Abundant Funnels With Jayne Day

Jayne Day
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  • Marketing

Abundant Funnels is the leading funnels podcast for online coaches and experts wanting the exact next steps and marketing strategies to blow up conversion rates and dominate their funnels. Each week, Jayne releases an episode designed to give you a quick tip on what you can implement into your business straight away in order to bring in more sales through your sales funnel. Jayne has over 13 years experience running her own ads agency, Webonize (https://webonize.com.au), and has a wealth of experience working with many of the top 6 and 7 figure online businesses. Each episode is designed to lift the lid on what is working right now so you can use those insights to grow your business using the power of Facebook and Instagram Ads and your funnels, whether that be an evergreen funnel or live launch. Want Jayne's experienced eyes on your ads while you learn how to run profitable ads yourself without paying the agency price tag? Abundant Ads Academy is her done with you program and you can find more details here: https://courses.webonize.com.au/abundantadsacademy

  1. 4d ago

    Are Lead Magnets Really Dead? What's Actually Working in 2026

    In this episode of the Abundant Funnels Podcast, Jayne tackles the question that keeps coming up in conversations with prospective, new and existing clients: are lead magnets dead? With more people recommending that businesses switch to low-ticket offers, Jayne breaks down why one-size-fits-all funnel advice is dangerous and what actually matters when choosing the right entry point for your funnel. Jayne explains why she's still seeing free lead magnets generate quality leads and contribute to profitable funnels, while also acknowledging that low-ticket offers can work extremely well in the right context. The real issue isn't whether you choose free or paid. It's whether you're attracting the right people and whether the journey from that first touchpoint to your main offer actually makes sense. In this episode, you will learn: Why blanket advice about ditching lead magnets doesn't apply to every businessThe argument for low-ticket offers and why it sounds convincing but has significant gapsHow to tell whether your lead magnet is attracting the right people for your main offerWhy having lots of $17 buyers doesn't automatically mean you'll convert them to your higher-ticket programWhat actually goes wrong in most lead magnet funnels and why it's rarely the lead magnet itselfThe questions to ask before changing your entire funnel strategy based on what someone else recommendsWhy collecting email addresses and hoping people buy is not the same as intentionally moving someone towards a purchaseHow to design your entry point so it naturally connects to your main offer regardless of whether it's free or paid Connect with Jayne: FREE Masterclass - Meta™ Ads System To Attract High Quality Leads In The New Era Of AI: https://learn.webonize.com.au/30k-ad-system Instagram: https://www.instagram.com/webonize Website: https://webonize.com.au/ Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

  2. Oct 20

    You Don't Need a Big Budget to Get Results With Meta™ Ads

    Many business owners believe they need hundreds of dollars a day for Meta™ Ads to deliver results. In this episode, Jayne challenges that assumption and explains why starting with a smaller budget is not only viable but, for most businesses, the smarter approach. She walks through the two campaigns she recommends focusing on first and what to pay attention to while they run. Jayne also explains why a bigger budget won't fix a strategy that isn't working. She covers what to look at beyond your ads, including your lead magnet, follow-up emails, training and sales page, and how to identify where leads are dropping off before deciding to spend more. Once the strategy is proven, that's when scaling becomes a confident, data-backed decision rather than a guess. In this episode, you'll learn: Why starting with a smaller Meta™ Ads budget is often smarter than spending big from day oneThe two campaigns Jayne recommends focusing on first: audience building and lead generationHow you can start an audience-building campaign for as little as $1 a dayWhy spending more money won't fix messaging that isn't resonating or a funnel that isn't convertingWhat to look at while your campaigns are running, including which hooks attract the right people and whether leads are moving through your funnelWhy the problem might not be your ads at all, and how to check what's happening after the opt-inHow to identify whether the issue is your lead magnet, your training, your follow-up emails, your sales page or your offerWhen it makes sense to increase your budget and how to scale in a controlled way Connect with Jayne: FREE Masterclass - Meta™ Ads System To Attract High Quality Leads In The New Era Of AI: https://learn.webonize.com.au/30k-ad-system Instagram: https://www.instagram.com/webonize Website: https://webonize.com.au/ Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

  3. Oct 13

    Are You Asking Your Leads to Buy Too Soon?

    Your ads are running, leads are coming in, but sales aren't following. In this episode, Jayne explores one of the most overlooked reasons funnels fail to convert: buyer readiness. She explains why the problem often isn't the offer itself, but the gap between where a lead is and what they're being asked to do. Jayne breaks down what buyer readiness actually means, why time alone doesn't create it, and how coaches, course creators and online experts can intentionally build the right experiences into their marketing to move people towards a buying decision faster. She also shares a real-world example where a bigger ask does work with cold audiences, and why she doesn't believe in blanket rules about selling. In this episode, you'll learn: Why every marketing interaction is an "ask" and how to gauge whether the size of the ask matches where the person isThe difference between time-based nurturing and experience-based buyer readinessWhy someone who has followed you for two years might still not be ready to buy while someone who found you this week could beHow to identify what your ideal client needs to see, hear, understand or experience before they're ready to buyWhy adding more leads into a funnel that doesn't build buyer readiness won't solve the problemA real example of a book-a-call funnel where selling directly to a cold audience works, and whyHow to stop expecting one piece of marketing to do every job and build a system where each piece moves people forward Connect with Jayne: FREE Masterclass - Meta™ Ads System To Attract High Quality Leads In The New Era Of AI: https://learn.webonize.com.au/30k-ad-system Instagram: https://www.instagram.com/webonize Website: https://webonize.com.au/ Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

  4. Oct 6

    Meta One: Should You Pay to Share Links In Your Posts?

    Meta™ has introduced new subscription plans for businesses called Meta One, and one of the biggest talking points is the restriction on external links in organic posts. Without a paid subscription, businesses affected by these restrictions are limited to just 2 organic posts per month containing an external link, including links shared in the comments. In this episode, Jayne breaks down what Meta One actually offers at each subscription tier, from the $14.99 Essential plan through to the $499 Max plan, and explains why she believes most coaches, course creators and online business owners would get a far better return by investing that budget into Meta™ Ads or using comment funnels to deliver links through DMs. In this episode, you will learn: What Meta One is and how the four subscription tiers are structuredThe specific external link limits at each tier for both Facebook™ and Instagram™Why paying for the ability to post a link is not the same as paying for distribution or reachHow comment funnels work as a simple organic alternative to direct link postWhy Jayne would rather put $499 per month into ad spend than into a Meta One subscriptionThe difference between paying for permission and paying for deliberate distribution with Meta™ AdsJayne's personal experience paying for Meta Verified and why she cancelledWhat to consider before adding another subscription to your monthly business expenses Connect with Jayne: FREE Masterclass - Meta™ Ads System To Attract High Quality Leads In The New Era Of AI: https://learn.webonize.com.au/30k-ad-system Instagram: https://www.instagram.com/webonize Website: https://webonize.com.au/ Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

  5. Sep 22

    What Creative Is Currently Working in Meta™ Ads

    In this episode, Jayne breaks down a common misconception about ad creative: that it needs to be beautifully designed, professionally filmed or perfectly on brand to perform well. Drawing on what she sees across the client accounts she manages, Jayne explains why some of the best performing Facebook™ and Instagram™ ads are the simplest ones, and why creative that looks the least polished sometimes gets the best results. She also unpacks what she really means when she tells Abundant Ads Academy members they need to test different creative, because most people confuse changing a colour or moving a headline with genuine creative variation. Jayne walks through what real creative diversity looks like, why business owners shouldn't pick their own "winning" ad before testing, and how a strong brand can still allow for plenty of creative testing. In this episode, you'll learn: Why your ad creative's first job is to interrupt the scroll for the right person, not to look impressiveWhy professionally produced video isn't required, and when a simple iPhone video can outperform itWhy static images are still worth testing even as video grows in popularityThe difference between genuine creative diversity and simply changing a colour or headline positionHow to think in concepts rather than variations when planning a new batch of creativeWhy you shouldn't pick your own "winning" ad before letting the data decideWhy your brand is bigger than one Canva templateA simple way to audit your current campaign's creative for genuine variationWhy creative testing should be an ongoing part of running ads, not a one-off task Connect with Jayne: FREE Masterclass - Meta™ Ads System To Attract High Quality Leads In The New Era Of AI: https://learn.webonize.com.au/30k-ad-system Instagram: https://www.instagram.com/webonize Website: https://webonize.com.au/ Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

  6. Sep 16

    Behind The Scenes of A Book A Call Funnel

    Jayne takes listeners behind the scenes of a client campaign where results had quietly slipped after 12 months of strong performance. Rather than assuming the strategy had stopped working, Jayne walks through the diagnostic process that uncovered the real issue: the messaging, not the funnel. The client runs Facebook™ and Instagram™ Ads directly to a book-a-call funnel for a $2,000 service, a niche, high-intent audience with the funds to invest. For a year, booked calls cost around $20 each. When that crept towards $40, Jayne and her client went back to recent sales call transcripts to find the exact language their ideal clients were using, and rebuilt the ad copy from scratch around it. In this episode, you'll learn: - Why a book-a-call funnel can work exceptionally well for a niche, high-intent, higher-priced offer - Why showing the price on the sales page before someone books leads to more qualified calls - How to tell the difference between a broken strategy and messaging that has simply gone stale - Why messaging has a shelf life, even when your offer and funnel haven't changed - How to mine sales call transcripts for the exact language your ideal clients use - Why prospects repeating your ad copy back to you on a call is a stronger signal than cost per lead alone - Practical ways to keep gathering your ideal clients' own words: surveys, applications, DMs and sales calls Connect with Jayne: FREE Masterclass - Meta™ Ads System To Attract High Quality Leads In The New Era Of AI: https://learn.webonize.com.au/30k-ad-system Instagram: https://www.instagram.com/webonize Website: https://webonize.com.au/ Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

  7. Sep 8

    Organic Marketing vs Paid Ads?

    Should you spend your energy growing organically, or put your budget into Meta™ ads? In this episode, Jayne explains why that's the wrong question. Organic content and paid ads aren't competing strategies, they each solve a different problem, and the businesses getting the most consistent results are using both together as one system. Jayne walks through why organic marketing is brilliant for building trust but limited by distribution, why paid ads exist to solve exactly that distribution problem, and how a concept she calls Audience Building ads lets you extend the reach of content you've already created, sometimes for as little as $1 a day. In this episode, you'll learn: Why organic content is essential for building trust, recognition and expertiseThe real reason organic reach feels unpredictable, no matter how good your content isWhy "just post more" isn't a sustainable growth strategyHow paid ads solve organic marketing's biggest weakness: distributionWhat an Audience Building ad is, and why it's different from boosting a postHow to start growing your audience with Meta™ ads on a budget as small as $1 a dayWhy the relationship with a new lead is built across an ad, your organic content and your email list, not by any one of them aloneWhy your email list matters more than your follower countConnect with Jayne: FREE Masterclass - Meta™ Ads System To Attract High Quality Leads In The New Era Of AI: https://learn.webonize.com.au/30k-ad-system Instagram: https://www.instagram.com/webonize Website: https://webonize.com.au/ Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

  8. Aug 25

    Course or Coaching Program Not Selling? Fix These 2 Things

    In this episode, Jayne tackles one of the most common frustrations business owners bring to her: a course, coaching program or membership that gets brilliant results for clients but isn't converting the way it should. Rather than assuming the offer itself is the problem, Jayne breaks down the 2 things that actually need to be true for any offer to sell, and why chasing a new bonus, a lower price or a brand new funnel often fixes nothing at all. In this episode, you'll learn: Why a great offer can still fail to sell, and what's usually really going onThe 2 things that need to be true before anyone will buy your offerHow to tell if your messaging is actually connecting with your ideal clientWhy "the right person needs to see it" is just as important as what you sayWhy relying on organic content alone to reach new people can become an exhausting treadmillHow pairing organic marketing with Meta™ Ads gives your messaging consistent distributionThe 2 diagnostic questions to ask before you change your offerConnect with Jayne: FREE Masterclass - Meta™ Ads System To Attract High Quality Leads In The New Era Of AI: https://learn.webonize.com.au/30k-ad-system Instagram: https://www.instagram.com/webonize Website: https://webonize.com.au/ Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

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Abundant Funnels is the leading funnels podcast for online coaches and experts wanting the exact next steps and marketing strategies to blow up conversion rates and dominate their funnels. Each week, Jayne releases an episode designed to give you a quick tip on what you can implement into your business straight away in order to bring in more sales through your sales funnel. Jayne has over 13 years experience running her own ads agency, Webonize (https://webonize.com.au), and has a wealth of experience working with many of the top 6 and 7 figure online businesses. Each episode is designed to lift the lid on what is working right now so you can use those insights to grow your business using the power of Facebook and Instagram Ads and your funnels, whether that be an evergreen funnel or live launch. Want Jayne's experienced eyes on your ads while you learn how to run profitable ads yourself without paying the agency price tag? Abundant Ads Academy is her done with you program and you can find more details here: https://courses.webonize.com.au/abundantadsacademy

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