In-Ear Insights, the Trust Insights Podcast

TrustInsights.ai
  • 5.0 (1)
  • Marketing
  • Updated Weekly

In-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, analytics, marketing, and other burning questions. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, at the gym, or in the office and still have plenty of time for other shows.

  1. 2d ago

    In-Ear Insights: How AI Impacts Billable Hours

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie discusses modern billing challenges. You'll discover how to charge fairly while keeping your unique skills central. You'll learn to spot which chores machines can handle and which need your personal touch. You'll find ways to organize your daily routine so buyers see clear worth no matter how fast the work finishes. You'll walk away with a simple method to track whether your new shortcuts improve results. 00:00 - Introduction 02:15 - The billable hour dilemma 06:40 - How artificial tools change the workflow 12:30 - Finding value in the process 18:15 - Call to action Watch this episode to see how you can adapt your daily routine and charge fairly for your growing skills. #BillableHours #AIPhilosophy #WorkflowTips #MarketingPricing #FutureOfWork   Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Follow our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Take our new generative AI course: https://www.trustinsights.ai/aicourse  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/tipodcast  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers  Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

  2. Sep 9

    In-Ear Insights: The Non-Techie's Journey to Local AI

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how you will cut energy waste by shifting to local AI. You'll discover how to structure your planning so you track tools after defining your goals. You'll learn how to build a self-updating memory system that keeps every project organized without extra effort. You'll walk away with a clear checklist to audit your routine and select the exact technology you need. 00:00 - Introduction 03:15 - The trap of picking platforms first 08:42 - Building a self-updating AI memory system 14:30 - Replacing heavy tools with simple scripts 21:05 - Balancing cost and environmental impact 27:50 - Call to action Press play now to uncover the practical strategies that will transform how you handle technology. #LocalAI #GenerativeAI #AIProductivity #TechTips #SustainableTech Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Follow our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Take our new generative AI course: https://www.trustinsights.ai/aicourse  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/tipodcast  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers  Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

  3. Sep 2

    In-Ear Insights: How to Create New Content Ideas in a Sea of AI Sameness

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how you will overcome creative blocks while navigating information overload. You'll discover why AI keeps offering generic advice and how you can bypass those predictable suggestions. You'll learn to pull unconventional strategies from unrelated fields and apply them to your marketing plans. You'll identify two distinct thinking patterns that unlock fresh content ideas when your usual topics feel stale. 00:00 - Introduction 03:15 - The challenge of information overload 07:40 - Why AI defaults to common advice 12:20 - Deductive versus inductive thinking 16:50 - Finding psychological safety for exploration 21:10 - Cross-pollinating ideas from other industries 26:35 - A practical research workflow 31:00 - Call to action Hit play to uncover how shifting your perspective transforms stale ideas into bold marketing breakthroughs. #MarketingStrategy #AIAnalytics #CreativeIdeas #DataDriven #TrustInsights Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Follow our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Take our new generative AI course: https://www.trustinsights.ai/aicourse  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/tipodcast  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers  Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

  4. Aug 26

    In-Ear Insights: Why Does AI Write Slop?

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to stop AI from turning your writing into repetitive slop and replace it with authentic human voice. You will discover why AI drifts into repetitive phrasing and how to stop it. You will learn to measure your unique writing style with simple numbers that lock in your voice. You will apply a structured editing process that transforms machine drafts into polished content. You will gain confidence to command AI tools without wasting hours on endless revisions. 00:00 - Introduction 02:15 - The AI writing frustration 06:30 - Measuring your voice 12:45 - The five performance steps 18:20 - Building your writing blueprint 24:10 - Call to action Take the new course at: https://academy.trustinsights.ai/courses/ai-for-writers  Watch this episode to finally break free from generic AI output and start writing with total control. #AIAWriting #WritingTips #ContentCreation #PromptEngineering #TrustInsights Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Follow our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Take our new generative AI course: https://www.trustinsights.ai/aicourse  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/tipodcast  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers  Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

  5. Aug 19

    In-Ear Insights: AI Skills Governance

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the hidden friction of sharing AI tools across different platforms. You'll discover how to organize your AI tools for smooth operation across different platforms. You'll learn why unchecked plugins cause errors that damage your daily results. You'll uncover a clear tracking method that aligns your team without added stress. You'll build a reliable backup system that shields your projects from sudden platform shifts. 00:00 - Introduction 02:15 - The hidden friction of shared AI tools 04:45 - A simple framework for tracking updates 07:20 - Why silent errors ruin your workflow 10:30 - Future-proofing your digital assets 13:15 - Starting with basic documentation 16:40 - Call to action Watch the full episode now to master your AI tool management and safeguard your workflow against unexpected changes. #AItools #SkillGovernance #WorkflowManagement #DigitalSecurity #TrustInsights Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Follow our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Take our new generative AI course: https://www.trustinsights.ai/aicourse  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/tipodcast  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers  Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

  6. Aug 12

    In-Ear Insights: AI Forward Content Remixing

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss a shifting content landscape where algorithms act as your primary readers. You'll discover why machines consume your content while humans scroll feeds. You'll learn how to transform any written idea into audio, video, and short clips during your regular workflow. You'll see which free tools handle the heavy lifting while you focus on your core message. You'll follow a simple roadmap that aligns your content with the group that drives real results. 00:00 - Introduction 02:15 - The hidden audience driving your traffic 06:30 - Why repurposing feels like double work 11:45 - The purpose first approach to content 16:20 - Free tools that automate your workflow 22:10 - Building clips without cloud costs 26:45 - Choosing the right software for your budget 31:00 - When to skip the overhaul entirely 35:30 - Call to action Watch the full episode to start building a content workflow that saves time and reaches the right audience. #ContentStrategy #AITools #DigitalMarketing #Podcast #TrustInsights Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Follow our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Take our new generative AI course: https://www.trustinsights.ai/aicourse  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/tipodcast  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers  Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

  7. Aug 5

    In-Ear Insights: AI Enablement and Jobs AI Can Do

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why a popular claim about artificial intelligence taking over jobs misses the mark. You will discover how to break your daily tasks into clear steps that reveal what computers handle. You will learn a testing method that separates work worth automating from tasks requiring your human touch. You will uncover ways to upgrade your routine without fearing career changes. You will gain the confidence to restructure your workflow for lasting efficiency. 00:00 - Introduction 04:15 - Debunking the takeover statistic 08:40 - Breaking work into clear steps 13:25 - Separating automation from augmentation 18:50 - Finding your hidden opportunities 23:10 - Managing AI like a direct report 27:45 - Call to action Watch the full episode to see how you can put these insights to work immediately. #AIAutomation #FutureOfWork #TechTips #ProductivityHacks #DataDriven Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Follow our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Take our new generative AI course: https://www.trustinsights.ai/aicourse  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/tipodcast  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers  Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

  8. Jul 29

    In-Ear Insights: The Problem(s) With AI Detectors

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the flaws behind AI detection tools and how creators can protect their reputation while using generative writing assistants. You'll discover why these detection tools misread human writing and how to stop false accusations from damaging your reputation. You'll learn simple steps to preserve original drafts and voice recordings as undeniable proof of your authorship. You'll explore ethical disclosure practices that build trust with your audience while keeping your creative process transparent. You'll gain confidence in navigating AI ethics so you can create content without fear of unfair judgment. 00:00 - Introduction 02:15 - The AI detector dilemma 06:40 - Katie shares her newsletter workflow 11:20 - Why detection tools consistently fail 16:50 - Protecting your authorship with proof 21:30 - Navigating ethical AI disclosure 26:45 - Call to action Watch the full episode to learn how you can safeguard your writing career and use AI tools responsibly. #AIEthics #ContentCreation #DigitalMarketing #AIWriting #TrustInsightsPodcast   Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Follow our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Take our new generative AI course: https://www.trustinsights.ai/aicourse  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/tipodcast  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers  Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

See All (468)

About

In-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, analytics, marketing, and other burning questions. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, at the gym, or in the office and still have plenty of time for other shows.

Information

You Might Also Like