Permission Not Required

Jule Kim, Liam Darmody

A personal branding and leadership podcast for entrepreneurs and executives who have something to share but feel weird saying it online. If imposter syndrome has ever made you think "what gives me the right?"—this is your show.Liam Darmody is a personal brand and AI strategist for small business founders.  Jule Kim is an executive leadership coach for women leaders, especially immigrants and people of color. This podcast is happening because we met on LinkedIn, clicked immediately, and decided to join forces and put our messages out there.We talk about business, marketing, personal branding, leadership, mindset, life stuff…whatever's top of mind. We’re all about showing up as ourselves no matter the context, and hopefully we’ll help you do the same.If you're an entrepreneur, executive, or just someone who wants to speak up more but keeps getting in your own way, come hang out with us. We're figuring it out too.

Episodes

  1. JAN 26

    Why Our Past New Year's Resolutions Failed (And What Actually Worked)

    Why do New Year's resolutions fail for most people? Studies show only 5-8% of people stick to their New Year's goals by the end of the year, and nearly half have quit by the third week of January. In this episode, Liam and Jule dig into the psychology behind failed resolutions, the habits that actually work, and why traditional goal setting often backfires. We get honest about our own struggles with the all-or-nothing approach to goals, from failed fitness resolutions to the pressure of setting "big, hairy, audacious goals" in corporate environments.  We share what finally clicked for us after years of trial and error, including lessons from working with coaches, changing how we eat, and rethinking what a "goal" even means. We also explore how the resistance people have toward AI mirrors the same fear and ego that keeps us stuck in other areas of life.  Whether you've already abandoned your 2025 resolution or you're rethinking your whole approach to change, this conversation will give you a fresh perspective on building habits that last. Topics covered: Why most New Year's resolutions fail by FebruaryThe all-or-nothing trap in goal settingHow fear and ego sabotage our goalsWhat fitness and nutrition taught us about sustainable changeThe difference between outcome goals and process goalsLessons from Atomic Habits applied to real lifeHow AI adoption parallels our resistance to personal changeSimple frameworks for building habits that stickResources mentioned: Atomic Habits by James ClearTiny Habits by BJ FoggFinch app for self-careJule Kim on LinkedIn Liam Darmody on LinkedIn

    47 min

About

A personal branding and leadership podcast for entrepreneurs and executives who have something to share but feel weird saying it online. If imposter syndrome has ever made you think "what gives me the right?"—this is your show.Liam Darmody is a personal brand and AI strategist for small business founders.  Jule Kim is an executive leadership coach for women leaders, especially immigrants and people of color. This podcast is happening because we met on LinkedIn, clicked immediately, and decided to join forces and put our messages out there.We talk about business, marketing, personal branding, leadership, mindset, life stuff…whatever's top of mind. We’re all about showing up as ourselves no matter the context, and hopefully we’ll help you do the same.If you're an entrepreneur, executive, or just someone who wants to speak up more but keeps getting in your own way, come hang out with us. We're figuring it out too.