The Builder Lead Podcast

Mary Anglade

The Builder Lead Podcast is for builders who want to grow smarter — not just louder. Hosted by Mary Anglade, founder of Builder Lead Marketing, this podcast delivers real-world business growth insights for home builders across the country. Each episode breaks down what’s actually working right now in builder marketing, sales, and operations, based on hands-on experience working with dozens of builders in different markets. You’ll hear practical guidance on digital marketing topics like websites that convert, SEO, paid advertising, social media, email follow-up, video, automation, and buyer behavior — all explained in a way that’s relevant to how builders actually sell today. No hype. No generic advice. Just clear strategies you can apply to your business. In addition to solo episodes, the show features interviews with marketing experts, industry leaders, and thought leaders with expertise in personal growth and more for a holistic view of creating business success. You'll hear proven ideas, lessons learned, and forward-thinking strategies to help builder businesses grow more efficiently and profitably. While modular construction is often part of the conversation, The Builder Lead Podcast is designed for builders and businesses of all types who want better leads, stronger positioning, shorter sales cycles, and a business built to scale. If you’re looking for practical insights, informed perspectives, and smarter ways to grow your builder business, you’re in the right place!

  1. 19h ago

    30 Years of Modular Lessons from Stratford Homes with David Endy

    David Endy didn’t plan on a career in modular construction. He was a banker when he was asked to take a closer look at a small Wisconsin manufacturer that had stalled. He saw the potential—and more than 30 years later, he leads Stratford Homes. In this episode, David tells Mary Anglade what it took to grow the business, including Stratford’s expansion into the Pacific Northwest, where his team had to help create a market for modular homes as one did not exist yet. He shares how the industry moved beyond cookie-cutter designs to today’s custom builds, and why Stratford’s growth has always depended on helping its builder partners grow. David also offers his perspective on AI in home design and advice for custom stick builders considering modular construction. Listen for the stories and lessons behind three decades of change in the industry. In this episode How a former banker found his way into modular constructionThe changes that helped turn Stratford Homes aroundWhy supporting builders became central to Stratford’s growthWhat it takes to create demand in a market where modular is unfamiliarLessons from expanding into the Pacific NorthwestHow modular construction moved beyond cookie-cutter designsThe level of customization available in modular homes todayHow AI is changing architectural renderings and home designThe opportunities and challenges David sees aheadAdvice for custom stick builders considering modular constructionLearn moreVisit Stratford Homes to learn more about its custom modular homes, multifamily projects and builder opportunities. Learn more about marketing and lead-generation strategies for builders and modular manufacturers at Builder Lead Marketing. Listen to more conversations with construction industry leaders on The Builder Lead Podcast.

  2. Sep 1

    Building a Better Way: Modular Homes, Innovation & Women in Construction

    What began as a young couple building their own home with no money down—and creating $85,000 in equity—eventually became an award-winning off-site construction company. In this episode of the Builder Lead Podcast, Mary Anglade speaks with Katrina “Tina” Holtz, founder, CEO and owner of Honor Built Homes, about her unconventional journey from growing up around construction and building homes with her husband to creating a company committed to building smarter, better and faster. Tina explains how modular and panelized construction can help address labor shortages, rising costs, weather delays, material waste and the urgent need for more housing. She also clears up common misconceptions about modular homes and shares how factory quality control, detailed pre-construction planning and parallel construction can create a faster, more predictable building experience without limiting customization. Tina also shares her perspective as a woman CEO and business owner in the male-dominated construction industry. She discusses the challenges women can face establishing credibility, the unique strengths they bring to construction and why more women should consider careers in building and the skilled trades. You’ll hear: How Tina’s experience building her first home changed the direction of her lifeThe differences between modular, panelized and manufactured homesWhy Honor Built Homes will never return to traditional site-built constructionHow off-site construction reduces waste, delays and unexpected costsWhy education is critical to overcoming the stigma surrounding modular constructionWhat Tina has learned as a woman CEO and owner in the construction industryHer advice for women interested in construction and the skilled tradesWhere Tina believes off-site construction is headed nextTina also discusses what it means to lead a smaller company that is making a real impact on the industry. Honor Built Homes was named “Emerging Construction Innovator of the Year 2026 – Mountain States USA” and “Recognized Leaders in Off-Site Construction 2026 – Mountain States USA” in BUILD’s Construction & Engineering Awards. These honors mark the company’s third consecutive year of recognition from BUILD. Whether you are a builder considering off-site construction, a manufacturer, developer, housing professional or prospective homeowner, this conversation offers an inspiring look at what becomes possible when experience, persistence and innovation come together. Connect with Tina Holtz and Honor Built Homes: Learn more about Honor Built Homes and its custom modular and panelized building solutions at HonorBuiltHomes.com. Enjoyed this episode? Follow the Builder Lead Podcast and leave a review on Apple Podcasts or Spotify. If you’re watching on YouTube, subscribe so you don’t miss future conversations with the leaders shaping the construction industry.

  3. Aug 4

    Inside Construction Lending With Tom Coronato

    Construction financing is one of the most important—and often misunderstood—aspects of building a new home. In this episode of The Builder Lead Podcast, Mary Anglade sits down with Tom Coronato, Senior Vice President of Construction Lending at CalCon Mutual Mortgage, to discuss what builders, modular manufacturers, and home buyers need to know about today's lending environment. Drawing on decades of experience in construction lending and leadership within the National Association of Home Builders, the Modular Home Builders Association, and the Modular Building Institute, Tom shares practical insights on construction loans, today's interest rate environment, financing for modular homes, and the opportunities and challenges facing the home building industry. In this episode, you'll learn: • How construction loans work and what builders should know • Common misconceptions home buyers have about financing a new home • The impact of today's interest rates on the housing market • Financing considerations for modular and off-site construction • Why attainable housing remains one of the industry's biggest opportunities • How builders can better educate buyers throughout the sales process • Tom's perspective on AI and the future of the home building industry Whether you're a builder, lender, modular manufacturer, or construction industry professional, this conversation offers valuable insights to help you better serve your customers and grow your business. About Tom Coronato Tom Coronato is Senior Vice President of Construction Lending at CalCon Mutual Mortgage. A nationally recognized expert in construction lending, he has served as Chairman of the National Association of Home Builders' Building Systems Council and currently serves on the NAHB Housing Finance Committee and Leadership Council. He is also a board member of the Modular Home Builders Association and an active member of the Modular Building Institute. For more episodes and builder marketing resources, please visit Builder Lead Marketing.

  4. Jul 22

    The Future of Modular Construction with Tom Hardiman

    Modular construction is having a moment. As housing affordability challenges continue to grow, builders, developers, and policymakers are taking a fresh look at the speed, efficiency, quality, and sustainability of off-site construction. In this episode of The Builder Lead Podcast, host Mary Anglade sits down with Tom Hardiman, one of the industry's most respected advocates, to discuss why the time for modular construction has arrived. In this conversation, you'll learn: Why modular construction is uniquely positioned to address today's housing challengesThe misconceptions that continue to hold the industry back—and why countries like Japan have embraced off-site construction so successfullyWhat Tom would love to see happen next for the modular industryHis advice for builders considering modular construction for the first timeWhere the industry is headed and why the future has never looked brighterWhether you're a builder, developer, architect, manufacturer, or simply curious about the future of homebuilding, this episode offers valuable insights from one of modular construction's leading voices. About Tom Hardiman Tom Hardiman is the Executive Director of the Modular Home Builders Association as well as the Modular Building Institute. He has spent his career advancing modular and off-site construction through education, advocacy, and industry leadership. His work has helped builders, manufacturers, developers, and industry partners better understand the opportunities modular construction creates for the future of housing.

About

The Builder Lead Podcast is for builders who want to grow smarter — not just louder. Hosted by Mary Anglade, founder of Builder Lead Marketing, this podcast delivers real-world business growth insights for home builders across the country. Each episode breaks down what’s actually working right now in builder marketing, sales, and operations, based on hands-on experience working with dozens of builders in different markets. You’ll hear practical guidance on digital marketing topics like websites that convert, SEO, paid advertising, social media, email follow-up, video, automation, and buyer behavior — all explained in a way that’s relevant to how builders actually sell today. No hype. No generic advice. Just clear strategies you can apply to your business. In addition to solo episodes, the show features interviews with marketing experts, industry leaders, and thought leaders with expertise in personal growth and more for a holistic view of creating business success. You'll hear proven ideas, lessons learned, and forward-thinking strategies to help builder businesses grow more efficiently and profitably. While modular construction is often part of the conversation, The Builder Lead Podcast is designed for builders and businesses of all types who want better leads, stronger positioning, shorter sales cycles, and a business built to scale. If you’re looking for practical insights, informed perspectives, and smarter ways to grow your builder business, you’re in the right place!