The Builder Lead Podcast

Mary Anglade
  • 5.0 (1)
  • Marketing

The Builder Lead Podcast is for builders who want to grow smarter — not just louder. Hosted by Mary Anglade, founder of Builder Lead Marketing, this podcast delivers real-world business growth insights for home builders across the country. Each episode breaks down what’s actually working right now in builder marketing, sales, and operations, based on hands-on experience working with dozens of builders in different markets. You’ll hear practical guidance on digital marketing topics like websites that convert, SEO, paid advertising, social media, email follow-up, video, automation, and buyer behavior — all explained in a way that’s relevant to how builders actually sell today. No hype. No generic advice. Just clear strategies you can apply to your business. In addition to solo episodes, the show features interviews with marketing experts, industry leaders, and thought leaders with expertise in personal growth and more for a holistic view of creating business success. You'll hear proven ideas, lessons learned, and forward-thinking strategies to help builder businesses grow more efficiently and profitably. While modular construction is often part of the conversation, The Builder Lead Podcast is designed for builders and businesses of all types who want better leads, stronger positioning, shorter sales cycles, and a business built to scale. If you’re looking for practical insights, informed perspectives, and smarter ways to grow your builder business, you’re in the right place!

  1. Jul 22

    The Future of Modular Construction with Tom Hardiman

    Modular construction is having a moment. As housing affordability challenges continue to grow, builders, developers, and policymakers are taking a fresh look at the speed, efficiency, quality, and sustainability of off-site construction. In this episode of The Builder Lead Podcast, host Mary Anglade sits down with Tom Hardiman, one of the industry's most respected advocates, to discuss why the time for modular construction has arrived. In this conversation, you'll learn: Why modular construction is uniquely positioned to address today's housing challengesThe misconceptions that continue to hold the industry back—and why countries like Japan have embraced off-site construction so successfullyWhat Tom would love to see happen next for the modular industryHis advice for builders considering modular construction for the first timeWhere the industry is headed and why the future has never looked brighterWhether you're a builder, developer, architect, manufacturer, or simply curious about the future of homebuilding, this episode offers valuable insights from one of modular construction's leading voices. About Tom Hardiman Tom Hardiman is the Executive Director of the Modular Home Builders Association as well as the Modular Building Institute. He has spent his career advancing modular and off-site construction through education, advocacy, and industry leadership. His work has helped builders, manufacturers, developers, and industry partners better understand the opportunities modular construction creates for the future of housing.

  2. Jun 25

    Social Media That Sells: Instagram + for Builders

    Social media isn't just for likes and followers — it's one of the most powerful tools builders have to showcase their work, build trust, and generate qualified leads. In this webinar, Builder Lead Marketing founder Mary Anglade shares practical, no-fluff strategies that modular home builders, manufacturers, and construction professionals can use to turn social media into a real business development channel. You'll learn: • Which platforms matter most and how to prioritize them • The types of content that generate inquiries, not just engagement • How to showcase projects in a way that builds credibility and trust • Simple, repeatable tactics to create a consistent social media presence • How social media fits into today's buyer journey and lead generation ecosystem Whether you're just getting started or looking to improve your current strategy, this session will give you actionable ideas you can begin implementing immediately.

  3. May 28

    Email Marketing That Sells: Strategies for Builders and Modular Manufacturers

    In this episode of The Builder Lead Podcast, Mary Anglade of Builder Lead Marketing shares a practical and easy-to-follow Email Marketing Masterclass designed specifically for home builders, modular manufacturers, and companies in the construction industry. Mary breaks down how builders can use email marketing to stay in front of prospects during the long home buying journey, nurture leads more effectively, increase referrals, and drive more sales. Topics include newsletter strategy, automation, follow-up sequences, subject lines, open rates, segmentation, domain authentication, and common mistakes businesses make with email campaigns. The episode also explores how today’s buyers research online, why consistent communication matters more than ever, and how builders can use educational content to build trust over time. Whether you are just getting started with email marketing or looking to improve your current strategy, this episode is packed with actionable ideas you can implement right away. Hosted by Mary Anglade, founder of Builder Lead Marketing and author of The Modular Builder’s Marketing Masterplan: 90 Days to More Leads and Sales. To learn more about Builder Lead Marketing, schedule a complimentary strategy session, or explore additional resources for builders and modular manufacturers, visit BuilderLeadMarketing.com.

  4. May 5

    Drive Leads & Sales With Facebook Marketing for Home Builders

    In this episode of The Builder Lead Podcast, we’re sharing a replay of our April webinar focused on one of the most powerful — and often misunderstood — marketing platforms for home builders: Facebook. If you're a builder or modular manufacturer looking to generate more qualified leads, stay in front of today’s buyers, and turn online interest into real projects, this session breaks it down in a clear and practical way. We cover what is actually working right now in Facebook and Instagram marketing — without the jargon — so you can make smarter decisions with your time and budget. In this episode, you’ll learn: How to set up Facebook and Instagram campaigns that drive real inquiriesThe difference between boosting posts and running effective ad campaignsWhat types of content attract and engage today’s home buyersHow to target the right audience in your local marketSimple strategies to stay in front of prospects throughout their buying journeyWhether you’re new to Facebook advertising or looking to improve your current results, this episode will give you a clear path forward.

  5. Mar 26

    How Home Builders Can Use Google Ads to Drive More Leads and Sales

    The conversation covers the importance of Google Ads for home builders, understanding Google Ads and buyer behavior, Builder Lead Marketing services and programs, webinar and podcast offerings, basic sales frameworks, inbound marketing, online research, online presence, search engine usage, understanding target prospects, online home search, online home buyer statistics, internet usage, benefits of Google Ads, local targeting, PPC and SEO comparison, competitor analysis, buyer journey, Google Ads keywords, Google Ads targeting, measuring performance, setting up Google Ads, budgeting, and DIY vs. professional services. Takeaways Google Ads for home buildersImportance of Google Ads for builders Chapters 00:00 DIY Google Ads vs. Professional Services

  6. Feb 25

    AI & SEO for Builders: How Home Buyers Find and Choose Builders in 2026

    In this episode, we’re sharing the audio from a recent live webinar: AI & SEO for Builders: How Home Buyers Find and Choose Builders in 2026. Search is evolving quickly. Today’s home buyers aren’t just using Google — they’re turning to AI tools like ChatGPT and AI-powered search experiences to research builders, compare options, and decide who they trust before ever visiting a website or stepping into a model home. During this webinar, Mary Anglade, Founder of Builder Lead Marketing, breaks down what these changes mean specifically for modular home builders, manufacturers, custom builders, and developers — and what practical steps you should be taking right now. Inside this session, you’ll learn: • How AI is changing buyer behavior • Why traditional SEO alone is no longer enough • The difference between SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) • How well-executed SEO strengthens your visibility in AI-driven search • Clear, actionable strategies to improve authority, visibility, and lead generation If you want to understand how home buyers are finding and choosing builders in 2026 — and how to position your company to show up — this episode will give you clarity and direction. To watch the full webinar with slides and visuals, visit our YouTube channel at Builder Lead Marketing.

  7. Feb 20

    IBS 2026: AI, Speed to Lead, and the New Rules for Builders

    Fresh back from IBS 2026, I’m sharing the biggest takeaways from this year’s International Builders’ Show — from attending the Better American Living Awards (where Westchester Modular Homes was recognized) to the clear theme that dominated nearly every session: AI. But not hype. Execution. One insight stood out above the rest: the benchmark for speed to lead used to be 15 minutes. Today, it’s one minute. In a tighter market where sentiment remains below 50 and every lead costs more, silence is expensive. In this episode, I break down: • How builders should actually be using AI (and where they shouldn’t) • Why automation is becoming a competitive advantage • What “speed as strategy” really means • How to leverage aged leads that most teams ignore If you’re a builder, modular manufacturer, or industry leader trying to stay ahead in 2026, this episode will help you think clearly about what matters — and what to implement next.

  8. Feb 6

    The Builder Marketing Stats You Can’t Afford to Ignore

    Marketing decisions shouldn’t be based on gut instinct or guesswork—but for many builders, they still are. In this episode of The Builder Lead Podcast, we break down the core marketing statistics every builder and modular company needs to understand—and more importantly, how to use them. From how buyers actually search for homes to why most builder websites fail to convert, these numbers explain where leads are won, where they’re lost, and why marketing must be treated as a system. We explore critical data points like the fact that nearly all homebuyers begin their journey online, that most buyers do their research long before they ever reach out, and how response time and website performance directly impact lead quality and conversion. This episode connects the dots between the stats, your website, your ads, and your follow-up process—so your marketing works together instead of in silos. If you want clearer direction, smarter investments, and more predictable leads, this episode gives you the data-driven foundation to build on.

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About

The Builder Lead Podcast is for builders who want to grow smarter — not just louder. Hosted by Mary Anglade, founder of Builder Lead Marketing, this podcast delivers real-world business growth insights for home builders across the country. Each episode breaks down what’s actually working right now in builder marketing, sales, and operations, based on hands-on experience working with dozens of builders in different markets. You’ll hear practical guidance on digital marketing topics like websites that convert, SEO, paid advertising, social media, email follow-up, video, automation, and buyer behavior — all explained in a way that’s relevant to how builders actually sell today. No hype. No generic advice. Just clear strategies you can apply to your business. In addition to solo episodes, the show features interviews with marketing experts, industry leaders, and thought leaders with expertise in personal growth and more for a holistic view of creating business success. You'll hear proven ideas, lessons learned, and forward-thinking strategies to help builder businesses grow more efficiently and profitably. While modular construction is often part of the conversation, The Builder Lead Podcast is designed for builders and businesses of all types who want better leads, stronger positioning, shorter sales cycles, and a business built to scale. If you’re looking for practical insights, informed perspectives, and smarter ways to grow your builder business, you’re in the right place!

Information

  • Creator
    Mary Anglade
  • Years Active
    2025 - 2026
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © 2025 Mary Anglade
  • Show Website
    The Builder Lead Podcast