Abundant Funnels With Jayne Day

Jayne Day
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  • MARKETING

Abundant Funnels is the leading funnels podcast for online coaches and experts wanting the exact next steps and marketing strategies to blow up conversion rates and dominate their funnels. Each week, Jayne releases an episode designed to give you a quick tip on what you can implement into your business straight away in order to bring in more sales through your sales funnel. Jayne has over 13 years experience running her own ads agency, Webonize (https://webonize.com.au), and has a wealth of experience working with many of the top 6 and 7 figure online businesses. Each episode is designed to lift the lid on what is working right now so you can use those insights to grow your business using the power of Facebook and Instagram Ads and your funnels, whether that be an evergreen funnel or live launch. Want Jayne's experienced eyes on your ads while you learn how to run profitable ads yourself without paying the agency price tag? Abundant Ads Academy is her done with you program and you can find more details here: https://courses.webonize.com.au/abundantadsacademy

  1. 2D AGO

    Ads to Ebook vs Ads to Masterclass: What’s Actually Working in 2026

    Today’s episode is one I’ve been wanting to record for a while — because it’s based on a question that comes up constantly when it comes to Facebook™ and Instagram™ Ads. And that question is: When I have an upcoming masterclass or webinar should I run ads to an ebook first… or should I just send people straight to my masterclass or webinar? If you’ve ever felt stuck trying to decide which funnel is “better,” you’re not alone. And like most things in marketing, the honest answer is… It depends. But — and this is important — after years of testing this across different businesses, offers, and funnels (including a client test just last month), there are some very clear patterns I’m seeing in 2026 that I want to walk you through today. So think of this episode as a relaxed strategy chat — not rules, not absolutes — just what the data is consistently showing right now, and how to make smarter decisions for your own ads. Connect with Jayne: Instagram: https://www.instagram.com/webonize Website: https://webonize.com.au/ FREE Resource - The Facebook™ Ads $3 Lead Formula: https://learn.webonize.com.au/leadformula Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

    11 min

  2. FEB 10

    Lead Magnets That Actually Lead to Sales (In 2026)

    In this episode of Abundant Funnels, I'm breaking down a question I get all the time: “What is the best lead magnet to use in 2026?” Instead of chasing the latest trend or copying what everyone else is doing, this episode helps you zoom out and look at what actually matters. You will learn how to create a lead magnet that not only grows your email list, but also attracts people who are far more likely to become paying clients. If you are tired of “pretty freebies” that do nothing for your sales, this one is for you. In this episode, you will learn: Why there is no single “best” format and what to focus on instead.How to treat your lead magnet as the first step towards your paid offer, not a random freebie.The lead magnet formats working well in 2026The three key questions to ask before you create your next lead magnetWhy your title matters more than you think, with examples of vague vs compelling titles.The real reason many great lead magnets do not convert.Why “done” is better than “perfect”, especially when you are running Meta™ Ads.The crucial step many people miss after the opt in and how ghosting your new subscribers quietly wastes your ad spend.If you enjoyed the episode, please follow the show and leave a quick rating or review. It helps more business owners find Abundant Funnels and means a lot. And if this sparked an idea for your own lead magnet, I would love to hear it.  Send me a DM on Instagram™ @webonize and share what you are planning next. Connect with Jayne: Instagram: https://www.instagram.com/webonize Website: https://webonize.com.au/ FREE Resource - The Facebook™ Ads $3 Lead Formula: https://learn.webonize.com.au/leadformula Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

    9 min

  3. FEB 3

    The 4 Funnel Models Working Right Now With Facebook™ Ads in 2026

    We’re diving into the 4 funnel models that I’m seeing work really well in 2026 to sell group programs, courses, and services using Facebook™ Ads. These aren’t hypotheticals. These are actual funnel types that I’m seeing perform profitably across different niches, price points, and business models right now. So if you’ve been wondering whether your funnel is the right fit for Facebook™ Ads, or if you’re looking to upgrade your funnel strategy to work smarter and scale faster, this one’s for you. So let’s dive into it. Connect with Jayne: Instagram: https://www.instagram.com/webonize Website: https://webonize.com.au/ FREE Resource - The Facebook™ Ads $3 Lead Formula: https://learn.webonize.com.au/leadformula Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

    10 min

  4. JAN 27

    The Mindset Shift Required for Scaling Funnels With Facebook™ Ads

    You know this podcast is all about helping you simplify your marketing, attract the right clients, and create funnels and Facebook™ Ads that actually work for your business, not against it. And today, I want to dive into something that’s less about tactics… and more about mindset. But not the woo-woo kind! I’m talking about a critical business mindset shift that could be the reason you’re holding yourself back from scaling with ads. I'm sharing: Why smart business owners hesitate to increase their ad spendSeeing marketing as an expense vs an investmentThe importance of tracking and understanding your funnel data to make business decisionsMy recommend pathway to scale slowly and safelyIf this sparked something for you, I’d love to hear your take aways. Send me your thoughts in a DM on Instagram. @webonize. Let’s normalise seeing ads as investments and not expenses. Connect with Jayne: Instagram: https://www.instagram.com/webonize Website: https://webonize.com.au/ FREE Resource - The Facebook™ Ads $3 Lead Formula: https://learn.webonize.com.au/leadformula Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

    9 min

  5. JAN 13

    The Real Reason Your Ads Worked Last Year But Don't Work Now

    Your ads were crushing it 12-18 months ago. Same offer, same audience, same strategy. But now? Crickets. This episode reveals why your messaging has an expiration date – and how to update it without starting from scratch. Key Points: Why what worked in 2023 doesn't work in 2025The evolution of audience awareness (and why your market is more sophisticated now)How to audit your current messaging to see if it's "expired"The simple framework for refreshing your messaging without changing your entire offerHere's what I want you to understand: Your messaging has an expiration date. I know that might sound harsh, but it's true. What worked in your ads 12-18 months ago isn't going to work the same way today. Not because your offer got worse. Not because Facebook is "out to get you." But because your market evolved. And if your messaging didn't evolve with it? Your ads are going to stop working. So today, I'm going to break down exactly why this happens, how to know if your messaging has expired, and most importantly – how to refresh it without starting from scratch or changing your entire offer. So let's dive in. Connect with Jayne: Instagram: https://www.instagram.com/webonize Website: https://webonize.com.au/ FREE Resource - The Facebook™ Ads $3 Lead Formula: https://learn.webonize.com.au/leadformula Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

    13 min

  6. JAN 6

    Why Your Ads Aren't Converting (And It's Not Your Targeting)

    Today we're talking about something that I see costing coaches and course creators thousands of dollars every single month. And here's the thing – it's not what you think. Most people come to me saying, "Jayne, my ads aren't working. I think my targeting is off. Or maybe my creative isn't good enough. Should I try a different audience?" And I get it. When your ads aren't converting, it's natural to look at the technical stuff first. But after managing ad campaigns for 6 and 7-figure business owners for over 13 years, I can tell you with absolute certainty... The problem is almost never your targeting, more so now with all of the changes to ads and how they work. In fact, I'd say 80% of the time when someone's ads aren't working, it has nothing to do with Facebook's algorithm, their budget, or even their creative. The real problem? It's the expertise blind spot. And today, I'm going to explain exactly what that is, why it's costing you money, and most importantly – how to fix it. So let's dive in. Connect with Jayne: Instagram: https://www.instagram.com/webonize Website: https://webonize.com.au/ FREE Resource - The Facebook™ Ads $3 Lead Formula: https://learn.webonize.com.au/leadformula Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

    12 min

  7. 12/30/2025

    How to Build a Full-Funnel Ad Strategy That Actually Converts

    Today, I want to share something that could completely shift the way you think about Facebook™ and Instagram™ Ads in your business. Now if you’ve ever thought to yourself, “I just need more leads,” you’re not alone. That’s what today’s episode is about: how to stop thinking in campaigns and start building a full-funnel ad strategy that works with the rest of your marketing and not in isolation. I am sharing my full 4-phase ad strategy that is part of my Webonize Ads Framework, and it follows 4 simple, but incredibly powerful stages: Audience Building.  Lead Generation.  Trust Building.  Sales. This strategy mirrors the natural journey your audience takes from stranger to buyer. And it’s designed to work hand-in-hand with your emails, your organic content, and your funnels. So instead of hoping one campaign can do it all, you're building a layered, scalable system that supports your growth long term. Let’s walk through each phase — starting with the part most people skip. Connect with Jayne: Instagram: https://www.instagram.com/webonize Website: https://webonize.com.au/ FREE Resource - The Facebook™ Ads $3 Lead Formula: https://learn.webonize.com.au/leadformula Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

    13 min

  8. 12/23/2025

    Do You Need a Converting Funnel Before You Run Ads?

    Today’s episode is a quick one but an important one. Because I want to talk about something that I get asked all the time from coaches, course creators, and online businesses: “Should I wait until my funnel is fully converting before I run ads?” So let’s chat about this. Should You Wait Until Your Funnel is Fully Converting Before Running Ads? Common concerns from clients about funnel readiness for adsDispelling the myth of needing a perfectly converting funnel before advertisingRisks of perpetual tweaking and procrastinationMy Recommended Approach to Ad Testing Why early testing of your offer is valuableUsing ads as a learning accelerator, not just for salesThe benefits of paid traffic for gathering rapid, actionable feedbackMy personal strategy for testing new offers with a small budgetWhat Ads Can (and Can’t) Do for Your Funnel Ads as a tool for funnel testing, not a solution for broken funnelsPitfalls of unclear offers, messaging, or confusing landing pagesCritical Elements Needed Before Running Ads Clear, outcome-focused offerThe importance of specificity and results-focused messagingExamples of strong, clear offersEffective messagingSpeaking to audience pain points and desiresTechniques for understanding your audience’s strugglesProfessional, high-performing landing pageDesign, mobile-readiness, and loading speedAlignment between ad copy and landing pageProper ad tracking setupUsing Meta (Facebook) events and custom conversionsThe impact of campaign objective choices on ad deliveryScaling and The Feedback Loop When to scale your funnel once performance is provenAds as an accelerant for feedback, not the endpointThe need for ongoing tweaking and optimisation Want more? Get my free training: https://learn.webonize.com.au/100leads Connect with Jayne: Instagram: https://www.instagram.com/webonize Website: https://webonize.com.au/ FREE Resource - The Facebook™ Ads $3 Lead Formula: https://learn.webonize.com.au/leadformula Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

    10 min
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About

Abundant Funnels is the leading funnels podcast for online coaches and experts wanting the exact next steps and marketing strategies to blow up conversion rates and dominate their funnels. Each week, Jayne releases an episode designed to give you a quick tip on what you can implement into your business straight away in order to bring in more sales through your sales funnel. Jayne has over 13 years experience running her own ads agency, Webonize (https://webonize.com.au), and has a wealth of experience working with many of the top 6 and 7 figure online businesses. Each episode is designed to lift the lid on what is working right now so you can use those insights to grow your business using the power of Facebook and Instagram Ads and your funnels, whether that be an evergreen funnel or live launch. Want Jayne's experienced eyes on your ads while you learn how to run profitable ads yourself without paying the agency price tag? Abundant Ads Academy is her done with you program and you can find more details here: https://courses.webonize.com.au/abundantadsacademy

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