Nothing Small About Business

Sara Press

Nothing Small About Business is the go-to podcast for entrepreneurs who want clear, practical strategies to grow, scale, and stay inspired. Hosted by Sara Press...a connector, small-business advocate, and champion of gritty ambition, each episode delivers real-world insights you can apply immediately. You’ll hear from founders, creators, and experts who share how they built their businesses, overcame challenges, and figured things out as they went. Expect mindset shifts, growth tactics, marketing tips, and honest conversations about what it really takes to build something meaningful. If you’re starting, scaling, or reinventing your business, this show gives you the value, clarity, and momentum you need. Because in entrepreneurship, there’s truly nothing small about the work you’re doing. Perfect for: small business owners, entrepreneurs, early-stage founders, creators, side-hustlers, and anyone hungry to grow.

  1. 2d ago

    The Branding Photography Mistake That Costs You Clients with Eric Bohl

    Branding photography and AI for small business are the focus of this episode of Nothing Small About Business, where host Sara Press talks with branding photographer Eric Bohl about what actually makes a brand's visual content work. Eric breaks down why understanding a client's brand identity has to come before the camera ever comes out, how website photography differs from social media photography, and why props, multiple outfits, and video content create the variety a brand needs. The conversation moves into how AI tools can streamline content creation and marketing strategy, the basics of prompt engineering, common AI prompting mistakes, and how AI is changing SEO and online visibility for small businesses. If you're an entrepreneur trying to elevate your brand's visual content and use AI tools more effectively, this episode is built for you. Perfect for fans of: branding photography tips, small business marketing podcasts, AI for entrepreneurs, content creation strategy, visual branding, website and social media photography. Follow Sara Press on LinkedIN Email Sara: sara@press-edit.com Learn more about Eric Bohl: https://www.eric-bohl.com/ Key TopicsWhy understanding a client's brand identity has to come before the photoshootWebsite photography vs. social media photography — what actually differsUsing props and multiple outfits to create variety in a branding shootWhy video content belongs in your branding photography packageBuilding client confidence and comfort in front of the cameraCurrent trends (and the clichés worth avoiding) in branding photographyHow AI tools streamline content creation and marketing strategyPrompt engineering basics and best practices for AI-generated contentThe role of AI in SEO and online visibility for small businessesCommon AI prompting mistakes — and how to avoid them

  2. Sep 15

    From Figure Skating to QVC and $300M in Sales: Founder Cydney Mar's Business Playbook

    Host Sara Press sits down with fashion entrepreneur Cydney Mar to talk QVC success, product development, and the market feedback every founder needs to hear. Full Episode DescriptionIn this episode of Nothing Small About Business, host Sara Press interviews fashion and product development expert Cydney Mar about her journey from national figure skater to successful entrepreneur and QVC seller. Cydney walks Sara through the life-changing accident that redirected her career, how she built her first fashion business from the ground up, and what it actually took to land, and succeed, on QVC. The conversation covers product development, market feedback, branding, and manufacturing, along with the strategic planning every entrepreneur needs before launching a product. Whether you're building a fashion brand, developing a new product, or trying to break into retail and TV shopping, this episode is full of practical startup tips and business strategy you can use right away. What You'll Learn (Key Topics)Cydney Mar's journey from competitive figure skating to fashion designThe accident that changed the course of her career, and how she rebuiltStarting a fashion business from the ground up, grassroots styleBreaking into TV shopping and building a QVC success storyProduct testing, quality control, and working with manufacturing partnersThe most common mistakes early-stage entrepreneurs makeNavigating regulatory and product testing hurdlesBranding and marketing tips for product-based businessesWhy understanding your customer matters more than your own opinionBalancing innovation with practicality in product developmentHow to build a sustainable, resilient business modelSound Bites"I was hit and I thought I was going to bleed out.""I feel very lucky for how my life has turned out.""The market never lies, it tells you what they love."Chapters00:00 Introduction to Cydney Mar's inspiring story02:01 The life-changing accident and recovery process03:49 Transition from skating to fashion design05:49 Starting her own fashion business grassroots style07:53 Journey into TV shopping and QVC success12:12 Insights into product testing and quality control16:50 Helping entrepreneurs develop and launch products21:06 Common mistakes and how to avoid them25:00 Navigating industry regulations and testing30:04 The importance of market feedback and pivoting34:03 Final tips for aspiring entrepreneurs

  3. Sep 8

    Tax Strategy for Business Owners: How to Save Money & Stay Compliant with Lake Mitchell

    Sara Press talks with Lake Mitchell about the path from military service, industrial engineering, and bodybuilding into tax strategy and entrepreneurship. Lake breaks down when business owners should start thinking about tax planning, where people commonly go wrong, and why structure matters. In addition to taxes, they cover how Lake built her brand, why personality matters in content, how she manages her time, and the habits that help her run a business without burning out.Key topics:Lake Mitchell shares how her background in industrial engineering, accounting, ROTC, and the National Guard shaped her approach to businessShe explains the through line in her career: strategy, structure, discipline, and executionWhy networking only works if you actually follow up after the eventWhen business owners should start thinking about tax strategyWhy the first 1 to 3 years are usually about profitability, not advanced tax planningThe difference between a tax preparer and a true tax strategistWhy business structure comes before tax tactics like paying kids or using the Augusta ruleHow real estate can create tax advantages through depreciation, cost segregation, and 1031 exchangesWhy tax strategy depends on individual factors like W-2 income, business income, marriage, dependents, and risk toleranceHow Lake built her business through brand trust, not just niche targetingWhy content should attract the right clients and repel the wrong onesThe time-blocking and boundary habits that help her protect energy and stay consistentTimestamps00:00 - How Sara and Lake met through networking and follow-up 01:09 - Lake’s background in engineering, accounting, military service, and bodybuilding 02:42 - How a braiding business taught her marketing and communication 04:41 - Lessons from ROTC and becoming a first lieutenant in the National Guard 06:36 - The common thread across all of Lake’s careers: strategy and discipline 07:04 - When business owners should start thinking about tax strategy 08:46 - The income threshold where basic tax strategies start to matter 09:58 - Why the biggest mistake is hiring a preparer instead of a strategist 11:34 - Why tax strategy is not one-size-fits-all 12:05 - Why structure has to come before tactics like paying kids or the Augusta rule 13:40 - Real estate tax advantages from cost segregation and year-one losses 15:00 - Why 1031 exchanges help reduce capital gains exposure 16:21 - Retirement planning, cash balance plans, and building assets 18:53 - How Lake stays current on tax law and IRS changes 20:09 - When amending past returns makes sense and when it is not worth it 21:18 - The importance of finding a CPA who can explain strategy in plain language 22:22 - How Lake built her tax business from personal brand trust 24:06 - Why her brand spans health, wealth, family, and fitness 25:45 - Niche versus alignment: solving a real problem for the right client 27:54 - Learning to love all parts of business, including marketing and content 28:29 - How content can attract ideal clients and repel bad fits 29:29 - Why coaching and mentorship helped her become a stronger entrepreneur 30:26 - Lake’s time-blocking routine and protected calendar 31:33 - Why turning off work is a muscle that improves with practice 32:37 - Advice on choosing advisors who have actually been where you want to go 33:42 - Where to find Lake and reach out directly Sara Press: sara@press-edit.com

  4. Sep 1

    How to Network Effectively (and stop wasting your time) with Dana Flanagan

    Most networking advice tells you to go to more events, collect more business cards, add more connections. Dana Flanagan says that's exactly backwards. In this episode, Sara Press talks with Dana Flanagan, founder of The Authority Architect and Capital Society, about what actually works when it comes to building your personal brand and growing the right relationships, not just more of them. After two decades building businesses and strategic relationships across real estate, entrepreneurship, finance, and media, Dana has built her career on a simple idea: it's not about how many powerful people are in the room, it's about what happens because the right people were introduced. We get into: - Why most networking fails, and what it actually means to network effectively instead of just often - How to build authority and a personal brand online without adding to the noise of generic advice and recycled frameworks - The difference between visibility and credibility, and why social media should build one, not just chase the other - How curated, quality-first networking creates opportunities that traditional events and cold outreach never will - Practical ways to start building your own authority and network more intentionally, no matter what stage your business is at If you've ever left a networking event with a stack of business cards and nothing to show for it, or you're trying to figure out how to actually use social media to build credibility instead of just noise, this conversation will change how you think about both. Guest: Dana Flanagan, Founder of The Authority Architect and Capital Society Host: Sara Press, founder of Press Edit and host of Nothing Small About Business. sara@press-edit.com

  5. Aug 25

    What Is Padel? Inside the Business of America's Fastest-Growing Sport with Ben Nichols

    Padel is one of the fastest-growing sports in the world, and its about to hit America with the same enthusiasm. In this episode, Sara Press talks with Ben Nichols, founder and CEO of Padel22, about building an entire sport's business and culture from the ground up in a market that barely knows it exists. Ben spent nearly 20 years running communications for some of the biggest names in global sports, including Formula 1 and international anti-doping, (WADA) before a single game of padel on a work trip to Dubai changed the direction of his career. He's now one of the leading voices behind padel's growth in the US, working with organizations like the Pro Padel League, Taktika, and Playtomic to build the sport into a real business, not just a trend. We get into: - What padel actually is, how it's different from paddle tennis, and why the pronunciation debate matters more than people think - Ben's path through F1 and anti-doping communications, and what stepping way outside his comfort zone taught him about growth - Why padel's rise globally offers a blueprint for the US padel market, and where the US is still behind - How a sport builds an ecosystem: courts, brands, media, and community, all at once - The business and investment opportunities opening up in padel right now, from real estate to media rights - Why Ben sees padel as more than a sport, and more like a social platform people build their lives around If you're into sports business, sports marketing, or just want to understand why everyone is suddenly talking about padel, this is the conversation to start with. Guest: Ben Nichols, Founder & CEO of Padel22 Host: Sara Press, founder of Press Edit and host of Nothing Small About Business sara@press-edit.com --- KEYWORDS padel, padel sports, sports marketing, sports industry, padel business, US padel market, padel community, sports entrepreneurship, sports innovation, padel growth

  6. Aug 18

    How to Start a Podcast, Get Booked as a Guest or Launch a Mini-Series with Sara Press

    Sara shares insights from 40 episodes of her podcast, including tips for pitching guests, starting a podcast, and effective on-camera setup. She discusses lessons learned, how to build a podcast foundation, and ways to leverage podcasts for marketing. Follow Sara on LinkedIn and Instagram Email: sara@press-edit.com podcasting, podcast tips, guest pitching, content creation, marketing, podcast setup, mini-series, audience engagement Effective guest pitching strategies Building a consistent podcast foundation Using mini-series for marketing Technical setup for on-camera podcasts Lessons learned from 40 weeks of podcasting takeaways Always research your guest and show before pitching. Consistency in podcast publishing builds credibility. Use mini-series to repurpose content and attract clients. Don't over-prepare; let conversations flow naturally. Good social media following doesn't guarantee podcast success. sound bites "Make sure you are actually a good fit for the show" "Promote the episode on your end for a win-win" "Don't over-prepare and script your show" Chapters 00:00 Introduction and episode overview 02:54 Promoting your episode effectively 05:06 Why consistency matters in podcasting 06:00 Starting a mini-series for business marketing 07:26 Lessons from running a business-focused podcast 09:19 Technical tips for on-camera recording 11:16 Avoiding over-preparation and scripting 13:32 Using podcasts to market your business 15:20 Equipment tips for recording quality audio and video 16:20 Encouragement to put yourself out there

  7. Aug 11

    From Reality TV to Founder: McKenzie Lyng on Building BackSwing Golf Events

    Most people who get a shot at reality TV stardom either make it big or fade out quietly. McKenzie Lyng did neither. She turned a season of Golf Channel's Big Break into the spark for a company that now runs thousands of events a year and pays out millions of dollars to female professional golfers chasing the LPGA dream. In this episode, Sara Press talks with McKenzie about her path from competitive golfer to founder and entrepreneur, and what it actually took to build BackSwing Golf Events into one of the largest on-course fundraising companies in the industry. This is a conversation for any business owner who's ever had to build something from a moment that didn't go the way they planned. We get into: What happened on Golf Channel's Big Break, and how that experience became the idea behind BackSwing Golf EventsThe jump from professional athlete to founder, and the entrepreneur mindset shift that came with itHow BackSwing grew into a multimillion-dollar business supporting other female professional golfers financiallyWhat it takes to scale a small business into thousands of events a year without losing the mission behind itLessons for any founder or business owner turning a personal passion into a real, sustainable company If you're a founder, small business owner, or entrepreneur who's ever wondered how to turn a single opportunity into a real business, this episode is packed with insight. Guest: McKenzie Lyng, CEO and Co-Founder of BackSwing Golf Events Website: backswinggolfevents.com Instagram: @backswinggolfevents Facebook: BackSwing Golf Events TikTok: @backswinggolfevents YouTube: @backswinggolfevents Host: Sara Press, founder of Press Edit and host of Nothing Small About Business Podcast: Nothing Small About Business on Apple Podcasts LinkedIn: linkedin.com/in/sarapresspodcast Instagram: @withsarapress

5
out of 5
26 Ratings

About

Nothing Small About Business is the go-to podcast for entrepreneurs who want clear, practical strategies to grow, scale, and stay inspired. Hosted by Sara Press...a connector, small-business advocate, and champion of gritty ambition, each episode delivers real-world insights you can apply immediately. You’ll hear from founders, creators, and experts who share how they built their businesses, overcame challenges, and figured things out as they went. Expect mindset shifts, growth tactics, marketing tips, and honest conversations about what it really takes to build something meaningful. If you’re starting, scaling, or reinventing your business, this show gives you the value, clarity, and momentum you need. Because in entrepreneurship, there’s truly nothing small about the work you’re doing. Perfect for: small business owners, entrepreneurs, early-stage founders, creators, side-hustlers, and anyone hungry to grow.