From brief to broadcast

Eight Group - From brief to broadcast
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From idea to impact “From Brief to Broadcast” takes you inside the world of creative, print, and digital marketing. Each episode explores how brands turn concepts into campaigns that connect, inspire, and deliver results. Hosted by Eight Group, a B-Corp certified leader in sustainable marketing, this podcast shares insights, stories, and strategies that will empower you to think bigger, work smarter, and create with purpose. Perfect for marketers, creatives, and business leaders who want to make every brief count.

Episodes

  1. Everything You Think You Know About Marketing Data Is Wrong

    FEB 11

    Everything You Think You Know About Marketing Data Is Wrong

    More data doesn’t always mean better marketing, and in many cases, it’s the reason campaigns fail.    In this episode, Tom Oldershaw and Graham Tomblin unpack why clean, compliant data matters more than volume, how GDPR really impacts campaigns, and why attribution and post-campaign analysis are critical.    A sharp conversation on rethinking data to drive smarter, more effective marketing.    Show Notes:  00:00 The Importance of Data in Marketing  07:03 Understanding Customer Demographics  14:11 The Risks of Using Unclean Data  19:50 Navigating GDPR and Legitimate Interest  28:11 The Role of Data Profiling in Campaigns      About Graham:  Graham’s LinkedIn: https://www.linkedin.com/in/graham-tomblin-7300605/  PDV: https://www.pdv.agency/    Connect with us:  LinkedIn: https://www.linkedin.com/company/eight-group-print-and-marketing-solutions/

    31 min
  2. Why Digital Brands Are Turning Back to Direct Mail

    JAN 6

    Why Digital Brands Are Turning Back to Direct Mail

    Email inboxes are crowded. Social feeds are saturated. So where do digital brands go next? In this episode of From Brief to Broadcast, Andrew Curran, Founder of Arc X-Media and Zap~Post, explains how data-driven, automated direct mail is helping brands reconnect with customers, and why offline channels are outperforming digital at critical moments. A practical conversation about CRM, AI, attribution, and the future of omnichannel marketing. Show Notes: 00:00 Why digital brands are adopting direct mail 01:30 Andrew’s entrepreneurial journey 03:55 What Zap~Post is and how it works 06:00 Turning digital behaviour into physical mail 08:20 Tracking performance and ROI 11:45 Digital saturation and customer fatigue 15:40 The role of AI in CRM platforms 18:00 Solving creative challenges with AI 22:40 What’s next for Zap~Post 25:10 The future of direct mail marketing About Andrew: Andrew's LinkedIn: https://www.linkedin.com/in/andrewjcurran/ ZAP~POST: https://zappost.com Connect with us: LinkedIn: https://www.linkedin.com/company/eight-group-print-and-marketing-solutions/

    32 min
  3. Unlocking 8 Group's Marketing Secrets

    12/03/2025

    Unlocking 8 Group's Marketing Secrets

    Discover the unique strategies behind 8 Group's success in multi-channel marketing. Dive into their journey and learn how they integrate digital and offline marketing for maximum impact. Highlights: 8 Group's approach to multi-channel marketing. Integrating digital and offline strategies. The role of personalization in success. Challenges in attribution and the impact of AI. Timestamps: 00:00:00 Introduction to 8 Group 00:03:00 Multi-Channel Marketing Approach 00:09:00 Integrating Digital and Offline Marketing 00:15:00 Personalization and Customer Journeys 00:21:00 Challenges in Attribution 00:27:00 The Role of AI in Marketing Follow for more interesting insights.

    30 min
  • 3 Episodes

About

From idea to impact “From Brief to Broadcast” takes you inside the world of creative, print, and digital marketing. Each episode explores how brands turn concepts into campaigns that connect, inspire, and deliver results. Hosted by Eight Group, a B-Corp certified leader in sustainable marketing, this podcast shares insights, stories, and strategies that will empower you to think bigger, work smarter, and create with purpose. Perfect for marketers, creatives, and business leaders who want to make every brief count.

Information

  • Creator
    Eight Group - From brief to broadcast
  • Years Active
    2025 - 2026
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © Eight Group - From brief to broadcast
  • Show Website
    From brief to broadcast