Lights, Camera, Campaign!

Madeline White
  • 5.0 (2)
  • FILM REVIEWS

Have you ever wondered why certain movies shatter box office expectations, while others absolutely tank? Welcome to Lights, Camera, Campaign, the podcast that reveals the unseen strategy behind what you see on the silver screen. Each week, we explore the marketing playbooks that turned films into global sensations, as well as the campaigns that couldn’t rescue even the most disappointing flops. Join our host, Madeline White, for new episodes every Friday at 5 PM.

Episodes

  1. 12/09/2025

    Cats Out of the Bag: Marketing Gone Wrong & Other Movie Marketing News

    Welcome to Lights, Camera, Campaign!, the movie marketing podcast where your host Madeline White sits down with guests every Friday to decode the world of film promotion. This week, she is joined by a special guest and avid movie lover, Baylor Denkinger.  The duo kicks the episode off with an analysis of Cats (2019), the digital-fur fever dream that launched a thousand memes. They ask the question: Can marketing save a movie that audiences just aren’t interested in?  Then they look at Barbie (2023) and Wicked (2024), exploring how musicals have become cultural events. The pair also discusses Timothée Chalamet’s marketing genius and how it has sparked excitement around Marty Supreme (2025). Would Baylor be friends with Timothée? They also discuss how social media brings people into theaters with examples like Minions: The Rise of Gru (2022) and A Minecraft Movie (2025), both of which had memes revolving around interacting with the theater environment. Baylor compares strategies behind sports-driven dramas like The Smashing Machine (2025), Iron Claw (2023), and Christy (2025), sharing how sports legacies influence hype cycles and audience expectations. They discuss new trailers for upcoming films such as Wuthering Heights (2026), and the impact of music on those trailers. Is a period piece with modern music or a modern movie with retro music more interesting? They’ll unpack the unique challenge of promoting speculative sci-fi like Project Hail Mary (2026) and philosophical, genre-bending narratives like Eternity (2025), where mystery becomes the marketing tool.  Madeline and Baylor also dive deep into the mutually beneficial nature of podcast advertising in the movie industry, such as when actors are interviewed by comedians like Theo Von or Bobby Lee as part of their press tour. They wrap with a special segment where Baylor shares his ideas for music that should be used in future movie trailers. The two discuss the importance of needle-drops,  how they can make a movie unforgettable before it’s even out, and which song will be The Batman (2022)’s new “Something in the Way.” Press play and get ready to rethink the strategy behind the movies you love.

    54 min

  2. 12/04/2025

    Trailer

    Trailer

    1 min
  • 2 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

Have you ever wondered why certain movies shatter box office expectations, while others absolutely tank? Welcome to Lights, Camera, Campaign, the podcast that reveals the unseen strategy behind what you see on the silver screen. Each week, we explore the marketing playbooks that turned films into global sensations, as well as the campaigns that couldn’t rescue even the most disappointing flops. Join our host, Madeline White, for new episodes every Friday at 5 PM.

Information

  • Creator
    Madeline White
  • Years Active
    2K
  • Episodes
    2
  • Rating
    Explicit
  • Copyright
    © 2025 Lights, Camera, Campaign!