Balancing The Scales Marketing for the Ruthless Optimist

Balancing the Scales: Marketing for the Ruthless Optimist is the unapologetic, strategy-packed podcast for entrepreneurs, coaches, and service-based business owners who want to dominate visibility, outrank competitors, and scale with precision. Hosted by Bridget Brooks , Co-founder of Search Everywhere Marketing , this show breaks down the truth about modern marketing: what actually converts, what’s a waste of money, and how to build omnipresence across Google, YouTube, SEO, Meta ads, and every platform your customers use. Each episode delivers real-world marketing strategy, paid ads breakdowns, funnel optimization tips, content creation systems, and omnipresence tactics that help you get seen everywhere… without burning out or guessing your next move. If you’re ready to: •increase visibility online, •grow your brand through strategic search marketing, •convert more leads with smarter ad funnels, •leverage data to scale faster, and •build a business that thrives in any algorithm shift… …this podcast is your new competitive edge. This isn’t marketing fluff — it’s marketing that moves the needle. Listen weekly and learn how to balance the scales between mindset, strategy, and execution so you can grow with confidence, clarity, and a little ruthless optimism.