Ignite the Frame

Atomic Spark
  • 0.0 (0)
  • MARKETING

Ignite the Frame is a podcast for marketing and communications professionals exploring how video, storytelling, and creativity shape modern brands. Produced by Atomic Spark, a commercial film production studio in Ontario, Canada, each episode features candid conversations with creatives, strategists, and industry leaders on the ideas, processes, and decisions behind effective brand storytelling.

Episodes

  1. Why Real People Beat Actors on Camera (Even When They're Nervous)

    3D AGO

    Why Real People Beat Actors on Camera (Even When They're Nervous)

    In this episode of Ignite the Frame, we unpack one of the most common fears in video marketing: putting real, non-media-trained people on camera. After 25+ years of producing interviews, we've worked with hundreds of "nervous" participants – executives, students, healthcare professionals, business owners – and we've learned something important: nervous doesn't mean ineffective. We explore: Why real people outperform actors in most brand storytelling How to prep non-professionals before shoot day Why we avoid scripting (most of the time) How to structure interviews to build confidence Practical advice for anyone about to step in front of a camera If you're a marketing leader, creative director, or brand strategist trying to balance authenticity with polish – this episode is for you. Because in a world of stock footage and scripted messaging, real wins.s

    23 min
  2. The Art of the Edit: Trust, Collaboration, and Fresh Eyes in Video Production | Ignite the Frame Episode 1

    FEB 4

    The Art of the Edit: Trust, Collaboration, and Fresh Eyes in Video Production | Ignite the Frame Episode 1

    Editing is where a video truly takes shape, but it is also where trust and collaboration matter most. In this episode of Ignite the Frame, Adam sits down with Steph to unpack the role of the editor in the creative process, why fresh eyes are so valuable, and how strong communication between producers and editors leads to better storytelling. The conversation explores what happens after the footage is handed off, how editors interpret creative intent, and why the edit suite is often where unexpected magic happens. Ignite the Frame is produced by Atomic Spark (http://atomicspark.ca), Your Video Partner.

    16 min
  • 2 Episodes

About

Ignite the Frame is a podcast for marketing and communications professionals exploring how video, storytelling, and creativity shape modern brands. Produced by Atomic Spark, a commercial film production studio in Ontario, Canada, each episode features candid conversations with creatives, strategists, and industry leaders on the ideas, processes, and decisions behind effective brand storytelling.

Information

  • Creator
    Atomic Spark
  • Years Active
    2025 - 2026
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © 2025
  • Show Website
    Ignite the Frame