Santa Cruz Software Labs

Santa Cruz Software
  • 5.0 (1)
  • MARKETING

The Santa Cruz Software Labs Podcast explores the future of ethical AI in marketing and creative technology through conversations with industry experts, innovators, and researchers. Each episode breaks down emerging trends, real-world challenges, and practical strategies to help brands adopt transparent, responsible, and human-centered AI tools.

Episodes

  1. Episode 2 - DAM Trends in 2026: How Should You Prepare?

    JAN 19

    Episode 2 - DAM Trends in 2026: How Should You Prepare?

    It's 2026, and Digital Asset Management is heading into a defining year. In this episode of the Santa Cruz Software Labs Podcast, an international panel breaks down what’s changing for DAM in 2026—from deeper integrations and evolving standards to AI-powered workflows and rising expectations around authenticity and provenance. AI is part of the story, but the real differentiator will be fundamentals: metadata, governance, and DAM as the source of truth for creative tools and automation. Speakers: Frédéric Sanuy – CEO & Co-Founder, ActivoJohn Horodyski – Managing Director, AVPRalph Windsor – Publisher, DAM NewsMark Hilton – CEO & Co-Founder, Santa Cruz SoftwareIn this episode, we discuss:  Integrations, interoperability, and connected workflowsMetadata standards and controlled vocabularies (including IPTC)Provenance, authenticity, and emerging regulationPractical AI use cases: tagging, localization, agentic assistantsThe “AI gap,” governance, and operational readinessListen to the full conversation to understand what’s coming in 2026—and what your team can do now to stay ahead.

    46 min
  2. Episode 1 - AI vs Authenticity: The Coming Provence Mandate

    12/04/2025

    Episode 1 - AI vs Authenticity: The Coming Provence Mandate

    Is what you're seeing real? In an age where every marketing visual and advertisement is increasingly assisted or even entirely generated by AI, the line between reality and fabrication is blurrier than ever. This shift is challenging consumers, designers, and marketers alike. Join Santa Cruz Software Labs as we dive deep into The Authenticity Factor with two guests: Stephane Bee: Creative Presentation Lead at OLIVER AgencySantiago Lyon: Head of Advocacy and Education at Content Authenticity Initiative (CAI) by Adobe In this episode, we explore: What does authenticity truly mean in graphic design and promotion—truthfulness, transparency, or something more?Is AI a creative constraint or an opportunity for designers? The discussion tackles the "pride in skill set" and the fear of human value disappearing.The acceptable boundary between manipulation and authenticity, particularly in high-stakes fields like photojournalism and financial services.Who is responsible for enforcing authenticity? Is it the creators, the publishers, the entire operational chain, or a societal movement?The crucial difference between disinformation and misinformation, and why transparency, education, and legislation (or "Prep") are the keys to navigating the future of visual content. Listen now to understand the new dynamics of trust in our visual world and how the industry is working to create a transparent, authentic future.

    42 min
  • 2 Episodes

About

The Santa Cruz Software Labs Podcast explores the future of ethical AI in marketing and creative technology through conversations with industry experts, innovators, and researchers. Each episode breaks down emerging trends, real-world challenges, and practical strategies to help brands adopt transparent, responsible, and human-centered AI tools.

Information

  • Creator
    Santa Cruz Software
  • Years Active
    2025 - 2026
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © 2026 Santa Cruz Software Labs
  • Show Website
    Santa Cruz Software Labs