AdSpace by The Agency

The Agency
  • 5.0 (3)
  • MARKETING

AdSpace by The Agency is a weekly podcast hosted by Gen Z advertising experts Elise Heidrick and Jackson Engle. Each episode, we break down the most buzzworthy campaigns, social trends, and advertising news through a fresh, youthful lens. Our sharp analysis, authentic debates and audience research provide insight into how Gen Z reacts to the creative strategies shaping the advertising industry today. This student-produced podcast is opinions and commentary and does not reflect the views of any organization. The views expressed by guests are their own and do not necessarily reflect the opinions of the hosts or the podcast. Any opinions presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, The Agency does not endorse, approve, or certify any information, product, process, service, or organization presented or mentioned in this Podcast.  © The Agency 2025 All Rights Reserved You may not reproduce, distribute or modify this Podcast without written permission.

Episodes

  1. MAR 11

    The Burger Wars: Why the Viral McDonald's Taste Test Was a Miss for Gen Z

    In this week's episode, Elise and Jackson break down brands that just get it when it comes to Gen Z: NPR’s “For Your Right to Be Curious” campaign, Heineken’s “The Pub That Refused to Die,” and how Rhode always taps the latest “It Girl” at exactly the right time. Later, they tackle how social media managers can beat trend fatigue when our feeds become clogged with overdone trends. In Battle of the Brands, Elise and Jackson face the elephant in the room: McDonald’s CEO Chris Kempczinski’s awkward, memeable taste test video. Then, they debate which burger giant clapped back better. Finally, in the Three-Minute Meeting, they strategize how local jewelry brand Kristin Christopher can expand beyond art fairs and drive online sales. https://www.instagram.com/theagencyku?igsh=aWZ0M3FvZWhubnQy https://www.youtube.com/@AdSpacebyTheAgency This student-produced podcast is opinions and commentary and does not reflect the views of any organization. Any opinions presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. Unless specifically stated otherwise, The Agency does not endorse, approve, or certify any information, product, process, service, or organization presented or mentioned in this Podcast. © The Agency 2025 All Rights Reserved You may not reproduce, distribute or modify this Podcast without written permission.

    31 min

  2. MAR 4

    Gen Z Doesn't Want Ads, They Want Art

    For our very first audio/video episode, Elise and Jackson dive into ads that feel like cinema. From Adidas’ “Superstar” campaign to Saucony’s “The Runners” film and H&M’s ode to New York style, clever brands are moving from quick, social-friendly spots to long-form, artful stories that sell culture, not just a product. These are the cinematic campaigns sticking with Gen Z; Jackson and Elise unpack exactly why. In Battle of the Brands, two unexpected brand collabs go head-to-head to see who nailed the brief better. And for the Three-Minute Meeting, the hosts develop a strategy for Kansas City vintage shop Hula Hoop Vintage to turn their social media buzz into in-store and online sales. https://www.instagram.com/theagencyku?igsh=aWZ0M3FvZWhubnQy https://www.youtube.com/@AdSpacebyTheAgency This student-produced podcast is opinions and commentary and does not reflect the views of any organization. Any opinions presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. Unless specifically stated otherwise, The Agency does not endorse, approve, or certify any information, product, process, service, or organization presented or mentioned in this Podcast. © The Agency 2025 All Rights Reserved You may not reproduce, distribute or modify this Podcast without written permission.

    40 min

  3. FEB 25

    From Roblox to Reddit, Brands are Using Unique Channels to Reach Gen Z

    This week, Elise and Jackson discuss the unique channels brands are using to break through the noise and reach Gen Z both online and out of home. From the world's first digital thrift store on Roblox, to Dove's Reddit page, this week's campaigns make unexpected, yet authentic moves to gain Gen Z's loyalty.  Speaking of unexpected success, the hosts discuss eBay's purchase of Depop, an online reselling platform that owes its fame to Gen Z consumers.  Finally, in the Battle of the Brands, dating app giants, Hinge and Tinder, fight for Gen Z's attention. Jackson and Elise debate which brand is addressing Gen Z's issues with dating better.  https://www.instagram.com/theagencyku?igsh=aWZ0M3FvZWhubnQy https://www.youtube.com/@AdSpacebyTheAgency This student-produced podcast is opinions and commentary and does not reflect the views of any organization. Any opinions presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. Unless specifically stated otherwise, The Agency does not endorse, approve, or certify any information, product, process, service, or organization presented or mentioned in this Podcast. © The Agency 2025 All Rights Reserved You may not reproduce, distribute or modify this Podcast without written permission.

    25 min

  4. FEB 18

    Gen Z Was Single This Valentine's Day - Brands Noticed

    Jackson and Elise may be happily taken, but brands weren’t courting Gen Z couples this Valentine’s Day. Instead, they targeted singles with playful campaigns like “Bad Boyfriend Boot Camp,” promotions for Singles Awareness Day, and brand activations that allow scorned Gen Zs to name a rat after their toxic exes. In this episode, the hosts unpack why Gen Z is the “most single generation," and how brands are evolving they way they communicate about love and heartbreak following a cultural shift towards intentional independence.  https://www.instagram.com/theagencyku?igsh=aWZ0M3FvZWhubnQy https://www.youtube.com/@AdSpacebyTheAgency This student-produced podcast is opinions and commentary and does not reflect the views of any organization. Any opinions presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. Unless specifically stated otherwise, The Agency does not endorse, approve, or certify any information, product, process, service, or organization presented or mentioned in this Podcast. © The Agency 2025 All Rights Reserved You may not reproduce, distribute or modify this Podcast without written permission.

    23 min

  5. FEB 12

    AdSpace's Top 12 Super Bowl Ads Targeted at Gen Z

    For a very special Super Bowl episode, Elise and Jackson rank the top 12, Big Game ads aimed at Gen Z . From Claude's jab at Open AI, to the "Kardashian Kurse," they break down why certain ads were a hit with Gen Z, and why others made them cringe.   Then, Elise and Jackson pit three beer brands against each other in Battle of the Brands to see which beer won the most Gen Z hearts during the Big Game.  https://www.instagram.com/theagencyku?igsh=aWZ0M3FvZWhubnQy https://www.youtube.com/@AdSpacebyTheAgency This student-produced podcast is opinions and commentary and does not reflect the views of any organization. Any opinions presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. Unless specifically stated otherwise, The Agency does not endorse, approve, or certify any information, product, process, service, or organization presented or mentioned in this Podcast. © The Agency 2025 All Rights Reserved You may not reproduce, distribute or modify this Podcast without written permission.

    35 min

  6. FEB 4

    JCPenney's Ex-Change, the Kardashian Curse & Bad Bunny's Unshakeable Brand

    From breakup diamonds and Olympic tear‑jerkers to cursed betting streaks and a global Bad Bunny dance party, this episode of AdSpace dives into the boldest new campaigns trying to win Gen Z’s attention.  Elise and Jackson break down JCPenney’s “Ex‑Change” Valentine’s stunt, Hershey’s “Happiness is the Real Gold” Winter Olympics brand relaunch, Fanatics Sportsbook’s “Bet on Kendall” Super Bowl debut, and Apple Music’s “El Mundo Bailará” halftime show tease with Bad Bunny. They also spotlight the DIY Dr Pepper TikTok jingle that jumped from a casual post to a national TV ad and close with quick-hit headlines on Netflix moving into video podcasts and OpenAI testing ads inside ChatGPT. Tune in for sharp, Gen Z‑driven analysis on where advertising is heading next. https://www.instagram.com/theagencyku?igsh=aWZ0M3FvZWhubnQy https://www.youtube.com/@AdSpacebyTheAgency This student-produced podcast is opinions and commentary and does not reflect the views of any organization. Any opinions presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. Unless specifically stated otherwise, The Agency does not endorse, approve, or certify any information, product, process, service, or organization presented or mentioned in this Podcast. © The Agency 2025 All Rights Reserved You may not reproduce, distribute or modify this Podcast without written permission.

    27 min

  7. JAN 28

    Going Analog and Authentic Storytelling that Wins Over Gen Z

    AdSpace is back from winter break, and Elise and Jackson are kicking off the new year with a stacked lineup of campaigns, headlines, and a battle of mocktails! In the Ad Update, they break down Instagram's new "Reels on TV" spot, Dove's Bridgerton season 4 collab "Let Them Talk," and Calvin Klein's Valentine's Day "Together in Our Calvins" campaign, discussing how each leans into communal viewing and authenticity to win over Gen Z.  Then, they spotlight Disney+ dropping the entire High School Musical movie on TikTok in 52 parts and why vertical, short-form storytelling keeps Gen Z audiences watching all the way through. Then, it's on to ad and PR headlines from Netflix's revamp of their original $83 billion bid for Warner Bros. Discovery, to Pinterest's shakeup as it tries (again) to become Gen Z's AI-powered shopping destination.  To top it all off, Battle of the Brands returns with a showdown of the Shirley Temples: Ollipop vs. Poppi go head-to-head tapping dry January and Gen-Z nostalgia for their latest campaigns. Tune in to find out which campaigns land, which miss, and which better-for-you Shirley Temple deserves a permanent spot in your fridge!  https://www.instagram.com/theagencyku?igsh=aWZ0M3FvZWhubnQy https://www.youtube.com/@AdSpacebyTheAgency This student-produced podcast is opinions and commentary and does not reflect the views of any organization. Any opinions presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. Unless specifically stated otherwise, The Agency does not endorse, approve, or certify any information, product, process, service, or organization presented or mentioned in this Podcast. © The Agency 2025 All Rights Reserved You may not reproduce, distribute or modify this Podcast without written permission.

    21 min

  8. 12/10/2025

    The Holiday AdSpace

    This week on AdSpace, Elise and Jackson unwrap the most talked-about campaigns of the holiday season; from Kyle MacLachlan as Nordstrom’s “Gifting Expert” to Coca-Cola’s eyebrow-raising AI holiday ad. They’re also unpacking the biggest headlines shaking up the ad world, including what the bidding war for Warner Bros. Discovery could mean for brands everywhere. Then, it’s time for a festive Battle of the Brands, or should we say Battle of the Grinches, where they decide which brand mastered holiday storytelling.  To top it all off, the Three-Minute-Meeting spotlights Kansas City TikTok creator Kylie Walker, with advice on how she can pivot her 130K+ followers toward real career momentum. Tune in for creative critiques, bold opinions, and just the right amount of caffeine-fueled Gen Z energy to keep your holiday spirit (and your ad strategy) alive. https://www.instagram.com/theagencyku?igsh=aWZ0M3FvZWhubnQy https://www.youtube.com/@AdSpacebyTheAgency This student-produced podcast is opinions and commentary and does not reflect the views of any organization. Any opinions presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. Unless specifically stated otherwise, The Agency does not endorse, approve, or certify any information, product, process, service, or organization presented or mentioned in this Podcast. © The Agency 2025 All Rights Reserved You may not reproduce, distribute or modify this Podcast without written permission.

    31 min

  9. 12/04/2025

    Marty Supreme, Martha Stewart and FLRT

    In our very first episode of Ad Space, Elise and Jackson break down the week’s biggest advertising moments; from the backlash to Monster Energy’s new FLRT drink and American Eagle’s unexpected Martha Stewart holiday campaign to A24’s chaotic “Marty Supreme” hype. We cover the rise of “Black Friday Apologies,” major PR headlines including the Campbell Soup executive scandal and the Omnicom–IPG merger, and put Tide and Gatorade head-to-head in a Stranger Things–themed Battle of the Brands. Plus, we wrap with our Three-Minute Meeting, offering rapid-fire strategy advice to local business Kate’s Blowouts and Rents. Tune in for sharp analysis, Gen Z insights, and a whole lot of creative critique. https://www.instagram.com/theagencyku?igsh=aWZ0M3FvZWhubnQy https://www.youtube.com/@AdSpacebyTheAgency This student-produced podcast is opinions and commentary and does not reflect the views of any organization. Any opinions presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. Unless specifically stated otherwise, The Agency does not endorse, approve, or certify any information, product, process, service, or organization presented or mentioned in this Podcast. © The Agency 2025 All Rights Reserved You may not reproduce, distribute or modify this Podcast without written permission.

    24 min
  • 9 Episodes

Ratings & Reviews

5
out of 5
3 Ratings

About

AdSpace by The Agency is a weekly podcast hosted by Gen Z advertising experts Elise Heidrick and Jackson Engle. Each episode, we break down the most buzzworthy campaigns, social trends, and advertising news through a fresh, youthful lens. Our sharp analysis, authentic debates and audience research provide insight into how Gen Z reacts to the creative strategies shaping the advertising industry today. This student-produced podcast is opinions and commentary and does not reflect the views of any organization. The views expressed by guests are their own and do not necessarily reflect the opinions of the hosts or the podcast. Any opinions presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, The Agency does not endorse, approve, or certify any information, product, process, service, or organization presented or mentioned in this Podcast.  © The Agency 2025 All Rights Reserved You may not reproduce, distribute or modify this Podcast without written permission.

Information

  • Creator
    The Agency
  • Years Active
    2025 - 2026
  • Episodes
    9
  • Rating
    Explicit
  • Copyright
    © 2026 AdSpace by The Agency
  • Show Website
    AdSpace by The Agency