The Wells of Insight Podcast

Amy Beckingham-Wells
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  • Marketing
  • Updated Weekly

Amy Beckingham-Wells is a marketing strategist and content specialist helping small business owners cut through the noise and build marketing that actually works. With 6 years across B2B and B2C marketing and a decade of content creation, Amy brings real-world experience and hard-won perspective to every conversation. After navigating burnout, corporate politics, and rebuilding her own path, she now helps small brands diagnose what’s broken, build a clear strategy, and create content that connects. She hosts the Wells of Insight Podcast and shares practical, honest marketing guidance on Instagram @marketwellamy. 

  1. Jun 25

    Why posting more is killing your engagement

    If you’ve ever bought into the hustle lie that you need to post every single day to be successful, you are wrong. When I practised what I preach and shifted to a "less but better" strategy, everything changed; human connection replaced vanity metrics because my audience finally had the space to breathe and digest what I was saying. Your strategy isn’t broken; it’s just cluttered, and everything is sortable. Take a real break today, step away from your desk, and then head over here to download my free ebook, What’s Actually Broken?, to help strip away the fluff. If you're ready to build a sustainable strategy that actually works for your life, come say hi and connect with me on Instagram at @marketwellamy.

  2. Jun 18

    The lie of the 5 AM hustle: Building a content strategy that respects your sleep

    If you have spent any time on social media lately, you have probably seen the "business gurus" preaching that if you want to succeed, you need to join the 5 AM club and execute a rigid routine before the rest of the world even wakes up, but as a marketer and mum, I am calling that complete rubbish. Forcing a gruelling, corporate-style schedule onto an already exhausted lifestyle isn't a badge of honour; it is a fast track to burnout, because your creative process shouldn't feel like a punishment. Instead of trying to out-hustle a heavy workload or staring at a blank Canva screen, forcing content out just to "beat the algorithm," we need to switch from volume to strategy by embracing a "less but better" approach. By utilising what I call "sacred windows", quiet evening batching sessions, embracing the beautiful chaos of real life, and relying on smart automation, I was able to drop my posting frequency down to just three high-impact, deeply targeted posts a week, and my engagement actually went up. So, consider this your official permission slip to step off the frantic daily posting hamster wheel, protect your peace, protect your sleep, and build a sustainable strategy that actually respects your life. If you’re ready to stop the scramble and want an honest, real-talk chat about building a strategy that connects, come say hi, save my recent burnout checklist carousel, and drop me a DM on Instagram at @marketwellamy.

  3. Jun 10

    I’m doing something I should’ve done a year ago (behind the rebrand)

    Have you ever looked at your content, your analytics, or your overall brand and realised… it just isn’t hitting the mark anymore? In this episode, I’m pulling back the curtain on a massive milestone for this show and my business. The truth is, I’m doing something I should’ve done a year ago: I am officially rebranding. For a long time, I’ve been hiding behind "a bit of everything", trying to target everyone, speak to everyone, and keep things safe. Today, that changes.  I’m sharing the exact, raw catalyst that led to this shift, including the kitchen-table brainstorming session in which my husband interviewed me to uncover my true direction. Rebranding or shifting your focus isn’t an overnight job, and if your current marketing feels misaligned, there is absolutely nothing wrong with taking a step back to fix it. Volume will never replace value. Have a listen, check out the new look, and if you are a small brand ready to fix what’s broken in your own strategy, come say hi! Connect with me on Instagram: @marketwellamy

  4. Jun 4

    Why I secretly disappeared for 2 months

    It’s been a hot minute! After a few months (and quite a few Thursdays) off, I am finally back behind the microphone. This episode is a bit different. Think of it as a personal voice note catching you up on my life over the last few months. To put it bluntly, I took some much-needed time away to process the passing of my dad last November. Navigating grief, nightmares, and intrusive thoughts while trying to show up professionally led me to a point where I just needed to stop and breathe. During my two months away, I did a lot of soul-cleansing: I dabbled in full-time freelance work (and realised it wasn't for me), battled intense imposter syndrome, went on solo dates, read more, exercised, and spent invaluable time with my son. If you want a cosy, honest look into the personal side of my journey, grab a cuppa and keep listening. Next week, we’ll be right back to our regular programming of marketing, productivity, and content creation! Connect with me: Come say hi and see the rebrand over on Instagram: @marketwellamy

  5. Apr 1

    From Analysis Paralysis to Paying Clients: My Honest Freelance Journey

    Hello and welcome back to the Wells of Insight Podcast! I’m recording this special episode from my garden, surrounded by birdsong and the warmth of a fire, to share some major life updates and my personal roadmap into the world of freelance marketing. Between rebranding my fitness account to marketwellamy and caring for my son while he recovers from the chickenpox, life has been a bit of a whirlwind lately. After spending a full year stuck in analysis paralysis, I finally broke through by attending a marketing networking event in mid-2025 and joining a pivotal WhatsApp group. My journey wasn't without its hurdles; I had to navigate the grief of losing my father and the learning curve of underpricing my early services for a wellness creator. However, fast forward to 2026, and those same connections led me to a freelance social media manager role that I've been loving for months. If you’re ready to stop overthinking and start doing, I hope my story inspires you to dive in headfirst, and I’d love to continue the conversation with you over on Instagram @marketwellamy. Get full access to Wells of Insight at amybeckinghamwells.substack.com/subscribe

    From Analysis Paralysis to Paying Clients: My Honest Freelance Journey

  6. Mar 25

    Why I walked away from 13,000 followers

    In this episode of The Wells of Insight podcast, I’m digging into why brand awareness and content strategy are your only real ways to cut through the digital noise. Reflecting on my 10+ years in the industry, and a personal three-year "shapeshifting" journey where I recently pivoted back to my roots to find my true voice, I share why brand awareness is about becoming someone’s "default choice" rather than just having a nice logo. We’re exploring how trust has become the ultimate currency in an AI-saturated world and why I’m a firm believer that posting three times a week for a year beats a week-long burnout every single time.  I’d love to hear your thoughts. Come find me on Instagram @amybeckingham_wells and let's keep the conversation going.  Get full access to Wells of Insight at amybeckinghamwells.substack.com/subscribe

    Why I walked away from 13,000 followers

  7. Feb 19

    How to find your voice in marketing

    In this episode of The Wells of Insight podcast, I talk about the decade-long journey of finding your authentic voice as a marketer and content creator. I dive deep into the essential questions you need to ask yourself, like what you want to be known for and how you want to be perceived, to ensure your voice reflects the real you rather than a manufactured character. We explore how your voice and visual image must go hand in hand to build a cohesive brand, the importance of using inspiration without losing your own personality, and why it is perfectly okay to "shapeshift" and evolve your story over time. I’d love to hear your thoughts. Come find me on Instagram @amybeckinghamwells and let's keep the conversation going.  Get full access to Wells of Insight at amybeckinghamwells.substack.com/subscribe

    How to find your voice in marketing

  8. Feb 12

    What nobody tells you about marketing

    In this episode of The Wells of Insight, I’m pulling back the curtain on what it’s really like to work in this industry, moving past the glossy "Instagram version" of marketing to talk about the reality of the trenches. Drawing from over a decade in content and 6 years in professional marketing, I share the honest truth about those days spent on tedious tasks, like the time I lost a whole day to formatting Christmas email signatures and why it’s so vital to trust your gut and learn when to push back. I’m also debunking the "big leagues" myth surrounding B2C, explaining why your skills are far more transferable than industry snobs would have you believe, and why I’m ditching the "Excel for everything" trap in favour of visual tools like Canva and Kanban boards.  I’d love to hear your thoughts. Come find me on Instagram @amybeckinghamwells and let's keep the conversation going.  Get full access to Wells of Insight at amybeckinghamwells.substack.com/subscribe

    What nobody tells you about marketing
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About

Amy Beckingham-Wells is a marketing strategist and content specialist helping small business owners cut through the noise and build marketing that actually works. With 6 years across B2B and B2C marketing and a decade of content creation, Amy brings real-world experience and hard-won perspective to every conversation. After navigating burnout, corporate politics, and rebuilding her own path, she now helps small brands diagnose what’s broken, build a clear strategy, and create content that connects. She hosts the Wells of Insight Podcast and shares practical, honest marketing guidance on Instagram @marketwellamy. 

Information

  • Creator
    Amy Beckingham-Wells
  • Years Active
    2025 - 2026
  • Episodes
    15
  • Rating
    Clean
  • Copyright
    © Amy Beckingham-Wells
  • Show Website
    The Wells of Insight Podcast