Subluxation Squad Podcast

Steve Tullius and Pacha Hornaday
  • 5.0 (1)
  • Entrepreneurship
  • Updated Weekly

Every doc wants to make a bigger impact. Subluxation Squad is a straight-talking podcast for chiropractors who know this work is about human potential, not just pain. Hosted by Dr. Steve Tullius and brand strategist Pacha Hornaday, it blends real stories, honest “table talks,” and expert interviews to clear the subluxations in your message, mindset, and practice so what you believe, what you say, and what you build finally line up.

  1. 3d ago

    Are You on Purpose with the Purpose of Chiropractic with Dr. Christopher Kent

    Dr. Christopher Kent shares how a lifelong drive toward human empowerment led him to chiropractic and ultimately shaped more than five decades of work across practice, research, education, law, and professional leadership. He digs into chiropractic’s purpose through the relationship between life, the nervous system, interference, and human potential, while warning against reducing the profession to a narrow musculoskeletal role within conventional healthcare. The discussion also tackles education, politics, subluxation research, and the responsibility to give future chiropractors the philosophy, evidence, and technical skill needed to carry that purpose forward. For Dr. Kent, the future rests with chiropractors who have the vision to see what chiropractic can become, the commitment to pursue it, and the skill to make that vision real. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1. Dr. Kent frames purpose as something deeper than choosing a career or treating a condition. His own path began with a desire to empower people, and chiropractic gave him a way to connect that purpose with life, nervous system function, vertebral subluxation, and human potential. 2. Chiropractic risks losing its identity when it is reduced to a narrow musculoskeletal service within the conventional healthcare system. Dr. Kent connects that concern to education, regulation, third-party payment, and subluxation denial, emphasizing the need to preserve a distinct chiropractic purpose while continuing to strengthen its scientific foundation. 3. Vision and conviction are not enough without the skills to put them into action. Dr. Kent emphasizes philosophy, research, technical mastery, communication, and professional involvement as necessary parts of moving chiropractic forward, placing responsibility for the profession’s future in the hands of individual chiropractors willing to develop all of them. RESOURCES MENTIONED IN THIS EPISODE: Dr. Christopher Kent — www.chiroonpurpose.com

    Are You on Purpose with the Purpose of Chiropractic with Dr. Christopher Kent

  2. Aug 10

    Why You Aren't Seeing More Kids with Dr. Dorte Bladt

    Dr. Dorte Bladt shares why getting more children under chiropractic care starts with helping parents clearly understand what chiropractors are looking for and why it matters. Drawing from decades in pediatric practice, she explains how symptom-focused communication can limit care when parents cannot see or feel the nervous system changes happening in their child, and why objective assessments can make those changes more tangible. The discussion digs into confidence, research, pediatric training, and the need for chiropractors to move beyond fear when communicating subluxation-centered care for children. For Dorte, reaching more kids means becoming better at demonstrating nervous system function, communicating the purpose of care, and giving chiropractors the confidence and competence to care for children from birth. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1. Dr. Dorte Bladt identifies communication as one of the biggest barriers to getting more children under chiropractic care. Because parents cannot personally feel what is happening in their child’s nervous system, chiropractors need clear ways to demonstrate function and communicate progress without relying solely on symptom changes. 2. Confidence in pediatric chiropractic requires both understanding and practical competence. Dorte emphasizes the value of objective assessments, pediatric education, research, and hands-on tools that help doctors confidently explain what they are checking and why a child may benefit from ongoing chiropractic care. 3. Pediatric chiropractic loses its distinction when it becomes centered on treating symptoms. Dorte argues for keeping the focus on nervous system interference, expression of health, and checking children from birth rather than allowing the profession’s desire for acceptance within healthcare to redefine its objective. RESOURCES MENTIONED IN THIS EPISODE: The Kids Summit — www.the-kids-summit.com Dr. Dorte Bladt — www.dortebladt.com

    Why You Aren't Seeing More Kids with Dr. Dorte Bladt

  3. Aug 3

    Why Telling the Story is Hurting your Practice and the Profession with Dr. Martin Harvey

    Dr. Martin Harvey shares why one of the biggest communication mistakes chiropractors make is leading with stories instead of helping people understand the principles behind chiropractic. He explains how memorable patient testimonials and personal experiences can create interest, but often fail to build lasting understanding or certainty about the objective of care. The discussion digs into influence, retention, and patient communication, emphasizing the importance of moving beyond anecdotes to clear explanations that people can apply to their own lives. This episode makes a compelling case for teaching principles first, allowing stories to serve as evidence rather than the foundation of the message. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1. Dr. Martin Harvey explains that stories are powerful, but they should never replace principles. While patient experiences can capture attention, lasting understanding comes when chiropractors clearly explain why chiropractic works and how it applies beyond a single success story. 2. The conversation highlights that better communication leads to better retention. Rather than relying on memorable testimonials or persuasive language, Dr. Harvey encourages chiropractors to help patients understand the objective of care so they can make informed decisions with greater confidence. 3. Influence is built through clarity, not complexity. Throughout the episode, Dr. Harvey emphasizes that simplifying communication, teaching transferable principles, and consistently reinforcing the chiropractic message create stronger relationships and a more sustainable practice. RESOURCES MENTIONED IN THIS EPISODE: Inside Out Practices - www.insideoutpractices.com Under the Influence Podcast - Available on Spotify

    Why Telling the Story is Hurting your Practice and the Profession with Dr. Martin Harvey

  4. Jul 20

    Why Connection & Community are Vital in Chiropractic with Dr. Paul Reed

    Dr. Paul Reed shares why meaningful connection is one of the profession's greatest opportunities and why genuine community is essential if chiropractic is to reach more people. Drawing from nearly three decades in practice, he reflects on how relationships, mentorship, and a shared commitment to principle have shaped both his personal journey and his vision for the future of chiropractic. The discussion digs into professional unity, authentic communication, and the importance of creating spaces where chiropractors can grow together rather than apart. What becomes evident is that chiropractic advances when connection replaces competition and community becomes the foundation for lasting influence. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1. Dr. Paul Reed emphasizes that chiropractic grows through relationships, not isolation. Throughout the conversation, he explains that meaningful connection with patients, colleagues, and students creates opportunities to strengthen both individual practices and the profession as a whole. 2. The discussion highlights how authentic community requires shared purpose and open communication. Rather than allowing philosophical differences to create separation, Dr. Reed encourages chiropractors to build bridges through mentorship, collaboration, and a commitment to advancing chiropractic together. 3. Protecting chiropractic's message is part of building a stronger community. Dr. Reed explains that maintaining clear, subluxation-centered communication helps preserve the profession's identity while creating greater trust and unity among chiropractors and the public. RESOURCES MENTIONED IN THIS EPISODE: ChiroFest — www.chirofest.org The Unstoppable CEO Podcast — Available on Spotify

    Why Connection & Community are Vital in Chiropractic with Dr. Paul Reed

  5. Jul 13

    Dreaming Big and Realizing Your Vision with Dr. Sam Wang

    Dr. Sam Wang shares how thinking beyond the walls of an individual practice has shaped his approach to leadership, service, and the future of chiropractic. He reflects on the importance of pursuing a vision larger than personal success, encouraging chiropractors to invest in people, organizations, and opportunities that expand the profession's reach. The discussion digs into long-term thinking, collaboration, and developing future leaders, emphasizing that meaningful growth comes from building relationships rather than protecting territory. What becomes evident is that realizing a bigger vision requires chiropractors to move beyond short-term goals and contribute to something that will outlast their own careers. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1. Dr. Sam Wang encourages chiropractors to think beyond the success of their own practices and invest in a vision that advances the profession as a whole. Throughout the episode, he emphasizes that lasting impact comes from serving something bigger than yourself and creating opportunities for others to grow. 2. The conversation highlights the importance of collaboration over division. Chiropractic has tremendous potential when leaders, organizations, and doctors focus on building relationships, breaking down silos, and working toward a shared purpose instead of protecting individual camps. 3. Leadership is measured by what continues after you're gone. Whether mentoring students, supporting organizations, or preparing the next generation of chiropractors, Dr. Wang emphasizes that a meaningful legacy is built by developing people who will carry the profession forward.

    Dreaming Big and Realizing Your Vision with Dr. Sam Wang

  6. Jul 6

    AI Subluxations That are Harming Practice with Dr. Ed Osburn

    Dr. Ed Osburn shares why artificial intelligence should be viewed as a tool that strengthens chiropractic rather than replaces the thinking and certainty of the doctor. He reflects on how AI can accelerate communication, content creation, and practice efficiency, while cautioning against using it without a clear philosophical foundation. The discussion digs into prompt quality, critical thinking, and the responsibility of filtering AI-generated information through a subluxation-centered lens. The message is clear: technology becomes an asset when it supports clarity and communication, but it becomes a liability when it begins shaping the message instead of serving it. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1. Dr. Ed Osburn encourages chiropractors to approach AI as a tool that enhances, not replaces, professional judgment. Throughout the conversation, he emphasizes that technology is most valuable when it supports a clear chiropractic objective rather than generating messages without thoughtful direction. 2. The discussion highlights that better results with AI begin with better questions. Whether creating content, improving communication, or solving operational challenges, the quality of the output depends on the clarity, context, and critical thinking provided by the doctor. 3. Steve, Pacha, and Dr. Osburn repeatedly return to the importance of protecting chiropractic's message while adopting new technology. AI can improve efficiency and expand reach, but it should always reinforce a subluxation-centered philosophy instead of reshaping it. RESOURCES MENTIONED IN THIS EPISODE: The Chiropractic Philanthropist Podcast - www.chiropracticphilanthropist.com Follow Dr. Ed on Instagram - @edosburn_dc

    AI Subluxations That are Harming Practice with Dr. Ed Osburn

  7. Jun 22

    Taking Chiropractic Where it's Never Gone Before with Dr. Grant Dennis

    Dr. Grant Dennis shares how a commitment to service, stewardship, and leadership has shaped his journey in chiropractic and his work with students across the profession. He reflects on the challenges that continue to limit chiropractic's growth, from internal division and unclear communication to a lack of support between chiropractors who ultimately want the same outcome. The discussion digs into leadership development, student engagement, and the responsibility of creating opportunities for the next generation to contribute in meaningful ways. What emerges throughout the episode is a vision for expanding chiropractic's impact by building stronger relationships, fostering greater collaboration, and creating a profession that is united around service rather than separation. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1. Dr. Grant emphasizes that leadership begins with service. Throughout the episode, he repeatedly points to stewardship, mentorship, and helping others succeed as the foundation for creating a larger impact inside and outside the profession. 2. The conversation highlights how division often grows when chiropractors stop seeking understanding from one another. Grant encourages doctors and students to focus on building bridges, creating clarity, and supporting the shared objective of advancing chiropractic. 3. Students are not just the future of the profession, they are active participants in shaping it today. Grant explains that creating opportunities for leadership, involvement, and meaningful contribution helps strengthen both individual chiropractors and the profession as a whole. RESOURCES MENTIONED IN THIS EPISODE: Dr. Grant Dennis Website - drgrantdennis.com Follow Dr. Grant Dennis on Instagram - @drgrantdennis Email Dr. Grant Dennis - grant@thespecific.com

    Taking Chiropractic Where it's Never Gone Before with Dr. Grant Dennis

  8. Jun 15

    Drifting Identity and Leadership Voids

    In this recap episode, Steve and Pacha step back to examine the recurring patterns that surfaced across the previous twelve conversations and ask a difficult question: why do the same challenges keep appearing throughout the profession? They identify three interconnected themes, lack of clarity, lack of communication, and lack of alignment, arguing that each one contributes to drifting identity at the doctor, practice, and profession level. The discussion also highlights leadership as a growing concern, especially as practices scale and students enter the profession searching for certainty in an environment filled with competing messages. What becomes clear is that leadership cannot exist without clarity of purpose, and until chiropractors define what they stand for and communicate it consistently, the same subluxations will continue to repeat themselves. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1. Steve and Pacha identify clarity as one of the profession's biggest challenges. Across discussions on students, practice growth, and communication, they repeatedly point to the same issue: leadership becomes difficult when chiropractors are not aligned around a clear purpose, objective, and message. 2. The episode highlights how strong belief in chiropractic is not enough on its own. Whether communicating with patients, teams, or the public, conviction only creates impact when it can be expressed clearly, consistently, and in a way others can understand. 3. Many of the profession's recurring struggles, from mixed messaging to leadership gaps, can be traced back to misalignment. Steve and Pacha emphasize that practices grow stronger when vision, communication, systems, and daily actions all point toward the same objective.

    Drifting Identity and Leadership Voids
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About

Every doc wants to make a bigger impact. Subluxation Squad is a straight-talking podcast for chiropractors who know this work is about human potential, not just pain. Hosted by Dr. Steve Tullius and brand strategist Pacha Hornaday, it blends real stories, honest “table talks,” and expert interviews to clear the subluxations in your message, mindset, and practice so what you believe, what you say, and what you build finally line up.

Information

  • Creator
    Steve Tullius and Pacha Hornaday
  • Years Active
    2025 - 2026
  • Episodes
    35
  • Rating
    Explicit
  • Copyright
    © Steve Tullius and Pacha Hornaday
  • Show Website
    Subluxation Squad Podcast