10 Keys to Thrive

Jim Krigbaum
  • 5.0 (1)
  • BUSINESS

10 Keys to Thrive is your go-to podcast for building real traction in your business and unlocking your full potential. Hosted by global business strategist Jim Krigbaum, each episode delivers practical insights drawn from his work across 82 countries and thousands of entrepreneurs. You’ll learn how to find the right YOU, the right product, the right market, and the right strategy—plus Jim’s signature CHARM DANCE framework to help you communicate better, think clearer, and execute with confidence. If you’re ready to stop guessing and start growing, this podcast gives you the clarity, tools, and direction to thrive.

Episodes

  1. JAN 20

    Markets Before Products: How Red Quinoa Proved Demand Drives Success

    In this episode, Jim Krigbaum breaks down a real-world case study showing how deep market understanding—not data, trends, or guesswork—can uncover massive opportunities. Using the red quinoa story, Jim explains how identifying unquantified demand, understanding the true customer, and aligning risk across stakeholders transformed a single kilo of seed into a global market worth over $160 million annually. This episode is a masterclass in why markets drive success—and why demand must always come before supply.

    14 min

  2. JAN 13

    Truth and Lies About Risk, Reward & Decision-Making

    In this episode of 10 Keys to Thrive in Business and in Life, international business strategist Jim Krigbaum continues his deep dive into the CHARM DANCE framework—this time unpacking the R: Risk. Jim breaks down why risk is unavoidable in both business and life—and why most leaders misunderstand it. From product launches and market expansion to reputation management and financial exposure, this episode explores how risk shows up everywhere (yes, even in dinner decisions). More importantly, Jim explains how unexamined risk quietly destroys businesses, while well-assessed risk creates opportunity, growth, and outsized returns. Drawing from decades of global experience, Jim shares real-world stories involving distributors, retailers, product recalls, brand confusion, and internal breakdowns between sales, accounting, and operations. He explains why risk tolerance changes with age, family responsibilities, and life stage—and why leaders must consider not just their own downside, but the impact on everyone who depends on them. You’ll also learn: Why honesty and communication are inseparable from risk managementHow “rose-colored glasses” sabotage decision-makingWhy involving others strengthens your judgment (and your outcomes)How tools like SWOT analysis actually work when used correctlyWhy markets, branding, and global awareness matter more than everThis episode is a masterclass in thinking clearly before you leap, without freezing your momentum or playing small. Stay tuned next week as Jim moves into the M: Markets—and shows you how elite leaders become true students of the marketplace.

    13 min

  3. JAN 6

    Appropriate & Consistent Quality: Stop Selling What You Make—Start Making What Sells (A in CHARM DANCE)

    If you’ve ever poured time, money, and pride into building something “perfect”… only to watch the market shrug—this episode is your wake-up call (the friendly kind… with a little tough love). In today’s 10 Keys to Thrive in Business and in Life, international business strategist Jim Krigbaum continues the CHARM DANCE framework with A: Appropriate and Consistent Quality—a principle most entrepreneurs think they understand, but rarely apply. Jim breaks down the difference between producing what you love versus producing what the market will actually buy—and explains why “the finest product in the world” can still flop if it doesn’t match demand. He shares real-world global case studies, including Georgian winemakers who had to shift their production style to meet international tastes, and a Paraguay stevia producer whose product was too pure for the quality levels the market had already standardized. You’ll also learn why Jim calls it a demand chain, not a supply chain, and how consistency becomes the real competitive advantage—especially in agricultural and natural products where Mother Nature doesn’t exactly do “factory settings.” From Pringles vs. Lay’s to how yogurt brands engineer identical fruit flavor and texture year-round, Jim shows how companies maintain reliable quality even when raw inputs vary. In this episode, you’ll walk away with: A clear definition of “appropriate quality” (and why purity isn’t always the win)How to align product specs to what buyers already expectWhy consistency builds trust—and inconsistency kills repeat customersHow different markets demand different “versions” of the same productA simple mindset shift: stop trying to sell what you produce—produce what you can sellNext week, Jim moves into R: Risk—and how leaders assess risk without stalling momentum. And if you want a shot at the $15,000 private VIP Day with Jim, leave a review on Apple Podcasts/iTunes to enter this week’s drawing. Grab Jim’s free gift and learn more at 10keystothrive.com.

    9 min

  4. 12/30/2025

    Honesty: Why Integrity Is the Backbone of Trust, Leadership, and Long-Term Success

    In this episode of 10 Keys to Thrive in Business and Life, international business strategist Jim Krigbaum dives into the second pillar of the CHARM DANCE framework: Honesty—and why communication without honesty is ultimately meaningless. Through powerful real-world stories from business partnerships, legal battles, and even personal friendships, Jim reveals how a single moment of dishonesty can wipe out years of credibility. He explains why integrity isn’t just a moral value—it’s a strategic advantage that determines whether people trust you, follow you, or walk away. You’ll learn why telling the truth isn’t always comfortable, how “paltering” (answering a different question than the one asked) quietly erodes trust, and why once credibility is lost, regaining it can take years—if it happens at all. Jim also shares how honesty must become part of your DNA if you want sustainable success in leadership, business, and life. Whether you’re a business owner, executive, entrepreneur, or aspiring leader, this episode will challenge you to examine how you communicate, where you compromise, and how honesty—or the lack of it—impacts everything you’re trying to build.

    9 min

  5. 12/23/2025

    Communication: The First Key That Makes or Breaks Business

    In this episode of 10 Keys to Thrive, Jim Krigbaum breaks down why communication is the foundation of every successful business and relationship. From listening better and delivering bad news the right way to choosing between verbal, written, and nonverbal communication, Jim shares real-world stories where poor communication cost time, money, and careers. This episode reveals how what you say, how you say it, and when you say it can determine whether you build trust—or burn bridges.

    14 min

  6. 12/12/2025

    Inaugural Episode: The Power Behind the 10 Keys to Thrive

    In this solo episode, international business strategist Jim Krigbaum breaks down the foundation of his 10 Keys to Thrive framework—a blueprint built from 82 countries of experience, thousands of entrepreneurs, and decades of winning strategies. Jim walks you through the core elements of his CHARM DANCE methodology, revealing how communication, honesty, quality, risk analysis, market mastery, data, advantages, networks, customer focus, and execution all work together to unlock real momentum in both business and life. Whether you’re a startup founder, seasoned CEO, or ambitious creative, this episode shows you how to identify your best ideas, avoid “birdwalking,” analyze challenges, study your market, and execute with clarity. Jim doesn’t just teach principles—he shows you how to build them into your DNA so you can achieve your greatest potential.

    18 min
  • 6 Episodes

Ratings & Reviews

About

10 Keys to Thrive is your go-to podcast for building real traction in your business and unlocking your full potential. Hosted by global business strategist Jim Krigbaum, each episode delivers practical insights drawn from his work across 82 countries and thousands of entrepreneurs. You’ll learn how to find the right YOU, the right product, the right market, and the right strategy—plus Jim’s signature CHARM DANCE framework to help you communicate better, think clearer, and execute with confidence. If you’re ready to stop guessing and start growing, this podcast gives you the clarity, tools, and direction to thrive.

Information

  • Creator
    Jim Krigbaum
  • Years Active
    2025 - 2026
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © 2026 10 Keys to Thrive
  • Show Website
    10 Keys to Thrive