Using a journaling app instead of her phone, and the one word every single answer came back to ✨ The concept of Preservation Goals, and the uncomfortable question behind it: what do I refuse to lose while achieving everything else? If you've ever: Watched a film while mentally drafting an Instagram caption Felt guilty putting your phone down, even on holiday Measured your worth by how busy or exhausted you are Avoided being in photos because you didn't feel confident enough to be seen Built a business to escape a job, and quietly built another one instead Then this episode is for you. Because somewhere along the way, so many of us stop building a business around our life, and start building our life around the business. And that's got to stop. 🎙️ Hosted by Emily Mallender, Business & Marketing Strategist, Founder of The EMpowered Collective and Creator of Visible & Paid. 📧 emily@empoweredwithemily.co.uk 🌐 www.empoweredwithemily.com JOIN THE EMPIRE: www.skool.com/the-empire Keywords: entrepreneur burnout, switching off from work, digital detox entrepreneur, work life balance business owner, female entrepreneur podcast, business owner mental health, preservation goals, freedom in business, building a business vs building a life, women in business UK, self employed burnout, business coaching, mindset for entrepreneurs, entrepreneur family life, sustainable business, small business owner podcast, The EMpire Diaries, Emily Mallender, Visible and Paid

  2. Jul 29

    24: Why Customers Don’t Buy From You: The Psychology Behind Every Sale

    "Your customer doesn't always need more information. They need fewer reasons to feel uncertain." Someone finds your business, follows you, enquires, asks for your prices, books a discovery call or adds a product to their basket. Then... nothing!!! 👻 Most business owners assume it's because they're too expensive. But what if that's not the real reason? In this solo episode, Emily breaks down the psychology behind why customers actually buy, why people can genuinely need what you sell and still choose to do nothing, and where businesses unknowingly lose sales throughout the customer journey. Whether you sell products or services, this episode will change the way you think about marketing, selling and customer behaviour. In this episode, we discuss: ✨ Why people don't buy based on logic alone ✨ The 7 psychological stages every customer moves through before saying yes ✨ Why relevance, trust and certainty matter more than price ✨ The difference between features and transformation ✨ What "it's too expensive" often really means ✨ How businesses accidentally create uncertainty without realising it ✨ Why ethical sales isn't about convincing people to buy, but helping the right people make confident decisions If you've ever: • Had enquiries that never turned into customers • Been ghosted after sending your prices • Wondered whether you should lower your prices • Struggled to explain why people love your business but don't actually buy • Wanted to understand how customers really make buying decisions Then this episode is for you. Because people don't buy the best product. They buy the business that makes them feel the most certain. 🎙️ Hosted by Emily Mallender, Business & Marketing Strategist, Founder of The EMpowered Collective / The EMpire and Creator of Visible & Paid. 📧 emily@empoweredwithemily.co.uk 🌐 www.empoweredwithemily.com JOIN THE EMPIRE: www.skool.com/the-empire 🎟️ EMpowered Live: https://live.empoweredwithemily.com/ Keywords: sales psychology, customer psychology, why customers don't buy, buying behaviour, sales objections, customer journey, small business marketing, business growth, women in business, ethical selling, service business, product business, The EMpire Diaries, Emily Mallender

  3. Jul 22

    23: The Tinder Swindler's Cecilie Fjellhøy: Losing £200k to Love and Her Fight to Expose Romance Scammers

    "You wouldn't say that you fell for a burglary. It's something that happened to you. You were targeted." Cecilie Fjellhøy was the golden child. Great grades, a career in tech, a master's degree in the UK, and a hopeless romantic who believed in love. Then she swiped right on a man calling himself Simon Leviev, and in just three weeks, he ramped up £67,000 on her Amex card. By the time it was over, she had lost £200,000 in high-interest loans, filed for bankruptcy, been taken to court by four banks, and become a suspect with the UK police, all for a relationship that lasted six months. Millions of people watched her story unfold in Netflix's The Tinder Swindler, the most-watched documentary the platform has ever released. But in this episode, Emily sits down with Cecilie to get past the headlines and find out who she really is behind them, the good, the brutal, and everything in between. In this episode, we discuss:✨ How a "true gentleman" with a bodyguard, a private jet and an entire fake team became the perfect con✨ Love bombing, future faking and the psychological tactics that make anyone vulnerable, not just the naive✨ The moment she realised the money wasn't coming, and what it actually feels like in your body✨ Why she calls coming forward "the waiting room", and what stopped her from opening that door sooner✨ Rebuilding her name, her finances and her sense of self after going public✨ Turning her story into Love Con Revenge, her own Netflix series, helping other survivors✨ Why she refuses to say she "fell for" a scam, and what language actually protects victims✨ The fight she's taking to Parliament next, and why social media platforms are her biggest target If you've ever: Wondered how someone "smart enough to know better" ends up defrauded Judged a fraud victim, even quietly, without knowing the full story Believed love bombing could never happen to you Felt shame for trusting the wrong person Wanted to understand what real resilience looks like after devastating loss Then this conversation will change how you see it. Cecilie isn't a victim in this story. She's the woman who turned her worst six months into a mission that's reaching millions. 🎙️ Hosted by Emily Mallender, Business & Marketing Strategist, Founder of The EMpowered Collective and Creator of Visible & Paid. 📧 emily@empoweredwithemily.co.uk🌐 www.empoweredwithemily.comJOIN THE EMPIRE: www.skool.com/the-empire EMPOWERED LIVE TICKETS: https://live.empoweredwithemily.com/ 📖 Order Cecilie's book, Swindled Never After: https://www.amazon.co.uk/Swindled-Never-After-Survived-Relationship-ebook/dp/B0DXQDVK7Y🌐 Find out more about LoveSaid, Cecilie's survivor-led organisation: https://lovesaid.org/ 📺 Watch Love Con Revenge on Netflix: https://www.netflix.com/search?q=LOVE%20CON%20REV&jbv=81685732 Keywords: Tinder Swindler, Cecilie Fjellhøy, romance fraud, romance scam survivor, Simon Leviev, Love Con Revenge Netflix, financial fraud victim, online dating scams, love bombing, LoveSaid, Swindled Never After, fraud awareness, scam survivor advocate, coercive control, romance fraud recovery, women's podcast, The EMpire Diaries, Emily Mallender, financial abuse, dating app safety, online safety UK

  4. Jul 17

    22: New Levels, New Devils: The Truth About Scaling a Business Nobody Talks About

    "New levels bring new devils. And I'm done pretending mine don't exist." Everyone tells you to chase the next level. Push forward, grow the business, hit the goal. What nobody tells you is that your problems don't disappear when you get there. They just change shape. In this deeply honest solo episode, Emily pulls back the curtain on the last few weeks of running EMpowered, and it's not the highlight reel. It's launching a membership, running month three of Visible & Paid, taking on consultancy clients, and writing a brand new keynote talk from a squeaky deckchair on a pile of rubble at 4 am, all while juggling a festival clash with the World Cup, a last-minute childcare scramble, a family bereavement, a national gymnastics competition and her dad's baptism. In one weekend. This episode is risqué, unfiltered and exactly why The EMpire Diaries exists. In this episode, we discuss: ✨ Why "new levels bring new devils" is the truth behind every business highlight reel ✨ The mindset and identity work behind why women undercharge, hide and self-sabotage ✨ Launching a membership with zero big launch strategy, on purpose ✨ Running consultancy, one-to-one coaching and group programmes without dropping a single ball ✨ Building and delivering a brand new keynote talk under serious pressure ✨ Sharing a story on stage she'd never told anyone before, not even her husband ✨ Putting family first when work and life collide at the worst possible time ✨ What it really costs, financially and emotionally, to build your own flagship event from scratch If you've ever: Felt like burnout is the price of ambition Wondered why nobody warned you that success would feel like this Juggled business, motherhood and everything in between and still felt like you were failing at all three Put on a brave face while quietly falling apart behind the scenes Wondered if it's time to just pack it all in and get a "normal" job Then this conversation is for you. Because behind every successful business owner is a version of them that had to fall apart a little to grow. This episode is Emily's. 🎙️ Hosted by Emily Mallender, Business & Marketing Strategist, Founder of The EMpowered Collective / The EMpire and Creator of Visible & Paid. 📧 emily@empoweredwithemily.co.uk 🌐 www.empoweredwithemily.com JOIN THE EMPIRE: www.skool.com/the-empire 🎟️ EMpowered Live: https://live.empoweredwithemily.com/ Keywords: entrepreneur burnout, scaling a business, business owner mental health, women in business, female entrepreneur, work life balance, business and motherhood, imposter syndrome, small business owner UK, business coaching, mindset coaching, Visible and Paid, entrepreneurial pressure, honest business podcast, women supporting women, female founder, business growth, self-employed burnout, work life juggle, EMpowered, The EMpire Diaries, Emily Mallender

  5. Jun 24

    21: Esther Ghey: Brianna's Story, Online Safety and the Fight to Protect Our Children

    Esther Ghey, mother of Brianna Ghey, joins The EMpire Diaries to talk online safety, forgiveness and the legacy her daughter left behind. What do you say to a mother who has turned the most unimaginable loss into a movement that could protect millions of children? In this episode, I sit down with Esther Ghey, founder of the Brianna Ghey Legacy Project and one of the UK's most important voices on child protection and online safety. Esther shares Brianna's story with extraordinary honesty and courage, reflecting on her life, her transition, the challenges she faced online and the devastating events that changed everything. Recorded just one day after the Government announced plans to restrict social media access for under-16s, this conversation couldn't be more timely or more necessary. In this episode we discuss: ✨ Brianna Ghey's life, transition and legacy ✨ The real impact of smartphones on children's mental health ✨ Online grooming and the dangers of Snapchat culture ✨ Phone-free schools and what the research tells us ✨ Forgiveness after unimaginable tragedy ✨ Mindfulness and resilience for young people ✨ Parenting in the digital age ✨ The Government's social media ban for under-16s ✨ The Brianna Ghey Legacy Project and the campaign for change If you're a parent, teacher or school leader, please share this episode. It could matter more than you know. To find out more about Esther's work and the Brianna Ghey Legacy Project visit www.briannaslegacy.org 🎙️ Hosted by Emily Mallender Founder of The EMpire | Business, Marketing, Confidence & Visibility Coach JOIN THE EMPIRE: www.skool.com/the-empire 📧 emily@empoweredwithemily.co.uk 🌐 www.empoweredwithemily.com 📖 Order Esther's Book 🌸 Support the Brianna Ghey Legacy Project Keywords: Brianna Ghey, Esther Ghey, Brianna Ghey mother, Brianna Ghey legacy, Brianna Ghey murder, online safety, children's mental health, smartphones and children, social media ban UK, social media age restriction, under 16 social media, phone free schools, online grooming, Snapchat dangers, knife crime UK, transgender children, parenting in the digital age, child protection, Brianna's Legacy Project, mindfulness, resilience, The EMpire Diaries, Emily Mallender, women's podcast, empowerment.

  6. Jun 15

    20: UNFILTERED... 10 Women Open Up About Confidence, Money, Judgement & Being Themselves

    What happens when 10 women come together in one room and start having the conversations most people keep to themselves? This episode of The EMpire Diaries is completely unscripted, unfiltered and unexpectedly powerful. During my Content, Confidence & Visibility Weekend, a group of incredible women began sharing their thoughts, experiences and struggles around confidence, money, judgement, self-worth, visibility and what it really means to be yourself in a world that constantly tells you who you should be. The conversation was so honest, so relatable, and so important that I couldn't not record it. What followed was a raw and vulnerable discussion about the challenges women face, the stories we tell ourselves, the fears that hold us back and the courage it takes to step outside our comfort zones and become the person we know we're capable of being. In this episode we discuss: ✨ Confidence, self-belief and personal growth ✨ Money, wealth and our relationship with success ✨ Insecurities, self-doubt and imposter syndrome ✨ Fear of judgement and what other people think ✨ Relatability versus credibility in business and life ✨ The pressure women place on themselves ✨ Authenticity and learning to be yourself ✨ Stepping outside your comfort zone ✨ EMpowerment, resilience and backing yourself ✨ The power of community and honest conversations Featuring Karen, Becky, Paula, Jenny, Nicola, Beth, Cilla, Rhianna, Ruby, Jane and Helen, this conversation is a reminder that no matter where you are in your journey, you're probably not as alone as you think. If you've ever doubted yourself, worried about being judged, questioned your worth, struggled with confidence or felt like you're making it up as you go along, this episode is for you. Because behind every confident woman is a story most people never get to hear. 🎙️ Hosted by Emily Mallender Founder of The EMpire | Business, Marketing, Confidence & Visibility Coach JOIN THE EMPIRE:www.skool.com/the-empire 📧 emily@empoweredwithemily.co.uk🌐 www.empoweredwithemily.com Keywords: Women in Business, Confidence, Self-Belief, Money Mindset, Personal Development, Female Entrepreneurs, Empowerment, Visibility, Imposter Syndrome, Authenticity, Leadership, Community, Mindset, Women Supporting Women, Female Founder, Self-Worth, Business Growth, Entrepreneurship, Motivation, Resilience.

  7. Jun 7

    19: The Conversation Every Woman In Business Needs To Hear: Confidence, Visibility, Motherhood & Building a Business

    What happens when a group of female business owners come together in one room and starts having the conversations most women are thinking but rarely say out loud? This episode of The EMpire Diaries is unlike any I've recorded before. It wasn't planned. It wasn't scripted. It wasn't part of the agenda. During my Content, Confidence & Visibility Weekend, a group of incredible women started talking about confidence, visibility, self-doubt, motherhood, business growth, personal branding, imposter syndrome, community, loneliness and what it's really like trying to build a successful business whilst juggling everything else life throws at you. The conversation was so powerful that I grabbed a microphone and hit record. What followed was one of the most honest, vulnerable and inspiring conversations I've ever been part of. In this episode we discuss: ✨ Confidence and self-belief as a woman in business ✨ Why so many women struggle with visibility and showing up online ✨ Personal branding and the fear of being judged ✨ Imposter syndrome and playing small ✨ Building confidence through action instead of waiting to feel ready ✨ The realities of balancing business, motherhood and family life ✨ Loneliness, connection and finding your community ✨ The importance of surrounding yourself with supportive women ✨ Overcoming fear and stepping outside your comfort zone ✨ Why women need more safe spaces to have honest conversations Whether you're a business owner, entrepreneur, freelancer, coach, consultant, creative, service provider or simply a woman who knows she's capable of more, this episode will remind you that you're not alone. If you've ever: Felt overwhelmed trying to juggle business and familyStruggled with confidence or self-worthWorried about what other people thinkAvoided posting on social mediaFelt lonely running your businessWondered whether you're good enoughPlayed smaller than you know you're capable of Then this conversation is for you. This is more than a business podcast episode. It's a reminder that behind every successful woman is a story, a struggle, a challenge she's overcome and a community that helped her keep going. 🎙️ Hosted by Emily Mallender, Business & Marketing Strategist, Founder of The EMpowered Collective and Creator of Visible & Paid. 📧 emily@empoweredwithemily.co.uk 🌐 www.empoweredwithemily.com Keywords: Women in Business, Female Entrepreneurs, Business Growth, Confidence, Visibility, Personal Branding, Imposter Syndrome, Women Supporting Women, Female Founder, Small Business Owner, Mindset, Motherhood and Business, Business Coaching, Women Entrepreneurs UK, Leadership, Motivation, Community, Self-Belief, Content Creation, Personal Development.

  8. May 27

    18: The Waves We Ride | Burnout, Visibility, Growth & Why Life Is Too Short To Play Small

    What started as a Content, Confidence & Visibility Weekend became something far deeper than I ever expected… In this deeply personal diary-entry style episode of The EMpire Diaries, I reflect on one of the most emotional and transformational weekends I’ve ever created... and the lessons it taught me about visibility, burnout, confidence, ambition, motherhood, purpose and the waves we ride throughout life and business. This episode is raw, reflective and honest. I talk about: Why ambitious women struggle to fully switch off The emotional aftermath of the Content, Confidence & Visibility Weekend Watching women reconnect with themselves in real time The hidden cost of staying invisible Personal branding, confidence and self-worth Why so many women are mentally exhausted Building momentum in business whilst trying to hold everything together Motherhood, pressure and emotional load The powerful realisation I had whilst sitting on the beach watching surfers ride the waves Why life is finite and why we owe it to ourselves to stop playing small I also share: ✨ Why the next two podcast episodes were completely unscripted ✨ Exciting updates around Visible & Paid ✨ New speaking opportunities ✨ Selling out whilst away ✨ The launch of my founding membership community This episode feels less like a strategy session…and more like a real conversation from somebody in the middle of growth, reflection and becoming. If you’ve ever felt: burnt out overwhelmed stuck disconnected from yourself scared to be visible frustrated that you know you’re capable of more …this episode will hit home. Because maybe life isn’t about avoiding the waves altogether. Maybe it’s about learning how to keep getting back up and ride them anyway.

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About

The EMpire Diaries is where real stories meet real strategy for ambitious women, female entrepreneurs and mums in business who want confidence, mindset growth and business success. Hosted by powerhouse business coach, marketing strategist and mum of two Emily Mallender, episodes explore identity, visibility, social media, content creation, pricing, boundaries and aligned business growth. You’ll also hear inspiring interviews with women sharing honest stories, lessons and mindset shifts behind their rise.

Information

  • Creator
    www.empoweredwithemily.com
  • Years Active
    2025 - 2026
  • Episodes
    26
  • Rating
    Explicit
  • Copyright
    © www.empoweredwithemily.com
  • Show Website
    The EMpire Diaries