The Flooring Business Podcast

Jerry
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  • ENTREPRENEURSHIP

In this podcast we will discuss best business practices from experts in the Flooring Industry. We will discuss Marketing and how to attract the best customers, Sales and how to have a successful sales presentation, hiring and managing your team, how to manage cash flow, rising prices, how to overcome raising your prices without losing any business and all challenges facing the Flooring Industry and Your Flooring Business.

  1. Ep 06: Smooooth Operator - The Systems That Help You Grow Your Business With Chad Thomas

    20H AGO

    Ep 06: Smooooth Operator - The Systems That Help You Grow Your Business With Chad Thomas

    Jerry Levinson sits down with Chad Thomas, founder of ProjectsForce, and gets into what it actually looks like to run a modern flooring business today. Chad shares how his time at Lowe’s led him to build a system that replaces the old paper-and-chaos approach with something way more dialed in—think quoting on the spot, tracking jobs in real time, managing inventory, and keeping customers updated without things slipping through the cracks. They also get into improving close rates with faster follow-up, keeping margins tight, tracking your numbers, and how this all applies even if you expand beyond flooring into other trades. You’ll also hear how Chad’s using AI behind the scenes to stay sharp and make better decisions day-to-day. https://www.projectsforce.com/ https://www.linkedin.com/in/chad-thomas-69307120/ -- Ready to grow your Flooring Business and skyrocket your profits? Order The Flooring Business Playbook today! https://profitnowwithjerry.mykajabi.com/Flooring-Business-Playbook Book a call with Jerry: https://profit.profitnowwithjerry.com/strategy-call Profit Now 4 Flooring Dealers http://www.JerryLevinson.com

    39 min
  2. Ep 05: It's Time to SCALE! With Floorzap With Chris Friest and Matthew Buckley

    6D AGO

    Ep 05: It's Time to SCALE! With Floorzap With Chris Friest and Matthew Buckley

    Chris Freist and Matthew Buckley from Floorzap join the show to talk about how their platform is helping flooring retailers simplify their marketing and connect with more customers online. They share the story behind Floorzap, why they set out to challenge the traditional marketing companies in the industry, and how their system is designed to be easier to use while delivering stronger results. The conversation also covers new improvements to the platform, what flooring businesses should be focusing on right now, and how the right tools can make it easier to grow without overcomplicating your marketing.  Learn more at https://www.floorzap.com/ -- Ready to grow your Flooring Business and skyrocket your profits? Order The Flooring Business Playbook today! https://profitnowwithjerry.mykajabi.com/Flooring-Business-Playbook Book a call with Jerry: https://profit.profitnowwithjerry.com/strategy-call Profit Now 4 Flooring Dealers http://www.JerryLevinson.com

    36 min
  3. Ep 04: Become 5 Mile Famous – How to Stand Out in a Crowded Market With Dan Antonelli

    MAR 6

    Ep 04: Become 5 Mile Famous – How to Stand Out in a Crowded Market With Dan Antonelli

    In this episode, Jerry sits down with branding expert Dan to explore why most flooring companies struggle to stand out in crowded markets. They discuss the concept of becoming “5 Mile Famous,” where your brand is instantly recognizable in your local community and attracts the right customers before they even begin shopping. Dan explains how strong branding, clear messaging, and consistent visuals help businesses stop blending in and start marketing to the right people—the customers who value quality and are ready to buy. The conversation also covers common branding mistakes, why many logos and websites fail to convert, and how a clear brand identity can lower marketing costs while increasing trust and sales. -- Connect with Dan  https://www.kickcharge.com/our-team/dan-antonelli https://www.instagram.com/kickchargecreative https://www.instagram.com/danantonelli_kickcharge Dan's Book: Branded Not Blanded: KickCharge™ Your Home Service Brand -- Ready to grow your Flooring Business and skyrocket your profits? Order The Flooring Business Playbook today! https://profitnowwithjerry.mykajabi.com/Flooring-Business-Playbook Book a call with Jerry: https://profit.profitnowwithjerry.com/strategy-call Profit Now 4 Flooring Dealers http://www.JerryLevinson.com

    1h 1m
  4. Ep 03: Lead to Appointment to Sale: The Floor Launch System With Chase Busenbark

    MAR 4

    Ep 03: Lead to Appointment to Sale: The Floor Launch System With Chase Busenbark

    What is your flooring business really worth—and how do you position it to sell for maximum value? In this episode, Jerry sits down with Chase Busenbark of First Choice Business Brokers to break down the realities of buying and selling a flooring business. From EBITDA multiples and add-backs to asset vs. stock sales, seller financing, and SBA loans, Chase explains what drives valuation—and what quietly kills deals. They discuss: Why you should run your business like you’re selling it tomorrowThe difference between selling a job vs. selling a businessHow banks evaluate deals (and why overpriced businesses don’t get financed)Common mistakes flooring dealers make before going to marketWhat buyers should look for in financials and cash flowHow lease rates, owner involvement, and clean books impact valueWhether you’re planning to exit in five years or actively looking to buy, this episode gives you a practical roadmap to navigate the process with clarity and confidence. -- Connect with Chase  https://southeastmo.fcbb.com/about-us https://www.linkedin.com/in/chase-busenbark-897722132/ -- Ready to grow your Flooring Business and skyrocket your profits? Order The Flooring Business Playbook today! https://profitnowwithjerry.mykajabi.com/Flooring-Business-Playbook Book a call with Jerry: https://profit.profitnowwithjerry.com/strategy-call Profit Now 4 Flooring Dealers http://www.JerryLevinson.com

    41 min

  5. FEB 26

    Ep 02: Floor Exchange, How Jason Kimmel Built a Wholesale Model That Helps Installers Get Customers

    Jason Kimmel joins The Flooring Business Podcast to share why he left the corporate world to launch FloorXchange—a wholesale-style model built to help installers sell material, boost margins, and win more business. What we cover Why “freedom” beats corporate promises (and micromanagement)How FloorXchange works: membership tiers, wholesale pricing, delivery, and supportHelping installers get leads: Google profile setup, reviews, and simple marketing fixesWhy most flooring businesses sell wrong: stop itemizing quotes and start selling outcomesThe real profit opportunity for installers: materials + systems, not race-to-the-bottom pricingShop-at-home vs. showrooms, and how Jason’s trailer/lead-routing idea fits-- Connect with Jason https://www.instagram.com/thejasonkimmel/ https://www.instagram.com/thefloorxchange/ https://www.linkedin.com/in/jason-kimmel/ -- Ready to grow your Flooring Business and skyrocket your profits? Order The Flooring Business Playbook today! https://profitnowwithjerry.mykajabi.com/Flooring-Business-Playbook Book a call with Jerry: https://profit.profitnowwithjerry.com/strategy-call Profit Now 4 Flooring Dealers http://www.JerryLevinson.com

    49 min
  6. Ep 01: Lead to Appointment to Sale: The Floor Launch System with Bram van Leuteren

    FEB 21

    Ep 01: Lead to Appointment to Sale: The Floor Launch System with Bram van Leuteren

    In this episode, Jerry Levinson talks with Bram van Leuteren about how Floor Launch helps flooring retailers turn online traffic into real, booked appointments. Bram shares how their all-in-one system works — from building a website in just five days to flexible month-to-month contracts and an in-house call center that follows up with leads within minutes. They also dig into why speed-to-lead matters so much, what actually works in social media video ads, and a special free-website offer for Flooring Dealer Group members. -- Connect with Bram https://floorlaunch.com/ https://www.instagram.com/floorlaunch/ https://www.linkedin.com/in/bramvanleuteren -- Ready to grow your Flooring Business and skyrocket your profits? Order The Flooring Business Playbook today! https://profitnowwithjerry.mykajabi.com/Flooring-Business-Playbook Book a call with Jerry: https://profit.profitnowwithjerry.com/strategy-call Profit Now 4 Flooring Dealers http://www.JerryLevinson.com

    32 min
  7. Jason Kimmel shares War Stories and Marketing Tips

    06/13/2025

    Jason Kimmel shares War Stories and Marketing Tips

    I've been following Jason for a few years now. He always brings energy and enthusiasm. He's working for a great company out in CA and he's bringing his creativity and skills.  In this episode he will share the system he uses to get more Commercial clients and keep the pipeline full.  He will tell you how he has trained his salespeople to be effective prospectors.  And we discussed many marketing ideas you can use in your Flooring Business.  Jason was a great interview and you are going to love this episode.

    1h 5m

  8. 01/01/2025

    Shane and I have an honest conversation on Marketing, Pricing Your Showroom, and Hiring and Managing Your Salesteam.

    Many of you will relate to struggles, frustrations, and the experiences Shane Levinson has had running and growing a Flooring Business through Covid and beyond. No B.S. we keep it real with what’s has been the greatest struggle to what is working great now!

    49 min
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About

In this podcast we will discuss best business practices from experts in the Flooring Industry. We will discuss Marketing and how to attract the best customers, Sales and how to have a successful sales presentation, hiring and managing your team, how to manage cash flow, rising prices, how to overcome raising your prices without losing any business and all challenges facing the Flooring Industry and Your Flooring Business.

Information

  • Creator
    Jerry
  • Years Active
    2025 - 2026
  • Episodes
    55
  • Rating
    Clean
  • Copyright
    © 2026 The Flooring Business Podcast
  • Show Website
    The Flooring Business Podcast

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