The Creator Room

LeverageX Media
  • 0.0 (0)
  • PERSONAL JOURNALS
  • UPDATED WEEKLY

India's top 1% creators open up about what really works like never before. You will learn everything from - How they make money? - How they grew? - What they'd do differently? - The systems that actually scale. This isn't gossip. This isn't surface-level advice. This is the most transparent, business-first conversation about the creator economy in India. Every episode gives you the frameworks, breakdowns, and honest conversations you need to build a sustainable creator business. New episodes weekly. Welcome to Digitek Presents The Creator Room!

  1. 3D AGO

    I Used Content to 10x My Design Prices (Step-by-Step)

    In this episode of Digitek Presents The Creator Room, Anik Jain, a designer and content creator, breaks down how he leveraged design principles and personal branding to scale his service-based business, Designer.Anik shares his journey of transitioning from a graphic designer to a global creative recognized by brands like Apple, Adobe, and Google. For creators and business owners, this episode provides a masterclass on using design from typography to composition to build high-level perception and authority in a crowded market.In this episode we discuss:- Why typography, composition, and storytelling are the essential tools every creator needs to elevate their brand.- How Anik uses social media to build trust and authority, leading to high ticket inbound leads without a direct cold pitch.- Why associating with top-tier brands and maintaining a specific aesthetic changed his perception from a "small Mumbai designer" to an "international artist".- A deep dive into the branding and packaging of successful creator brands like Naked, Underneath, and Lizoo’s.- Why "ugly" but highcontrast designs sometimes outperform minimal aesthetics on YouTube.Understanding how to position your brand to make high ticket pricing feel like a natural choice for your target audienceTimestamps & Chapters00:00:00 - The Secret to High-Value Creator Branding 00:01:13 - 3 Design Hacks to Elevate Your Brand 00:04:18 - Where Every Creator Should Actually Start 00:07:59 - Why Some Creator Brands Win (And Others Fail) 00:14:56 - The Blueprint for Building a Brand in India 00:16:55 - Thumbnail Mistakes Killing Your CTR 00:22:46 - Should You Put Your Face on Your Product? 00:25:37 - Turning Content into a Business Agency 00:28:13 - The Content Pillars That Drive Growth 00:31:22 - How to Master Your Content Schedule 00:35:17 - When to Say NO to Big Brand Deals 00:38:17 - How One Deal Affects Your Future Partnerships 00:44:15 - Inside the Revenue Numbers of DZINR 00:49:49 - A Final Message for the Next Gen of CreatorsAboutAnik Jain:Anik Jain is a premier designer and visual storyteller who has built a global brand by working with giants like Apple, Adobe, and Google. As the founder of his design agency, Designer, he leverages high-authority content to transform creative services into a scalable, high-ticket business reaching an international audience.

    53 min

  2. 4D AGO

    How Funyaasi cracked the YouTube Algorithm

    What does it really take to build a 6 million subscriber comedy empire and stay relevant for 8 years in the ever changing world of content?In this episode of Digitek Presents The Creator Room, we sit down with Dhruv Bisht and Shubham Singh, popularly known as Funyaasi, one of India’s most loved sketch comedy creators.From creating over 600 plus videos to building viral IPs like Prem, Prerna, and Sapoleka, they break down their entire creative process including ideation, writing, retention hacks, thumbnail psychology, trends versus originality, YouTube versus Instagram strategy, and the business behind being a creator.This conversation is a masterclass for anyone who wants to build long term creative equity and not just viral moments.You’ll hear them reveal- The 3 non negotiable rules of writing a comedy sketch- Their content strategy - The difference between creating for YouTube and Instagram- 3 retention hacks that helped them grow to 6M plus subscribers- Why their long form has not crossed 1M yet despite 6M subscribers- The business model behind creators including brand deals, revenue and leverage- The biggest mistakes they made in their 8 year journeyIf you are a creator, aspiring comedian, or someone building an audience online, this episode will completely change how you think about content, consistency, and creative identity.About FunyaasiFunyaasi is a popular Indian comedy content creator duo consisting of Dhruv Bisht and Shubham Singh. Known for their highly relatable short form sketches, spoof videos, and character driven comedy, they have built a massive community of over 6 million subscribers on YouTube.Their content blends pop culture, everyday Indian scenarios, nostalgic Bollywood references, and sharp writing without crossing the line into offensive humor. Over the years, they have built multiple original IPs and even launched their own production house to expand beyond just reels.Timestamps 00:00 – How Funyaasi Built 6M Without Selling Out02:04 – The 3 Non-Negotiables Behind Every Viral Sketch08:48 – How Funyaasi makes Iconic Characters?17:53 – Why Most Ideas Die Before They’re Shot23:12 – Does number of followers actually matter?27:52 – Trends vs IP: The Game That Decides Your Future31:56 – Inside Their Scriptwriting Playbook43:08 – The Mistakes That Slowed Their Growth53:48- 3 Secrets to 70% Retention01:01:18 – Where Creators Really Make Money in 2026

    1h 11m

  3. FEB 4

    How Anubhav Built Chai Sutta Bar Into a ₹150 Cr Brand Using Content?

    What does it really take to build a ₹150+ crore brand using content and personal branding? In this episode of Digitek Presents The Creator Room, we sit down with Anubhav Dubey, Co-Founder of Chai Sutta Bar. From starting a small chai café near a college campus to scaling 650+ outlets across India and overseas, Anubhav shares how content, trust, and authenticity helped grow the business without heavy advertising.From Facebook Lives to franchise leads coming organically, this conversation breaks down how founders can use content to drive real business results, not just views.You’ll hear him reveal-Why does personal branding build more trust than the brand?-How content started generating franchise leads?-How does the Chai Sutta Bar scale across India, Dubai, Canada, and London?-Why does user generated content work better than paid ads?-Common mistakes creators make when launching businesses.-The creator, operator, investor framework for strong brands.-Why product and offline strength matter more than followers?If you are building a business or personal brand, this episode shows how content can directly impact trust, leads, and growthAbout Anubhav Dubey:Anubhav Dubey is a prominent Indian entrepreneur, co-founder of Chai Sutta Bar, and a celebrated content creator. Known for his raw and authentic storytelling, he transitioned from preparing for civil services to building a multi-million dollar tea empire with a presence in over 190 cities and multiple countries. He is a leading voice on how founder-led content can drive massive offline business distribution.Timestamps 00:00 – How Content Built a ₹150 Cr Brand (Intro)01:40 – Would Chai Sutta Bar Exist Without Content?05:55 – 650+ Stores & ₹150 Cr Revenue Breakdown15:19 – 3 Growth Moves That Scaled Chai Sutta Bar26:20 – Inside Anubhav’s Multiple Businesses & Investments31:45 – His Content Strategy (What He Actually Posts & Why)33:54 – The Idea Behind Chai Sutta Bar (Origin Story)43:18 – His Message to College Dropouts & Young Founders47:57 – Anubhav’s Content Playbook for Entrepreneurs51:39 – Biggest Lessons From Scaling to 650+ Outlets53:20 – Final Advice Every Founder Should Hear

    56 min

  4. JAN 28

    How he generated ₹80 Crore sales using Instagram reels

    In this episode of Digitek presents The Creator Room, Mayank Agarwal , Real Estate Content Creator and Founder & CEO at The Green Cottage, breaks down how he transitioned from being a camera shy to an industry leader with 1.2 million Instagram followers.Mayank shares his journey of leveraging educational content to generate high-trust leads in a field often defined by a lack of transparency and professional respect. For creators and business owners, this episode provides a masterclass in using digital distribution to scale a traditional brick and mortar business. In this episode we discuss Why follower count doesn’t matter as much as follower quality? How his first real conversion came from an Instagram DM? How social media became his primary sales channel? Closing high-ticket deals (₹1 Cr to ₹80+ Cr) through content Using content to build trust before the sales conversation begins The role of RERA awareness and educational content in reducing buyer fear, increasing transparency, and making high-ticket decisions easier. Timestamps 00:00:00 – Introduction 01:49:15 – Do social media followers actually become buyers? 08:38:17 – If Mayank never became a creator, how big would TGC Realty be? 22:29:12 – Filtering serious buyers vs time-pass leads 26:02:20 – Inside Mayank’s content creation team 29:43:16 – Do more views really mean more sales? 34:46:18 – His step-by-step growth blueprint if starting from zero 40:50:06 – Multiple revenue streams unlocked through content 44:54:05 – Has Instagram replaced real estate portals? 58:27:15 – What % of total sales come from social media? 01:05:54:10 – Advice for young real estate agents becoming creators 01:08:52:04 – RERA legal notices: what creators must know 01:15:14:09 – Mayank Agarwal’s final message About Mayank AgarwalMayank Agarwal is a prominent Mumbai-based real estate entrepreneur, coach, and content creator known as "Real Estate with Mayank" on social media. He is the founder of broker firm The Green Cottage, EdState Learning (ed-tech), and The Land Partner, specializing in primary sales and land transactions, with over 1.5M followers.

    1h 20m

  5. JAN 21

    Decoding Viraj Ghelani’s Creator Business Playbook

    In this Viraj Ghelani podcast, one of India’s most relatable digital stars and a pioneer of regional cultural comedy shares his journey from working as a spot boy at FilterCopy to leading a ₹30 crore Gujarati box office hit. Viraj breaks down the mindset required to bet on regional content when the industry was chasing Hindi trends and his evolution from being ashamed of his roots to becoming a global voice for the Gujarati community. If you are an aspiring creator, actor, or entrepreneur curious about building a hyper local brand that scales, this episode is a must watch. The episode covers: • How Viraj builds highly relatable content by owning his identity and lived experiences • The mindset and checklist behind creating content that consistently connects with audiences • Building and monetising his stand-up show That’s So Viraj, from audience to sell-outs • His transition into films, including key learnings from his hit Gujarati film Jhamkudi • Real business lessons from films and the café venture Slow Mumbai covering profit, risk, and responsibility Viraj Ghelani offers a masterclass in cultural authenticity and the entrepreneurial mindset required to survive the volatile creator economy. Whether you are looking for Viraj’s latest podcast or learning to scale regional content, this episode provides a practical roadmap. Viraj Ghelani is a Mumbai based creator, actor, and entrepreneur celebrated for his high energy, relatable observational comedy. A veteran of the Indian digital space, he rose to fame through his work with FilterCopy and Dice Media before building his own massive community. Today, he is a leading figure in Gujarati cinema and a global touring comedian known for bridging the gap between digital sketches and mainstream entertainment. About Viraj GhelaniViraj Ghelani is a Mumbai based creator, actor, and entrepreneur celebrated for his high energy, relatable observational comedy. A veteran of the Indian digital space, he rose to fame through his work with FilterCopy and Dice Media before building his own massive community. Today, he is a leading figure in Gujarati cinema and a global touring comedian known for bridging the gap between digital sketches and mainstream entertainment.

    1h 10m

  6. JAN 14

    How Captain Nick Builds "Cult" Characters That Never Die?

    In this Neharicka Singh Aryan (Captain Nick) podcast, one of India’s most enduring digital creators and a pioneer in the skit comedy space shares her journey from performing in theater workshops to completing a decade as a top tier Indian content creator.Neharicka Singh breaks down the realities of maintaining creative integrity for over 10 years, the mindset needed to perform while facing personal tragedies, and her transition from wanting to be a director to becoming the "heroine" of her own digital universe.If you are an aspiring creator, an actor, or someone curious about the evolution of the Indian YouTube landscape from the era of "Gunda" to modern day reels, this episode is a must watch.The episode covers:-- The 10 Year Creator Journey: A look back at Niharika's decade long career, her mature subscriber base, and why she avoids the typical "trolling" cycle of the internet.- Creating Through Personal Crisis: The emotional toll of delivering comedy and making an audience laugh while her father was hospitalized, and the discipline required to keep "the face" of the content consistent.- The Parallel with Bhuvan Bam: Insights into her friendship with Bhuvan Bam and how their journeys in character driven storytelling share deep parallels.- The "Mata Ji Haul" Genesis: How frustration with fashion hauls led to her sarcastic, breakout "Mata Ji" roasting content and the birth of her most iconic characters.- Long Form vs Short Form Strategy: Why she uses AVD (Average View Duration) and specific audience comments to measure the success of her long form skits versus the unpredictability of reels.- The Art of Visual Design: How her theater background taught her "design thinking" in production, from body language and attire to creating a set that tells a story.- Handling Creative Saturation: What happens when the brain stops producing "Part 3s" of a viral series, and how to avoid forcing artificial content for the sake of the algorithm.- The Evolution of "Relatability": Niharika discusses the sensitive nature of modern audiences and how she navigates creating characters that are "100% relatable" to some while being offensive to others.Niharika Singh offers a masterclass in creator longevity, the technical nuances of skit writing, and the "champion's mindset" required to stay at the top of the game for a decade.Whether you are looking for Niharika Singh's latest podcast, learning how to build characters like "Mata Ji," or understanding the business of a long term creator career, this episode provides a practical roadmap.

    58 min

  7. JAN 7

    The 26-year-old creator building India’s most cinematic channel

    In this episode of Digitek presents The Creator Room, Manish Pandey, Co Founder and Core Strategist at BeerBiceps Media, and Bijay Gautam, Founder of LeverageX Media, sit down with filmmaker and visual storyteller Soumesh Pandey, widely known as Camerawalebhaiya, to explore how creators can build a long term career in filmmaking and content creation without chasing viral trends.From travelling across India in general railway compartments at the age of seventeen to being featured by Instagram’s official page, Soumesh Pandey’s journey is a powerful lesson in patience, craft, and staying emotionally honest in the creator economy.In this conversation, we discuss how creators grow sustainably, why niche audiences matter more than follower counts, and how storytelling, not algorithms, drives long term success.In this Soumesh Pandey interview, we discuss-How filmmakers and content creators can stay relevant in 2026 by evolving creatively without losing their artistic identity-How niche creators grow sustainably and why audience trust matters more than follower count and vanity metrics-When and how to monetise content creation, and why Soumesh Pandey chose to wait seven years before accepting brand deals-A practical storytelling framework for filmmakers using environment, character, and conflict-How the viral Chicken Pox film crossed one million views and what it teaches about vulnerability driven storytelling-Behind the scenes of a ninety day bike journey across India covering fourteen thousand kilometres and managing over twenty terabytes of raw video footageHow emotion, music selection, and pacing impact viewer retention in cinematic videosThis episode is a must watch for filmmakers, YouTubers, Instagram creators, storytellers, and anyone building a serious career in the creator economy.About Soumesh PandeySoumesh Pandey is a travel filmmaker and visual storyteller known for cinematic films that capture people, culture, and raw human emotion. He has worked on brand campaigns with global platforms such as Meta and Instagram and is widely respected for prioritising craft, authenticity, and long term creative growth over short term virality.Subscribe to Digitek presents The Creator Room for deep conversations on storytelling, filmmaking, creator careers, and the mindset behind meaningful creative success.Chapters00:00 Introduction01:52 Why Soumesh Pandey doesn’t have a million followers?06:44 How Soumesh balances creativity with audience growth10:13 What actually makes a great story?15:04 How camerawalebhaiya captures real human emotion on camera?17:35 Camerawalebhaiya's process for building a strong narrative20:53 How to structure footage and data after the shoot27:21 The core skills needed to become an ace storyteller31:28 What brands really demand from creators today?33:11 How Camerawalebhaiya chooses locations for branded content?37:03 When is the right time to monetise your content?40:09 Key lessons to become a master storyteller44:53 Will Camerawalebhaiya accept OTT deals?46:55 Camerawalebhaiya’s final message--------------------------------------------About The Creator Room:The Creator Room is India's business-first creator show where we go deep with top creators on monetization, strategy, team building, and the real challenges behind their success. No fluff, no gossip but just honest conversations about revenue, growth, platforms, and what it takes to build a sustainable creator business. Subscribe for frameworks and insights you can actually use. #TheCreatorRoom ----------------------------------------Social Media:Instagram: https://www.instagram.com/the_creator_room/X: https://x.com/thecreatorroom

    50 min
  8. How a 23-year-old creator bypassed Bollywood's gatekeepers?

    12/31/2025

    How a 23-year-old creator bypassed Bollywood's gatekeepers?

    In this episode of The Creator Room, Manish Pandey and Bijay Gautam sit down with Agasthya Shah, a dominant voice in the Indian Gen Z creator movement. From starting his journey by making piano covers online at the age of 13 to making a Dharma Productions acting debut in the Netflix’s Nadaaniyan, Agasthya’s story is a masterclass in resilience and operational scaling. We deep-dive into his transition from Agasthya Shah’s Instagram virality to long-form strategy on YouTube, and the exact strategy he uses to "cushion" a brand ad for maximum algorithm reach. Agasthya also shares the emotional moment in Ladakh where he had to convince his mom and dad to let him pursue content creation as a viable career option. In this Agasthya Shah interview, we unpack: The Dharma Journey: Behind-the-scenes of landing a role with Dharma in Nadaaniyan and auditioning with Ibrahim Ali Khan. The Ladakh Story: Agasthya talks about a sleepless night in Ladakh when he cried for three hours thinking of ways to convince his family to let him pursue content creation Operational Scaling: Moving from a mirror setup in a bedroom to running a 6-person team. BeerBiceps BTS: An insider insight into how BeerBiceps team function right from the source, Mr. Manish Pandey. Survival Tactics: How to handle losing followers and fighting creator burnout. The "Cushioning" Strategy: A technical breakdown of how to prime your audience before posting branded content. Whether you are here for the latest Agasthya Shah’s journey, his creator insights or to simply to understand the "Dhandho" mindset of a Gujarati creator, this episode is absolutely not to be missed! Timestamps & Chapters00:00 - Trailer 01:49 - Call from Dharma: Casting for Nadaaniyan 07:19 - Convincing Parents: The Ladakh Incident 12:10 - Bedroom Mirror to 6-Person Team Strategy 23:37 - How to Survive Creator Burnout 30:37 - The 1% Private Agasthya Shah 32:03 - Early Success: Advantage or Trap? 35:09 - BeerBiceps Controversy: Surviving a ‘Ban’ 40:42 - Handling Fatigue: How to Stay Relevant 42:45 - Authenticity: The Bhuvan Bam Connection 49:07 - ‘Cushioning’ Strategy: Hacking Algorithm Metrics 52:29 - The OG of Gen Z Creators 59:48 - Last Video… Last Message…

    1h 3m
See All (13)

About

India's top 1% creators open up about what really works like never before. You will learn everything from - How they make money? - How they grew? - What they'd do differently? - The systems that actually scale. This isn't gossip. This isn't surface-level advice. This is the most transparent, business-first conversation about the creator economy in India. Every episode gives you the frameworks, breakdowns, and honest conversations you need to build a sustainable creator business. New episodes weekly. Welcome to Digitek Presents The Creator Room!

Information

  • Creator
    LeverageX Media
  • Years Active
    2025 - 2026
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © LeverageX Media
  • Show Website
    The Creator Room