Where You Water It

Ellie Brown

The grass isn't greener on the other side; it’s green where you water it.  Welcome to Where You Water It, the podcast for 1:1 service providers and work-from-home moms who are tired of blending in and ready to build a business that actually works for them. I’m your host, Ellie Brown, a brand and web designer, and the founder of Ellie Brown Branding. For years, I struggled with the belief that I wasn't "good enough" and that everyone else was doing it better. I convinced myself I needed another course or someone else's process to finally be successful, only to realize that the "easy button" doesn't exist.  On this show, we’re stopping the comparison game and building our businesses out loud—sharing the real lessons, expensive mistakes, and honest moments that happen behind the scenes. Through solo episodes and guest interviews, we dive into the kind of growth that comes from showing up and paying attention to what actually matters.  We’ll dive into: Branding & WebsitesBusiness & Client ExperienceMindset & MotherhoodBehind the Scenes You are already good enough to hit your goals on your own terms. It’s time to stop looking over the fence and start watering what you’ve planted.  Ready to grow? Let’s dive in. 

Episodes

  1. FEB 12

    9: Health, Fitness, and Entrepreneurship ft. Darla McCarty

    "The work will always be there, but your health will not." Have you ever hit a wall where your business is thriving, but your body is screaming for a break? Or perhaps you’ve felt that "decision fatigue" at 5:00 PM when the thought of choosing a healthy dinner feels more taxing than a board meeting? In this episode, I’m joined by Darla McCarty, the powerhouse founder of Ms. New Booty Fitness. With nearly 17 years in the industry, Darla shares about her journey as a health and lifestyle coach for high-achieving women. She shares her incredible journey from a client telling her she was "worth more" than a gym percentage to building a virtual fitness business that followed her from Hawaii to Colorado. In this episode, we discuss: The "Burnout Signal": How to recognize when your body is living in survival mode and why entrepreneurs are particularly prone to "decisional fatigue."The 60-Minute Myth: Why you don't need a massive time block to see results, and how 10-minute "movement snacks" can revolutionize your consistency.The Fountain of Youth: Why Darla prioritizes strength training over 10K steps and how physical resilience translates directly into business grit.Mindset over Motivation: Learning to give "100% of your 20%" and why the "Let Them Theory" is a game-changer for recovering perfectionists.Connect with Darla: Website: msnewbootyfitness.comInstagram: @msnewbootyfitnessTikTok: @msnewbootyfitnessFacebook: Ms. New Booty Fitness LLCLinks Mentioned in Today's Episode: Book: The Let Them Theory by Mel Robbins

    43 min
  2. FEB 5

    8: Dog Poop & Pancakes? 3 Areas to Elevate Your Client Experience

    It doesn’t matter how gorgeous your website looks. If you don’t get the client experience right, your business will suffer. In today’s episode, I am talking about why the way you make people feel is actually your best marketing tool. I am sharing two stories that perfectly illustrate this. One is a masterclass in service from Brenda at IHOP and the other is a cautionary tale about a painter and a very messy front yard. We are breaking down 3 ways to elevate your experience: Automations That Help: Why an auto responder and a call scheduler are non-negotiable for giving your clients peace of mind from minute one.The No Surprises Rule: Why overcommunicating is the secret to keeping clients happy even when life gets messy or projects get delayed.The Personal Touch: How I use handwritten cards and branded merch to turn clients into lifelong fans.People do not just buy your service. They buy how you support them through the process. Let’s make sure you are watering those relationships the right way. Links Mentioned in Today's Episode: Dubsado - The CRM I use to keep my business running smoothly. Use code EBB for 20% off your first payment. Work with Ellie Brown Branding Follow Ellie Brown Branding on Instagram Keywords: client experience, service-based business, automation, communication, personal touches, customer satisfaction, business growth, client retention, marketing strategies, client relationships

    26 min
  3. JAN 8

    4: Is Brand Design Really Worth the Investment? with Lauren Baker

    "Time is priceless, and branding is how you buy it back." Have you ever felt "decision fatigue" just looking at a blank Canva template? Or wondered if your business looks as professional on the outside as the services you provide on the inside? In this episode, I’m joined by Lauren Baker, a pediatric speech-language pathologist and owner of Baker Speech Therapy, who went from second-guessing her design choices to running a thriving, multi-state mobile practice. Lauren goes through the honest hesitations she had about investing in professional branding and explains how that one decision helped her rapid expansion. In this episode, we discuss: The "CEO Phase": Why the most successful entrepreneurs know exactly where their expertise ends (and why they hire out for the rest).Buying Back Brain Power: How a cohesive brand identity eliminates the mental load of marketing, giving you the "white space" to actually grow your business.The "Invisible Office": How to establish trust and authority as a mobile service provider when you don't have a physical brick-and-mortar storefront.ROI Beyond the Logo: How Lauren’s branding gave her the confidence to expand to new states and even begin developing her own tech app.Connect with Lauren: Website: bakerspeechtherapy.comInstagram: @bakerspeechtherapyAre you ready to stop DIY-ing and start scaling? If you’re tired of the "scramble" and ready to show up with a brand that does the heavy lifting for you, let’s talk. Work with Ellie: elliebrownbranding.comFollow Ellie on Instagram: @elliebrownbrandingLinks Mentioned in Today's Episode: The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by Rob Fitzpatrick

    59 min
5
out of 5
5 Ratings

About

The grass isn't greener on the other side; it’s green where you water it.  Welcome to Where You Water It, the podcast for 1:1 service providers and work-from-home moms who are tired of blending in and ready to build a business that actually works for them. I’m your host, Ellie Brown, a brand and web designer, and the founder of Ellie Brown Branding. For years, I struggled with the belief that I wasn't "good enough" and that everyone else was doing it better. I convinced myself I needed another course or someone else's process to finally be successful, only to realize that the "easy button" doesn't exist.  On this show, we’re stopping the comparison game and building our businesses out loud—sharing the real lessons, expensive mistakes, and honest moments that happen behind the scenes. Through solo episodes and guest interviews, we dive into the kind of growth that comes from showing up and paying attention to what actually matters.  We’ll dive into: Branding & WebsitesBusiness & Client ExperienceMindset & MotherhoodBehind the Scenes You are already good enough to hit your goals on your own terms. It’s time to stop looking over the fence and start watering what you’ve planted.  Ready to grow? Let’s dive in.