In the fifth episode in our 'Manufacturing In India', Ajeet Bharti visits LAVA Headquarters to sit down with the MD, Mr Sunil Raina, who is more motivated than ever to build in India and give the customers the best they deserve. He talks about LAVA's journey, struggles, approach, investments to figure out why it is the only smartphone manufacturer that survived the Chinese onslaught. Sunil Raina gives his insights on how to treat customers, how to keep business going, how to be a part of 'Make In India' and take the current 40% Indian component to 80-90% in future. Part 2 will be a factory visit at LAVA manufacturing plant, which will follow later. Chapters: 00:00:00 Trailer, 00:00:20 Promo, 00:02:55 Intro, 00:05:25 LAVA's Starting Point, 00:11:10 Personal Journey From Kashmir, 00:18:21 Why LAVA Survived, Others Perished, 00:26:00 Why China Succeeds, 00:38:03 LAVA Work Culture, 00:44:12 LAVA's On Site Customer Service, 00:46:54 AGNI 4, 00:47:43 Industrial Design & UI, 00:50:46 Bloatware Plague, 00:54:32 LAVA Distinguishing Factors, 00:58:45 Product Line-up, 01:01:37 Motivation Against Industry Giants, 01:04:46 How Hard Is Smartphone Manufacturing, 01:11:40 Industry Bottlenecks & Govt, 01:19:48 Limited Talent Pool In India?, 01:24:09 Update On R&D By LAVA, 01:30:38 Future Products, 01:35:31 Outro
