The Business Playbook by Gundeep

Gundeep Singh Grover

The Business Playbook is a no-nonsense podcast where I sit down with industry leaders, uncovering the strategies, mindset shifts, and real-world playbooks that help entrepreneurs scale, lead, and win in business.

Episodes

  1. Mar 16

    Why You're Not Getting Traffic (And How to Fix It Fast) | Andrei Builov | Gundeep Singh Grover | TBP 30

    Get a Free Website Audit https://forms.gle/mmz96cERxgsVHjAY8 Get Free Consultancy https://tidycal.com/gundeep/20-minutes-discovery-call New Guest Suggestion https://docs.google.com/forms/d/e/1FAIpQLSeiDthCJhwwlvc01B8h0d5mJilI02mbw3k6fLrVmDTOtQOb9g/viewform Episode Overview In this episode of The Business Playbook, I sit down with Andre Bulov, a 23-year SEO veteran specializing in iGaming and casino SEO. We break down the exact strategies top affiliates and operators use to dominate Google rankings in this competitive niche. What We Cover In This Episode - How to find low-hanging fruit keywords (positions 5-20) and push them to Page 1 - The EMD + expired domain 301 redirect strategy that got rankings in 24 hours - Why operators are sleeping on their own website's SEO potential - How to buy expired domains the right way (checklist + budget guide) - Server-side rendering issues killing your casino rankings (and how to fix it) - Brand protection SEO - why operators must act before affiliates do - AI content strategy for review websites without getting penalized Whether you are an affiliate, an operator, or an SEO agency looking to enter the iGaming space, this episode is packed with actionable, no-fluff strategies you won't find anywhere else. Chapters 00:00 - Introduction & Andre's Background 02:00 - Low Hanging Fruit Keyword Strategy 05:00 - Technical SEO for Casino Websites 09:00 - Offer Selection & Region Research 14:00 - EMD & Expired Domain Strategy 20:00 - Brand Hijack Case Study 26:00 - 301 Redirects vs hreflang + Canonical 31:00 - Expired Domain Buying Guide & Budget 40:00 - Trust Flow, Citation Flow & Domain Checklist 45:00 - AI Content for Review Websites 56:00 - Server Side Rendering & Google Bot Issues 1:02:00 - Duplicate Content & Brand Protection 1:11:00 - Most Profitable Casino Keywords Follow LinkedIn: linkedin.com/in/seo-restore Facebook: https://www.facebook.com/builov.andrei/ Follow Gundeep Singh Grover Youtube - https://www.youtube.com/channel/UC1fiIK-kWY9-ZMvhilUlPWw Facebook - https://www.facebook.com/gundeep.grover Instagram - https://www.instagram.com/Gundeeep/ LinkedIn - https://www.linkedin.com/in/gundeep-grover Gear I Use To Record The Podcast DJI Mic 2: https://amzn.to/42CnFxh DJI Osmo Pocket 3: https://amzn.to/3WIk9xA Godox SL60IID 60W: https://amzn.to/42E6oEi Godox SB-GUE80 80cm: https://amzn.to/3Ek5VNb iPhone 15 Pro Max: https://amzn.to/3ElgzDp #CasinoSEO #iGamingSEO #SEOStrategy #ExpiredDomains #AffiliateSEO #CasinoAffiliate #SEOTips #LinkBuilding #hreflang #PBN #iGaming #BusinessPlaybook #GundeepSinghGrover

    1h 11m

  2. Mar 12

    Never Discount Your Agency Services (Do THIS Instead) | TBP 29 | SEO Jesus | Gundeep Singh Grover

    Get a Free Website Audit https://forms.gle/mmz96cERxgsVHjAY8 Get Free Consultancy https://tidycal.com/gundeep/20-minutes-discovery-call New Guest Suggestion https://docs.google.com/forms/d/e/1FAIpQLSeiDthCJhwwlvc01B8h0d5mJilI02mbw3k6fLrVmDTOtQOb9g/viewform Episode OverviewIn this episode, Gundeep Singh Grover sits down with Stuart Vickers, widely known as "SEO Jesus," to discuss his journey from an affiliate marketer to running a successful agency. They cut through the noise surrounding AI and LLM search, highlighting why traditional SEO remains the ultimate revenue driver for local businesses. Stuart also breaks down his strategies for monetizing Reddit through user-generated content, explains why he charges a $1,799 minimum monthly retainer without locking clients into long-term contracts, and shares how proper delegation allows him to work just 7 hours a day while living the digital nomad lifestyle. Chapters0: 00 - 1:12 | SEO Jesus The Story Behind the Name 1:12 - 4:03 | Is AI Killing SEO? The Truth in 2026 4:03 - 8:21 | LLM & Reddit SEO Hype vs. Real Opportunity 8:21 - 15:55 | Reddit Strategy That Made $3K From One Post 15:55 - 21:40 | How to Get SEO Clients Using YouTube & Facebook Ads 21:40 - 26:04 | Why SEO Pros Share Secrets With Competitors 26:04 - 30:00 | Building a Business That Runs Without You 30:00 - 35:37 | Ideal Clients, Pricing & How to Say No Profitably 35:37 - 40:00 | Upsells, No Contracts & the Clickbomb Tripwire40:00 - 41:09 | What's Coming Next Follow Stewart Vickers (SEO Jesus) Youtube - https://www.youtube.com/@seojesus LinkedIn - https://www.linkedin.com/in/stewart-vickers-6068a4b5/ Follow Gundeep Singh Grover Youtube - https://www.youtube.com/channel/UC1fiIK-kWY9-ZMvhilUlPWw Facebook - https://www.facebook.com/gundeep.grover Instagram - https://www.instagram.com/Gundeeep/ Linkedin -https://www.linkedin.com/in/gundeep-grover Gear I Use To Record The Podcast DJI Mic 2: https://amzn.to/42CnFxh DJI Osmo Pocket 3: https://amzn.to/3WIk9xA Godox SL60IID 60W: https://amzn.to/42E6oEi Godox SB-GUE80 80cm: https://amzn.to/3Ek5VNb iPhone 15 Pro Max: https://amzn.to/3ElgzDp #SEO #DigitalMarketing #SEOJesus #StuartVickers #LinkBuilding #RedditSEO #AgencyGrowth #Podcast #GundeepSinghGrover #Entrepreneurship #AISEO SEO, Search Engine Optimization, Stuart Vickers, SEO Jesus, Link Building Agency, Reddit SEO, AI SEO, LLM Search, Digital Marketing Podcast, Gundeep Singh Grover, Agency Pricing, Upsell Strategy, Digital Nomad, SEO Trends, Client Retention, UGC, Passive Income

    42 min

  3. Feb 23

    Why Your Clients Leave After Month 3 (And How to Fix It Forever) | TBP 28 | Igor Buyseech

    Get a Free Website Audithttps://forms.gle/mmz96cERxgsVHjAY8 Get Free Consultancyhttps://tidycal.com/gundeep/20-minutes-discovery-call New Guest Suggestionhttps://docs.google.com/forms/d/e/1FAIpQLSeiDthCJhwwlvc01B8h0d5mJilI02mbw3k6fLrVmDTOtQOb9g/viewform Episode Overview Are you tired of sending out templated SEO proposals that get ignored? Or maybe you're struggling to keep clients past month three because they aren't seeing actual ROI? In this episode, SEO veteran Igor Buyseech flips the script on how to sell and deliver SEO services. With over 17 years in the industry, Igor shares why focusing purely on a client's bottom line revenue and conversions is the ultimate retention strategy. You will discover his unique approach to acquiring high-value clients without ever being "salesy," including his genius tactic of targeting niches that are legally banned from running ads. Plus, Igor shares a hilarious case study involving three brothers and an incredibly underrated international SEO strategy that can explode organic traffic with minimal effort. If you want to level up your SEO agency, close bigger deals, and become an indispensable partner to your clients, this is a must-watch! Chapters 0:00 - 10:22 - The Reality of Client SEO: Deliverables vs. Real Results 10:22 - 18:19 - Mastering SEO Sales & Client Acquisition Without Pitching 18:19 - 28:50 - High-Ticket SEO Niches & Quick Technical SEO Wins 28:50 - 39:55 - Going Beyond SEO: Analytics, Conversions & Client Retention 39:55 - 50:36 - Agency Horror Stories & The Best International SEO Strategy 50:36 - 1:00:00 - Future SEO Predictions, Agency Tools & Book Recommendations Follow Igor BuyseechLinkedIn - https://www.linkedin.com/in/igor-buyseech/ Follow Gundeep Singh GroverYoutube - https://www.youtube.com/channel/UC1fiIK-kWY9-ZMvhilUlPWwFacebook - https://www.facebook.com/gundeep.groverInstagram - https://www.instagram.com/Gundeeep/Linkedin - https://www.linkedin.com/in/gundeep-grover Gear I Use To Record The Podcast DJI Mic 2: https://amzn.to/42CnFxhDJI Osmo Pocket 3: https://amzn.to/3WIk9xAGodox SL60IID 60W: https://amzn.to/42E6oEiGodox SB-GUE80 80cm: https://amzn.to/3Ek5VNbiPhone 15 Pro Max: https://amzn.to/3ElgzDp

    1 hr

  4. Feb 9

    From Job to 3 Companies (His Real Story) | TBP 27 | Jabez Reuben | Gundeep Singh Grover

    Get a Free Website Audit: https://forms.gle/mmz96cERxgsVHjAY8 Get Free Consultancy: https://tidycal.com/gundeep/20-minutes-discovery-call New Guest Suggestion: https://docs.google.com/forms/d/e/1FAIpQLSeiDthCJhwwlvc01B8h0d5mJilI02mbw3k6fLrVmDTOtQOb9g/viewform Episode Overview In this episode, I sit down with Jabez Reuben, the founder of The Blueprint, Link Valuator, and Kraken. Jabez shares his incredible journey from recovering from a bike accident in India to building multiple successful SEO ventures in Chiang Mai. We dive deep into how he leveraged hosting events to build his personal brand, the importance of "saving by saving time" through automation, and why SOPs are the backbone of any scalable agency. Jabez also reveals actionable, low-cost link building strategies including image outreach and Reddit tactics that you can start using today. Chapters: 0:00 - 8:47 - From Accident to Agency: Jabez’s Backstory 8:48 - 13:40 - Leveraging Events for Personal Branding & Networking 13:41 - 18:07 - Scaling Up: Hiring, Delegation, & SOPs 18:07 - 23:29 - Practical Automation: Don’t Reinvent the Wheel 23:30 - 27:24 - Founder Mindset: Hiring Experts vs. Learning Skills 27:25 - 31:56 - Low-Cost Link Building Strategies That Work 31:57 - 35:05 - The Reddit Strategy for Backlinks 35:06 - 38:10 - Rapid Fire & Closing Advice Follow Jabez Reuben LinkedIn: https://www.linkedin.com/in/jabezreuben/ Twitter: https://x.com/jabezreuben Follow Gundeep Singh Grover Youtube - https://www.youtube.com/channel/UC1fiIK-kWY9-ZMvhilUlPWw Facebook - https://www.facebook.com/gundeep.grover Instagram - https://www.instagram.com/Gundeeep/ Linkedin - https://www.linkedin.com/in/gundeep-grover Gear I Use To Record The Podcast DJI Mic 2: https://amzn.to/42CnFxh DJI Osmo Pocket 3: https://amzn.to/3WIk9xA Godox SL60IID 60W: https://amzn.to/42E6oEi Godox SB-GUE80 80cm: https://amzn.to/3Ek5VNb iPhone 15 Pro Max: https://amzn.to/3ElgzDp #SEO #LinkBuilding #AgencyGrowth #DigitalMarketing #JabezReuben #Entrepreneurship #Automation #SOPs #BusinessGrowth #Podcast

    38 min

  5. Jan 26

    How PR Agencies Get Tier-1 Media Links | TBP 26 | Chris Panteli | Gundeep Singh Grover

    Get a Free Website Audithttps://forms.gle/mmz96cERxgsVHjAY8 Get Free Consultancyhttps://tidycal.com/gundeep/20-minutes-discovery-call New Guest Suggestionhttps://docs.google.com/forms/d/e/1FAIpQLSeiDthCJhwwlvc01B8h0d5mJilI02mbw3k6fLrVmDTOtQOb9g/viewform Episode Overview Want to know how to get your brand featured in top-tier publications like Forbes and The New York Times? It’s not about luck it’s about having the right system. In this episode, Chris Panteli shares his incredible journey of building Linkifi, a six-figure Digital PR agency. He breaks down the exact "common sense" strategies he uses to land high-authority links that actually move the needle for SEO. Chris reveals why most people fail at HARO, the specific automation stack (using n8n) that powers his agency, and why buying "syndicated" press releases is a waste of money. If you want to build real authority and future-proof your brand against AI updates, this conversation is your blueprint. Chapters 0:00 – 4:18 | Intro & The "Common Sense" Strategy 4:18 – 8:34 | Why Most Digital PR Fails (And What Actually Works) 8:34 – 16:38 | The PR Machine: Automation, AI & Workflow 16:38 – 23:39 | Landing Tier-1 Links: Vetting, Pitching & Relationships 23:39 – 31:54 | PR Is the New SEO (And the Fastest Way Into LLMs) 31:54 – 34:32 | Building & Running a Focused Agency Follow Chris Panteli. LinkedIn: https://www.linkedin.com/in/chris-panteli/X (Twitter): https://x.com/Linkifi_ Follow Gundeep Singh GroverYoutube - https://www.youtube.com/channel/UC1fiIK-kWY9-ZMvhilUlPWwFacebook - https://www.facebook.com/gundeep.groverInstagram - https://www.instagram.com/Gundeeep/Linkedin - https://www.linkedin.com/in/gundeep-grover Gear I Use To Record The Podcast DJI Mic 2: https://amzn.to/42CnFxhDJI Osmo Pocket 3: https://amzn.to/3WIk9xAGodox SL60IID 60W: https://amzn.to/42E6oEiGodox SB-GUE80 80cm: https://amzn.to/3Ek5VNbiPhone 15 Pro Max: https://amzn.to/3ElgzDp

    35 min

  6. Jan 12

    SEO is shifting Blue Links to AI Answers | TBP 24

    Get a Free Website Audit https://forms.gle/mmz96cERxgsVHjAY8 Get Free Consultancy https://tidycal.com/gundeep/20-minutes-discovery-call New Guest Suggestion https://docs.google.com/forms/d/e/1FAIpQLSeiDthCJhwwlvc01B8h0d5mJilI02mbw3k6fLrVmDTOtQOb9g/viewform Episode Overview Most people think SEO is dying because of AI but AI is actually built on top of SEO, and if you know how to feed it the right information, you can dominate the results. In this episode, Szymon (Founder of Takaoto) breaks down his "LLM Pollution" strategy, a method to influence answers in ChatGPT, Perplexity, and Gemini by strategically planting information across the web. We also dive deep into e-commerce SEO in 2026, why category pages might be obsolete, and how to structure your site so machines and humans love it. If you are an agency owner, SEO specialist, or e-commerce founder, this episode is a masterclass in adapting to the new era of search. Chapters 00:00 – 05:18 | SEO Journey & Early Struggles 05:18 – 06:00 | Is SEO Dead in 2025? 06:00 – 11:52 | How Google & AI Really Work Now 11:52 – 17:22 | AI Search, LLMs & New SEO Tactics 17:22 – 23:35 | E-commerce SEO + AI Strategy 23:35 – 30:24 | Product Pages vs Category Pages 30:24 – 44:14 | SEO Myths, Advice & Future Outlook Follow Szymon Słowik: Website: szymonslowik.com LinkedIn: https://www.linkedin.com/in/szymonslowik/ Follow Gundeep Singh Grover Youtube - https://www.youtube.com/channel/UC1fiIK-kWY9-ZMvhilUlPWw Facebook - https://www.facebook.com/gundeep.grover Instagram - https://www.instagram.com/Gundeeep/ Linkedin - https://www.linkedin.com/in/gundeep-grover Gear I Use To Record The Podcast DJI Mic 2: https://amzn.to/42CnFxh DJI Osmo Pocket 3: https://amzn.to/3WIk9xA Godox SL60IID 60W: https://amzn.to/42E6oEi Godox SB-GUE80 80cm: https://amzn.to/3Ek5VNb iPhone 15 Pro Max: https://amzn.to/3ElgzDp #TBP #SEO2026 #LLMpollution #EcommerceSEO #SzymonSlowik #AIsearch

    44 min

  7. Jan 5

    Inside the Business of SEO Conferences (ft. Karl Kangur) TBP 23 | Karl Kangur | Gundeep Singh Grover

    Get a Free Website Audit https://forms.gle/mmz96cERxgsVHjAY8 Get Free Consultancy https://tidycal.com/gundeep/20-minutes-discovery-call New Guest Suggestion https://docs.google.com/forms/d/e/1FAIpQLSeiDthCJhwwlvc01B8h0d5mJilI02mbw3k6fLrVmDTOtQOb9g/viewform Episode Overview Most SEO advice you read online is wrong. After 16 years in the industry and hosting the world's biggest SEO conferences, Karl Kangur tells us what actually works in 2025 and why thousands pay to attend conferences for strategies you won't find anywhere else. Karl breaks down the link-building mistakes killing your rankings, why PBNs work better than guest posts (seriously), how to rank on ChatGPT and Google fast, and the one tactic nobody can copy that helped build sites with 85+ domain ratings. This episode is practical, honest, and packed with real strategies that work right now. Follow Karl Kangur LinkedIn: https://www.linkedin.com/in/kangurkarl Email: karl@smashdigital.com | karl@seoestonia.com Chapters 00:00 – 04:37 — Intro, Karl’s SEO Journey & Conference Impact 04:37 – 06:09 — How Karl Researches SEO, Core Updates & Fundamentals 06:09 – 08:14 — Why Link Building Still Decides Rankings 08:14 – 17:17 — AI, ChatGPT & Why AI Search Is Still SEO 17:17 – 24:37 — Why Most Link Building Advice Is Wrong (PBNs, Guest Posts) 24:37 – 37:02 — SEO Conferences, Networking & Real Career Leverage 37:02 – 55:33 — Running Large Conferences & Leadership Lessons 55:33 – 1:07:57 — Rapid Fire & Connect with karl Follow Gundeep Singh Grover Youtube - https://www.youtube.com/channel/UC1fiIK-kWY9-ZMvhilUlPWw Facebook - https://www.facebook.com/gundeep.grover Instagram - https://www.instagram.com/Gundeeep/ Linkedin - https://www.linkedin.com/in/gundeep-grover Agency - https://kings.digital/ Gear I Use To Record The Podcast DJI Mic 2: https://amzn.to/42CnFxh DJI Osmo Pocket 3: https://amzn.to/3WIk9xA Godox SL60IID 60W: https://amzn.to/42E6oEi Godox SB-GUE80 80cm: https://amzn.to/3Ek5VNb iPhone 15 Pro Max: https://amzn.to/3ElgzDp #seomisinformation #linkbuilding #seoconference #chiangmaiseo #seostrategies #backlinkstrategy #aioverviews #googleranking #gundeep #karlkangur

    1h 10m
  • 7 Episodes

About

The Business Playbook is a no-nonsense podcast where I sit down with industry leaders, uncovering the strategies, mindset shifts, and real-world playbooks that help entrepreneurs scale, lead, and win in business.

Information