Gaming IP Controls Hollywood Strategy

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Streaming giants and movie studios are reshaping the entertainment landscape by driving a deep convergence of gaming and screen media, with the ultimate goal of owning and exploiting fan-favourite intellectual property (IP) across every available format

Episodes

  1. 12/07/2025

    Gaming's Hollywood Takeover

    Welcome to your weekly briefing on the intersection of gaming, TV, and film. The current narrative is defined by a strong momentum behind reimagining legacy franchises, with studios increasingly treating game adaptations not as one-off experiments, but as long-term investments for modern audiences. Two major franchises are leading the charge this week. First, a new Tomb Raider TV series is in development, signalling that studios are now looking for the "serialized potential" in classic gaming IP rather than just film rights. Second, production on the next season of Fallout is highlighting a trend of "collaborative authenticity," with original game developers visiting the set to ensure the show honours the source material while appealing to new viewers. The business side of entertainment is driving these creative decisions. A major acquisition involving Warner Bros. and Netflix has set the stage for a more aggressive use of nerd-culture and gaming IP on streaming platforms. This includes a push into "gaming-adjacent" content, such as:• New interactive experiences for Star Wars.• Expanded cross-media efforts for juggernauts like Grand Theft Auto.Critical Reception and Awards Not every project is a critical darling. Five Nights at Freddy’s 2 continues to receive harsh reviews, though the franchise is successfully countering this with limited-edition merchandise drops to keep the core fanbase engaged. Meanwhile, speculation is mounting ahead of the Game Awards, with rumours of a "truly special" project involving the Total War franchise that may expand beyond traditional gaming.Closing: Legacy and Collectibles The week ends on a reflective note, paying tribute to actors like Cary-Hiroyuki Tagawa (Mortal Kombat), whose work helped bridge the gap between gaming and cinema decades ago. Furthermore, the release of physical items like Attack on Titan steelbooks proves that despite the digital shift, fans still desire tangible connections to their favourite franchises.To put it simply, streaming services are acting less like traditional broadcasters and more like ecosystem builders, trying to ensure that whether you are holding a controller or a remote, you remain within their specific world of intellectual property.

    35 min
  • 1 Episode

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Streaming giants and movie studios are reshaping the entertainment landscape by driving a deep convergence of gaming and screen media, with the ultimate goal of owning and exploiting fan-favourite intellectual property (IP) across every available format

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