For What It's Worth

Evermore Co.

Welcome to the For What It’s Worth Podcast, where two highly opinionated marketing professionals offer some commentary on the current events that have people talking: in the moment stories, news, controversies, and more — we’ll dissect it all. We’re Jessica and Kayla, here to offer some culture conversations with a dash of media and marketing perspective — for whatever it’s worth.  “For What It’s Worth” is brought to you by Evermore Co, a full-service marketing agency.  Find us on socials: Website: https://evermoreco.agency/ Instagram: https://www.instagram.com/evermorecoagency/ LinkedIn: https://www.linkedin.com/company/evermoreco/ Facebook: https://www.facebook.com/evermorecoagency Evermore Co. 2151 Troop Drive Sartell, MN 56377

Episodes

  1. 2d ago

    Playing the Brand Game, World Cup Edition

    The World Cup is all anyone is talking about this month…so we might as well talk about it some more. 😉🏆 We’re breaking down the most interesting and memorable insights we’ve gathered as the football matches continue, from the brands outperforming the official FIFA sponsors to the unconventional bonds being formed between international cities like Boston and Glasgow…sister city friendship bracelet, anyone? 🫶 ▶️ Youtube: www.youtube.com/@For-WhatItsWorthPodcast ❤️ iHeartRadio: https://iheart.com/podcast/309401462/  🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/for-what-its-worth/id1856286343  🎵 Amazon Music: https://music.amazon.com/podcasts/f24aa72d-539b-4121-a367-b81930bc3220/for-what-it's-worth  ✅ Spotify: https://open.spotify.com/show/1oibjG9SvKlHWN44qaROz5?si=039b10f0156f4377  🌱 Buzzsprout: https://forwhatitsworth-podcast.buzzsprout.com/  Welcome to the For What It’s Worth Podcast, where two highly opinionated marketing professionals offer some commentary on the current events that have people talking: in the moment stories, news, controversies, and more — we’ll dissect it all. We’re Jessica and Kayla, here to offer some culture conversations with a dash of media and marketing perspective — for whatever it’s worth.  “For What It’s Worth” is brought to you by Evermore Co, a full-service marketing agency.  Find us on socials: Website: https://evermoreco.agency/ Instagram: https://www.instagram.com/evermorecoagency/ LinkedIn: https://www.linkedin.com/company/evermoreco/ Facebook: https://www.facebook.com/evermorecoagency Evermore Co. 2151 Troop Drive Sartell, MN 56377

    14 min
  2. Jul 2

    New York, New York: The City that Never Stops Trending

    The Big Apple: land of the Knicks, Taylor Swift’s wedding venue and…Empire State Building climbers? New York City is no stranger to publicity stunts, and we’re both intrigued and slightly concerned by the events of the last week. Listen as we dissect the most recent shocking moments in the city and explore who is the most impacted when it comes to responsive marketing campaigns. ▶️ Youtube: www.youtube.com/@For-WhatItsWorthPodcast ❤️ iHeartRadio: https://iheart.com/podcast/309401462/  🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/for-what-its-worth/id1856286343  🎵 Amazon Music: https://music.amazon.com/podcasts/f24aa72d-539b-4121-a367-b81930bc3220/for-what-it's-worth  ✅ Spotify: https://open.spotify.com/show/1oibjG9SvKlHWN44qaROz5?si=039b10f0156f4377  🌱 Buzzsprout: https://forwhatitsworth-podcast.buzzsprout.com/  Welcome to the For What It’s Worth Podcast, where two highly opinionated marketing professionals offer some commentary on the current events that have people talking: in the moment stories, news, controversies, and more — we’ll dissect it all. We’re Jessica and Kayla, here to offer some culture conversations with a dash of media and marketing perspective — for whatever it’s worth.  “For What It’s Worth” is brought to you by Evermore Co, a full-service marketing agency.  Find us on socials: Website: https://evermoreco.agency/ Instagram: https://www.instagram.com/evermorecoagency/ LinkedIn: https://www.linkedin.com/company/evermoreco/ Facebook: https://www.facebook.com/evermorecoagency Evermore Co. 2151 Troop Drive Sartell, MN 56377

    13 min
  3. Mar 14

    Our Biggest Olympic Marketing Takeaways from Milan

    It’s a Winter Olympic year, which means winter sport fans everywhere have been tuned into their TVs for the last month. This year stood out though, and not always for the right reasons. From major upsets to Gold-medal triumphs, listen for our biggest takeaways from Milan. What was your favorite moment from this year’s Olympics? ▶️ Youtube: www.youtube.com/@For-WhatItsWorthPodcast ❤️ iHeartRadio: https://iheart.com/podcast/309401462/  🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/for-what-its-worth/id1856286343  🎵 Amazon Music: https://music.amazon.com/podcasts/f24aa72d-539b-4121-a367-b81930bc3220/for-what-it's-worth  ✅ Spotify: https://open.spotify.com/show/1oibjG9SvKlHWN44qaROz5?si=039b10f0156f4377  🌱 Buzzsprout: https://forwhatitsworth-podcast.buzzsprout.com/  Welcome to the For What It’s Worth Podcast, where two highly opinionated marketing professionals offer some commentary on the current events that have people talking: in the moment stories, news, controversies, and more — we’ll dissect it all. We’re Jessica and Kayla, here to offer some culture conversations with a dash of media and marketing perspective — for whatever it’s worth.  “For What It’s Worth” is brought to you by Evermore Co, a full-service marketing agency.  Find us on socials: Website: https://evermoreco.agency/ Instagram: https://www.instagram.com/evermorecoagency/ LinkedIn: https://www.linkedin.com/company/evermoreco/ Facebook: https://www.facebook.com/evermorecoagency Evermore Co. 2151 Troop Drive Sartell, MN 56377

    14 min
  4. Feb 13

    Super Bowl LX: Nostalgia, Celebs, and AI

    In this episode of “For What It’s Worth,” we’re breaking down all things Super Bowl LX: the good, the bad, the…AI generated? Join us as we talk through audience fatigue, nostalgia, and the good old-fashioned storytelling we saw in advertisements this year. What was your favorite commercial? Watch all the ads we covered in this episode below.  Svedka: https://youtu.be/pkeWRI2yJGM?si=phk4YGhNNkay8JgH Dunkin’: https://youtu.be/Gr96AsZGFQc?si=lydbYrxrhWdlaLDr Budweiser: https://youtu.be/a_mh-v02-Tw?si=nfz6AcTf0CVwhiDV T-Mobile: https://youtu.be/h_3eB7omJO4?si=4r140Y3m-vpyDwjA Poppi: https://youtu.be/xv8FMvKbd_k?si=1bO1KpWKfpGSo6Y6 Mike Tyson: https://youtu.be/n4F4yZhmMho?si=qm6CCH1H5wdoy_q6 Dove: https://youtu.be/84MCtvXCt9E?si=IVYKOk5I91g_Jfh5 Xfinity: https://youtu.be/8Wpmz5X3yx0?si=a9wqOHWOrToxN_JD Pepsi: https://youtu.be/pPHI2zNf_ww?si=wUq1q1SbzmAcSyq_ ▶️ Youtube: www.youtube.com/@For-WhatItsWorthPodcast ❤️ iHeartRadio: https://iheart.com/podcast/309401462/  🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/for-what-its-worth/id1856286343  🎵 Amazon Music: https://music.amazon.com/podcasts/f24aa72d-539b-4121-a367-b81930bc3220/for-what-it's-worth  ✅ Spotify: https://open.spotify.com/show/1oibjG9SvKlHWN44qaROz5?si=039b10f0156f4377  🌱 Buzzsprout: https://forwhatitsworth-podcast.buzzsprout.com/  Welcome to the For What It’s Worth Podcast, where two highly opinionated marketing professionals offer some commentary on the current events that have people talking: in the moment stories, news, controversies, and more — we’ll dissect it all. We’re Jessica and Kayla, here to offer some culture conversations with a dash of media and marketing perspective — for whatever it’s worth.  “For What It’s Worth” is brought to you by Evermore Co, a full-service marketing agency.  Find us on socials: Website: https://evermoreco.agency/ Instagram: https://www.instagram.com/evermorecoagency/ LinkedIn: https://www.linkedin.com/company/evermoreco/ Facebook: https://www.facebook.com/evermorecoagency Evermore Co. 2151 Troop Drive Sartell, MN 56377

    23 min
  5. 11/26/2025

    Still Searching: The Josh Guimond Story

    In this episode of “For What It’s Worth,” Jessica and Kayla explore the Josh Guimond story, 23 years after his tragic disappearance from St. John’s University. Listen along as they unpack the leading theories, discuss new media attention that reignited search efforts, and explore why this case still grips the local community decades later. After digging into the details yourself, what are your theories about what happened to Josh?  Josh Guimond Simply Vanished Podcast Series, Episode 1: https://www.simplyvanished.com/podcast/episode/e011c585/s1-e1-music-in-the-night  Netflix Unsolved Mysteries “What Happened To Josh”: https://www.netflix.com/tudum/articles/unsolved-mysteries-what-happened-to-josh  ▶️ Youtube: www.youtube.com/@For-WhatItsWorthPodcast ❤️ iHeartRadio: https://iheart.com/podcast/309401462/  🎵 Amazon Music: https://music.amazon.com/podcasts/f24aa72d-539b-4121-a367-b81930bc3220/for-what-it's-worth  🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/for-what-its-worth/id1856286343  ✅ Spotify: https://open.spotify.com/show/1oibjG9SvKlHWN44qaROz5?si=039b10f0156f4377  🌱 Buzzsprout: https://forwhatitsworth-podcast.buzzsprout.com/  Welcome to the For What It’s Worth Podcast, where two highly opinionated marketing professionals offer some commentary on the current events that have people talking: in the moment stories, news, controversies, and more — we’ll dissect it all. We’re Jessica and Kayla, here to offer some culture conversations with a dash of media and marketing perspective — for whatever it’s worth.  “For What It’s Worth” is brought to you by Evermore Co, a full-service marketing agency.  Find us on socials: Website: https://evermoreco.agency/ Instagram: https://www.instagram.com/evermorecoagency/ LinkedIn: https://www.linkedin.com/company/evermoreco/ Facebook: https://www.facebook.com/evermorecoagency Evermore Co. 2151 Troop Drive Sartell, MN 56377

    25 min

About

Welcome to the For What It’s Worth Podcast, where two highly opinionated marketing professionals offer some commentary on the current events that have people talking: in the moment stories, news, controversies, and more — we’ll dissect it all. We’re Jessica and Kayla, here to offer some culture conversations with a dash of media and marketing perspective — for whatever it’s worth.  “For What It’s Worth” is brought to you by Evermore Co, a full-service marketing agency.  Find us on socials: Website: https://evermoreco.agency/ Instagram: https://www.instagram.com/evermorecoagency/ LinkedIn: https://www.linkedin.com/company/evermoreco/ Facebook: https://www.facebook.com/evermorecoagency Evermore Co. 2151 Troop Drive Sartell, MN 56377