The Vubli Podcast

Gideon Shalwick
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Deep conversations with world-class short form video creators creators, founders, and industry experts about short-form video, content distribution, growing influence, and building a standout personal brand. Each episode uncovers proven strategies to grow faster on YouTube, TikTok, Instagram, Facebook Reels, and more. New episodes weekly.

Episodes

  1. Unlock your true message with Owen Hemsath - EP7

    4D AGO

    Unlock your true message with Owen Hemsath - EP7

    🔥 Quick Intro What if your real message is not what you sell - but the story behind why you care? Owen Hemsath (Acceleratus Media) shares how he turned a brutal cancer journey into a global short-form video platform, and why “silo strategy” is the fastest way to trigger binge-watching and algorithm lift.  You’ll also hear his 3-part hook framework that keeps viewers watching: visual, verbal, and value. 👉 Episode in a Nutshell Owen explains why most creators lead with the wrong message. The real hook is the “message behind the message” - the personal story and pain that makes people care. He shares how going public with his cancer journey helped him heal, build community, and sharpen his storytelling skills.  Then he breaks down his “silo strategy” for building channels that binge well: pick a few focused content buckets, make multiple videos per bucket, and publish in clusters so viewers keep watching.  Finally, Owen teaches his 3-hook system for short-form: visual hook, verbal hook, and value hook. ⏰ Timestamps 00:00 - The “message behind the message” matters more than the offer 00:01 - Owen’s YouTube agency roots and early creator journey 00:02 - Cancer diagnosis, treatment failing, and being declared terminal 00:03 - Documenting the journey publicly and becoming cancer-free (five years) 00:04 - Social proof: big audiences, big engagement, tiny platform payouts 00:05 - Why he chose to go public - impact first, not money 00:06 - Childhood secrecy, shame, and deciding to “live out loud” 00:10 - Being watched as accountability - “I do better when someone’s watching” 00:11 - Altruism, contentment, and why money is not everything 00:12 - A nonprofit idea for dads with cancer and the family impact 00:13 - How cancer content refined his video + storytelling skills 00:14 - “Sell shovels”: helping professionals win on camera and YouTube 00:16 - Why he focuses on where “commerce” is, not TikTok (his view) 00:18 - Examples of “real message” vs “surface message” for different niches 00:20 - How Owen pulls the message out: pain, before/after, hero’s journey 00:23 - Blueprint call: CTA first, then the deeper “why” and personal story 00:24 - The story you avoid talking about is often the story people need 00:27 - “Green ooze” pivot moment and “origin story” resistance 00:29 - Pushback is a signal you found something real 00:31 - Marketing equals messaging - understand it, then communicate it 00:32 - The silo strategy: how to build content that algorithms push 00:33 - YouTube is like Netflix - it wants binge watching 00:34 - Silos vs playlists: tighter topics increase multi-video viewing 00:35 - TikTok example: the red-cup format silo that went viral 00:36 - Multi-silo channels and why you cannot “post whatever you feel” 00:37 - Practical build: 4 silos, 3-5 videos each, publish in clusters 00:38 - Don’t number videos - let the algorithm choose winners 00:40 - Format consistency trains the audience (The Office cold open example) 00:41 - Testing formats, then merging what works (walk-and-talk into desk) 00:42 - Templates exist, but add a unique “cherry on top” per client 00:44 - Adding personality moments (the “mustache” joke for a serious doctor) 00:45 - Hooks: the 3-part framework 00:46 - Visual hook, verbal hook, value hook - combine all three 00:49 - Instagram captions as “part two” - don’t repeat the reel 00:51 - Where to find Owen’s strategy and resources 🔗 Resources OwenVideo.com | Main hub for Owen + Acceleratus Media | https://owenvideo.com OwenVideo.com/shorts | Owen’s Shorts blueprint and hook strategy | https://owenvideo.com/shorts Beat Cancer With Me | Owen’s cancer content and community links | https://beatcancerwithme.com

    53 min
  2. Viral YouTube Shorts strategy with Jeremy Vest - EP6

    JAN 11

    Viral YouTube Shorts strategy with Jeremy Vest - EP6

    🔥 Quick Intro YouTube Shorts can grow your channel - or wreck it. Jeremy Vest breaks down why both stories are true, and how to make Shorts a “surgeon approach” instead of a shotgun. You will learn the YouTube Shorts strategy behind niche-first virality, the 3 metrics that matter, and the hook + payoff patterns used in viral YouTube Shorts and long-form YouTube shows. 👉 Episode in a Nutshell Jeremy Vest explains why YouTube is shifting from “lean forward” to “lean back” viewing, especially on TVs (verify). He argues creators must rethink long form YouTube show formats, but start by mastering short form storytelling first. He shares the 3 signals for viral YouTube Shorts: niche fit, watch time, and swipe-away rate. You also get a simple anatomy for short form videos (showing vs talking), plus repeatable interview hooks like the “Golden Nugget” formula. Finally, Jeremy shows how Creator Unlock uses competitor data to generate strategic ideas and audits. ⏰ Timestamps 00:00 - Shorts can help or hurt your channel - and why both camps think they’re right 01:08 - YouTube watch time shifting to TV screens (verify) and why it changes long form 03:19 - Why 45-minute episodes can beat 6-8 minute videos on watch time 07:30 - Deep dives vs podcasts - the real driver is YouTube hooks and storytelling 09:20 - Turning “how-to” into story: the leaky toilet title rewrite 12:53 - The big myth: YouTube Shorts “hurt your channel” - when it’s actually true 14:02 - Start with Shorts first: master 15-45 second short form storytelling 17:24 - The 3 viral Shorts signals: niche, watch time, swipe-away rate 19:14 - Two types of Shorts: showing a thing vs talking about a thing 21:08 - Hook + payoff: anticipation is the engine of a viral short 22:14 - Talking head example: “no prenup” hook and why captions matter 26:33 - Creator Unlock: niche detection + top competitor videos + transcripts 32:47 - The real edge: make 100 videos, get 1% better, keep going 35:15 - “I” and “You” - the two most powerful words in hooks 37:33 - The Golden Nugget formula for podcasts: “Did you see that? Pull that up.” 44:53 - Shock and polarization: how to open with a contrarian idea 47:06 - Long form YouTube show advice: good headlines are not clickbait if true 51:37 - 2026 playbook (verify): deep conversations + deep dive videos in your niche 54:08 - Where to start: free channel audit + coaching options + Niche King program 💡 Key Takeaways - YouTube Shorts strategy starts with niche alignment - go viral outside your niche and you can fragment your audience. - Viral YouTube Shorts are measurable: watch time + swipe-away rate + niche fit. - Under 30 seconds: aim for 100% watch time (Jeremy’s rule). Over 30 seconds: aim for 80% watch time (Jeremy’s rule). - Swipe-away rate target: under 40% swipe-away (meaning 60% keep watching). - Short form storytelling is hook + anticipation + payoff. The payoff is the moment viewers wait for. - Two short formats win: “showing a thing” (visual payoff) and “talking about a thing” (instant clarity + strong idea). - Long form YouTube show growth now favors deep dives and podcast-style conversations, built around repeatable formulas. - “Clickbait” is not the headline - it’s whether the headline is true. - Repeat what works. Don’t reinvent the wheel every upload. 🔗 Resources - Creator Unlock | Free channel audit and AI video strategist mentioned in the interview | https://creatorunlock.com - Colin and Samir (YouTube) | Example of long-form creator interviews Jeremy references | https://www.youtube.com/@ColinandSamir - MrBeast (YouTube) | Example of repeatable show formulas and idea-first storytelling | https://www.youtube.com/@MrBeast - vidIQ | YouTube education channel Jeremy references | https://www.youtube.com/@vidIQ

    57 min
  3. 2.5 BILLION views in 301 days with Pat Flynn - EP5

    JAN 4

    2.5 BILLION views in 301 days with Pat Flynn - EP5

    🔥 Quick Intro Pat Flynn shares the real story behind his “Should I Open It?” Shorts series and why video #35 was the turning point after weeks of low views. This episode breaks down persistence, open loops, and why daily reps matter more than chasing viral hacks. 👉 Episode in a Nutshell Pat explains how he committed to a 60-day Shorts experiment with strict rules: no help, no cross-promotion, and daily uploads. For the first month, most videos sat at 200-500 views. Then video #35 hit 750,000 views and everything changed. He unpacks what he learned about hooks, curiosity, storytelling, and why quantity plus value beats perfection when you’re building momentum. ⏰ Timestamps 00:00 - Why video #35 took off00:38 - The 60-day Shorts experiment02:23 - The “Should I Open It?” hook and open loops03:56 - Why curiosity makes people lean in06:14 - Storytelling lessons from movies and books08:34 - Being stuck at 200-500 views10:06 - The breakthrough on day 3511:12 - Patterns that helped performance15:12 - The fishing analogy for content17:07 - Quantity vs quality (with value)💡 Key Takeaways Commit to a fixed experiment window before judging resultsOpen loops and curiosity drive retentionDaily reps dramatically speed up skill improvementPatterns matter more than guessesQuantity works best when value stays high🔗 Resources Lean Learning (book by Pat Flynn) | https://amzn.to/4pcTBjzSave the Cat (book) | https://amzn.to/3YQJBleScreenFlow | https://www.telestream.net/screenflow/Smart Passive Income Podcast – Episode 824 | https://www.smartpassiveincome.com/podcasts/spi-824-quality-or-quantity-shorts-update/

    23 min
  4. Automated short-form video growth with Leslie Samuel - EP4

    12/21/2025

    Automated short-form video growth with Leslie Samuel - EP4

    🔥 Quick Intro Daily short-form video sounds simple - until you try doing it every day for a year. In this episode, Leslie Samuel breaks down what actually happens when you commit to Shorts, Reels, and TikTok, and how AI and automation made consistency possible. 👉 Episode in a Nutshell Leslie Samuel shares the results of a one-year daily short-form video experiment on his Interactive Biology channel. He explains why engagement mattered more than virality, how Shorts stabilized subscriber growth year-round, and why community exploded. Leslie also walks through how he uses AI and n8n automation to generate ideas, write scripts, batch record months of content, and remove editing and publishing bottlenecks without losing authenticity. ⏰ Timestamps 00:00 - Was the one-year short-form experiment worth it? 00:21 - Why Leslie started short-form after Pat Flynn’s success 01:50 - How long Leslie posted daily Shorts and what consistency looked like 02:38 - Views vs engagement - what actually mattered 03:23 - How short-form created real community for the first time 05:51 - Engagement signals and why they matter to algorithms 06:15 - Subscriber growth before and after short-form video 07:27 - Consistent growth during normally slow seasons 08:16 - New opportunities and interviews from daily Shorts 09:39 - Monetization realities of short-form video 10:33 - Why Leslie paused daily posting 12:09 - Editing as the biggest bottleneck in video marketing 14:14 - The “Truth or Trash” short-form format explained 15:01 - Using ChatGPT for ideas and scripting 16:27 - Automating idea generation with n8n 18:11 - Batch recording 30-90 videos at a time 19:31 - Teleprompters, AI scripts, and authenticity 22:26 - Training AI to sound like you 26:23 - Prompt refinement to hit a 95% voice match 27:31 - Live walkthrough of Leslie’s n8n idea generator 33:13 - n8n vs Zapier vs Make.com 36:35 - Turning automation into a new business 38:29 - Using AI for research, promotion, and growth 43:25 - Where AI and short-form video are heading next 45:25 - Final thoughts and where to find Leslie 💡 Key Takeaways - Consistency beats virality for long-term growth - Short-form video drives deeper engagement than long-form alone - Daily Shorts stabilize subscriber growth year-round - AI can handle ideas and scripting without killing authenticity - Teleprompters work when scripts match natural speech - Automation removes the biggest friction in content creation - Batch recording is the key to sustainability 🔗 Resources - https://iamlesliesamuel.com - Leslie’s content and automation services

    46 min
  5. Personal Branding with Nathan Chan - EP3

    12/15/2025

    Personal Branding with Nathan Chan - EP3

    🔥 Quick Intro What really happens when a founder stops hiding behind the company brand and commits to showing up every single day? In this episode, Foundr founder Nathan Chan breaks down his 90-day personal branding experiment, the mindset blocks that held him back for years, and why founder-led content is becoming non-negotiable for modern businesses. 👉 Episode in a Nutshell Nathan Chan shares why he resisted building a personal brand for over a decade, despite running a highly successful media company. He reveals the exact moments that pushed him to finally commit, what changed after posting daily for 90 days, and how that decision unlocked new opportunities, authority, and revenue. The conversation covers storytelling, carousels vs video, using AI to scale ideas, the dark side of personal branding, and how founders can build visibility without burning out or derailing their core business. ⏰ Timestamps 00:00 - Why founders must build a personal brand in 2025 00:00 - The 90-day daily posting challenge explained 01:18 - Feeling unqualified and hiding behind the Foundr brand 01:36 - “If I had started 10 years earlier…” mindset shift 02:04 - What changed after the first 90 days of posting 05:39 - Shark Tank as the personal brand wake-up call 06:34 - The book that unlocked the blueprint (90 Day Personal Brand) 07:00 - The biggest blocker: not knowing what to post 08:28 - Making time for content as a busy founder 14:04 - Why storytelling carousels outperform video 12:23 - Turning personal content into seven-figure product sales 12:52 - Using AI and NotebookLM to extract winning stories 18:22 - Storytelling formats that drive inquiry and trust 23:12 - Vulnerability example: anaphylaxis story and massive reach 27:10 - The dopamine trap and dark side of personal branding 33:42 - Balancing a personal brand with a growing company 41:03 - Calendar systems and practical content workflows 45:07 - Where to find Nathan and what Foundr is launching next 💡 Key Takeaways Founder-led content builds trust and authority faster than company branding alone.Consistency matters more than production quality or perfection.Storytelling carousels can outperform video when time and resources are limited.Vulnerability creates connection, but vanity metrics can become dangerous.Personal brand and company brand should follow one clear, aligned strategy.Content works best when treated as a long-term commitment, not a short-term play.🔗 Resources Foundr Membership - Access courses, interviews, and founder-led education - https://foundr.com/membership90 Day Personal Brand by Dain Walker - Blueprint for launching a personal brandMindvalley (Vishen) - Example of founder-led content at global scaleSteven Bartlett - Personal brand combined with media and venture buildingRory Vaden - Monetising personal brand with integrity

    47 min
  6. The best lighting setup ever with Simone Ferretti - EP2

    12/07/2025

    The best lighting setup ever with Simone Ferretti - EP2

    🔥 Quick Intro If you want your short form videos to look instantly more pro without buying a new camera, this episode is your shortcut to studio quality lighting, tiny rooms that look huge, and even using an AI avatar to keep publishing when you're too busy to film. 👉 Episode in a Nutshell In this episode, Simone Ferretti breaks down how to build a high impact home studio lighting setup on a realistic budget and in almost any room size. You will learn why a simple 60W key light, softbox and smart background lights can beat an expensive camera, how to choose lenses for depth, and how to pick colours that match your brand. Simone also shares how he grew huge audiences with value first short form video and how he now scales his face with an AI avatar channel that runs without him on camera. ⏰ Timestamps 00:00 - Intro: Simone’s short-form success and why lighting beats buying a new camera00:55 - Simple upgrade: affordable key light + softbox close to your face for pro-looking video07:52 - Home studio lighting mini-masterclass: key light position, softbox angle and background lights10:10 - Why Simone tells you to close the curtains and stop relying on natural window light18:41 - Making small rooms look big: lens choice, distance from the background and depth/bokeh23:44 - Styling your background with plants, floor lamps, blackout curtains and set balance26:26 - Colour schemes that match your audience and offer, plus Simone’s critique of Gideon’s studio31:59 - Value-first short-form strategy, daily posting and staying one step ahead of your audience41:10 - Inside Simone’s AI avatar Instagram channel and the workflow behind it43:53 - Growing the AI channel to ~83k followers in 10 months and why niche positioning matters52:55 - Simone’s upcoming AIX “content creation equals money” programme and where to follow him💡 Key Takeaways Great video quality starts with audio and lighting, not with buying another camera.A 60W key light at 5600K plus a 50-60 cm softbox, placed just out of frame and slightly above eye level, can transform your home studio.Light yourself first, then light the background separately with lamps, pocket lights and practicals to add depth and mood.Avoid natural window light for important shoots because it changes constantly and ruins consistency in the edit.In tiny rooms, step away from the wall, use wider lenses or fast primes and create blur (bokeh) with a low f-stop.Choose a warm or dark colour scheme that matches your audience and product, then balance both sides of the frame for symmetry.Short form video growth comes from consistent, daily value: teach what you learned yesterday to the person one step behind you.Think in processes: break your expertise into pillars (lighting, audio, background, camera, etc.) and turn each micro step into a short.AI avatars remove the recording bottleneck so entrepreneurs can publish at scale while a team or workflow handles scripting and editing.Monetisation is fastest when you sell your own products or programmes to the right niche, even with a relatively small but focused audience.🔗 Resources Simone Ferretti on Instagram (@sferro21) | See his main short form channel and lighting examples | https://www.instagram.com/sferro21Sferro.ai on Instagram (@sferro.ai) | Simone's AI avatar channel that posts daily AI generated content | https://www.instagram.com/sferro.aiHome Studio Blueprint | Simone's flagship course on building a pro level home studio on a budget | https://www.instagram.com/sferro21 (link in bio)vubli | Distribute your short form videos everywhere with one workflow | https://vubli.ai

    55 min
  7. Virality! How to make short form videos go viral - EP1

    11/30/2025

    Virality! How to make short form videos go viral - EP1

    🔥 Quick Intro Can AI slop, troll comments, and 10,000 short form videos really be the recipe to go viral? In this episode, Austin Armstrong breaks down exactly how he did it - from MySpace teen to multi platform virality, bestselling author of Virality!, and founder of Syllaby. 👉 Episode in a Nutshell This episode is a crash course in going viral with short form video. Austin shares his 20 year journey, how he rebuilt after losing a 600k TikTok account, and the repeatable processes he uses to grow across TikTok, YouTube Shorts, Facebook Reels, and more. You learn his START video framework, how to craft hooks that stop the scroll, simple ways to test hooks fast, why AI content is exploding, and how to turn trolls into free reach. ⏰ Timestamps 00:00 - Cold open: AI slop, virality, and why this matters 02:00 - Austin’s book Virality! and the social media friendly cover design 06:20 - From MySpace kid to seven figure business owner 13:30 - Agency years, mentorship, and burnout 19:40 - TikTok: 600k followers, bans, and lessons 25:10 - Cracking YouTube Shorts: the 21M view breakthrough 31:30 - The START viral video framework 38:45 - Hooks that truly stop the scroll 45:40 - How to test hooks fast 52:10 - Why AI slop works and the future of AI content 58:20 - How to use trolls for free engagement 1:04:30 - Austin’s final advice 💡 Key Takeaways * Viral success comes from volume, testing, and persistence * The START framework makes videos more share worthy * Hooks are headlines that must create curiosity fast * Visual pattern breaks can outperform text hooks * Test hooks with TikTok, Instagram trial reels, and cheap Facebook view ads * Intuition comes from creating a lot of videos * AI is a tool - strong ideas still win * Trolls boost reach * Easter eggs and light controversy create comments * Consistency beats randomness 🔗 Resources Virality! by Austin Armstrong | Viral video playbook | https://amzn.to/3KwxHcP Austin Armstrong on YouTube | See viral hooks in action | http://youtube.com/@AustinArmstrong Syllaby | AI powered content system | http://syllaby.io Pat Flynn short form case study | One short can unlock a channel | https://www.youtube.com/watch?v=CwgmXdoxnfs, https://www.youtube.com/@ShortPocketMonster Vubli | Post everywhere with one upload | http://vubli.ai

    1h 1m
  • 7 Episodes

About

Deep conversations with world-class short form video creators creators, founders, and industry experts about short-form video, content distribution, growing influence, and building a standout personal brand. Each episode uncovers proven strategies to grow faster on YouTube, TikTok, Instagram, Facebook Reels, and more. New episodes weekly.

Information

  • Creator
    Gideon Shalwick
  • Years Active
    2025 - 2026
  • Episodes
    7
  • Rating
    Clean
  • Copyright
    © 2026 The Vubli Podcast
  • Show Website
    The Vubli Podcast