Out of Crisis

Melissa Rosenthal and James McKinven
  • 5.0 (2)
  • MARKETING

A podcast breaking down the biggest PR crises in business history; what went wrong, what went right, and what should have been done differently. Hosted by a crisis communications specialist and the producer of Uncensored CMO.

Episodes

  1. Tylenol: The Textbook Crisis Response

    12/18/2025

    Tylenol: The Textbook Crisis Response

    When you think crisis response, you think Tylenol. This example from 1982 showcases exactly what brands should do in a crisis. In the midst of a horrific murder case, J&J got ahead telling their story before the media told it for them, communicated quickly and came out stronger 12 months later. There's a reason this is taught in PR programs across the world. Hey - James here. Does anyone read these? Would you like to hear a joke...? Why did Tylenol cross the road? To get to brand safety, of course. You maniac. Sorry, I'll go now. Hope you enjoy the episode.

    19 min
  • 1 Episode

Ratings & Reviews

5
out of 5
2 Ratings

About

A podcast breaking down the biggest PR crises in business history; what went wrong, what went right, and what should have been done differently. Hosted by a crisis communications specialist and the producer of Uncensored CMO.

Information

  • Creator
    Melissa Rosenthal and James McKinven
  • Years Active
    2K
  • Episodes
    1
  • Rating
    Clean
  • Copyright
    © 2026 Striqo Ltd