The Creator Room

LeverageX Media
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India's top 1% creators open up about what really works like never before. You will learn everything from - How they make money? - How they grew? - What they'd do differently? - The systems that actually scale. This isn't gossip. This isn't surface-level advice. This is the most transparent, business-first conversation about the creator economy in India. Every episode gives you the frameworks, breakdowns, and honest conversations you need to build a sustainable creator business. New episodes weekly. Welcome to Digitek Presents The Creator Room!

  1. Jun 5

    How Nishu Tiwari Runs a 4 Million Subscriber Channel on ₹45,000 Salary

    Nishu Tiwari isn't just a creator making videos; she is a loud, bold, and strategic storyteller who has mastered the art of keeping millions of fans hooked. In this episode, creator Nishu Tiwari reveals her entire playbook for content creation. She dives deep into how she filters ideas with her team, manages high-risk on-ground shoots, and keeps her audience constantly craving more. She breaks down the shift from simple prank videos to deep, high-effort documentary storytelling. She breaks down: The 4-filter system her team uses to decide which ideas make the cut and which ones never see a camera. Why spending more on production does not always mean a better video and what actually moves the needle. The exact mindset trap that is quietly killing the long term growth of most Indian creators. The one rule she swears by that makes audiences forgive every on-camera mistake you will ever make. How Mayank and Ayush split responsibilities behind the scenes and why this exact team structure is what makes her content machine run. .About  Nishu TiwariNishu Tiwari is a prominent Indian content creator known for her unique, high-energy, docu-style storytelling and challenge videos. Starting her journey with viral pranks, she has successfully pivoted into deep, immersive documentaries that explore untouched aspects of society. By blending raw human emotions with street-smart execution, Nishu has built a highly credible and unreplaceable personal brand in the creator economy. Chapters:00:00 - Intro 01:49 - Nishu Tiwari Reacts to 5 Video Ideas: Pick or Reject  08:55 - Nishu Tiwari Content Strategy 14:56 -  The 4-Filter System to Find Viral Video Ideas 17:55 - Nishu Tiwari Channel Journey 19:53- Why did Nishu choose to pivot from prank videos? 33:43 - Should You Take Video Ideas From the Comment Section? 35:16 - What to Do After Picking a Video Idea: Nishu Tiwari's Process 38:46 - Creator Game Section 44:45 -How Nishu Tiwari Shoots 24-Hour Challenge Videos 50:02 - How to Overcome Public Fear and Shoot Anywhere 01:03:15 - How to Design Hooks That Keep Viewers Watching? 01:06:37 - How Much Does a Nishu Tiwari Video Cost? 01:10:53 - YouTube Business Breakdown: Profit, Loss and Investment Per Video 01:19:28 - How does Nishu do Brand Deal Negotiation? 01:33:00 - Nishu Tiwari's Final Message for Aspiring Indian Creators

    1h 37m

  2. May 29

    The Business of Being a Tech Creator | Areesz Gandhi

    Areesz Gandhi isn't just a tech creator with 500k followers; he's a master storyteller redefining how we view short-form product reviews. In this episode, creator Areesz Gandhi reveals his entire production architecture: the transition from acting in Bollywood movies like Rab Ne Bana Di Jodi to viral tech tutorials, navigating brand collaborations, making high-quality content from a small bedroom, and building genuine audience trust. He breaks down The 3-part blueprint for viral short-form tech content. Hook techniques including shock value and explore page optimization. Balancing paid collaboration features with genuine user value. Essential strategies for clean, professional studio lighting. A complete step-by-step checklist for filming your reviews. Why audio quality matters far more than fancy lighting gear. About  Areesz GandhiAreesz Gandhi is an Indian tech creator known for his highly cinematic and aesthetic storytelling format. Originally starting in the creative industry with a 16-year background in acting, theater, and voiceovers, he has evolved into a leading tech reviewer. His approach combines minimal, accessible gear with expert color grading and execution to make technical knowledge highly entertaining and digestible for everyday viewers. Chapters: 00:00 - Intro 01:01 - How Areesz Gandhi Started on YouTube 02:47 - Areesz Gandhi's Storytelling Formula 04:45 - 3 Secrets of Successful Tech Content 07:51 - How Areesz Frames His Content 09:21 - How to Create Better Tech Reviews 11:27 - YouTube vs Instagram: What Drives Purchases? 15:12 - Barter Deals for Creators Explained 16:19 - How Areesz Manages Brand Collaborations 20:06 - Truth About the Tech Creator Industry 22:30 - How Tech Creators Make Money 23:22 - Areesz Gandhi's Advice for Creators 26:08 - Common Lighting Mistakes Creators Make 28:26 - Technical Mistakes That Kill Content 31:33 - Areesz Gandhi's Tech Creator Checklist 33:49 - Final Message

    36 min

  3. May 22

    Inside India's most expensive livestream ever

    He spent ₹50 Lakh on a single stream. 110 people. 15 cameras. A helicopter shoot. And built the entire set in just 7 days. This is India's biggest prison escape stream ever, and today the man behind this, Rachit Yadav aka Rachitroo, reveals everything. Rachitroo is the streamer who proved that India can compete with the biggest names in the world. From building a prison escape set from scratch to discussing why GTA VI is the biggest opportunity Indian streamers have seen in years, this is the most honest conversation about the creator economy you will find. If you think only iShowSpeed level creators can pull off productions like this, think again. We talk about: The prison escape stream that took 3 years to plan, 7 days to build and a ₹50 Lakh helicopter stunt that almost didn't happen. Why GTA VI is the biggest opportunity for every Indian streamer right now. Why he moved his largest project away from YouTube to Twitch. The secret business of clip farming that drove 400 million views in 30 days. The real math behind stream sponsorships versus regular YouTube ads. Chapters: 00:00 - Intro 01:56 - How Rachitroo Built a Stream Seen by 400 Million People 05:10 - Inside the ₹50 Lakh Prison Stream 🔥 08:00 - Why Smart Streamers Choose Twitch Over YouTube 15:30 - How to Land Stream Sponsorships  17:10 - Twitch vs YouTube — The Real Difference 23:50 - Why Twitch is the Ultimate Streaming Platform 30:49 - How Live Streaming Took Over the World 39:16 - The 30 Days, 30 Streams Challenge Explained 46:32 - How Streamers Are Actually Making Crores  57:00 - The Clipping Flywheel Nobody Talks About  1:18:10 - YouTuber vs Streamer — Who Earns More? 1:22:54 - The Real Cost of Running a Streaming Business 1:34:34 - Honest Advice for Beginner Streamers 1:41:00 - Rachitroo's Last Message  About RachitRooRachitRoo is an Indian creator known for his high-energy gaming videos and unique entertainment style. Originally starting with simple gameplay on YouTube, the brand has evolved into a digital powerhouse, captivating millions of young fans across the country. His approach combines engaging commentary, viral trends, and deep community connection to shape the future of Indian gaming culture.

    1h 47m

  4. May 16

    Inside Khooni Monday’s ₹100 Cr Horror Empire nobody knows about

    Khooni Monday isn't just a horror channel with 6.4M subscribers, it's a full media company chasing the Blumhouse model from India. In this episode, founders Divay Agarwal and Raman Bhalla reveal their entire business architecture: 6 original IPs, content licensing across Audible, Spotify and Shemaroo, Horror Con pulling 20,000 fans, a horror game in development, AI Labs for production, and the Disney-inspired mind map driving it all. They break down -Their 4C model (Capability, Content, Community, Culture), -The 7 Ps of event production, revenue splits across services and originals.-Why storytelling is the most undervalued brand category in India. -If you're a creator trying to go from channel to company, this is the playbook. -If you are an aspiring animator, a storyteller, or an entrepreneur in the creator economy, this episode will redefine how you view the business of content and community.About Khooni Monday Khooni Monday is a trailblazing Indian animation channel known for its unique and spine-chilling horror storytelling. Originally starting with animated horror on YouTube, the brand has evolved into a powerhouse under its parent company TMB, encompassing multiple IPs like The Horror Show, The Clown, and Horror Con. Their approach combines high-quality CGI and VFX with deep cultural insights to create a "Horror Pop Culture" that resonates globally.About Chapters:00:00 – Intro01:55 – Building the Khooni Monday IP07:45 – The 4C’s Framework for Creators09:53 – Monetization: How Horror Makes Money12:55 – Music & Sound Licensing Secrets26:04 – Trademarking & Legal Protection27:34 – Scaling a YouTube Business32:51 –The 7P?s Strategy41:55 – HorrorCon Costs & Revenue Models47:55 – Scaling through Partnerships58:35 – The Psychology of Horror01:00:28 – How to write Horror Content?01:06:26 – Advice for New Creators01:11:51 – YouTube Shopping & Affiliate Income01:13:15 – Last Message

    1h 17m

  5. May 5

    TechBurner: Why 100M Views won't make you money (Here's what actually does)

    ​ @TechBurner  (Shlok Srivastava) gets brutally honest why he launched ANARC too early, why views don't equal money, and why virality is a loser's game. He breaks down the 2 metrics every creator business should track (including one nobody talks about), why India has no MrBeast, and how personal brand beats subscriber count every time. This is the creator business masterclass you didn't know you needed.He shares his journey of filming in a small college room to building massive businesses. Shlok explains why chasing views is a "loser’s game" and why the real secret to success is having a "giving mindset."You’ll hear him talk about:- Why the best creators focus on helping their audience instead of just chasing views.- How he builds "hype peaks" to launch his businesses.- Why sharing your personal life is the secret to a lasting brand.- How he target different types of viewers across India to grow.- Why fan loyalty and engagement matter more than subscriber counts.- How he turned a childhood struggle into a talent for simplifying tech.- How he turns comments, even negative ones, into a tool for improvement.About TechBurner [Shlok Srivastava]Shlok Srivastava is a top Indian tech creator known for making tech fun and easy to understand. He has built a huge community and successfully launched brands like Layers (phone skins) and Overlays (clothing). His goal is simple: make people laugh while teaching them something new. Timestamps: 00:00 Intro01:14 Anarc Smartwatch Controversy07:41 Anarc 2.0?10:03 Is Chasing Virality a Loser's Game?14:27 Views = Money Is a Myth26:45 2 Metrics Every Creator Must Track31:14 How TechBurner Engineers Virality34:02 His Ideation Process37:46 Do D2C Brands Need a Founder Face?41:08 Why Views Don't Translate to Sales44:12 How to Script48:15 Content Strategy for product51:04 What Separates Future-Proof Creators59:58 3 Pillars of a Creator Brand01:09:28 Can a Creator Build a ₹1000 Cr Brand?01:16:16 What Makes Partnerships Actually Work01:18:17 Building a Creator Team That Stays01:19:42 TechBurner's Last Message--------------------------------------------About The Creator Room:The Creator Room is India's business-first creator show where we go deep with top creators on monetization, strategy, team building, and the real challenges behind their success. No fluff, no gossip but just honest conversations about revenue, growth, platforms, and what it takes to build a sustainable creator business. Subscribe for frameworks and insights you can actually use. #TheCreatorRoom ----------------------------------------Social Media:Instagram: https://www.instagram.com/the_creator_room/X: https://x.com/thecreatorroom

    1h 24m

  6. Apr 24

    How Sarthak Sachdeva hacked algorithm to get 500M+ views (and why he got arrested)

    What does it take to make a video go viral and build a real brand on YouTube before you even turn 20?In this episode of Digitek Presents The Creator Room, we talk to Sarthak Sachdeva, a creator who has mastered the art of getting millions of views. Sarthak shares his secrets on how he went from a state-level cricketer to a full-time YouTuber who treats content like a science.He explains how he uses simple ideas like selling Vada Pav or finding an iPhone in the trash to grab attention and keep people watching until the very last second. This episode is a perfect guide for anyone who wants to understand how the YouTube algorithm really works.In this episode, you will learn:- Strategy to get million views on the video- Scripting process for long and short form videos- How does he research his videos?- His thumbnail and title strategy- Why long-form is the key to a creator’s “shelf life”- How to decide content for YouTube vs Instagram- The story that almost landed him in jail- His earning sources About Sarthak SachdevaSarthak Sachdeva is a 19-year-old creator known for his high-energy "challenge" videos and "truth-testing" experiments. By keeping his videos raw and spontaneous, he has built a massive audience that feels connected to his real-life personality. From investigating fake food to showing his grandpa his first IPL match, Sarthak is proving that smart strategy and hard work can lead to massive success at a young age.Chapters:00:00 – Intro01:32 – How he got 22M views on long form03:41 – Cost vs Earnings: The Reality Behind His Viral Video06:16 – Breaking Down his 100M+ views reel09:50 – Sarthak’s Scripting Process 14:56 – How he Ideates Viral Videos17:33 – Sarthak on Mr Beast18:40 – Is A/B Testing Overrated?25:42 – His secret Thumbnail Strategy34:33 – Sarthak’s hack to Predict Views41:42 – YT Shorts VS Instagram Reel44:29 – How he Makes Money47:02 – Viral Paneer Test Video48:37 – Dealing with Crime Branch54:00 – Finding Unique Locations56:29 – Brand Deals & Collaborations01:01:02 – Sarthak’s End Game as a Creator01:06:35 – Sarthak’s Advice to Upcoming Creators01:12:52 – Conclusion--------------------------------------------About The Creator Room:The Creator Room is India's business-first creator show where we go deep with top creators on monetization, strategy, team building, and the real challenges behind their success. No fluff, no gossip but just honest conversations about revenue, growth, platforms, and what it takes to build a sustainable creator business. Subscribe for frameworks and insights you can actually use. #TheCreatorRoom ----------------------------------------Social Media:Instagram: https://www.instagram.com/the_creator_room/X: https://x.com/thecreatorroom

    1h 14m

  7. Apr 23

    How Funyaasi Built 6M Subscribers With Comedy Sketch Content?

    What does it really take to build a 6 million subscriber comedy empire and stay relevant for 8 years in the ever changing world of content? In this episode of Digitek Presents The Creator Room, we sit down with Dhruv Bisht and Shubham Singh, popularly known as Funyaasi, one of India’s most loved sketch comedy creators. From creating over 600 plus videos to building viral IPs like Prem, Prerna, and Sapoleka, they break down their entire creative process including ideation, writing, retention hacks, thumbnail psychology, trends versus originality, YouTube versus Instagram strategy, and the business behind being a creator. This conversation is a masterclass for anyone who wants to build long term creative equity and not just viral moments. You’ll hear them reveal The 3 non negotiable rules of writing a comedy sketch Their content strategy  The difference between creating for YouTube and Instagram 3 retention hacks that helped them grow to 6M plus subscribers Why their  long form has not crossed 1M yet despite 6M subscribers The business model behind creators including brand deals, revenue and leverage The biggest mistakes they made in their 8 year journey If you are a creator, aspiring comedian, or someone building an audience online, this episode will completely change how you think about content, consistency, and creative identity. About Funyaasi Funyaasi is a popular Indian comedy content creator duo consisting of Dhruv Bisht and Shubham Singh. Known for their highly relatable short form sketches, spoof videos, and character driven comedy, they have built a massive community of over 6 million subscribers on YouTube. Their content blends pop culture, everyday Indian scenarios, nostalgic Bollywood references, and sharp writing without crossing the line into offensive humor. Over the years, they have built multiple original IPs and even launched their own production house to expand beyond just reels. Timestamps 00:00:00:00 - The Funyaasi Growth Blueprint 00:02:04:17 - 3 Rules for Viral Scripts 00:08:48:14 - Engineering Iconic Characters 00:14:49:13 - The Infinite Idea System 00:17:53:18 - Why 90% of Ideas Get Scrapped 00:23:12:20 - The Follower Count Fallacy 00:27:52:24 - Balancing Trends vs. Longevity 00:31:56:02 - Inside the Writers' Room 00:35:59:21 - Scaling Production Systems 00:43:08:01 - 3 Mistakes That Cost Us Views 00:46:18:13 - How to Kill Creative Block 00:52:36:05 - The Only Metric That Matters 00:53:48:05 - 3 Secrets to 70% Retention 00:58:37:19 - Why We Failed to Hit 1M Views 01:01:18:16 - The Creator Revenue Stack 01:05:16:16 - The Minimalist Gear Kit 01:06:54:19 - Advice for 2026 Creators 01:08:18:14 - The Final Message

    1h 11m

  8. Apr 23

    How to build a 1-Minute Netflix? Micro Drama Masterclass ft. Sejal Kumar

    Can "Micro-dramas" replace traditional web series in the new creator economy? In this episode of Digitek Presents The Creator Room, we sit down with Sejal Kumar, who has been a top creator for 11 years. Sejal explains how she moved from making simple videos in her bedroom to producing micro-dramas, which are short, one-minute stories that look like they belong on Netflix and tell stories that keep you hooked! 🔥 She shares how she stopped chasing just "likes" and started playing the longevity game to build a career that lasts. This conversation is a guide for anyone who wants to learn what it takes to make high quality videos, lead a team, and stay relevant for a long time. You’ll hear her break down: What distinguishes a one-minute drama from a regular reel and how to make it look like a production straight out of Netflix. Why she stopped chasing a million subscribers and started thinking forward by focusing on a creative business that will matter 6 years from now. The art of the 10-second hook and what secret element every episode must have to survive the scroll. What it costs to create a micro-drama, from videographer fees to studio rentals and the "Sindhi" way of saving costs through barters. The Skill Gap: How the transition from "talking to the camera" to "acting for the frame" changed her entire production process. Her journey through vocal lessons and songwriting, and how she uses micro dramas to market her new EP, Project 30. Why she views director fees as "tuition fees" and how she learned to lead a team while staying authentic. If you are a creator looking to hop on early on the micro-drama bandwagon, an aspiring filmmaker, or an artist wondering how to stay relevant for over a decade, this episode is the masterclass you never knew you needed! About Sejal Kumar: Sejal Kumar is an actor, singer, and one of India's first big digital creators. Over 11 years, she has gone from making fashion videos to starring in shows like ‘Engineering Girls’. Today, she is a creative business owner who makes micro-dramas and original music, her latest project being ‘Project 30’. Chapters:

    50 min
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About

India's top 1% creators open up about what really works like never before. You will learn everything from - How they make money? - How they grew? - What they'd do differently? - The systems that actually scale. This isn't gossip. This isn't surface-level advice. This is the most transparent, business-first conversation about the creator economy in India. Every episode gives you the frameworks, breakdowns, and honest conversations you need to build a sustainable creator business. New episodes weekly. Welcome to Digitek Presents The Creator Room!

Information

  • Creator
    LeverageX Media
  • Years Active
    2025 - 2026
  • Episodes
    27
  • Rating
    Explicit
  • Copyright
    © LeverageX Media
  • Show Website
    The Creator Room