RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business

Angela Murphy | JustPositionIt.com
  • 5.0 (5)
  • Marketing

Welcome to your next messaging strategy to 10X your conversions! Have you ever wondered how Netflix can hook people so deeply that they spend hours binging a show? Or why you may get an email congratulating you immediately after a recent purchase? Or why you may hear the word “because” in a marketing message?  To a casual observer, the answers may seem simple -- curiosity, appreciation, or to make a point.  Wrong. There’s so much more strategy at play here…BUYER PSYCHOLOGY.  When it comes to marketing your business or struggling to keep up with the latest tactics and shiny objects, one thing remains timeless and powerful above all else – and that’s understanding the human mind. The RICH Messaging® Podcast is a behind-the-scenes conversation about the mysterious world of persuasion, showing you how to use emotional triggers, human behavior, and covert copywriting strategies to get you more. More clicks. More clients. More closes. Hosted by Angela Murphy, founder of the full-service marketing agency, JustPositionIt! Consulting and conversion-trained copywriter, each episode gives you actionable, practical tips to activate buy buttons that get people to say yes to you and your offer. Let’s talk about it.  Sign up for alerts so you never miss an episode: JustPositionIt.com/podcast. 

  1. 1d ago

    Why Childhood Jingles Stick and How to Make Your Messaging Do the Same

    “Twinkle, twinkle, little star, how I wonder what you…”   You finished that sentence, didn’t you? ⭐ Some words have a way of sticking in your brain for decades. Now imagine if your customers remembered YOUR messaging that easily.   In this episode of the RICH Messaging® Podcast, I’m digging into the psychology behind rhyming words and the fascinating Rhyme-as-Reason Effect, which tells us rhymes do more than help a message stick.  3 Takeaways to Make Your Messaging Click and Stick 1️⃣ Why rhymes are so easy to remember and how you can use that same “sticking power” to make your brand and messaging more memorable (with real-world examples). 2️⃣ How the Rhyme-as-Reason Effect influences perception. 3️⃣ How to strategically use rhyme in your own marketing without sounding cheesy or forced. Useful Resources Mentioned In This Episode:    (Proof) Psychology-Backed Messaging Gets Results: Go behind the scenes of real ad campaigns and the results, including $90,000+ in revenue, nearly 3,000 leads generated, and 12x ROAS (return on ad spend). But I’m also showing you “Behind the Results” so you get an inside look at the strategy, emotional triggers I used, and even the best-performing ad hooks. Click here: https://justpositionit.com/proof (Episode 19) The Hidden Sound Effect That Makes Catchy Copy Convert In this episode of the RICH Messaging® Podcast, I dig into the hidden psychology of alliteration and why repeating sounds can make your messaging more memorable, and you more money. Click here: https://justpositionit.com/ep/19/ Map Your RICH Messaging® Journey: If you're wondering how I can help you, I invite you to choose your RICH Messaging® path. Where are you right now, how much help do you want, and which of the 5 lanes do you want to travel? You can Take a Look Around 👀, Cruise Solo 🚶‍♀️, go on A Guided Tour 🧭, Ride Shotgun with me 🚗, or Let Ang Drive 🔑. Click here to chart your course: https://justpositionit.com/journey/ Sign Up for Podcast Alerts + exclusive content: Visit https://rich-messaging.com Sources:  Birds of a Feather Flock Conjointly (https://journals.sagepub.com/doi/10.1111/1467-9280.00282)Rhyme As Reason In Commercial And Social Advertising (https://onlinelibrary.wiley.com/doi/abs/10.1111/sjop.12069) Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!

    Why Childhood Jingles Stick and How to Make Your Messaging Do the Same

  2. Sep 23

    The Hidden Sound Effect That Makes Catchy Copy Convert

    Best Buy. Coca-Cola. PayPal. Dunkin' Donuts. Super Sunday. 🍨 Coincidence? Not exactly. In this episode of the RICH Messaging® Podcast, we're digging into the hidden psychology of alliteration and why repeating sounds can make your messaging more memorable, and you more money.   3 Tantalizing Takeaways From This Episode 1️⃣ How a single word change resulted in an 80% higher share of sales, even though the product cost more.   2️⃣ 5 before-and-after examples of alliteration that you can apply to your business starting today.   3️⃣ An inside secret that will make you want to use alliteration in every area of your marketing.   Useful Resources Mentioned In This Episode:    (Proof) Psychology-Backed Messaging Gets Results: Go behind the scenes of real ad campaigns and the results, including $90,000+ in revenue, nearly 3,000 leads generated, and 12x ROAS (return on ad spend). But I’m also showing you “Behind the Results” so you get an inside look at the strategy, emotional triggers I used, and even the best-performing ad hooks. Click here: https://justpositionit.com/proof (Free) RICH Messaging® Assessment: How persuasive is YOUR messaging? Because alliteration can make your words more memorable, but that's just one piece of the puzzle. Take my free RICH Messaging® Assessment to find out what's missing and how to add more persuasive punch. And I give you personalized advice via email based on your responses. Click here: www.justpositionit.com/rockstarquiz Map Your RICH Messaging® Journey: If you're wondering how I can help you, I invite you to choose your RICH Messaging® path. Where are you right now, how much help do you want, and which lane do you want to travel? There’s 5 paths: you can Take a Look Around 👀, Cruise Solo 🚶‍♀️, go on A Guided Tour 🧭, Ride Shotgun with me 🚗, or Let Ang Drive 🔑. Click here to chart your course: https://justpositionit.com/journey/ Sign Up for Podcast Alerts + exclusive content: Visit https://rich-messaging.com Sources:  Alliteration Alters: Phonetic Overlap in Promotional Messages Influences Evaluations and Choice (https://www.sciencedirect.com/science/article/pii/S0022435915000561) The Power of Peter Piper: How Alliteration Enhances Poetry, Prose, and Memory (https://www.psychologicalscience.org/news/releases/the-power-of-peter-piper-how-alliteration-enhances-poetry-prose-and-memory.html)  Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!

    The Hidden Sound Effect That Makes Catchy Copy Convert

  3. Sep 9

    The Mere Exposure Effect: Why Showing Up Makes You Psychologically More Persuasive

    Visibility isn't vanity. It's psychology. 🧠  What if one reason people aren’t buying from you has nothing to do with your offer, your price, or even your messaging? What if they just haven’t seen you enough? 📸  In this episode of the RICH Messaging® Podcast, I’m diving into the psychology of exposure and why showing up (again and again) can make you more persuasive than you realize. 4 Mere Exposure Effect Takeaways From This Episode 1️⃣ How just showing up, without saying one word, can make you more familiar and more attractive. 💅  2️⃣The 5 ways you can put the Mere Exposure Effect to work in your business. 3️⃣ My proprietary 4-step framework, called the 4 S’s of Visibility™, that reveals where you may have a visibility gap.  4️⃣ An insider secret about online advertising that can give you another hidden advantage beyond mere exposure.  Useful Resources Mentioned In This Episode:    (Proof) Psychology-Backed Messaging Gets Results: Go behind the scenes of real Facebook ad campaigns and the results, including $90,000+ in revenue, nearly 3,000 leads generated, and 12x ROAS (return on ad spend). But I’m also showing you “Behind the Results” so you get an inside look at the strategy, emotional triggers I used, and even the best-performing ad hooks. Click here: https://justpositionit.com/proof (Toolkit) ZERO to Content: If you’ve hit a roadblock for what you can put out into the world, I have a toolkit you’ll love that gives you over 100 topic ideas across 20 different industries, and I show you over 50 different types of content that you can add to your marketing mix. Click here: https://justpositionit.com/zero-to-content-quick-start-toolkit/  (Map) Your RICH Messaging® Journey: If you're wondering how I can help you, I invite you to choose your RICH Messaging® path. Where are you right now, how much help do you want, and which lane do you want to travel? There’s 5 stops: you can Take a Look Around 👀, Cruise Solo 🚶‍♀️, go on A Guided Tour 🧭, Ride Shotgun with me 🚗, or Let Ang Drive 🔑. Click here: https://justpositionit.com/journey/ Sign Up for Podcast Alerts + exclusive content: Visit https://rich-messaging.com Sources:  Effects of mere exposure (https://web.mit.edu/curhan/www/docs/Articles/biases/9_J_Personality_Social_Psychology_1_%28Zajonc%29.pdf) Moreland, R. L., & Beach, S. R. (1992). “Exposure Effects in the Classroom: The Development of Affinity Among Students.” (https://www.sciencedirect.com/science/article/abs/pii/002210319290055O) Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!

    The Mere Exposure Effect: Why Showing Up Makes You Psychologically More Persuasive

  4. Aug 26

    Should You Sell with Emotion or Logic? What the Research Shows About Your Messaging and Profits

    I’m answering the age-old question: Do people make decisions first with emotion and then justify them with logic? 🧐  In this episode of the RICH Messaging® Podcast, I’m putting this popular marketing principle to the test. We'll look at fascinating research on emotion and decision-making, and what hundreds of advertising campaigns reveal about the connection between emotion and profit. 3 Logic vs. Emotion Takeaways From This Episode 1️⃣ What the research tells us about the 💖 heart and 🧠 mind and the role emotion plays in different scenarios.  2️⃣ How to uncover the emotional layer inside even the most mundane products.  3️⃣ A 4-step formula to apply to your own messaging to reveal the gems that center on both the logical and emotional side.  Useful Resources Mentioned In This Episode:    (Proof) Psychology-Backed Messaging Gets Results: Go behind the scenes of real Facebook ad campaigns and the results, including $90,000+ in revenue, nearly 3,000 leads generated, and 12x ROAS (return on ad spend). But I’m also showing you “Behind the Results” so you get an inside look at the strategy, emotional triggers I used, and even the best-performing ad hooks. Click here: https://justpositionit.com/proof  (Free Guide) What Are You Really Selling? I have a free worksheet called Craft Marketing Messages that Work Like Magic (in 4 Simple Steps). I walk you through your product, the problem you solve, the pain your prospect may be experiencing, and the promise you can offer. Download it for free here: https://justpositionit.com/whatruselling/ Sign Up for Podcast Alerts + exclusive content: Visit https://rich-messaging.com Want Even More From Me? Grab the Book: Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). This guide offers psychological insights into exactly how to craft more persuasive messages and avoid common pitfalls. Here’s the link: https://justpositionit.com/messaging-mistakes-guide  Sources:  Antonio Damasio & Elliott (https://intentionalcommunication.com/how-emotion-shapes-decision-making/) Kochanowska, Reutskaja & Wormwood: Emotion changed which option people chose (https://www.nature.com/articles/s41598-024-83935-x)  Binet and Field Advertising Case Studies (https://www.tandfonline.com/doi/abs/10.2501/S0021849909090163)Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!

    Should You Sell with Emotion or Logic? What the Research Shows About Your Messaging and Profits

  5. Aug 13

    The Secret to Persuasive Messaging Lies in One Simple Question

    What your customers say they want and what they actually want can be two wildly different things. 😲  In this episode of the RICH Messaging® Podcast, I reveal that the secret to more persuasive messaging is peeling back the layers of the onion 🧅 to uncover the deeper desires actually driving buying decisions.  3 Desire-Delivering Takeaways From This Episode 1️⃣ How to use the Five Whys technique to get to the heart of what clients truly want, even when they don't tell you.  2️⃣ Why your clients' first surface-level answer for why they want your product is never the most reliable when it comes to your messaging.  3️⃣ 3 examples of how to apply the Five Whys to create marketing messages that connect and persuade. Useful Resources Mentioned In This Episode:  (Proof) Psychology-Backed Messaging Gets Results: Go behind the scenes of real Facebook ad campaigns and the results, including $90,000+ in revenue, nearly 3,000 leads generated, and 12x ROAS (return on ad spend). But I’m also showing you “Behind the Results” so you get an inside look at the strategy, emotional triggers I used, and even the best-performing ad hooks. Click here: https://justpositionit.com/proof (Free Guide) What Are You Really Selling?: This episode discusses getting to the heart of what your customers really want. So the next question becomes, “What are you really selling to them?” I have a free worksheet that'll help you called Craft Marketing Messages that Work Like Magic (in 4 Simple Steps). I walk you through your product, the problem you solve, the pain your prospect may be experiencing, and the promise you can offer. Download it free here: https://justpositionit.com/whatruselling/ Sign Up for Podcast Alerts + exclusive content: Visit https://rich-messaging.com Want Even More From Me? Grab the Book: Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). This guide offers psychological insights into exactly how to craft more persuasive messages and avoid common pitfalls. Here’s the link: https://justpositionit.com/messaging-mistakes-guide  Sources:  5 Whys: Finding the Root Cause (https://www.ihi.org/library/tools/5-whys-finding-root-cause) Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!

    The Secret to Persuasive Messaging Lies in One Simple Question

  6. Jul 30

    The Hidden Psychology of Flattery (Why Feeling Seen Sells)

    What if I told you that “buttering up” your audience works? 🧈 It sounds manipulative, doesn't it? But the research says otherwise! In this episode of the RICH Messaging® Podcast, I’m diving into the hidden psychology of flattery, why compliments can influence the way buyers think and feel, and the surprising principles behind recognition. Most importantly, I'll show you why recognition isn’t a tactic, it’s something you can weave into your prospecting and customer experience.  3 People-First Takeaways From This Episode 1️⃣ Why flattery can build trust, increase persuasion, and drive sales. 2️⃣ 5 practical ways to inject flattery into your marketing, without sounding fake or manipulative. 3️⃣ An exercise to help you locate opportunities to notice your audience. Useful Resources Mentioned In This Episode:  Take the Assessment: Does your messaging actually make clients and prospects feel seen? If you're not sure, in just a few minutes, you'll find out where your messaging is strong or where it might be quietly costing you customers. Get a messaging score and personalized recommendations based on your results. Pop over to https://justpositionit.com/rockstarquiz/ 51 Ways to Say Thank You to Clients and Customers: There’s no better way to make someone feel special than to say, ‘Thank You’. Don’t miss another opportunity to turn a simple thank you into more sales, longer client retention, and sustained relationships. Download the guide here: https://justpositionit.com/51-ways-to-say-thank-you/ Get Podcast Alerts + exclusive content: Visit https://rich-messaging.comWant Even More From Me? Grab the Book: Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). This guide offers psychological insights into exactly how to craft more persuasive messages and avoid common pitfalls. Here’s the link: https://justpositionit.com/messaging-mistakes-guide  Sources:  Why Ingratiation Works (https://pubmed.ncbi.nlm.nih.gov/11999921) The Effect of Generalized Compliments (https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1559-1816.2009.00560.x) The Effect of Compliments on Customers’ Compliance (https://www.sciencedirect.com/science/article/abs/pii/S027843191400053X) Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!

    The Hidden Psychology of Flattery (Why Feeling Seen Sells)

  7. Jul 16

    Paint the Picture: Why Analogies & Metaphors Make Your Messaging So Persuasive

    Have you ever noticed how some people can explain a complex idea in a way that instantly makes sense? And then someone else explains the exact same thing...and completely loses you? The difference often comes down to one of the most overlooked persuasion tools in marketing: analogies and metaphors.  In this episode of the RICH Messaging® Podcast, I break down why using vivid metaphors is so powerful, how they shape understanding and beliefs, and when to use them to sell and make your messaging dramatically more persuasive. 4 Picture-painting Takeaways From This Episode: 1️⃣ Why metaphors and analogies in marketing are the fastest way to make buyers understand your message.  2️⃣ How metaphors can increase persuasion by up to 42% when they are used early in your message. 3️⃣ 3 examples of exactly how to use metaphors and analogies for completely different industries and how you can too.  4️⃣ A powerful 3-step exercise to create your next metaphor! Useful Resources Mentioned In This Episode:  Get this Free Guide: If you want to create powerful metaphors, first get clear on what you’re really selling. The guide, Craft Marketing Messages That Work Like Magic (In 4 Simple Steps), helps you understand your product, the problem you solve, and the transformation you deliver. Download it here: https://justpositionit.com/whatruselling/  RICH Messaging® Podcast Episode #9: Listen to episode, The #1 Conversion Killer in Your Messaging (You Can Fix Right Now), to learn how to help your audience visualize the new life your product provides.  Get Podcast Alerts + exclusive content: Visit https://rich-messaging.comWant Even More From Me? Grab the Book: Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). This guide offers psychological insights into exactly how to craft more persuasive messages and avoid common pitfalls. Here’s the link: https://justpositionit.com/messaging-mistakes-guide  Sources:  Why Metaphors Are Effective (https://www.wyliecomm.com) The Persuasive Effects of Metaphor (https://academic.oup.com) Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!

    Paint the Picture: Why Analogies & Metaphors Make Your Messaging So Persuasive

  8. Jul 2

    Map Your Buyer's Journey to "Yes" (And the Messaging Missteps that Can Derail It)

    Different buyers need different messages at different stages.  In this episode of the RICH Messaging® Podcast, I explore the 5 Stages of Awareness and why tailoring your messages throughout the buyer’s journey is critical for conversions.  You'll also learn what buyers need to hear at each stage, how persuasive messaging influences decision-making, and the common messaging missteps that can derail conversions before prospects ever reach a ‘yes’. 4 Conversion-boosting Takeaways From This Episode: 1️⃣ What the 5 Stages of Awareness are and why you should put them to memory. 2️⃣ What buyers are thinking at each stage. 3️⃣ Example messaging phrases you can adapt and use immediately. 4️⃣ How to get a free guide to keep your buyers on the right course.  Read the full blog article: https://justpositionit.com/ep/13 Useful Resources Mentioned In This Episode:  Get the Guide: Why Buyers Get Lost on the Road to “Yes” and How to Course-Correct Your Messaging. See all 5 stages of awareness, the psychology behind each one, and the messaging examples that move buyers closer to a “yes”. Click here: https://justpositionit.com/5stagesguide/ Want Even More From Me? Grab the Book: Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). This guide offers psychological insights into exactly how to craft more persuasive messages and avoid common pitfalls. Here’s the link: https://justpositionit.com/messaging-mistakes-guide Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!

    Map Your Buyer's Journey to "Yes" (And the Messaging Missteps that Can Derail It)
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Welcome to your next messaging strategy to 10X your conversions! Have you ever wondered how Netflix can hook people so deeply that they spend hours binging a show? Or why you may get an email congratulating you immediately after a recent purchase? Or why you may hear the word “because” in a marketing message?  To a casual observer, the answers may seem simple -- curiosity, appreciation, or to make a point.  Wrong. There’s so much more strategy at play here…BUYER PSYCHOLOGY.  When it comes to marketing your business or struggling to keep up with the latest tactics and shiny objects, one thing remains timeless and powerful above all else – and that’s understanding the human mind. The RICH Messaging® Podcast is a behind-the-scenes conversation about the mysterious world of persuasion, showing you how to use emotional triggers, human behavior, and covert copywriting strategies to get you more. More clicks. More clients. More closes. Hosted by Angela Murphy, founder of the full-service marketing agency, JustPositionIt! Consulting and conversion-trained copywriter, each episode gives you actionable, practical tips to activate buy buttons that get people to say yes to you and your offer. Let’s talk about it.  Sign up for alerts so you never miss an episode: JustPositionIt.com/podcast. 

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