The SaltyMF GOAT

SaltyMF Enterprises LLC.
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The SaltyMF GOAT Podcast highlights engaging stories from entrepreneurs, athletes, artists, veterans, and others making an impact in their life. Each episode delves into the real and raw experiences of the guests, providing meaningful insights into their lives and journeys. The Attitude Wears Well. 

  1. 3d ago

    How to Succeed As a Songwriter & Independent Artist - Keri Edwards | Salty's Live Music

    Independent singer-songwriter Keri Edwards reveals the THREE factors that determine success in the music industry, why walking away from an early Nashville record deal was her best decision, how life experience elevates your songwriting, and the hard truths of making it as an independent artist! Keri Edwards is an Americana-country singer-songwriter from Central Pennsylvania currently recording her upcoming album in Nashville. After pausing a thriving music career in her twenties to raise her family, Keri has returned to the industry with a fresh, seasoned perspective and a whole lot of life experience to drive her lyrics. She explains: ◼ The 3 elements every musician needs to make it ◼ How to handle unexpected detours in your music career ◼ How real-life struggles can create deeper, more impactful song lyrics ◼ Her strategy to build an engaged fanbase ◼ How to blend in original music in your cover sets Timestamps: 00:00 - Writing Songs That Reach People 05:01 - Walking Away From an Early Nashville Deal 10:43 - Why Life Experience Makes You a Better Songwriter 14:56 - The 3 Factors That Determine Success in Music 18:26 - New Album & Recording in Nashville 24:14 - Country Roots & The Story Behind "Daddy’s Sigh" 30:38 - Navigating the Music Scene & Building a Fan Base 32:40 - Touring Plans & Live House Concerts Follow Keri Edwards: Website - https://keriedwards.com Instagram - https://instagram.com/keriedwardsmusic Facebook - https://facebook.com/keriedwardsmusic Spotify - https://open.spotify.com/artist/37vchCbfLSDEcHGI48iIWg Band Groupeez - https://bandgroupeez.com/musicians/keri-edwards SALTYmf: ◼ Website: https://saltymf.com/ ◼ Instagram: https://www.instagram.com/saltymf_goat/ ◼ Band Groupeez: https://bandgroupeez.com/

    How to Succeed As a Songwriter & Independent Artist - Keri Edwards | Salty's Live Music

  2. Sep 24

    How Great Leaders Stay Connected to Their People & Create Champions - Claude Silver

    VaynerX Chief Heart Officer Claude Silver reveals why leaders who micromanage are hurting team performance, how to build genuine belonging without forcing employees to "fit in," how to stay authentic at work without losing your edge, and her ultimate playbook for effective modern leadership. Claude Silver is a bestselling author and the Chief Heart Officer at VaynerX, where she oversees the emotional well-being, culture, and growth of thousands of employees alongside Gary Vaynerchuk. With a background in psychology, advertising, and leadership, Claude is a global authority on workplace dynamics, human-first leadership, and authentic communication. She explains: ◼ What it means to be the "CEO of Yourself" in your career  ◼ Why employees leave organizations when they don't feel connected to their leaders ◼ Why Kobe Bryant’s mindset is the ideal blueprint for great leadership ◼ How to recognize and support the quietest voices on your team ◼ How to build "emotional efficiency" to navigate workplace conflict and drama faster  Timestamps: 00:00 Staying Authentic at Work Without Losing Your Edge 03:14 Why Psychology Belongs in Modern Business 11:30 How to Lead in Rigid or Traditional Corporate Environments 14:24 Coaching High Performers 20:28 Supporting Introverts and Extroverts 24:23 Overcoming "Me First" Leadership 28:40 Claude’s 3 Pillars: Self-Awareness, Triggers, and Leaving a Map 32:39 Why You Must Lead Yourself Before You Lead Others Follow Claude Silver: Claude’s Book: https://www.claudesilver.com/book LinkedIn - https://www.linkedin.com/in/casilver/ Website - https://www.claudesilver.com/ Instagram - https://www.instagram.com/claudesilver/ SALTYmf: ◼ Website: https://saltymf.com/ ◼ Instagram: https://www.instagram.com/saltymf_goat/ ◼ Band Groupeez: https://bandgroupeez.com/

    How Great Leaders Stay Connected to Their People & Create Champions - Claude Silver

  3. Sep 17

    How to Master the Art of Listening for Better Communication - Bradley James Davies

    Listening expert Bradley James Davies reveals the BIGGEST communication mistake ruining your personal and professional relationships, how to cure "Always Solving Syndrome," why your brain is built to be a lousy listener, and how speaking less can instantly give you more influence in any room! Bradley James Davies is a listening expert, author, speaker, and executive leadership coach trained at Georgetown University's Institute for Transformational Leadership. After a transformative life unraveling, he dedicated his life to studying communication, helping business executives, teams, and individuals transform their boardroom and dinner table conversations. He explains: ◼ Why most people suffer from "Always Solving Syndrome" and how it destroys trust ◼ The difference between listening to someone versus listening with them ◼ The "Pouring Out the Glass" method for handling difficult emotional conversations ◼ How applying the 80/20 rule will drastically improve your career and relationships ◼ Why letting silence do the heavy lifting is the most powerful listening tool Timestamps: 00:00 "When all is understood, forgiveness can happen" 04:17 How a midlife event created the desire to study listening 07:55 "Intent listening" and gathering hidden information 09:26 Listening to someone vs. listening with someone 13:35 Breakdown of Always Solving Syndrome 19:58 Speak less, speak last, ask better questions 28:00 Vietnam War, PTSD, and offering grace to parents 35:04 Why fatherhood is a gift 43:27 Letting silence do the heavy lifting in conversations Follow Bradley James Davies: LinkedIn: https://linkedin.com/in/bradleyjamesdavies Instagram - https://www.instagram.com/bradleyjamesdavies/ Website - https://www.bradleyjamesdavies.com/ SALTYmf: ◼ Website: https://saltymf.com/ ◼ Instagram: https://www.instagram.com/saltymf_goat/ ◼ Band Groupeez: https://bandgroupeez.com/

    How to Master the Art of Listening for Better Communication - Bradley James Davies

  4. Sep 3

    How Can Men Escape the Masculinity Crisis? - Kyle Auffray

    Former NFL player and entrepreneur Kyle Auffray exposes the REAL reason modern men are facing an unprecedented identity crisis, how self-isolation and secret struggles lead to destructive vices, the 5 PILLARS every man needs to build a grounded life, and why brotherhood is the ultimate antidote to male loneliness! Kyle Auffray is a former NFL tight end (Cardinals, Patriots, Browns, Raiders), venture capitalist, and founder of The Forge, a rapidly growing men's movement dedicated to restoring faith, family, finance, fitness, and fatherhood. He explains: ◼ Why male isolation is triggering a mental health epidemic in men ◼ The 5 Pillars of a grounded man that lead to true peace and freedom ◼ Why men hide financial and personal struggles from their friends and spouses ◼ The 30-day gym protocol to clear your head and rewire your social media algorithm ◼ How to stop focusing on global outrage and reclaim control over your home and community Timestamps: 00:00 The Modern Masculinity Crisis Explained 03:02 From NFL Tight End to Business & Owning a Farm 09:20 The 5 Pillars of Masculinity 17:27 Why Men Suffer in Silence & Hide Their Struggles 24:48 Finding Your True Calling & Purpose 33:38 How Propaganda Divides & Distracts Us 38:20 Focusing on What You Can Control 41:41 How Sports Unites Communities 46:42 The Only Two Books Every Man Needs Follow Kyle & The Forge: ◼ Website - https://betheforge.com ◼ The Forge on Instagram - https://instagram.com/wearetheforge ◼ Kyle on Instagram - https://www.instagram.com/kyleauffray/ SALTYmf: ◼ SALTYmf Website: https://saltymf.com/ ◼ Instagram: https://www.instagram.com/saltymf_goat/ ◼ Band Groupeez: https://bandgroupeez.com/

    How Can Men Escape the Masculinity Crisis? - Kyle Auffray

  5. Aug 27

    What Does Real Masculinity & Mental Toughness Look Like? - Mark Aylward

    Executive coach and author Mark Aylward reveals the TRUTH about modern masculinity, why high-performing men crumble under emotional stress, the critical errors men make when dealing with anger and the exact daily habits that build unshakeable mental toughness! Mark Aylward is a former 7-figure IT staffing founder, executive coach, and author of No One's Coming. After acting as his own attorney to win sole custody of his three children during a brutal 9-year court fight, Mark now coaches C-suite executives, founders, and high-achieving fathers through their darkest personal and professional crises. He explains: ◼ Why toxicity and authentic masculinity do not belong in the same sentence ◼ The dangerous trap of letting negative emotions drive high-stakes decisions ◼ The simple daily physical habits that reset your brain during a life crisis ◼ Why practicing gratitude is scientifically proven to wipe out negative thoughts ◼ The real difference between whining and authentic male vulnerability Timestamps: 00:00 The Taboo Around Men's Mental Health 05:24 Is Masculinity Really Toxic? 12:10 The 3 Pillars of Mental Toughness 17:55 Returning to Faith 29:46 What It Truly Means to Be a Man Today 34:31 How Hardship Reveals Who You Truly Are 41:40 The Power of Mentorship & Finding Your Purpose 47:33 Who Are You When You Lose Everything? Follow Mark: Website - https://markaylward.com LinkedIn - https://www.linkedin.com/in/aylwardmark/ SALTYmf: ◼ SALTYmf Website: https://saltymf.com/ ◼ Instagram: https://www.instagram.com/saltymf_goat/ ◼ Band Groupeez: https://bandgroupeez.com/

    What Does Real Masculinity & Mental Toughness Look Like? - Mark Aylward

  6. Aug 20

    How to Win as an Independent Artist & Stay Motivated in the Process | Atticus Roness

    Independent rock artist Atticus Roness breaks down how to build a lasting music career, why good music isn't enough without a strong "visual voice," how major labels inflate overnight success, what he learned recording alongside Collective Soul’s Will Turpin and Ed Roland and how to stay motivated when the algorithm isn't giving you streams or views. Atticus Roness is an independent artist and songwriter whose retro-inspired rock sound has taken him from local dive bars to opening for rock legends Collective Soul. Fusing Beatles-esque melodies with 70s rock grit, he brings an authentic, high-energy approach to modern independent music. With over 1,100 songs written, he is set to release his album Rock ‘N Roll Hit Parade on September 4th, 2026. He explains: ◼ Why expecting overnight success on an indie budget is a dangerous trap ◼ Why you must treat visual branding almost as seriously as the music itself ◼ How to stop letting the lack of streams or likes weigh on your creative drive ◼ The Michael Jordan rule: Why independent artists must keep taking shots ◼ How to handle critics and using valid feedback to improve your craft  Timestamps: 00:00 Stop expecting major label results on an indie timeline 03:53 Beatles, Led Zeppelin, & early musical roots 07:39 How a record store job transformed his songwriting 11:50 Finding your vocal identity & interpreting songs live 16:08 Sneaking original music into cover gigs 18:45 The Michael Jordan mindset for independent musicians 25:41 Working with Ed Roland & Will Turpin at Real to Real Studios 32:55 Songwriting discipline: Writing over 1,100 tracks 38:12 Advice for young musicians: Major labels vs. Indie reality 42:15 The importance of visual branding in music 46:42 Upcoming album release: Rock ‘N Roll Hit Parade Follow Atticus Roness: Pre-Save Rock ‘N Roll Hit Parade - https://songwhip.com/atticusroness Instagram - https://instagram.com/atticusroness YouTube -https://www.youtube.com/@atticusroness Spotify -https://open.spotify.com/artist/0h3hZmOM80q1TVnTFvyQs5 Website -https://atticusroness.net/ Band Groupeez - https://bandgroupeez.com/musicians/atticus-roness SALTYmf: ◼ SALTYmf Website: https://saltymf.com/ ◼ Salty’s Live Music: https://saltymf.com/pages/saltys-live-music ◼ Band Groupeez: https://bandgroupeez.com/ ◼ Instagram: https://www.instagram.com/saltymf_goat/

    How to Win as an Independent Artist & Stay Motivated in the Process | Atticus Roness

  7. Aug 13

    Isaiah Grass: Navigating Life's Changes, Standing Out as an Artist & Supporting Independent Music

    In this episode, we sit down with singer-songwriter, American Idol alum, and TV/radio host Isaiah Grass. We take an honest look at what it takes to navigate life's unexpected pivots, grow your career as an indie artist, and how we are partnering to support independent musicians. Our conversation delivers a mix of industry reality checks and practical encouragement for independent artists trying to gain fans and book more shows. We also discuss the current wave of AI-generated music, Isaiah’s personal experiences as an artist, what role persistence plays in growing your music career, and some harsh truths about the entertainment industry. About Isaiah Grass: Isaiah Grass is a singer-songwriter, model, TV host, syndicated radio personality, and former American Idol contestant. His musical journey began singing in his church choir in his childhood before graduating from a performing arts high school. Isaiah gained national exposure on American Idol, where his audition captivated judges Katy Perry, Lionel Richie, and Luke Bryan. His original music, including tracks like "Wherever You Are" and "I Need You," address emotional vulnerability, depression, and overcoming life's hardships. Today, Isaiah uses his multimedia platform to champion independent music talent through The Isaiah Grass Show, broadcast across cable television and streaming platforms including Roku, Apple TV, and Amazon Fire TV. Through his weekly New Music Discovery segment, he reviews submissions from around the globe to help independent artists break through the noise and get featured on television and radio. Follow Isaiah: https://www.instagram.com/isaiahgmusic/ Submit Your Music to Isaiah Grass: IGMPTV.com Create Your Artist Profile: bandgroupeez.com Video Chapters: 00:00 - Introducing to Isaiah Grass 01:22 - NY Modeling, Performing Arts & Building Confidence 02:28 - Brad’s High School Shuffle Story & Acting Class Lessons 05:02 - Overcoming Rejection & Church Choir Roots 08:07 - Navigating Career Pivots at Any Age 12:00 - American Idol, The Voice & Reality Casting 14:44 - The "Doer" Mindset & Learning Life Lessons 17:34 - Facing Public Criticism, Trolls & Overcoming Fear of Failure 19:58 - Why You Should Never Read Your Comments 22:48 - Music & Mental Health: Writing "Wherever You Are" & "I Need You"  28:17 - Launching The Isaiah Grass Show on TV, Roku & Apple TV 33:00 - Curation & New Music Discovery Segment 34:00 - The AI Music Takeover 36:29 - Restoring Human Connection in Music 46:43 - Independent Artist Blueprint: Studio Budgets, Photography & Websites 50:09 - Why Every Artist Needs a Live EPK 52:11 - Isaiah’s New Music Discovery: Heavy Metal, Country, Pop & Funk Curation 56:15 - Chasing Career Growth vs. Chasing Industry Fame 58:14 - From Zero to 104 Live Shows 1:00:19 - How to Stand Out Among 100,000 Daily Spotify Uploads 1:02:31 - Band Groupeez x The Isaiah Grass Show Partnership #independentmusic #livemusic #independentartist

    Isaiah Grass: Navigating Life's Changes, Standing Out as an Artist & Supporting Independent Music

  8. Jul 23

    Matt Ebert: Scaling to $3B+, Secrets of Building a Business & Embracing Obstacles

    In this episode, we sit down with Matt Ebert, founder and CEO of Crash Champions, to uncover the 25-year journey behind building a $3 billion auto collision empire. Matt shares the gritty reality of spending decades on modest paychecks and reinvesting every dollar back into the company, before ultimately leveraging private equity to scale from eight regional shops to over 650 locations nationwide with 11,000 employees. He breaks down his entry into entrepreneurship, strategies for becoming a great leader, building workforce trust, and using authentic, founder-led media to communicate at scale. About Matt Ebert: Matt Ebert is the Founder and CEO of Crash Champions, one of the nation's leading collision repair operators, generating $3 billion in revenue across more than 650 locations with a team of nearly 11,000 employees. His entry into the automotive world began purely by accident as a teenager in small-town Illinois when a car crash prompted him to learn hands-on repair from a local technician. Driven by relentless self-education and decades of delayed gratification, Matt spent over 20 years honing his operational skills before scaling his business to a $3B+ valuation. Matt is a dedicated advocate for modernizing the skilled trades, breaking down traditional blue-collar stereotypes, and developing talent from within through internal mentorship and apprenticeship programs. Today, Matt also hosts Podcrash with Matt Ebert, where he sits down with business leaders, entrepreneurs, and team members to share practical insights on leadership, scaling businesses, and turning life's biggest obstacles into lasting opportunities. Matt’s Website: https://mattebert.com/ PodCrash Youtube Channel: https://www.youtube.com/@MattEbertCC Crash Champions: https://crashchampions.com/ Timestamps: 00:00 - Introducing Matt Ebert 00:28 - The Accidents That Changed Everything 03:39 - Matt's Entry into Entrepreneurship 05:16 - Delayed Gratification & Modest Paychecks 07:52 - How Crash Champions Scaled Nationwide 08:51 - Smart Cars & ADAS Tech 10:56 - Reclaiming Blue-Collar Careers 11:59 - What AI Means for Auto Repair 14:50 - Building Customer Trust in Service Industries 16:44 - Stepping into Executive Leadership 17:37 - M&A Strategy & 10-Year Industry Outlook 21:06 - Will Driver Safety Tech Eliminate Car Wrecks? 22:45 - Managing 11,000 Employees Across 650+ Locations 26:32 - Founder-Led Content as a Marketing Engine 28:14 - Fatherhood, Mindset, and Navigating Success 31:08 - What Really Drives Business ROI 36:09 - CEO Communication: Leadership for Large-Scale Teams 39:59 - Turning Business Obstacles into Major Opportunities #entrepreneur #business #founder

    Matt Ebert: Scaling to $3B+, Secrets of Building a Business & Embracing Obstacles
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About

The SaltyMF GOAT Podcast highlights engaging stories from entrepreneurs, athletes, artists, veterans, and others making an impact in their life. Each episode delves into the real and raw experiences of the guests, providing meaningful insights into their lives and journeys. The Attitude Wears Well. 

Information

  • Creator
    SaltyMF Enterprises LLC.
  • Years Active
    2025 - 2026
  • Episodes
    117
  • Rating
    Explicit
  • Copyright
    © 2026 The SaltyMF GOAT
  • Show Website
    The SaltyMF GOAT