Defining Moments with Dustin

Dustin Heise

Defining Moments with Dustin Heise is where leadership meets high-performance sport. Dustin, CEO of Canada Snowboard, sits down with the athletes, coaches, and leaders who know what it takes to build strong teams and values-driven cultures. Expect real conversations, practical insights, and a closer look at the world of snowboarding, from Olympic drama to grassroots beginnings.

  1. Jun 30

    Garrett Ball – Chief Operating Officer, Golf Canada

    In this episode of Defining Moments, Dustin Heise sits down with Garrett Ball, Chief Operating Officer at Golf Canada, to explore the leadership lessons that emerge when sport, business, and purpose intersect. A five-time national lacrosse champion turned executive leader, Garrett shares the defining phone call that shifted his career trajectory and how his competitive drive evolved from the playing field to the boardroom. Together, Dustin and Garrett discuss building intentional cultures, leading through growth, and why protecting culture is one of leadership's most important responsibilities. The conversation also dives into Golf Canada's remarkable growth, the organization's world-class events strategy, and the transformative impact of First Tee – a program that has already reached more than 275,000 Canadian youth through the game of golf. Garrett shares his vision for the future of Canadian sport, the importance of innovation and accessibility, and why sport's greatest legacy extends far beyond the scoreboard. Whether you're a leader in sport, business, or community, this episode offers powerful insights on culture, purpose, and creating lasting impact. In this episode, you'll learn:  The defining moment that launched Garrett's executive leadership journey  Why culture must be built intentionally - not accidentally  How Golf Canada scaled while maintaining a strong organizational culture  The impact of First Tee and using sport to develop life skills  Why the future of Canadian sport depends on participation, innovation, and accessibility  How sport can create lifelong impact beyond wins and losses

  2. Jun 9

    Lyle Adams – Founder & CEO, Spry

    In this episode of Defining Moments, Dustin Heise sits down with Lyle Adams, Founder and CEO of Spry, a leading collegiate athletics management platform helping athletic departments streamline operations and better support coaches, administrators, and student-athletes. A former professional soccer player turned sports technology entrepreneur, Lyle shares how lessons from elite sport shaped his approach to leadership, resilience, and building a high-growth company. He reflects on the challenges of entrepreneurship, the importance of learning from failure, and why growth is rarely linear. The conversation explores the future of collegiate athletics, the increasing complexity facing athletes and administrators, and how technology can create more time for coaches to focus on what matters most: developing people. Lyle also offers thoughtful insights on athlete specialization, NIL, the transfer portal, and the evolving landscape of sport. This episode is packed with practical leadership lessons on perseverance, innovation, culture, and solving the right problems. What You'll Learn:  Why failure is one of the greatest tools for growth  How elite athletes develop transferable leadership skills  The importance of building feedback-driven cultures  Why solving problems matters more than building features  The future of college athletics and sports technology  How leaders can create more impact by focusing on efficiency and people

    Lyle Adams – Founder & CEO, Spry

About

Defining Moments with Dustin Heise is where leadership meets high-performance sport. Dustin, CEO of Canada Snowboard, sits down with the athletes, coaches, and leaders who know what it takes to build strong teams and values-driven cultures. Expect real conversations, practical insights, and a closer look at the world of snowboarding, from Olympic drama to grassroots beginnings.

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