Elite Trades Community Podcast

harry wilkinson
  • 0.0 (0)
  • MARKETING

🔥 WELCOME TO ELITE TRADES COMMUNITY The go to podcast for ambitious trades and construction business owners who wanna grow, scale and dominate their local area using real world strategies that actually work. If you’ve ever searched how to get more leads for my trades business, how to grow a plumbing business, electrician marketing tips, roofer marketing, builder business advice, HVAC lead generation or how to price jobs properly, this is where you belong. 🏗️ WHO THIS PODCAST IS FOR • Plumbers • Electricians • Builders • Roofers • Landscapers • Carpenters and joiners • HVAC and gas engineers • Solar installers • Window and door fitters • Tilers, plasterers, decorators • Groundworkers and fencing contractors • Any trades or construction business that wants predictable high quality leads 🎯 WHAT YOU’LL LEARN • How to generate consistent enquiries • How to build a strong trusted local brand • How to price and quote with confidence • How to win better customers • How to raise your prices • How to close more jobs • How to create marketing that actually converts • How to get off the tools and into real leadership 📈 MARKETING DEEP DIVES • Websites that convert • SEO for trades • Google Business optimisation • Google Ads and Meta Ads • Retargeting and remarketing • Email and SMS marketing • Video marketing and short form content • Review generation and Google Maps ranking • Landing pages and branding that set you apart 🛠️ SYSTEMS AND OPERATIONS • Job management software • Project workflows • Scheduling and automation • Hiring and onboarding • Subcontractor management • Team structure and communication • Quality control systems • Daily and weekly routines that stop chaos 🤖 AI FOR TRADES Use AI to: • Speed up admin • Write better quotes • Automate messages • Build content faster • Organise jobs • Improve follow up • Save hours every week 💰 REAL GROWTH STRATEGIES Learn how trades businesses scale from one van to multiple vans, from relying on word of mouth to predictable weekly enquiries, from undercharging to premium pricing, and from constant firefighting to full control of their operation. Hear how top trades business owners think, act, market, sell and build companies that support their lifestyle instead of draining it. 🏆 IF YOU’RE READY TO: • Become the go to choice locally • Generate better enquiries • Increase profit • Build a strong brand • Improve your team and systems • Scale without stress • Turn your trade into a predictable business Hit follow. 🔥 Elite Trades Community is where the next generation of high performing trades and construction business owners are being built. Your growth starts here.

Episodes

  1. 12/30/2025

    How to set & achieve your business & life goals

    Summary If you’re setting big goals but still feel stuck, overwhelmed, or burnt out, this episode breaks down a simple no fluff framework that turns vague ambitions into clear daily actions you can actually control. We cover how to reverse engineer your income so you know exactly what needs to happen each day, how to build a business around your life instead of sacrificing everything for it, how to set goals in the right order, create habits that stick, and balance money, time, health, and relationships without one destroying the others. By the end of this episode you won’t just feel motivated, you’ll have real numbers, a real plan, and practical steps you can start using immediately. Key Learnings How to reverse engineer your income into daily controllable actions Why your real goal isn’t money but the actions that create it How to design your business around your ideal life and schedule The correct order to set income, capacity, marketing, and systems goals How to set SMART goals that actually work in the real world The difference between business goals and personal goals and why you need both The 8 key areas that create a fulfilled and balanced life How to build habits that support your goals when motivation disappears Why discipline always beats motivation How to use vision boards properly without the fluff The difference between long term vision and short term execution What to track weekly so you stay in control When and how to adjust goals without quitting Why accountability partners multiply results faster than almost anything else Common mistakes that keep people stuck for years A simple 24 hour implementation challenge to create momentum immediately 170,000+ Community Join the UK’s No.1 Facebook community for trades and construction business owners here 👉 https://www.facebook.com/groups/1821484254786832 Resources & Tools Mentioned Reverse engineered income tracking SMART goal framework Weekly scorecard and metrics tracking 90 day planning structure Accountability check in system Vision boards used as behavioural checks not motivation tools Contact & Support 📞 07508824828 📧 support@Elitetradescommunity.co.uk 🔗 https://www.facebook.com/harrywilkinsonroi/ If you got value from this episode leave a review, subscribe so you don’t miss future episodes dropping every Tuesday at 5:30am, and take notes properly because execution is what changes everything.

    26 min

  2. 12/16/2025

    Psychology Of Selling: Using Emotional Benefits Instead Of Features To Win More Work - Trades / Construction

    In this episode we break down one of the biggest reasons trades and construction business owners lose work every single week even when their quality is miles better than the competition. It is not always your price, the economy or the amount of competitors in your area. More often than not, it comes down to how you communicate your value. Most trades try to sell using logic. They explain what they do, how they do it and why they are good at it. But customers do not make decisions logically first. They decide emotionally and then use logic to justify the decision afterwards. That is why benefits and pain points matter more than features, and that is exactly what this episode focuses on. If you have ever had a customer say “we will have a think” and then disappear, or you have lost a job to someone cheaper even though you know your work is better, this episode explains exactly why that happens and how to fix it. When you learn how to speak to the right benefits and the right pain points, customers stop comparing you on price and start seeing you as the safest and most obvious choice. This episode is highly relevant if you are a plumber, heating engineer, gas engineer, electrician, builder, joiner, carpenter, roofer, landscaper, plasterer, tiler, decorator, driveway and paving contractor, fencing contractor, bathroom fitter, kitchen fitter, flooring installer, loft conversion company, extension builder, window and door installer, air conditioning installer, solar installer, bricklayer or groundworker. 🔑 KEY LEARNINGS FROM THIS EPISODE You will learn how to: • Understand the difference between features and benefits and why features alone do not sell • Translate what you do into emotional outcomes that homeowners actually care about • Identify the hidden fears that influence buying decisions like stress, regret, disruption and being burned • Use pain points to build trust instead of sounding salesy or pushy • Communicate reassurance, safety and confidence before talking about price • Stop justifying your pricing and start positioning your service properly You will hear clear real world examples across multiple trades, including: • Plumbing and heating • Electrical work • Roofing • Landscaping and paving • Carpentry and joinery • Bathrooms and kitchens • Extensions and loft conversions • Solar and energy upgrades You will also see how this way of communicating should be applied consistently across: • Your website copy and service pages • Your social media posts and short form videos • Your conversations in a customer’s home • Your quotes, proposals and follow up messages ⭐ JOIN OUR 170000+ TRADES COMMUNITY Join the UK’s biggest Facebook group for trades and construction business owners: https://www.facebook.com/groups/1821484254786832 ⚒️ RESOURCES AND TOOLS MENTIONED IN THIS EPISODE • ChatGPT: https://chat.openai.com 📩 CONTACT HARRY Email: support@elitetradescommunity.co.uk Facebook: https://www.facebook.com/harrywilkinsonroi/ If you want help improving your messaging, marketing, quotes or sales process, feel free to reach out using the details above. 🔍 If you...

    19 min

  3. 12/08/2025

    🛠️ Grow & Scale Your Trades / Construction Business Podcast Intro

    Welcome to the Elite Trades Community Podcast, the show built for trades and construction business owners who want to grow properly, get off the tools, earn more profit and build a business that gives them more freedom. If you are a plumber, electrician, builder, joiner, carpenter, landscaper, plasterer, roofer, tiler, decorator, HVAC engineer, renderer, kitchen fitter, bathroom fitter, window fitter, groundworker, solar installer, fencing contractor or driveway installer, this podcast is for you. If you are feeling stuck doing everything yourself, this podcast will help you get clarity and direction. Most trades owners end up grafting all day then quoting at night, juggling customers, suppliers, materials, admin and staff problems with no structure or plan. This podcast gives you the tools and strategies to break that cycle. Inside each weekly episode you will learn how to grow your trades business with more control, more confidence and more predictable results. You will understand the real steps required to come off the tools, improve your margins, scale your operation, lead a proper team and build a business that runs without relying completely on your time and energy. These episodes are short, practical and focused on giving you steps you can use straight away. No fluff. No waffling. No filler. Just clear and proven strategies for real trades and construction business owners. 🔥 WHAT YOU WILL GET FROM THIS PODCASTYou will learn how to: • Generate consistent high quality leads every week • Build a predictable sales pipeline • Create profitable offers and price jobs properly • Improve your cashflow and avoid feast or famine months • Install systems that make your business easier to run • Build a reliable team that takes responsibility • Stop working evenings and weekends • Automate repetitive tasks and save hours every week • Use job management software to stay organised • Understand your numbers and increase your profits • Use clear processes to reduce mistakes • Become a stronger leader and step away from the day to day • Create freedom by scaling yourself out of the time consuming work ⭐ JOIN OUR 170000+ TRADES COMMUNITYThe UK’s biggest community for trades and construction business owners. 👉 https://www.facebook.com/groups/1821484254786832 ⚒️ RESOURCES AND TOOLS MENTIONED IN THIS PODCASTYou will learn about tools and platforms such as: • Job management systems • CRM and sales tracking tools • Marketing platforms for lead generation • Automation tools to save time • Google Ads, SEO and content strategies • AI tools to simplify admin and operations • Systems and processes that help your business scale (These tools are discussed throughout the episodes) 📩 CONTACT HARRYEmail: support@elitetradescommunity.co.uk Facebook: https://www.facebook.com/harrywilkinsonroi/ If you want support with marketing, systems, lead generation or scaling your trades business, reach out anytime. 🔍 If you have ever typed in searches like:how to grow my trades business how to get off the tools how to scale a construction company how to systemise my business how to...

    8 min

  4. 12/08/2025

    High Converting Website Features To Multiply Leads - For Trades & Construction Businesses

    In this episode I show you how to turn your website into a proper lead generating machine that brings you better clients and higher value projects on autopilot. If you are a plumber, electrician, builder, joiner, carpenter, landscaper, roofer, plasterer, tiler, loft conversion specialist, extension builder, window fitter, bathroom fitter, kitchen fitter, groundworker or any other trades or construction business owner, this one is for you. Most trades websites look the same and do almost nothing to win work. Visitors land on the site, see a boring headline, a few before and after photos and a basic contact form and then disappear to the next option. In this episode you will learn how to build a website that grabs attention in seconds, builds trust fast and gets visitors to actually take action. You will see how to improve your above the fold section so people instantly know what you do, where you do it, who you do it for and what to do next. You will learn how to use strong branding, personal videos, unique selling points, social proof, case studies, copywriting, clear calls to action, lead capture, speed, mobile performance, SEO, analytics, tracking and vetting so your website turns more of your visitors into real enquiries. 🔑 KEY LEARNINGS FROM THIS EPISODE You will discover how to: • Build an above the fold section that clearly explains your service, area, ideal client and main call to action within seconds • Use personal branding and company branding so visitors feel they are dealing with real professionals and not just a faceless outfit • Create strong unique selling points that separate you from every other local trades business and justify higher pricing • Use social proof with video testimonials, written reviews, before and afters and case studies placed in the right parts of your site • Show your expertise with accreditations, guides, explainer videos and helpful content so people see you as the expert, not just another quote • Add credibility signals like insurance, memberships and manufacturer partnerships to calm fears about cowboys and no shows • Build proper showcases of work that help people imagine working with you and picture the outcome in their own home • Use clear calls to action on every page so visitors always know what to do next • Improve your copywriting so your website speaks to real people and answers the questions they are already thinking • Make it effortless for people to contact you with short forms, clickable contact buttons and instant confirmation messages • Connect your social proof, copy and contact options so there is always a clear next step • Speed up your website and fix technical issues so people do not drop off while pages are loading • Set up local SEO, solid service pages and useful blog content so the right people in your area can actually find you • Install analytics, tracking and pixels so you know what is working and can follow up with the right visitors • Use vetting forms and conditional logic to filter out time wasters and focus on serious customers ⭐ JOIN OUR 170000+ TRADES COMMUNITY Join the UK’s biggest Facebook group for trades and construction business owners: https://www.facebook.com/groups/1821484254786832 ⚒️ RESOURCES AND TOOLS MENTIONED IN THIS EPISODE • Google PageSpeed Insights: https://pagespeed.web.dev • GTmetrix: a href="https://gtmetrix.com"...

    28 min

  5. 12/08/2025

    How To Quote & Win 40% More Profitable Jobs For Trades & Construction Businesses

    This episode reveals the PROFIT QUOTE framework, a proven quoting system that helps trades and construction business owners win up to forty percent more jobs without lowering prices. If you are a plumber, electrician, builder, joiner, carpenter, roofer, landscaper, plasterer, decorator, bathroom fitter, kitchen fitter, groundworker, window fitter, renderer, tiler, HVAC engineer or any other trade, this podcast will show you how to turn your quotes into your most powerful sales tool. Most trades businesses send plain emails, rushed texts or simple PDFs that look exactly the same as every competitor. This kills conversions even if the quality of your work is miles better. The PROFIT QUOTE system creates professional, persuasive and structured proposals that stand out immediately and help customers understand your value before they see your price. This means fewer objections, higher conversions and more profitable jobs won each month. Inside this episode you will learn the eleven elements of a high converting proposal and the exact order they must go in to maximise trust, clarity, reassurance and emotional connection. You will see how to build quotes that save time, reduce misunderstandings, eliminate awkward conversations, protect your margins, justify premium pricing and give you a simple repeatable structure to win more work consistently. 🔥 KEY LEARNINGS FROM THIS EPISODEYou will discover: • Why the biggest factor in conversion is not your price but your presentation • How to add personalised intros, welcome videos and branded layouts to instantly stand out • How to use software like Better Proposals to build templates and send quotes in minutes • How to present clear package details so clients know exactly what is included and excluded • How to use timelines that set realistic expectations and avoid awkward discount requests • How to outline client requirements so jobs run smoother and delays are reduced • How to present outcomes using before and after photos, walkthroughs and transformation visuals • How to use evidence such as video testimonials, written reviews and case studies to overcome objections • How to highlight your unique value so clients understand why you charge what you charge • How to present fees and figures in a way that boosts trust and reduces price battles • Why quoting final outcomes instead of materials plus labour increases conversions • How to present payment terms, deposits and staged payments clearly and professionally • Why proper terms and conditions protect both sides and reduce disputes • How to explain next steps so customers feel confident and know exactly what happens after acceptance • How to streamline acceptance, payment and onboarding into one smooth automated flow ⭐ JOIN OUR 170000+ TRADES COMMUNITYJoin the UK’s biggest Facebook group for trades and construction business owners: 👉 https://www.facebook.com/groups/1821484254786832 ⚒️ RESOURCES AND TOOLS MENTIONED IN THIS EPISODEBetter Proposals (quote building software): https://betterproposals.io Stripe (payment processing): https://stripe.com GoCardless (direct debit payments): https://gocardless.com Google Drive (document storage): a...

    24 min

  6. 12/08/2025

    🔥 How to Get Off the Tools and Scale Your Trades/construction Business (Full Step-by-Step Roadmap)

    Welcome to the Elite Trades Community Podcast. This show is built for trades and construction business owners who want to grow their business properly, get off the tools, earn more money and finally create the time and freedom they have been chasing for years. If you are a plumber, electrician, builder, joiner, carpenter, landscaper, plasterer, roofer, tiler, HVAC engineer, renderer, solar installer, kitchen fitter, bathroom fitter, decorator, window fitter, groundworker, fencing contractor or any other trade, this podcast is for you. If you are tired of relying on unpredictable word of mouth, dealing with slow months, chasing late payments, struggling with cashflow or constantly spinning plates across every area of the business, this podcast gives you the clarity and structure you need. If you are burning out trying to run jobs while also quoting, managing customers, doing admin, chasing suppliers and trying to keep on top of social media, this show will help you take back control. If your evenings are spent doing paperwork and your weekends disappear into more work, the lessons in this podcast will help you break that cycle. Inside these episodes you will learn how to generate consistent high quality leads, how to fix your pricing, how to improve your margins, how to build a reliable team, how to stop firefighting and how to install the systems that make a trades business run smoothly. You will see how to structure your operation, how to increase profit, how to plan for growth, how to leverage your time and how to move into the role of an actual business owner rather than the only person holding everything together. You will also hear insights on building a strong brand, creating winning offers, improving your sales process, installing a proper job management system, tracking your numbers, managing cashflow, running simple but effective marketing campaigns and using tools like Google Ads, SEO, content and social media to bring in more profitable work. You will learn how automation saves you hours each week, how to use AI to make your life easier and how to build a business that grows with or without you. New episodes release every Tuesday morning and each one is designed to give you practical steps you can implement straight away. No fluff, no pointless filler, no long stories. Just clear advice that works in the real world for real trades businesses. Whether you are on site, in the van, walking the dog or cooking your tea, these short episodes will help you create real change in your company and your life. If you want a business that grows predictably, gives you more profit, more time with your family and more control over your future, make sure you subscribe so you never miss an episode. ⭐ JOIN OUR 170000+ TRADES COMMUNITY The UK’s biggest and most active Facebook group for trades and construction business owners. Connect with like minded people, ask questions, get support and access powerful resources. 👉 https://www.facebook.com/groups/1821484254786832 RESOURCES AND TOOLS MENTIONED IN THIS PODCAST Job management systems CRM and sales tracking tools Marketing platforms Automation software SEO and Google Ads strategies AI tools to save time Systems for scaling a trades business (This podcast covers these tools throughout the series) CONTACT HARRY Email: support@elitetradescommunity.co.uk Facebook: https://www.facebook.com/harrywilkinsonroi/ If you want help with marketing, systems, lead generation or scaling your trades business, reach out anytime. If you have ever typed in searches like: how to grow my trades business how to get off the tools how to scale a construction company how to get more leads for my...

    16 min
  • 6 Episodes

About

🔥 WELCOME TO ELITE TRADES COMMUNITY The go to podcast for ambitious trades and construction business owners who wanna grow, scale and dominate their local area using real world strategies that actually work. If you’ve ever searched how to get more leads for my trades business, how to grow a plumbing business, electrician marketing tips, roofer marketing, builder business advice, HVAC lead generation or how to price jobs properly, this is where you belong. 🏗️ WHO THIS PODCAST IS FOR • Plumbers • Electricians • Builders • Roofers • Landscapers • Carpenters and joiners • HVAC and gas engineers • Solar installers • Window and door fitters • Tilers, plasterers, decorators • Groundworkers and fencing contractors • Any trades or construction business that wants predictable high quality leads 🎯 WHAT YOU’LL LEARN • How to generate consistent enquiries • How to build a strong trusted local brand • How to price and quote with confidence • How to win better customers • How to raise your prices • How to close more jobs • How to create marketing that actually converts • How to get off the tools and into real leadership 📈 MARKETING DEEP DIVES • Websites that convert • SEO for trades • Google Business optimisation • Google Ads and Meta Ads • Retargeting and remarketing • Email and SMS marketing • Video marketing and short form content • Review generation and Google Maps ranking • Landing pages and branding that set you apart 🛠️ SYSTEMS AND OPERATIONS • Job management software • Project workflows • Scheduling and automation • Hiring and onboarding • Subcontractor management • Team structure and communication • Quality control systems • Daily and weekly routines that stop chaos 🤖 AI FOR TRADES Use AI to: • Speed up admin • Write better quotes • Automate messages • Build content faster • Organise jobs • Improve follow up • Save hours every week 💰 REAL GROWTH STRATEGIES Learn how trades businesses scale from one van to multiple vans, from relying on word of mouth to predictable weekly enquiries, from undercharging to premium pricing, and from constant firefighting to full control of their operation. Hear how top trades business owners think, act, market, sell and build companies that support their lifestyle instead of draining it. 🏆 IF YOU’RE READY TO: • Become the go to choice locally • Generate better enquiries • Increase profit • Build a strong brand • Improve your team and systems • Scale without stress • Turn your trade into a predictable business Hit follow. 🔥 Elite Trades Community is where the next generation of high performing trades and construction business owners are being built. Your growth starts here.

Information

  • Creator
    harry wilkinson
  • Years Active
    2K
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © Copyright Elite Trades Community trading as ROI Marketing Agency LTD. All content in this podcast is protected and you can’t copy or reuse anything without written permission.
  • Show Website
    Elite Trades Community Podcast