The SaltyMF GOAT

SaltyMF Enterprises LLC.
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The SaltyMF GOAT Podcast highlights engaging stories from entrepreneurs, athletes, artists, veterans, and others making an impact in their life. Each episode delves into the real and raw experiences of the guests, providing meaningful insights into their lives and journeys. The Attitude Wears Well. 

  1. Sep 3

    How Can Men Escape the Masculinity Crisis? - Kyle Auffray

    Former NFL player and entrepreneur Kyle Auffray exposes the REAL reason modern men are facing an unprecedented identity crisis, how self-isolation and secret struggles lead to destructive vices, the 5 PILLARS every man needs to build a grounded life, and why brotherhood is the ultimate antidote to male loneliness! Kyle Auffray is a former NFL tight end (Cardinals, Patriots, Browns, Raiders), venture capitalist, and founder of The Forge, a rapidly growing men's movement dedicated to restoring faith, family, finance, fitness, and fatherhood. He explains: ◼ Why male isolation is triggering a mental health epidemic in men ◼ The 5 Pillars of a grounded man that lead to true peace and freedom ◼ Why men hide financial and personal struggles from their friends and spouses ◼ The 30-day gym protocol to clear your head and rewire your social media algorithm ◼ How to stop focusing on global outrage and reclaim control over your home and community Timestamps: 00:00 The Modern Masculinity Crisis Explained 03:02 From NFL Tight End to Business & Owning a Farm 09:20 The 5 Pillars of Masculinity 17:27 Why Men Suffer in Silence & Hide Their Struggles 24:48 Finding Your True Calling & Purpose 33:38 How Propaganda Divides & Distracts Us 38:20 Focusing on What You Can Control 41:41 How Sports Unites Communities 46:42 The Only Two Books Every Man Needs Follow Kyle & The Forge: ◼ Website - https://betheforge.com ◼ The Forge on Instagram - https://instagram.com/wearetheforge ◼ Kyle on Instagram - https://www.instagram.com/kyleauffray/ SALTYmf: ◼ SALTYmf Website: https://saltymf.com/ ◼ Instagram: https://www.instagram.com/saltymf_goat/ ◼ Band Groupeez: https://bandgroupeez.com/

    How Can Men Escape the Masculinity Crisis? - Kyle Auffray

  2. Aug 27

    What Does Real Masculinity & Mental Toughness Look Like? - Mark Aylward

    Executive coach and author Mark Aylward reveals the TRUTH about modern masculinity, why high-performing men crumble under emotional stress, the critical errors men make when dealing with anger and the exact daily habits that build unshakeable mental toughness! Mark Aylward is a former 7-figure IT staffing founder, executive coach, and author of No One's Coming. After acting as his own attorney to win sole custody of his three children during a brutal 9-year court fight, Mark now coaches C-suite executives, founders, and high-achieving fathers through their darkest personal and professional crises. He explains: ◼ Why toxicity and authentic masculinity do not belong in the same sentence ◼ The dangerous trap of letting negative emotions drive high-stakes decisions ◼ The simple daily physical habits that reset your brain during a life crisis ◼ Why practicing gratitude is scientifically proven to wipe out negative thoughts ◼ The real difference between whining and authentic male vulnerability Timestamps: 00:00 The Taboo Around Men's Mental Health 05:24 Is Masculinity Really Toxic? 12:10 The 3 Pillars of Mental Toughness 17:55 Returning to Faith 29:46 What It Truly Means to Be a Man Today 34:31 How Hardship Reveals Who You Truly Are 41:40 The Power of Mentorship & Finding Your Purpose 47:33 Who Are You When You Lose Everything? Follow Mark: Website - https://markaylward.com LinkedIn - https://www.linkedin.com/in/aylwardmark/ SALTYmf: ◼ SALTYmf Website: https://saltymf.com/ ◼ Instagram: https://www.instagram.com/saltymf_goat/ ◼ Band Groupeez: https://bandgroupeez.com/

    What Does Real Masculinity & Mental Toughness Look Like? - Mark Aylward

  3. Aug 20

    How to Win as an Independent Artist & Stay Motivated in the Process | Atticus Roness

    Independent rock artist Atticus Roness breaks down how to build a lasting music career, why good music isn't enough without a strong "visual voice," how major labels inflate overnight success, what he learned recording alongside Collective Soul’s Will Turpin and Ed Roland and how to stay motivated when the algorithm isn't giving you streams or views. Atticus Roness is an independent artist and songwriter whose retro-inspired rock sound has taken him from local dive bars to opening for rock legends Collective Soul. Fusing Beatles-esque melodies with 70s rock grit, he brings an authentic, high-energy approach to modern independent music. With over 1,100 songs written, he is set to release his album Rock ‘N Roll Hit Parade on September 4th, 2026. He explains: ◼ Why expecting overnight success on an indie budget is a dangerous trap ◼ Why you must treat visual branding almost as seriously as the music itself ◼ How to stop letting the lack of streams or likes weigh on your creative drive ◼ The Michael Jordan rule: Why independent artists must keep taking shots ◼ How to handle critics and using valid feedback to improve your craft  Timestamps: 00:00 Stop expecting major label results on an indie timeline 03:53 Beatles, Led Zeppelin, & early musical roots 07:39 How a record store job transformed his songwriting 11:50 Finding your vocal identity & interpreting songs live 16:08 Sneaking original music into cover gigs 18:45 The Michael Jordan mindset for independent musicians 25:41 Working with Ed Roland & Will Turpin at Real to Real Studios 32:55 Songwriting discipline: Writing over 1,100 tracks 38:12 Advice for young musicians: Major labels vs. Indie reality 42:15 The importance of visual branding in music 46:42 Upcoming album release: Rock ‘N Roll Hit Parade Follow Atticus Roness: Pre-Save Rock ‘N Roll Hit Parade - https://songwhip.com/atticusroness Instagram - https://instagram.com/atticusroness YouTube -https://www.youtube.com/@atticusroness Spotify -https://open.spotify.com/artist/0h3hZmOM80q1TVnTFvyQs5 Website -https://atticusroness.net/ Band Groupeez - https://bandgroupeez.com/musicians/atticus-roness SALTYmf: ◼ SALTYmf Website: https://saltymf.com/ ◼ Salty’s Live Music: https://saltymf.com/pages/saltys-live-music ◼ Band Groupeez: https://bandgroupeez.com/ ◼ Instagram: https://www.instagram.com/saltymf_goat/

    How to Win as an Independent Artist & Stay Motivated in the Process | Atticus Roness

  4. Aug 13

    Isaiah Grass: Navigating Life's Changes, Standing Out as an Artist & Supporting Independent Music

    In this episode, we sit down with singer-songwriter, American Idol alum, and TV/radio host Isaiah Grass. We take an honest look at what it takes to navigate life's unexpected pivots, grow your career as an indie artist, and how we are partnering to support independent musicians. Our conversation delivers a mix of industry reality checks and practical encouragement for independent artists trying to gain fans and book more shows. We also discuss the current wave of AI-generated music, Isaiah’s personal experiences as an artist, what role persistence plays in growing your music career, and some harsh truths about the entertainment industry. About Isaiah Grass: Isaiah Grass is a singer-songwriter, model, TV host, syndicated radio personality, and former American Idol contestant. His musical journey began singing in his church choir in his childhood before graduating from a performing arts high school. Isaiah gained national exposure on American Idol, where his audition captivated judges Katy Perry, Lionel Richie, and Luke Bryan. His original music, including tracks like "Wherever You Are" and "I Need You," address emotional vulnerability, depression, and overcoming life's hardships. Today, Isaiah uses his multimedia platform to champion independent music talent through The Isaiah Grass Show, broadcast across cable television and streaming platforms including Roku, Apple TV, and Amazon Fire TV. Through his weekly New Music Discovery segment, he reviews submissions from around the globe to help independent artists break through the noise and get featured on television and radio. Follow Isaiah: https://www.instagram.com/isaiahgmusic/ Submit Your Music to Isaiah Grass: IGMPTV.com Create Your Artist Profile: bandgroupeez.com Video Chapters: 00:00 - Introducing to Isaiah Grass 01:22 - NY Modeling, Performing Arts & Building Confidence 02:28 - Brad’s High School Shuffle Story & Acting Class Lessons 05:02 - Overcoming Rejection & Church Choir Roots 08:07 - Navigating Career Pivots at Any Age 12:00 - American Idol, The Voice & Reality Casting 14:44 - The "Doer" Mindset & Learning Life Lessons 17:34 - Facing Public Criticism, Trolls & Overcoming Fear of Failure 19:58 - Why You Should Never Read Your Comments 22:48 - Music & Mental Health: Writing "Wherever You Are" & "I Need You"  28:17 - Launching The Isaiah Grass Show on TV, Roku & Apple TV 33:00 - Curation & New Music Discovery Segment 34:00 - The AI Music Takeover 36:29 - Restoring Human Connection in Music 46:43 - Independent Artist Blueprint: Studio Budgets, Photography & Websites 50:09 - Why Every Artist Needs a Live EPK 52:11 - Isaiah’s New Music Discovery: Heavy Metal, Country, Pop & Funk Curation 56:15 - Chasing Career Growth vs. Chasing Industry Fame 58:14 - From Zero to 104 Live Shows 1:00:19 - How to Stand Out Among 100,000 Daily Spotify Uploads 1:02:31 - Band Groupeez x The Isaiah Grass Show Partnership #independentmusic #livemusic #independentartist

    Isaiah Grass: Navigating Life's Changes, Standing Out as an Artist & Supporting Independent Music

  5. Jul 23

    Matt Ebert: Scaling to $3B+, Secrets of Building a Business & Embracing Obstacles

    In this episode, we sit down with Matt Ebert, founder and CEO of Crash Champions, to uncover the 25-year journey behind building a $3 billion auto collision empire. Matt shares the gritty reality of spending decades on modest paychecks and reinvesting every dollar back into the company, before ultimately leveraging private equity to scale from eight regional shops to over 650 locations nationwide with 11,000 employees. He breaks down his entry into entrepreneurship, strategies for becoming a great leader, building workforce trust, and using authentic, founder-led media to communicate at scale. About Matt Ebert: Matt Ebert is the Founder and CEO of Crash Champions, one of the nation's leading collision repair operators, generating $3 billion in revenue across more than 650 locations with a team of nearly 11,000 employees. His entry into the automotive world began purely by accident as a teenager in small-town Illinois when a car crash prompted him to learn hands-on repair from a local technician. Driven by relentless self-education and decades of delayed gratification, Matt spent over 20 years honing his operational skills before scaling his business to a $3B+ valuation. Matt is a dedicated advocate for modernizing the skilled trades, breaking down traditional blue-collar stereotypes, and developing talent from within through internal mentorship and apprenticeship programs. Today, Matt also hosts Podcrash with Matt Ebert, where he sits down with business leaders, entrepreneurs, and team members to share practical insights on leadership, scaling businesses, and turning life's biggest obstacles into lasting opportunities. Matt’s Website: https://mattebert.com/ PodCrash Youtube Channel: https://www.youtube.com/@MattEbertCC Crash Champions: https://crashchampions.com/ Timestamps: 00:00 - Introducing Matt Ebert 00:28 - The Accidents That Changed Everything 03:39 - Matt's Entry into Entrepreneurship 05:16 - Delayed Gratification & Modest Paychecks 07:52 - How Crash Champions Scaled Nationwide 08:51 - Smart Cars & ADAS Tech 10:56 - Reclaiming Blue-Collar Careers 11:59 - What AI Means for Auto Repair 14:50 - Building Customer Trust in Service Industries 16:44 - Stepping into Executive Leadership 17:37 - M&A Strategy & 10-Year Industry Outlook 21:06 - Will Driver Safety Tech Eliminate Car Wrecks? 22:45 - Managing 11,000 Employees Across 650+ Locations 26:32 - Founder-Led Content as a Marketing Engine 28:14 - Fatherhood, Mindset, and Navigating Success 31:08 - What Really Drives Business ROI 36:09 - CEO Communication: Leadership for Large-Scale Teams 39:59 - Turning Business Obstacles into Major Opportunities #entrepreneur #business #founder

    Matt Ebert: Scaling to $3B+, Secrets of Building a Business & Embracing Obstacles

  6. Jul 9

    Dari Arrington: The OG NIL Blueprint, Being an Executive Athlete & the Business of Athlete Branding

    In this episode of SALTYmf GOAT Podcast, we sat down with Dari Arrington. Dari is a former professional basketball player, content creator, and modern sports media voice. We discuss what it truly means to step into "The Era of the Executive Athlete.” Long before NIL deals and sports marketing became industry buzzwords, Dari engineered the ultimate OG NIL blueprint utilizing early YouTube video editing and self-made websites to manifest a college scholarship that eventually propelled him to a professional career in Australia. Dari breaks down his transition into a business-minded executive athlete, sharing valuable advice on how modern players can package their authentic stories, treat their development as a blank canvas, and build a sustainable personal brand by prioritizing genuine human connection over the hollow chase for social media fame. Dari also details his viral, history-making 31-day hustle standing outside the Golden State Warriors practice facility, which led to unforgettable encounters with Steph Curry, Klay Thompson, and an unfiltered chat inside Kevin Durant’s Tesla. About Dari Arrington: Dari Arrington is a former professional basketball player turned "executive athlete," content creator, and entrepreneur who built his career on sheer determination and authentic storytelling. Originally from the south side of Chicago, Arrington fell in love with basketball through his grandmother, a devoted Chicago Bulls fan. Despite being cut from his high school basketball team four years in a row, he creatively used early YouTube videos and self-written websites to earn a college scholarship, which ultimately led him to play professional basketball in Australia. Today, recognized as a top creator and top voice on LinkedIn, Arrington continues his work in the business of basketball by training youth, hosting open runs in Atlanta, and using his company, Life and Basketball Brand, to amplify the inspiring stories of athletes. Dari on LinkedIn: https://www.linkedin.com/in/dariarrington/ Life & Basketball Brand: https://www.lifeandbasketballbrand.com/ Timestamps:  00:00 - Introducing Dari Arrington 01:59 - South Side Chicago Roots & Grandma’s Jordan Obsession 03:06 - The Football Injury That Changed Everything 05:44 - Chasing the Kobe Bryant Mentality 07:59 - Cut 4 Times: The OG YouTube NIL Blueprint 11:13 - Package Your Story & Playing Pro Basketball in Australia 13:22 - Playing with Derrick Rose & Recognizing Your Corner 17:41 - Retiring, Losing Identity, and Finding True Purpose 22:12 - The Harsh Reality of Youth Sports Burnout 25:57 - Storytelling vs. Chasing for Fame 29:50 - Human Connection vs. Transactional Networking 34:46 - Shifting to the "Executive Athlete" Identity 39:54 - Unifying Power of Sports & Dari's Secret Soccer Past 45:42 - The 31-Day Push to Join the Golden State Warriors 51:44 - Chased by Security & Going Viral on ABC News 55:54 - Sitting in KD’s Tesla & Pitching Warriors GM Bob Myers 58:30 - A Viral NBA Moment That Saved a Life 1:03:32 - Becoming a Media Personality & LinkedIn Top Voice 1:07:16 - The Origin of SaltyMF 1:11:20 - Open Runs in Atlanta & Capturing Youth Dreams 1:13:43 - The Truth Behind the Goat Logo 1:21:42 - Amplifying the Everyday Soldier #basketball #athletics #collegesports

    Dari Arrington: The OG NIL Blueprint, Being an Executive Athlete & the Business of Athlete Branding

  7. Jun 25

    Griffin Baker: AI Lies, Old-School Sales, and the Power of Human Authenticity | SMFG Podcast

    In this episode, we catch up with Griffin Baker from Open Heart Media to discuss the rapid evolution of digital marketing and why so many small business foundations are missing the mark. Griffin shares why a foolproof business foundation, from high-converting website design to a fully optimized digital presence is critical for modern brand growth. We break down current marketing trends, why aesthetic video content can be useless, and how to structure advertising campaigns that drive conversions. We also discuss the artificial intelligence craze taking over modern entrepreneurship and question the risks of letting AI run essential business operations. About Griffin Baker: Griffin Baker is the Director of Operations at Open Heart Media. He has dedicated himself to growing the agency over nearly four years, focusing on digital diagnostics, web design, automated marketing, and tailored advertising campaigns for clients. Working closely with his father in the family business, Griffin finds deep professional fulfillment in elevating small businesses and supporting impactful nonprofits, such as the Brothers Keepers Veteran Foundation. https://www.openheartmediaco.com/ #business #marketing #entrepreneur

    Griffin Baker: AI Lies, Old-School Sales, and the Power of Human Authenticity | SMFG Podcast

  8. Jun 18

    Kurt Belding: Backcountry Hunting, Wildlife Conservation & Modern Masculinity | SMFG Podcast

    In this episode, we sit down with legendary backcountry hunter Kurt Belding, founder of Western Obsessions TV. Kurt exposes the raw, unedited truth about what it really takes to survive remote hunts in the backcountry, why he chose to "burn the ships" at age 40 to make a career change to chase his passion, and the massive lie behind the "Hollywood version" of hunting media. Brad and Kurt don't hold back as they dive deep into the modern war on hunting, the hypocrisy of anti-hunting agendas, how government herd culls waste taxpayer dollars, and the shocking truth about outdoor survival. They also tackle the decay of modern masculinity, how algorithmic echo chambers are dividing people and families, and why true environmental conservation relies almost entirely on the hunting community. About Kurt Belding: Kurt Belding is a passionate backcountry hunter, elite outdoor adventure consultant, and the visionary founder and host of the hunting channel Western Obsessions TV. Raised on a cattle farm in Nebraska, Kurt spent the majority of his life immersed in the hunting culture and developing a deep reverence for the outdoors. Before transitioning full-time into the outdoor industry, he was a highly driven entrepreneur in the fitness world, owning a gym, a sports nutrition retail chain, and multiple adjacent businesses. Driven by a primal urge to strip away the distractions of modern concrete society and pursue a life of raw, authentic adventure, he decided to "burn the ships". With the full support of his wife and kids, he shut down and sold his traditional businesses to dedicate his life entirely to hunting adventures and showing others how to do the same. Today, Kurt brings decades of extreme backcountry experience to his audience—whether he is tracking elk with a bow at 13,000 feet in Colorado, or navigating life-and-death encounters with grizzly bears in the remote expanses of Alaska. Online: https://westernobsessionstv.com/ Youtube: https://www.youtube.com/@WesternObsessionsTV Instagram: https://www.instagram.com/western_obsessions_tv Facebook: https://www.facebook.com/kurt.belding #hunting #outdoors #wildlife

    Kurt Belding: Backcountry Hunting, Wildlife Conservation & Modern Masculinity | SMFG Podcast
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About

The SaltyMF GOAT Podcast highlights engaging stories from entrepreneurs, athletes, artists, veterans, and others making an impact in their life. Each episode delves into the real and raw experiences of the guests, providing meaningful insights into their lives and journeys. The Attitude Wears Well. 

Information

  • Creator
    SaltyMF Enterprises LLC.
  • Years Active
    2025 - 2026
  • Episodes
    114
  • Rating
    Explicit
  • Copyright
    © 2026 The SaltyMF GOAT
  • Show Website
    The SaltyMF GOAT