Transatlantic Titans

Manny Schoenhuber

Ready to scale your European business in the United States? 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦 is the essential resource for European business leaders, entrepreneurs, and professionals entering the U.S. market for the first time or growing their existing U.S. business operations – but aren’t quite sure where to start or how to navigate the complexities of the American market. Join host Manny Schoenhuber and his guests as they break down the legal, financial, and cultural strategies you need to thrive in the United States. In each episode, we’ll bring you expert insights and real-world strategies to help you make informed decisions about your U.S. market strategy. We’ll cover: ✅ Overcoming U.S. legal & regulatory hurdles ✅ Navigating taxation, banking, and finance ✅ Mastering American business etiquette ✅ Real success stories from Europeans making it BIG in America ✅ Challenges and pitfalls to avoid along the way We’ll feature top-tier guests who will share their first-hand experiences and advice to help you thrive in the U.S. market. Thank you for joining us on this journey – we can’t wait to see how you make it BIG in America! 👍 Like - if you enjoy this content 🔔 Subscribe - for more strategies on how Europeans make it BIG in America 🎥 https://www.youtube.com/channel/UCBaxlXNsXqu395c3vftkbWQ

  1. 2d ago

    Leadership Lessons from Germany to the US | Melf Lorenzen | EP 9

    What does it take for a European company to make it big in America? In this episode of Transatlantic Titans, host Manny Schoenhuber sits down with Melf Lorenzen, CEO of DWT US, to trace his journey from a dairy farm in Northern Germany to leading a renewable energy service company of 380 employees headquartered in Houston, Texas. Melf shares why the American market rewards talent over pedigree, how failure became his best teacher, and what European founders often get wrong about branding, hiring, and compensation when they enter the US. The conversation also digs into the future of wind and solar in America, the energy rivalry between the US and China, how AI is reshaping the workforce, and the leadership principles behind building high performing teams. ____________________ 00:00 Introduction to Transatlantic Titans 01:12 Growing Up on a Farm in Germany 04:04 Education and Early Career Choices 09:31 Journey to the United States 10:50 Reflections on Personal Growth 13:26 Leadership Style and Mentorship 15:54 Cultural Differences in Business 22:41 The Importance of Failure in Business 28:26 The American Dream and Global Talent 39:59 Tough Love and Personal Development 41:04 Transitioning to Renewable Energy 45:15 DWT's Mission and Growth 49:06 Renewable Energy Landscape in the US 55:12 Global Energy Rivalry: US vs. China 01:00:44 Europe's Energy Future 01:10:11 Community and Career Opportunities in Energy 01:21:17 Embracing Change and Optimism 01:21:39 Leadership in Times of Change 01:24:50 The Role of AI and Robotics in Industry 01:30:27 Understanding Personal Traits for Effective Leadership 01:35:15 Challenges in the US Market 01:41:32 Lessons Learned from Market Entry 01:49:15 Future Outlook for the Energy Sector 01:51:14 Success Factors for European Companies in the US 01:59:18 The Importance of Positive Leadership 01:59:57 Cultural Perspectives on Sports 02:03:01 The Journey of a Sports Enthusiast 02:05:48 Comparing Soccer and American Football 02:09:09 Principles of Success 02:12:11 Support for Underdogs in Sports 02:15:58 The Value of Networking and Skills 02:19:08 Cultural Differences in Business 02:21:49 Personal Reflections and Life Lessons 02:24:52 Encouragement to Take Risks ____________________ 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗠𝗘𝗟𝗙 🔗 LinkedIn: https://www.linkedin.com/in/melf-lorenzen-7677a966/ 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🌐 Website: https://mannyschoenhuber.com/ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ 📧 Email: manny@masteringmarketentry.com 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America #transatlantictitans #mannyschoenhuber ⚠️ Disclaimer: This video is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

  2. Jul 22

    Why a Great Product Is Not Enough to Win the US Market | Tobias Borawski | EP 8

    A perfect product will not win you the US market. That is the hard lesson many European companies learn too late. In episode 8, Tobias Borawski shares his insights on navigating the US market as a European executive, emphasizing relationship building, cultural differences, and strategic growth in Florida and beyond. ____________________ 00:00 Introduction to Transatlantic Titans 02:15 Tobias Borowski's Journey to the US 05:07 Professional Endeavors in the US 08:43 Florida's Business Environment 11:01 Incentives for Businesses in Florida 14:00 Geographic Journey of German Executives in the US 17:07 Competitive Advantages in the US Market 19:29 Cultural Differences in Business Practices 25:10 Challenges for European Companies Entering the US Market 34:01 Hiring Strategies for US Market Entry 38:24 Investment in Human Resources 41:43 Flexibility and Adaptability in Business 42:27 Cultural Differences in Mobility 43:46 Challenges in the U.S. Market 48:04 Lessons Learned from Experience 50:05 Future Outlook for Business 52:08 The Role of AI and Robotics 54:09 Success Factors for European Companies 57:29 Importance of Partnerships 59:43 Cultural Shocks and Surprises 01:03:10 Positive Aspects of American Life 01:05:17 Cultural Misunderstandings 01:07:06 American Business Environment 01:10:29 Combining Cultures for Success 01:12:11 Advice for Future Entrepreneurs ____________________ 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗧𝗢𝗕𝗜𝗔𝗦 🔗 LinkedIn: https://www.linkedin.com/in/tobias-borawski-34048715/ 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🌐 Website: https://mannyschoenhuber.com/ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ 📧 Email: manny@masteringmarketentry.com 📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America #transatlantictitans #mannyschoenhuber ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

  3. May 28

    Mastering Market Entry: USA - The European's Guide to Making It BIG in America | Chapter 5

    Going solo in the USA is a major risk. To successfully scale, European businesses need a culturally embedded, localized support system. This deep dive about chapter 5 of Mastering Market Entry: USA, highlights how to build a team that shields your business from operational pitfalls. ____________________ 00:00 - Introduction: The $2 million European manufacturing mistake02:00 - The importance of foundational US infrastructure03:16 - Sequential hiring of the Core Four: lawyer, CPA, banker, insurance broker06:20 - The football analogy: goalkeepers and defenders in US business08:00 - The support system behind lone entrepreneurs09:08 - The cost of DIY legal and operational setup11:52 - The significance of culturally embedded US professionals14:00 - Bridging European and American business mindsets15:12 - The Core Four: their roles and hiring order16:15 - Differences in US common law vs. European civil law17:11 - The "freedom of contract" and its operational implications18:27 - The US legal system as a unique American institution20:28 - Risks of relying on European legal and insurance structures32:52 - The optimal strategy: a hybrid, layered insurance approach44:00 - The pitfalls of DIY legal contracts and the risk of enforceability issues45:12 - Pricing US services into product costs46:20 - Case study: the $2 million contract loss due to overlooked legal clauses48:19 - The value of bespoke legal structures versus cheap boilerplate50:23 - The core team's role in strategic expansion51:28 - The cultural paradox: assimilation versus fortified separation52:25 - Final reflection: Building a biosphere or truly integrating?____________________ 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ 📧 Email: manny@masteringmarketentry.com 📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

  4. May 21

    How to Expand Your Business to the US: Challenges, Access, and Opportunities | Erin McKelvey | EP 7

    Is the American Dream still the ultimate goal for European businesses, or is it a "Wild West" of hidden risks? In Episode 7 of Transatlantic Titans, we sit down with Erin McKelvey to discuss the brutal reality of cracking the US market. From navigating massive cultural shifts to leveraging economic incentives in Texas, Erin shares the blueprint for European companies looking to scale across the pond. ____________________ 00:00 Introduction to Erin McKelvey 01:58 Erin's Journey from the Pacific Northwest to Texas 03:19 The Influence of European Culture on Aaron's Life 07:25 Transitioning to the European American Chamber of Commerce 10:19 The Role of the European American Chamber of Commerce 15:15 Cultural and Language Barriers in Business 18:57 Services Offered by the EACC to European Companies 22:33 Understanding the U.S. Market for European Companies 26:04 The Appeal of the U.S. Market for European Entrepreneurs 27:23 Strategies for Cracking the U.S. Market 34:59 Misconceptions About Doing Business in the U.S. 39:27 Cultural Differences in Communication 40:21 Evolution of the Business Landscape 42:40 The Impact of COVID-19 on Expat Life 44:41 Navigating Opportunities and Risks in Texas 46:53 Understanding Economic Development Incentives 49:29 Challenges for European Companies in the US 53:13 Advice for Entering the US Market 55:24 Future Trends for European Businesses 59:37 Success Factors for European Companies 01:04:14 Cultural Insights and Personal Reflections ____________________ 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗘𝗥𝗜𝗡 🔗 LinkedIn: https://www.linkedin.com/in/erinkmckelvey/ 📧 Email: emckelvey@eacctx.com 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ 📧 Email: manny@masteringmarketentry.com 📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America #transatlantictitans #mannyschoenhuber ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

  5. May 14

    Mastering Market Entry: USA - The European's Guide to Making It BIG in America | Chapter 4

    Is there a "perfect" moment to take your business across the Atlantic? In this deep dive about chapter 4 of Mastering Market Entry: USA, we debunk the myth of the "seamless entry" and look at the cold, hard mechanics of timing. Arriving in the U.S. too early can burn your capital; arriving too late can cost you your intellectual property. We break down how to read environmental signals and build a financial runway that survives the reality of the American market. Don't leave your U.S. expansion to chance. Learn how to time your entry with precision and protect your investment. ____________________ 00:00 The Illusion of Timing08:02 The Arrogance of Arriving Too Late15:21 The Terrifying Too Late Trap: Patents22:27 Environmental Signals for Market Entry33:00 The Tension Between Cultural Expectation and Financial Reality____________________ 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ 📧 Email: manny@masteringmarketentry.com 📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

  6. Apr 28

    Mastering Market Entry: USA - The European's Guide to Making It BIG in America | Chapter 3

    Are you paralyzed by the fear of U.S. litigation or confused by the American approach to bankruptcy? This conversation about Chapter 3 of Mastering Market Entry: USA delves into the psychological, cultural, and financial roadblocks that European businesses face when entering the U.S. market. We explore the fear of litigation and why the U.S. legal system isn't just a hurdle—it’s an arena where you can build leverage. ____________________ 00:00 The Psychological Roadblocks of International Business09:40 The Perception of Bankruptcy18:17 The U.S. Legal System as an Arena for Leverage24:11 Understanding American Consumer Psychology and Pricing Strategy30:31 Civil Code vs. Common Law: Legal Philosophies and Systems36:16 Pillar 2: Contracts - Building Custom Armor ____________________ 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ 📧 Email: manny@masteringmarketentry.com 📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

  7. Apr 23

    Mastering Market Entry: USA - The European's Guide to Making It BIG in America | Chapter 2

    Why is European capital fleeing to the U.S. at record speeds? It isn't just about the money—it's about where that money feels "welcome." In this conversation about Chapter 2 of Mastering Market Entry: USA, we explore the massive migration of wealth from Europe to the United States. While Europe grapples with energy crises and bureaucratic hurdles, the U.S. is rolling out the red carpet for foreign investment—but only if you know how to navigate the system. The conversation delves into the cultural, corporate, and economic differences between Europe and America, highlighting the impact on business strategy and economic vulnerability. It explores the mechanics of nearshoring and the significance of FDI inward stock as a measure of trust in the US economy. ____________________ 00:00 The Migration of Wealth09:55 The US System of Checks and Balances15:59 Local Environments in the US23:04 Cultural Divide: European vs American Philosophy28:15 Corporate Strategy: European Bureaucracy vs American Entrepreneurship36:16 Economic Vulnerability: European Energy Crisis43:17 Mechanics of Nearshoring and FDI Inward Stock____________________ 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ 📧 Email: manny@masteringmarketentry.com 📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

  8. Apr 21

    Mastering Market Entry: USA - The European's Guide to Making It BIG in America | Chapter 1

    Is your monumental success in Europe actually holding you back from winning in the United States? In this conversation about Chapter 1 of Manny Schoenhuber's book, we explore the "The Trap of Monumental Success." Many European firms fall in love with their own status quo, only to realize too late that the American market moves at a different speed and rewards a different set of values. From the "Auto Industry Wake-Up Call" to the shift in the global technological edge, we explore why simply being "the best" isn't enough anymore. ____________________ 00:00 The Trap of Monumental Success05:01 The Auto Industry Wake Up Call17:09 The Dilemma of Quality22:24 The Shift of Technological Edge28:30 American Consumer Affinity for European Brands34:45 Language and Business Culture40:16 Geopolitical Risk Mitigation46:19 Implications of Brand Psychology____________________ 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ 📧 Email: manny@masteringmarketentry.com 📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

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Ready to scale your European business in the United States? 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦 is the essential resource for European business leaders, entrepreneurs, and professionals entering the U.S. market for the first time or growing their existing U.S. business operations – but aren’t quite sure where to start or how to navigate the complexities of the American market. Join host Manny Schoenhuber and his guests as they break down the legal, financial, and cultural strategies you need to thrive in the United States. In each episode, we’ll bring you expert insights and real-world strategies to help you make informed decisions about your U.S. market strategy. We’ll cover: ✅ Overcoming U.S. legal & regulatory hurdles ✅ Navigating taxation, banking, and finance ✅ Mastering American business etiquette ✅ Real success stories from Europeans making it BIG in America ✅ Challenges and pitfalls to avoid along the way We’ll feature top-tier guests who will share their first-hand experiences and advice to help you thrive in the U.S. market. Thank you for joining us on this journey – we can’t wait to see how you make it BIG in America! 👍 Like - if you enjoy this content 🔔 Subscribe - for more strategies on how Europeans make it BIG in America 🎥 https://www.youtube.com/channel/UCBaxlXNsXqu395c3vftkbWQ