The Builder Lead Podcast

Mary Anglade
  • 5.0 (1)
  • MARKETING

The Builder Lead Podcast is for builders who want to grow smarter — not just louder. Hosted by Mary Anglade, founder of Builder Lead Marketing, this podcast delivers real-world business growth insights for home builders across the country. Each episode breaks down what’s actually working right now in builder marketing, sales, and operations, based on hands-on experience working with dozens of builders in different markets. You’ll hear practical guidance on digital marketing topics like websites that convert, SEO, paid advertising, social media, email follow-up, video, automation, and buyer behavior — all explained in a way that’s relevant to how builders actually sell today. No hype. No generic advice. Just clear strategies you can apply to your business. In addition to solo episodes, the show features interviews with marketing experts, industry leaders, and thought leaders with expertise in personal growth and more for a holistic view of creating business success. You'll hear proven ideas, lessons learned, and forward-thinking strategies to help builder businesses grow more efficiently and profitably. While modular construction is often part of the conversation, The Builder Lead Podcast is designed for builders and businesses of all types who want better leads, stronger positioning, shorter sales cycles, and a business built to scale. If you’re looking for practical insights, informed perspectives, and smarter ways to grow your builder business, you’re in the right place!

Episodes

  1. FEB 6

    The Builder Marketing Stats You Can’t Afford to Ignore

    Marketing decisions shouldn’t be based on gut instinct or guesswork—but for many builders, they still are. In this episode of The Builder Lead Podcast, we break down the core marketing statistics every builder and modular company needs to understand—and more importantly, how to use them. From how buyers actually search for homes to why most builder websites fail to convert, these numbers explain where leads are won, where they’re lost, and why marketing must be treated as a system. We explore critical data points like the fact that nearly all homebuyers begin their journey online, that most buyers do their research long before they ever reach out, and how response time and website performance directly impact lead quality and conversion. This episode connects the dots between the stats, your website, your ads, and your follow-up process—so your marketing works together instead of in silos. If you want clearer direction, smarter investments, and more predictable leads, this episode gives you the data-driven foundation to build on.

    6 min

  2. JAN 27

    From Tactics to Systems: How Builders Create Predictable Leads

    Marketing isn’t a single tactic—it’s a system.In this episode of The Builder Lead Podcast, we break down what that actually means for builders and modular companies who want real growth, not random results. We unpack how digital channels, your website, lead generation, and paid advertising all work together—and why treating them as isolated tactics is one of the biggest mistakes builders make. You’ll learn why an integrated marketing approach is the difference between chasing leads and building a predictable pipeline, and how tracking the right data allows you to optimize what’s working and fix what’s not. If you’re investing in marketing but unsure what’s really driving results, this episode will bring clarity. Key Takeaways • Marketing is a connected system, not a checklist of tactics• An integrated approach creates stronger leads and better ROI• Tracking and measurement are essential to scaling what works Chapters 00:00 The Complexity of Marketing05:15 Lead Follow-Up Strategy

    12 min

  3. JAN 16

    Turning Builder Leads Into Sales: Follow-Up, Automation and Content

    Most builders don’t lose leads because demand isn’t there — they lose leads because their follow-up breaks down. In this episode of the Podcast, we bBuilder Lead Podcast, we break down what actually happens after a lead fills out a form, why speed and consistency matter more than ever, and how simple marketing automation can prevent good opportunities from slipping through the cracks. You’ll learn how effective lead magnets and educational content attract the right prospects, why immediate and persistent follow-up dramatically improves conversion rates, and how builders can create a system that works even when they’re busy building homes. If you want fewer missed opportunities and a more predictable flow of qualified leads, this episode will give you a clear starting point. Interested in learning more? Visit www.BuilderLeadMarketing.com and the Nail It Academy

    5 min

  4. JAN 13

    Market Positioning: Why Builders Blend In (and How to Stand Out)

    Most builders sound the same online — even when their work is far from run-of-the-mill. In this episode, Mary Anglade breaks down why messaging and positioning matter more than platforms or tactics, and how builders can clearly communicate what makes them different. You’ll learn how to move beyond generic phrases, speak directly to buyer concerns, and position your business so the right prospects lean in faster.

    6 min

  5. 12/31/2025

    Why Targeting The Right Buyer Matters More Than Ever

    If you’re getting leads but they’re not the right leads, your marketing isn’t broken — your targeting likely is. In this episode of The Builder Lead Podcast, Mary Anglade explains why defining your target buyer is one of the most overlooked — and most powerful — drivers of builder growth. You’ll learn how clear targeting improves conversion rates, lowers wasted marketing spend, and shortens the sales cycle, plus how to create a simple buyer persona that actually works. She'll share techniques to help you clarify your target. Mary also breaks down how messaging and positioning influence who reaches out to you in the first place, and why speaking to everyone often results in weaker leads and longer sales conversations. If you want fewer tire-kickers, better-fit projects, and a smoother path from inquiry to contract, this episode will change how you think about your marketing. Chapters 00:00 Identifying Your Target Customer05:49 Tailoring Your Marketing Message

    8 min

  6. 12/30/2025

    Why Builder Marketing Is Harder Than Ever

    In the inaugural episode of the BuilderLead Podcast, Mary Anglade discusses the complexities of modern marketing, particularly in the home building industry. She emphasizes that marketing is harder today due to the evolving behavior of buyers who are increasingly online and conducting extensive research before making decisions. Anglade highlights the importance of adapting marketing strategies to meet these changes, including the necessity of a strong online presence and continuous engagement with potential clients. The episode sets the stage for future discussions on marketing fundamentals and strategies to build a successful marketing foundation.

    9 min
  • 6 Episodes

About

The Builder Lead Podcast is for builders who want to grow smarter — not just louder. Hosted by Mary Anglade, founder of Builder Lead Marketing, this podcast delivers real-world business growth insights for home builders across the country. Each episode breaks down what’s actually working right now in builder marketing, sales, and operations, based on hands-on experience working with dozens of builders in different markets. You’ll hear practical guidance on digital marketing topics like websites that convert, SEO, paid advertising, social media, email follow-up, video, automation, and buyer behavior — all explained in a way that’s relevant to how builders actually sell today. No hype. No generic advice. Just clear strategies you can apply to your business. In addition to solo episodes, the show features interviews with marketing experts, industry leaders, and thought leaders with expertise in personal growth and more for a holistic view of creating business success. You'll hear proven ideas, lessons learned, and forward-thinking strategies to help builder businesses grow more efficiently and profitably. While modular construction is often part of the conversation, The Builder Lead Podcast is designed for builders and businesses of all types who want better leads, stronger positioning, shorter sales cycles, and a business built to scale. If you’re looking for practical insights, informed perspectives, and smarter ways to grow your builder business, you’re in the right place!

Information

  • Creator
    Mary Anglade
  • Years Active
    2025 - 2026
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © 2025 Mary Anglade
  • Show Website
    The Builder Lead Podcast