Measured Impact

Neil Callanan
  • 5.0 (5)
  • Marketing

A new podcast series exploring how purpose and performance intersect. Leaders at mission-driven companies are redefining what success looks like. The Measured Impact podcast captures their candid stories of how activism, brand building, and revenue growth can work in tandem. Each episode features sharp conversations with changemakers proving that doing good and doing well aren’t mutually exclusive. You’ll hear the real strategies, frameworks, and lessons learned that make impact measurable.

  1. 4d ago ·  Bonus

    COMPILATION: The Halo Effect | How Values Drive Value

    Values drive value. That's the claim at the center of this compilation, and these conversations from Season 1 put numbers behind it. The “Halo Effect” is something our team spent real time trying to prove: how advocacy work lifts everything around it, including the commercial stuff it has nothing to do with.  Chris Miller was a big part of pushing us to investigate it, and he opens the episode with what Ben & Jerry's saw when it put several million dollars into low-propensity voter turnout in Georgia. Work with nothing to do with ice cream, outperforming an ice cream ad on short-term sales ROI. His read on why: if they'd designed the campaign to sell ice cream, it would have failed at both.  Jay Tandan explains the same effect at the post level, where advocacy content reliably outperforms product content and leaves algorithmic reach behind it that the next post inherits. Alan Mahon and James Hughes describe what happened when Brewgooder stopped staying quiet and launched Sun & Stone with Palestinian brewery Taybeh—highest online sales they'd ever seen, inbound from 16 countries, and a decision they weren't sure they'd survive commercially.  Peter Dering closes it out with the version that shows up on an actual balance sheet: goodwill, built over 16 years, and the people who stop him in airports to talk about a backpack. Featured in this episode Christopher Miller, SVP of Sustainability and Advocacy at Aspen One: https://www.linkedin.com/in/christopher-miller-7b733668 Jay Tandan, former Global Digital Lead at Ben & Jerry's, now at Protect Our Winters:  https://www.linkedin.com/in/jay-tandan-21017592Alan Mahon and James Hughes, co-founders of Brewgooder: https://www.linkedin.com/in/alan-mahon-7659b15a https://www.linkedin.com/in/james-hughes-80bb5b55 Peter Dering, founder and CEO of Peak Design: https://www.linkedin.com/in/peter-dering-54760718 Links & Resources Ben & Jerry's: https://www.benjerry.comProtect Our Winters: https://protectourwinters.orgBrewgooder:  https://www.brewgooder.comTaybeh Brewery: https://www.taybehbeer.comPeak Design: https://www.peakdesign.comThe Change Climate Project: https://www.changeclimate.orgLooseGrip: https://loosegrip.netThe GRASP Impact Framework: https://www.graspyourimpact.com

  2. Sep 16

    BONUS: The New Mainstream Podcast with Mario Carrasco

    In preparation for Season 2, we're sharing conversations where host Neil Callanan takes the guest chair. This bonus episode comes from The New Mainstream Podcast with Mario Carrasco, Co-Founder of ThinkNow. Brands are under real pressure to say where they stand on social, political, and environmental issues, and the ground keeps moving underneath them. Consumer behavior has shifted, and so has what people expect from the companies they buy from. Neil and Mario get into what that means for purpose-driven brands trying to stay credible in a polarized moment, and how advocacy work holds up when the cultural context won't sit still. Links & Resources The New Mainstream Podcast: http://www.newmainstreampodcast.comThinkNow: https://thinknow.comMario Carrasco's LinkedIn: https://www.linkedin.com/in/marioxcarrasco LooseGrip: https://loosegrip.netNeil's LinkedIn: https://www.linkedin.com/in/neilcallanan/• • The GRASP Impact Framework: https://www.graspyourimpact.com

    BONUS: The New Mainstream Podcast with Mario Carrasco

  3. Sep 9

    BONUS: Can Marketing Save the Planet with Michelle Carvill & Gemma Butler

    In preparation for Season 2, we're sharing conversations where host Neil Callanan takes the guest chair. This one's from Can Marketing Save the Planet? Where Neil makes the case that values-led brands hold their impact work to a lower standard than their sales numbers—and that purpose and performance feed each other rather than compete. He walks through the GRASP Framework, which sorts content goals into discover, engage, and convert before anyone opens a dashboard (and away from misleading glamour metrics.) Links & Resources Can Marketing Save the Planet? (Original episode): https://www.canmarketingsavetheplanet.com/podcasts/episode-123-data-driven-insights-for-purpose-driven-marketing-neil-callanan-loose-grip LooseGrip: https://loosegrip.netMichelle Carvill's LinkedIn: https://www.linkedin.com/in/michellecarvill/Gemma Butler's LinkedIn: https://www.linkedin.com/in/butlergemma/ Neil's LinkedIn: https://www.linkedin.com/in/neilcallanan/The GRASP Impact Framework: https://www.graspyourimpact.comThe GRASP Your Impact Podcast: https://graspyourimpact.com/podcast/

    BONUS: Can Marketing Save the Planet with Michelle Carvill & Gemma Butler

  4. Aug 26

    BONUS: The Business Case for Good with Lauren Scott (The Resilience Report)

    As we prep Season 2, we're sharing conversations where host Neil Callanan took the guest chair. This episode comes from The Resilience Report, where Neil joins host Lauren Scott to dig into the gap between caring about impact and being able to prove it. He walks through what actually happens to most ESG reports: thousands of hours in, a collective exhale when it ships, and almost no one checking whether it worked—and makes the case for treating impact content as always-on storytelling rather than an annual sprint. Neil breaks down the two mistakes he sees most (too many data points, too many dashboards), why he pushes clients to demote views and page views in favor of consumption metrics, and how the HiPPO problem quietly pulls teams back toward big meaningless numbers. He also shares the "halo effect" study with a longtime client—tracking what a high-engagement values post does to the traditional post that follows it. Links & Resources The Resilience Report: https://www.theresiliencereport.caLauren Scott's LinkedIn: https://www.linkedin.com/in/laurenscott514/LooseGrip: https://loosegrip.netThe GRASP Impact Framework: https://www.graspyourimpact.comNeil's LinkedIn: https://www.linkedin.com/in/neilcallanan/Mentioned in this episode:IM ABLE Foundation: https://imablefoundation.orgMeasureCamp: https://measurecamp.orgIron Viz (Tableau): https://www.tableau.com/community/iron-vizTraction / EOS: https://www.eosworldwide.comStefan Sagmeister, "The power of time off" (TED): https://www.ted.com/talks/stefan_sagmeister_the_power_of_time_offPatagonia Worn Wear: https://www.patagonia.com/worn-wear/

    BONUS: The Business Case for Good with Lauren Scott (The Resilience Report)

  5. Jul 30

    Behind Measured Impact with Ronald Young Jr. and Neil Callanan

    For our season 1 finale, the tables turn as host Neil Callanan steps into the guest seat to be interviewed by critically acclaimed host, Senior Producer, and CEO at ohitsBigRon Studios LLC, Ronald Young Jr. Neil shares the story behind LooseGrip, his 17+ year digital agency that evolved from general marketing services to a specialized focus on data storytelling for purpose-driven brands. He opens up about his personal journey, detailing how experiencing the profound personal tragedy of losing his four-year-old son, Shea, transformed not only his family and his world, but also how he leads his business, interacts with clients, and embraces authentic human connection. Neil and Ronald dive deep into everything from activism and data to how bold, progressive messaging and commercial performance aren’t mutually exclusive. The conversation concludes with a candid reflection on intentionality, grief, building strong teams, and the essential freedom to "f**k around" in pursuit of doing great work. Follow & Connect: LooseGrip: https://loosegrip.net/LooseGrip LinkedIn: https://www.linkedin.com/company/loosegrip/ Neil Callanan LinkedIn: https://www.linkedin.com/in/neilcallanan/ Ronald Young Jr. LinkedIn: https://www.linkedin.com/in/ronaldyoungjr/ Ronald Young Jr.: https://www.ohitsbigronstudios.com/big-ron  Neil & Ron’s Recs: Rob Delaney: https://www.robdelaney.com The Art of Non-Conformity by Chris Guillebeau: https://chrisguillebeau.com/ Capo Italian Deli: https://capodeli.com Ben's Chili Bowl: https://www.benschilibowl.com/

    Behind Measured Impact with Ronald Young Jr. and Neil Callanan

  6. Jul 9

    Breaking the Cocoa Mold with Belinda Borck from Tony's Chocolonely

    In this episode, host Neil Callanan is joined by Belinda Borck, the Global External Affairs and Reporting Lead at Tony's Chocolonely and Tony's Open Chain. Belinda shares the brand's 2005 origin story, when a Dutch journalist sued himself to expose child labor and tracking failures in the chocolate industry. Moving from a "lonely fight" to an industry-wide collaborative engine, she explains how they open-source their ethical framework, helping over 22 corporate allies eliminate exploitation across the cocoa sector. Neil and Belinda dive into the mechanics of turning dry supply chain KPIs into relatable human stories. Belinda also breaks down their five core sourcing principles, opening up about the real value of traceability, sticking to five-year commitments, and embracing radical transparency even when it brings tough headlines. It’s a candid look at how a profit-driven business can scale industry-wide change, shake up old market practices, and actually move the needle on global sustainability legislation. Links & Resources  Tony's Open Chain: https://www.tonysopenchain.com Tony's Chocolonely: https://tonyschocolonely.com Belinda’s LinkedIn: https://www.linkedin.com/in/belinda-borck/  Belinda's recsNatura: https://www.naturabrasil.com/ The Poisonwood Bible by Barbara Kingsolver: https://www.harpercollins.com/products/the-poisonwood-bible-barbara-kingsolver Poetry Pharmacy: https://www.poetrypharmacy.co.uk Small World: https://smallworldcatering.nl/ Binnen Oranjestraat 14, 1013 JA Amsterdam, Netherlands

    Breaking the Cocoa Mold with Belinda Borck from Tony's Chocolonely

  7. Jun 25

    A Soapbox Worth Standing On with Les Szabo from Dr. Bronner's

    In this episode, host Neil Callanan sits down with Les Szabo, Chief Strategy and Impact Officer at Dr. Bronner’s, to explore how purpose-led businesses create impact, from frontline employees to thousands of global smallholder farmers. They discuss rising consumer skepticism and how the Purpose Pledge fights back against greenwashing while preserving mission integrity across decades. Moving past standard marketing conversations, Neil and Les explore how a brand can authentically embed structural equity, fair supply chain architectures, and deep stakeholder accountability directly into its foundational DNA. Through the lens of Dr. Bronner’s decades-long history, their conversation demonstrates that consistent commercial growth and systemic integrity can work in tandem without sacrificing one for the other. Links & Resources:Follow Les and Dr. Bronner'sDr. Bronner's: https://www.drbronner.com The Purpose Pledge: https://www.purposepledge.org Follow Les on LinkedIn: https://www.linkedin.com/in/les-szabo-5a214314/  Les's recsGallant: https://www.gallantintl.com Living Harvest: https://www.livingharvest.com Incorruptible by Eric Ries: https://www.incorruptible.co/  Get your sandwich coffeeCoffee Time: https://www.coffeetimepdx.com

    A Soapbox Worth Standing On with Les Szabo from Dr. Bronner's

  8. Jun 10

    Sustainable Hydration for Sizable Impact with Jennifer Krupey from HydraPak

    In this episode, host Neil Callanan sits down with Jennifer Krupey, VP of Marketing and E-commerce at HydraPak. Jen shares what it’s like leading a brand that operates both as a consumer-facing company and as a major OEM partner for household names like Osprey, Salomon, and Patagonia. Tune in to hear how real-world customer research at ultra-marathon aid stations helped inspire the development of HydraPak’s highly acclaimed SpeedFill Cap and other athlete-driven innovations. The conversation also explores HydraPak’s deep commitment to sustainability across the entire product lifecycle, from tackling the complex challenge of TPU plastic recycling to advancing its ambitious Sustainable Racing program. Jen shares firsthand insights from the recent Paris Marathon, where more than 55,000 runners successfully eliminated single-use cups in favor of reusable Speed Cups. Along the way, she discusses why marketers should look beyond traditional return-on-ad-spend (ROAS) metrics toward a more holistic view through Marketing Efficiency Ratio (MER), and how standing behind premium, built-to-last products can create lasting brand loyalty and equity. Links & Resources Mentioned:Follow Jen and HydraPakHydraPak: https://hydrapak.com HydraPak’s LinkedIn: https://www.linkedin.com/company/hydrapak Jennifer’s LinkedIn:http://linkedin.com/in/jenkrupey  Jen's recsOsprey: https://www.osprey.com/Salomon: https://www.salomon.com/ Trash Panda Disc Golf: https://trashpandadiscgolf.com/ Arc'teryx Rebird: https://rebird.arcteryx.com/ Amp It Up by Frank Slootman: https://www.amazon.com/Amp-Unlocking-Hypergrowth-Expectations-Intensity/dp/1119836115 HydraPak Gear Garage (YouTube): https://www.youtube.com/channel/UCNpHKeQ3PgDSlsFKaWEAsyw The Italian Store: https://www.italianstore.com/ 5841 Washington Blvd, Arlington, VA 22205

    Sustainable Hydration for Sizable Impact with Jennifer Krupey from HydraPak
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About

A new podcast series exploring how purpose and performance intersect. Leaders at mission-driven companies are redefining what success looks like. The Measured Impact podcast captures their candid stories of how activism, brand building, and revenue growth can work in tandem. Each episode features sharp conversations with changemakers proving that doing good and doing well aren’t mutually exclusive. You’ll hear the real strategies, frameworks, and lessons learned that make impact measurable.

Information

  • Creator
    Neil Callanan
  • Years Active
    2025 - 2026
  • Episodes
    16
  • Rating
    Explicit
  • Copyright
    © 2026 Neil Callanan