Podcast Permission Slip | Powered by PodAssist

Matt Mawhinney | PodAssist
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It's Matt Mawhinney with PodAssist here, and this is Podcast Permission Slip, the podcast that reminds you that it's YOUR SHOW and there are NO RULES. Since 2015, we've worked behind the scenes with hundreds of podcasters from solo creators to global companies. I've seen what works, what doesn't, and I'm here to dispel the myths that make podcasting feel harder than it needs to be. I'm stepping out of my own comfort zone to grant myself permission to host a podcast for the very first time, and I'd love for you to follow along. This show is for two groups: The Dreamers - waiting for the "perfect time" to start The Faded - those who hit pause and haven't found their way back to the mic (yet) We're moving past the imposter syndrome, the tech hurdles, and the perfectionism so you can actually have fun with your message again. You can follow or subscribe now to get new new episodes as soon as they drop (most episodes will be 15 minutes or under and end with an actionable 'permission slip' you can use immediately). I can't wait for you to join me on this journey, and remember - it's YOUR SHOW and there are NO RULES!

  1. Oct 8

    Three Things You Can Do When You're Falling Behind on Your Podcast

    Have you ever found yourself scrambling to get a recording done the day before your episode is due? No judgment here! It happens to almost every podcaster at some point, and today I'm sharing three things you can do to get out of that cycle and finally get ahead on your show. Do you have a tip that could help other podcasters with this issue? I'd love to hear it!  You can find me on Facebook, LinkedIn, or send a note to matt@podassist.com. And remember, it's YOUR show and there are NO RULES! Ready to launch your podcast in as little as TWO weeks, stress-free? Or need help with your current show? Book a no-obligation call with me at https://calendly.com/mattpodassist. LINKS: 13: Client Feature: Strategies for Running a Podcast Like Clockwork with Megan from fitDEGREE   12: Break Glass in Case of Emergency: My Go-To Strategy for Solo Hosts That Are Stuck Winning the Public Purse with David Kincade

  2. Sep 24

    Put the Needle Down: What Classic Rock Can Teach You About Podcasting

    After a couple of heavier episodes I wanted to do something a little different this week. I went to my record collection and pulled out a few classic songs that I think tie into podcasting in ways you might not expect. I would have loved to splice in the actual music but copyright is copyright, so I've linked up the music videos below instead. Queue them up after you're done listening for some podcasting motivation! I'd love to hear from you - got a song title that you think would fit and teach others lessons about podcasting? You can find me on Facebook, LinkedIn, or send a note to matt@podassist.com. Remember, it's YOUR show and there are NO RULES! Ready to launch your podcast in as little as TWO weeks, stress-free? Or need help with your current show? Book a no-obligation call with me at https://calendly.com/mattpodassist. LINKS: Go Your Own Way (Live) -  Fleetwood Mac   Not Fade Away - Buddy HollyThe Long and Winding Road - The Beatles We Are the Champions -  Queen 19: What I've Learned in the Podcast Trenches with Marc Mawhinney 18: More, More, More: The "Expert" Advice I'm Not Following

  3. Sep 10

    Client Feature: What I've Learned in the Podcast Trenches with Marc Mawhinney

    My guest today has been in the podcast trenches longer than almost anyone I know. My brother Marc Mawhinney is our very first podcast client, the person who got me into this space back in 2015, and by the time this episode airs he'll be approaching 1,000 episodes of Natural Born Coaches. That's a milestone that a tiny fraction of podcasters will ever reach! We got into how Marc started with a daily show and intentionally scaled back over the years, what changes he's seen in the podcasting space since 2014, and how he uses his podcast as a genuine business tool rather than chasing downloads or vanity metrics (plus much more). What he shares in this one could be a goldmine for both new podcasters and long-time ones!  If something resonated with you here I'd love to hear from you! I'm planning a fall mailbag episode and would love to feature your thoughts and give you and your show or business a shoutout. You can find me on Facebook, LinkedIn, or send a note to matt@podassist.com. Remember, it's YOUR show and there are NO RULES! Ready to launch your podcast in as little as TWO weeks, stress-free? Or need help with your current show? Book a no-obligation call with me at https://calendly.com/mattpodassist. LINKS: Natural Born Coaches The Coaching Jungle (Marc's Facebook Group)  Learn More About Partnering with Marc Marc's Guest Pitch Reply Template 18: More, More, More: The "Expert" Advice I'm Not Following

  4. Aug 27

    More, More, More: The "Expert" Advice I'm Not Following

    Are you feeling like everyone is talking about how you have to be in ALL the places online right now with your podcast, and you need to be keeping up with the loudest in the room? Today I want to offer a different perspective and some food for thought on that, because it's a philosophy I'm not buying into for my own show or recommending to our clients. I share my honest take on the "more, more, more" approach being pushed by some big names in the space, why I don't think it's the right game for most independent podcasters to be playing, and what I'm doing instead with my own show and how I'm seeing it work. If you have thoughts on this one I'd genuinely love to hear them, this is a topic I know not everyone will agree with me on. You can find me on Facebook, LinkedIn, or send a note to matt@podassist.com. Remember:  it's YOUR show and there are NO RULES! Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me at https://calendly.com/mattpodassist. LINKS:  Gary Vaynerchuk - The New Rules of Social Media 2026 1,000 True Fans by Kevin Kelly Natural Born Coaches Podcast 04: Video Optional: Getting the Benefits of Video Without the Burnout  05: Pace Yourself: Slow, Steady and Sustainable Podcasting

  5. Aug 13

    7 Months In: What Starting My Own Podcast Has Taught Me (So Far)

    It's been 7 months now since I launched this podcast and I thought it would be a good time to share three things that have genuinely surprised me so far. This one came out of a great conversation I had with someone in the podcast space who asked me what surprised me most about now doing my own show as well as working with our clients on their podcasts.  Today I share three things I've learned hosting my show that I didn't quite anticipate going into this, and you may notice that I skip the permission slip bell I usually include this time around (you'll hear why)!  If something resonated with you, I'd love to hear from you.  I'm planning a fall mailbag episode and would love to feature your thoughts, and give you and your show or business a shoutout. You can find me on Facebook, LinkedIn, or you can send a note to matt@podassist.com. Remember:  it's YOUR show and there are NO RULES! Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me at https://calendly.com/mattpodassist. LINKS:  15: Listener Mailbag: Summer 2026 Edition  10: Your Podcasting Anchor: The One Thing That Keeps You From Drifting

  6. Jul 30

    The Red Velvet Rope Policy: A Podcaster's Secret Weapon

    Summer is here and I've been doing A LOT of reading on the deck during these beautiful, sunny days. One of the books I recently dove back into is Book Yourself Solid by Michael Port, which contains a core principle that has guided me in business for many years called "The Red Velvet Rope Policy." Re-reading that chapter got me thinking about how it could apply to not only business, but to podcasts as well, which is what I'm sharing all about in today's episode.  Keep your eyes (and ears!) out as I thumb through more of my favourite books to find quick insights and mindset shifts like this one that I think can help fellow podcasters!  Do you have any insights or feedback to share? You can find me on Facebook, LinkedIn, or you can send a note to matt@podassist.com. Remember:  it's YOUR show and there are NO RULES! Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me at https://calendly.com/mattpodassist. LINKS:  Book Yourself Solid by Michael Port  15: Listener Mailbag: Summer 2026 Edition  14: The VERY First Thing I'd Do If I Wanted a Podcast Sponsor For My Show 10: Your Podcasting Anchor: The One Thing That Keeps You From Drifting

  7. Jul 16

    Listener Mailbag: Summer 2026 Edition

    Listener feedback is one of my favorite things to receive as a podcaster and I've been learning a lot from the comments and insights I have gotten already. It tells me that something landed, that someone felt less alone, or that a simple idea sparked something new. This episode is a collection of exactly that!  For the Summer 2026 mailbag, I'm reading through comments and messages I've received from fellow podcasters on a few recent episodes. Some of these voices have been at this for 16 years and nearly 1,000 episodes. Others just started this year. A few of them are even clients of ours that we get the opportunity to work with, and all of them have something worth hearing. We're covering feedback from episodes on finding your podcasting anchor, making summer work for your show, and strategies for solo hosts who get stuck. The perspectives don't always agree with each other, and I think that's actually the point that I try to make here about there being no "rules" that you have to stick to as a podcaster. If something one of these hosts says resonates with you, I hope you'll check out their show and reach out to tell them so (the links to everyone I mentioned are below).  And if you've got feedback on any past or upcoming episode, I'd love to include you in a future mailbag. You can find me on social media or send a note to matt@podassist.com. Remember:  it's YOUR show and there are NO RULES! Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me now at https://calendly.com/mattpodassist. LINKS:  Ann Carden (Expert In You Podcast)  Chuck Anderson (Collaborators Unite)Become a Coaching Jungle VIP!  Melanie Benson (Amplify Your Success Podcast)  Nick & Megan of fitDEGREE (fitSpot Guru Podcast)  David Kincade (Winning the Public Purse with David Kincade)  Line Brunet - Podcast Maven  Leah Sparrow (Making Business Effortless) Jenn Morgan (We're In One) Sarah Taylor (Before The Edit)  Marc Mawhinney (Natural Born Coaches)

  8. Jul 2

    The VERY First Thing I'd Do If I Wanted a Podcast Sponsor For My Show

    If you've ever asked yourself "how do I get a sponsor for my show," you're not alone and it's definitely one of the most common questions I see coming from new podcasters. But before you go down that road, there's one honest question worth asking yourself first, and I want to talk about that today. In this episode, I'm sharing the very first thing I'd do if I wanted a podcast sponsor for my show, and it's probably simpler than you'd expect. I also walk through two real sponsorship situations that PodAssist is in right now (from the other side of the table, as the sponsor), so you can see exactly how this strategy plays out in practice. Oh, and one more thing. You don't have to wait until you hit some magic download number to start. You might be closer than you think!  Remember - it's YOUR show and there are NO RULES! Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me now at https://calendly.com/mattpodassist. LINKS:  Your Partner In Success™ Radio (Denise Griffitts)  Natural Born Coaches Podcast (Marc Mawhinney)  Riverside's Ultimate Guide to Podcast Sponsorship [2026]Podcast Sponsorships: The Ultimate Guide (EOFire) Podcast Sponsorships: The Ultimate Guide (EOFire)

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It's Matt Mawhinney with PodAssist here, and this is Podcast Permission Slip, the podcast that reminds you that it's YOUR SHOW and there are NO RULES. Since 2015, we've worked behind the scenes with hundreds of podcasters from solo creators to global companies. I've seen what works, what doesn't, and I'm here to dispel the myths that make podcasting feel harder than it needs to be. I'm stepping out of my own comfort zone to grant myself permission to host a podcast for the very first time, and I'd love for you to follow along. This show is for two groups: The Dreamers - waiting for the "perfect time" to start The Faded - those who hit pause and haven't found their way back to the mic (yet) We're moving past the imposter syndrome, the tech hurdles, and the perfectionism so you can actually have fun with your message again. You can follow or subscribe now to get new new episodes as soon as they drop (most episodes will be 15 minutes or under and end with an actionable 'permission slip' you can use immediately). I can't wait for you to join me on this journey, and remember - it's YOUR SHOW and there are NO RULES!

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