Built for Advisors

Dustin Taylor

The Built for Advisors Podcast is for financial advisors who know they deliver great work, but want their online presence, brand, and technology to finally reflect it. Hosted by Dustin Taylor, this show explores how modern advisory firms actually grow in today’s digital-first world. Before a prospect ever calls you, they Google you. Before they book a meeting, they check out your website, your LinkedIn, and your content. That digital first impression now plays a massive role in who chooses to work with you — yet most advisors were never taught how to manage it. Each episode breaks down the real systems behind growth: branding, online visibility, websites, content, CRM, AI, automation, and the tech stack that supports modern advisory firms. Not from a hype-driven angle, but from a practical, advisor-friendly perspective focused on what actually works. If you want to build trust before the first meeting, stand out in a crowded marketplace, and create a digital presence that supports the business you’re trying to grow, Built for Advisors is your blueprint.

Episodes

  1. 4D AGO

    Why Financial Advisor Websites Fail to Connect and How to Fix Yours

    Your website is having conversations with potential clients long before you ever speak with them. In this episode of Built for Advisors, we focus on one of the most important (and misunderstood) parts of advisor growth: the role your website plays in shaping first impressions. Today, discovery happens quietly. Someone hears your name, searches for you, skims your site, and decides whether you feel like the right fit — often in seconds. That decision isn’t based only on design. While a professional look builds credibility, connection comes from clarity and personalization. We talk about why people connect with people, not firms. Faces create familiarity. Recognition lowers friction. Overused stock imagery and generic language make it harder for prospects to remember you or feel anything specific about working with you. You’ll also hear why most advisor websites try to speak to everyone and end up resonating with no one. Specificity is not limiting — it’s clarifying. When your site clearly states who you help and what you help them navigate, the right people lean in and the wrong people naturally self-select out. We also connect this to search and AI discovery. Search engines and AI systems don’t look for firms — they look for answers. When your website addresses real client questions in plain language, it becomes easier for both people and machines to understand what you do. In this episode, we cover: Why your website acts like a conversation, not a brochureThe role of personal presence in building trustHow familiarity reduces friction in decision-makingWhy generic messaging weakens connectionHow specificity helps prospects self-identifyThe importance of answering real client questions onlineWhy structure, speed, and mobile usability affect visibilityHow website data helps refine your marketing over timeYour website isn’t a one-time project. It’s a living system that should evolve with your practice, reflect real client conversations, and support everything else you’re doing — from referrals to social content. Action step for this week: Look at your website as if you’ve never met yourself. Can someone see you? Do they know who you help? Do they feel like you’re someone they could talk to? Then make sure at least one common client question is clearly answered in your voice. Visit our website: VOOV Advisor Consulting

    6 min
  2. 12/30/2025

    Welcome to Advisor Growth Lab

    Welcome to Advisor Growth Lab, the podcast built for financial advisors who know they’re great at what they do — but feel like their online presence doesn’t reflect it yet. In this first episode, host Dustin Taylor lays the foundation for what this show is really about. The way advisors grow today looks nothing like it did even ten years ago. Before a referral ever calls you, they Google you. Before a prospect ever replies to your email, they check out your website. And before anyone books a meeting, they’ve already formed an opinion of you based on what they see online. That digital first impression — your website, your LinkedIn profile, your content, your search presence — has quietly become one of the most important parts of your business. Yet most advisors were never taught how to think about visibility, branding, or digital systems. They were trained to be great planners, investors, and stewards of client money, which still matters deeply. But today, that’s only half the equation. This episode introduces the core mission of Advisor Growth Lab: helping you build a digital presence and a set of systems that actually support the business you’re trying to grow instead of getting in the way of it. You’ll hear how branding, online visibility, software, CRM, AI, and automation all fit together — not from a hype perspective, but from a practical one designed for real advisory firms. If your website feels generic, your content feels scattered, or your online presence doesn’t match the quality of work you deliver to clients, you’re not alone. This show is here to help you close that gap in a way that feels natural, strategic, and sustainable — not salesy or overwhelming. If you want to grow in a world where your prospects live online before they ever reach out, you’re in the right place. Visit our website: VOOV Advisor Consulting

    2 min

Ratings & Reviews

5
out of 5
2 Ratings

About

The Built for Advisors Podcast is for financial advisors who know they deliver great work, but want their online presence, brand, and technology to finally reflect it. Hosted by Dustin Taylor, this show explores how modern advisory firms actually grow in today’s digital-first world. Before a prospect ever calls you, they Google you. Before they book a meeting, they check out your website, your LinkedIn, and your content. That digital first impression now plays a massive role in who chooses to work with you — yet most advisors were never taught how to manage it. Each episode breaks down the real systems behind growth: branding, online visibility, websites, content, CRM, AI, automation, and the tech stack that supports modern advisory firms. Not from a hype-driven angle, but from a practical, advisor-friendly perspective focused on what actually works. If you want to build trust before the first meeting, stand out in a crowded marketplace, and create a digital presence that supports the business you’re trying to grow, Built for Advisors is your blueprint.