The Bridal Hair Club Podcast

Kira McClenaghan @parla.hair

The Bridal Hair Club Podcast is your weekly dose of real talk for bridal hairstylists. Hosted by Kira McClenaghan aka @parla.hair, we cover hair techniques, pricing, boundaries, client experience, and all the business stuff nobody taught us in beauty school. If you’re ready to raise your rates, attract dream brides, and stop doing this alone, start the car and let’s grow your bridal biz together.

  1. Oct 9

    24. How to Land Brand Deals as a Hair + Makeup Artist

    Want to work with brands but have no idea how they actually find creators — or what makes them choose one person over another? In this episode, I’m getting the inside scoop from my sister, Hannah McClenaghan, a Digital Account Associate at Talk Shop, an integrated communications agency that works with brands to bring campaigns to life. Hannah is one of the people actually searching for, vetting and communicating with creators for brand campaigns, so I asked her allllll the questions we’re usually wondering from the other side. We’re talking about: • How brands + agencies actually find creators• What they look at when they land on your Instagram or TikTok• Why making yourself searchable matters• Whether follower count matters as much as you think• Engagement, niche, location + content quality• What can make a brand immediately say yes — or no• Media kits, cold pitching + what information brands actually want• How much creators can get paid for brand partnerships• Exclusivity, usage rights + negotiating your rates• Why being easy and professional to work with can lead to MORE opportunities• How bridal hair + makeup artists can use their expertise to stand out from traditional creators And maybe the biggest takeaway? You don’t need to completely reinvent your content or become a full-time influencer to start opening the door to brand partnerships. As bridal hair and makeup artists, we already have something incredibly valuable: expertise, authority and an audience that trusts our recommendations. This episode is about learning how to turn that into another potential income stream — while still creating content that actually feels like YOU. If brand deals have been on your 2027 vision board, this one’s for you!

  2. Sep 18

    23. 7 Ways to Elevate Your Client Experience (So You Can Charge More)

    Want to raise your bridal hair prices but aren't totally confident your business is ready for it yet? This episode was inspired by this month's Office Hours inside The Bridal Hair Club, where almost every coaching call came back to the same questions: Am I charging enough? What should I be charging? Can I raise my prices — and will people actually pay them? While I can't give every listener personalized pricing advice, I can help you look at one huge piece of the puzzle: Does the client experience you're providing match the price you want to charge? In this episode, I'm sharing 7 practical ways you can elevate your bridal client experience — most of which cost little to nothing to implement. We're talking about creating a ridiculously clear booking path, making sure your website supports your pricing, elevating your bridal preview experience, improving your communication, anticipating questions before your clients have to ask them, personalizing your systems and showing up professionally on the wedding morning. Plus, I'm giving you a simple client journey audit you can do in your own business to find the friction, confusion and missed opportunities that might be keeping you from feeling confident about your prices. You don't need to overhaul your entire business overnight. Pick one or two touch-points, make them better, and keep building an experience you're genuinely proud to charge more for. Want personalized support with your pricing, packages and business? Every second week of the month, Bridal Hair Club members can book a free 30-minute Office Hours coaching call with me so we can dig into your business together. Join The Bridal Hair Club here:https://www.thebridalhairclub.com/the-bridal-hair-club

  3. Aug 21

    19. Building a Bridal Team Without Burning Out with Jillian Susten | Part 1

    In Part 1 of my conversation with Jillian Susten, co-owner of Glossed and founder of The Gloss Society, we’re talking about what it actually looks like to build and manage a team in the bridal industry. Jillian has built a team of 14 hair and makeup artists while personally taking on close to 100 weddings a year — so she knows a thing or two about managing a LOT of moving parts. We chat about: How Jillian grew her bridal team (and whether she’d do it all over again 👀) Training stylists to represent your brand, work ethic and standards The control-freak struggle of delegating and outsourcing Why keeping your team booked, paid and happy has to factor into your business decisions Pricing as a team vs. a solo stylist Package pricing vs. à la carte — and why there’s no universally “right” answer The responsibility that comes with having other artists working under your name Balancing weddings, business, motherhood and everything in between Why your version of “scaling” doesn’t have to look like someone else’s Jillian and I have taken two very different approaches to growing our businesses — she’s built a large team, while I’ve intentionally stayed solo and expanded into education instead. And that’s really the takeaway from this episode: there’s no one right way to build a successful bridal business. You get to create one that works for your goals, your life and the amount of responsibility you actually want to take on. Connect with Jillian: Follow Jillian on Instagram: @glossedbyjillianLearn more about The Gloss Society and join here: https://www.glossedbyjillian.com/plans-pricing And we’re not done! Jillian will be back next week for Part 2, where we’re talking all about online education, memberships, content creation and what it looks like to build another revenue stream alongside a busy bridal career. Follow The Bridal Hair Club Podcast so you don’t miss Part 2! 🤍

3
out of 5
2 Ratings

About

The Bridal Hair Club Podcast is your weekly dose of real talk for bridal hairstylists. Hosted by Kira McClenaghan aka @parla.hair, we cover hair techniques, pricing, boundaries, client experience, and all the business stuff nobody taught us in beauty school. If you’re ready to raise your rates, attract dream brides, and stop doing this alone, start the car and let’s grow your bridal biz together.

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