REVB - Real Estate Video Blueprint

Katie Day & Tim Macy

Welcome to REVB - Real Estate Video Blueprint with hosts Katie Day and Tim Macy. Our podcast features insightful interviews with top real estate professionals and content creators who share their proven strategies, tactics, and tips for creating a strong personal brand and engaging, high-converting video content. Whether you're a seasoned realtor looking to enhance your online presence or a newcomer eager to make your mark, REVB provides the tools and knowledge you need to succeed in today's digital landscape.

  1. 2d ago

    Episode 118: Marie Lee

    What happens when a real estate agent stops making content for other agents and starts creating content for the consumer? Marie Lee built her real estate business around content, reaching roughly $13M in production in 2023 with 70% of her business coming through social media. Now, her strategy has evolved toward storytelling, listing content, and showing the real work happening behind the scenes. In this episode of Real Estate Video Blueprint, Katie Day and Tim Macy sit down with Marie to break down how she built her content strategy, why repetition matters, how authentic storytelling generates business, and why agents need to stop hiding the work they're doing for their clients. They also dive into Marie's unconventional 7-day listing agreement, how she used social media to find a buyer, and where she's taking her content strategy next. _____________________________________________________________ 00:00 Marie's journey from teacher to $13M agent 04:48 Why Marie shifted from real estate content to consumer-focused storytelling 09:29 Why repeating your best content actually works 13:28 The 7-day listing that generated a buyer through social media 22:43 The listing content strategy that's generating the most business Join the REVB Community: https://www.skool.com/revb Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/ Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

  2. Sep 1

    Episode 117: Justin McCabe

    In this episode of the REVB Podcast, Justin McCabe shares how he went from feeling burned out and frustrated with content to consistently growing a hyperlocal audience of people who live in, or want to move to, his market. Justin breaks down the shift from "look at me" content to community-focused content, why your opinion and experience matter more than information people can Google, how he grew to roughly 10 videos per week, and how he's using AI to identify local stories, trends, businesses, zoning changes and other opportunities to create content. _____________________________________________________________ You'll also hear Justin and the REVB team discuss: • Why "cheap content gets cheap results" • How to make local content without copying everyone else • Why some of his lowest-production videos became his biggest hits • How to turn community updates into a business differentiator • Using AI to find stories before they become obvious • Why comments are valuable data • How to build a content system that doesn't burn you out • The importance of thumbnails, titles and hooks over production quality • Justin's next goal: building a consistent YouTube channel _____________________________________________________________ 05:10 The shift from "look at me" to community-focused content 10:02 Why your opinion matters more than information 11:31 Justin's content system and workflow 15:02 The videos that grew his audience 22:30 How he's using AI to find local content 32:19 What actually matters for YouTube growth Join the REVB Community: https://www.skool.com/revb Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/ Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

  3. Aug 31

    REVB Mastermind with Joey Abdullah: ChatGPT Ads

    Join our Weekly Mastermind: https://bit.ly/revbm Check out our Online Community: https://www.skool.com/revb Join us at REVB 2027: https://www.realestatevideoblueprint.com/ There is a brand-new, wide-open advertising loophole in real estate, and 99% of your competitors don't even know it exists yet. In this video, we are breaking down how to run ChatGPT Ads step-by-step. In this exclusive walkthrough, ad expert Joey Abdullah pulls back the curtain on OpenAI's new ad platform. We explain why traditional chatbots are evolving into high-converting referral partners, and how you can position your business directly inside the active conversations local buyers and sellers are having with AI. We are breaking down the exact pricing, campaign setups, and a genius tracking "cheat code" that lets you retarget high-intent AI users on Facebook and Instagram for just a few dollars a week. If you want to capture warm leads before this beta space gets crowded and expensive, this is your ultimate blueprint! 👇 GET YOUR BUSINESS VERIFIED (STEP ZERO) 👇 To run these ads, you have to verify your business legal name, logo, and LLC with OpenAI. It only takes a few days to get approved! 👉 Register here: ads.openai.com ⏱️ TIMESTAMPS (Chapters): 0:00 - The Untapped ChatGPT Ads Loophole 1:40 - Disruption vs. Intent: Where ChatGPT Ads Fit In 3:15 - The "90% Free User" Goldmine (Who Sees Your Ads?) 5:10 - Step Zero: Getting Verified at ads.openai.com 7:00 - Campaign Objectives: Reach, Clicks, and Conversions Explained 9:15 - ChatGPT Ads Pricing & Daily Budget Breakdown 11:45 - The Meta Retargeting Loop: How to Tracker-Pixel Your Leads 13:50 - The Zillow Cheat: Stealing High-Intent Real Estate Traffic 15:40 - Reddit & Quora: How to Do Anonymous Audience Research 17:30 - How to Start Today (Before it Gets Saturated) 🚀 WHAT YOU WILL LEARN IN THIS VIDEO: The Conversational Referral: How your ad appears as a native "recommendation card" at the end of ChatGPT's answers. The Budget Blueprint: Why Joey recommends a $40–$50/day budget for active click/conversion campaigns, and how to get 1,000 impressions for just $25 on reach campaigns. The Meta Retargeting Cheat Code: How to track users who click your ChatGPT ad and retarget them with casual, organic Facebook posts for $2–$3 a day to become a "local celebrity." Ruthless Reddit Research: Why using anonymous forums like Reddit is the most honest way to uncover the exact fears and questions your local buyers are too embarrassed to ask you. 🔗 RESOURCES & LINKS MENTIONED: Verify Your OpenAI Ad Account: ads.openai.com Try the "Joey Ads" Custom Audience GPT: https://www.joeyads.com/ Download Joey’s Mastermind Slide Deck: https://chatgpt-ads.tiiny.site/ Join the REVB Community: https://www.skool.com/revb Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/ Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

  4. Aug 26

    Episode 116: Eric Simon

    In this episode of the Real Estate Video Blueprint podcast, host Katie Day is joined by Eric Simon (co-founder and Head of Content at BAM Media and creator of The Broke Agent) to dive deep into what it actually takes to win the modern social media game. If you are a real estate agent struggling to find your voice, jaded by generic Canva templates, or wondering if you should split your social media pages into hyper-niche channels, this tactical breakdown is for you. In this episode, we cover: The Power of Niche Routing: Why Eric moved his marketing podcast off the main BAM channel to launch a dedicated Broke Agent YouTube channel, and how focusing on a hyper-specific audience supercharges the algorithm. Why Social Media "Breaks" Hurt Your Growth: A breakdown of how the algorithm works and why going on an extended social hiatus forces you to retrain the algorithm from scratch. The "Signature Series" Blueprint: How to create repeatable, low-fi content series that give people a concrete reason to hit follow. Stop Trying to "Be Authentic": Eric shares a contrarian take on standard conference advice and explains why you should focus on letting your audience know specific connectivity points about your life, opinions, and family instead. Beating AI Slop with Perspective: In a world filled with mass-produced AI content, Eric and Katie discuss why having a strong opinion or a unique commentary is the ultimate differentiator. The Secret to Retaining Views: Why listicles still dominate and how to structure your videos to keep retention high from start to finish. Join the REVB Community: https://www.skool.com/revb Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/ Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

  5. Aug 24

    REVB Mastermind with Malcolm Lawson: YouTube Rules in 2026

    Are you tired of getting zero views on your real estate videos? Or worse—are you getting vanity views but nobody is actually calling you to buy or sell? The truth is, most real estate agents fail on YouTube because they only target one level of consumer awareness. In this video, we dive deep into the classic marketing framework used by the world's top creators: The 5 Levels of Avatar Awareness. By mapping your content strategy to the exact phase your ideal client is in, you can build a systematic funnel that effortlessly turns cold, passive viewers into active, hot buyers and sellers. In this video Malcolm Lawson breaks down: Problem Unaware: How to reach a massive, general audience in your city before they even think about moving. Problem Aware: How to address late-night search questions (like buying and selling a home at the exact same time). Solution Aware: How to position specific neighborhoods, relocations, or micro-market lifestyles as the ultimate fix to their problems. Product Aware: Why showcasing your unique services makes you the undisputed choice. Deal Aware: How to convert shoppers who are actively comparing agents right now. We also reveal the "Mouth Open" thumbnail secret used by viral creators to double their click-through rates, and show you how to extract perfect, natural screenshots frame-by-frame from 4K video. ⏱️ TIMESTAMPS (Chapters): 0:00 - Why 99% of Real Estate YouTube Channels Fail 1:30 - The 5 Levels of Avatar Awareness Explained 3:15 - Level 1: Reaching the "Problem Unaware" Local Audience 5:05 - Level 2 & 3: Solving the Late-Night Relocation Panic 7:45 - Level 4 & 5: Bottom-of-Funnel Conversion Tactics 10:10 - The "Mouth Open" Thumbnail Hack for High Click-Through Rates 12:15 - Ditch Posed Photos: The 4K Video Extraction Method 14:00 - The Hormozi "$100M Offer" CTA: Make Your Calls Irresistible 16:30 - How to Put Your First 5 Funnel Videos Together Join the REVB Community: https://www.skool.com/revb Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/ Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

  6. Aug 17

    REVB Mastermind with Juan Alcala: Gemini for Video Production

    Are you tired of staring at a phone full of unlabeled, messy B-roll clips? In this week’s REVB Mastermind, Florida agent Juan Alcala shares the ultimate cheat code to automate your video organization and editing using Google Gemini AI. If you would rather go to the dentist than open 50 raw video files (like IMG_4921.MOV) to manually rename them, this episode is your cure. Juan breaks down his exact "B-Roll Organizer" Gemini hack. Because Gemini is natively integrated with Google Maps and its massive geographic database, it is the only AI that can watch your footage frame-by-frame, identify physical local landmarks, and automatically label your files using a systematic naming formula. You will also learn the "See It, Say It, Write It" Search Triad—the exact SEO framework Google's new AI Search Overviews use to recommend local channels with fewer than 1,000 subscribers over major brands. Key Takeaways & Chapters: [0:00] - Why Subscribers and Views are a Lie: The brutal truth about vanity metrics. Discover how agents with under 350 subscribers are closing millions in sales from search, and why your focus must shift from "going viral" to acquiring actual local clients. [05:45] - The Google Gemini B-Roll Hack: ChatGPT and Claude can only see screenshots, but Gemini watches video frame-for-frame. Learn how to dump 10 raw clips at a time into Gemini to let it identify local parks, beaches, and street signs automatically. [12:15] - The "City-Location-Noun-Movement" Formula: The ultimate file-naming convention. Discover why labeling your files by city, exact location, physical noun, and camera movement (e.g., St-Petersburg_Beach_Sunset_Pan) makes your entire video library instantly searchable for your editors. [19:30] - Instant AI Storyboarding: Beyond file renaming, Gemini can generate timestamped storyboards telling your editor exactly which seconds of a 10-second clip to keep, and which parts to trash. [25:10] - The "See It, Say It, Write It" SEO Rule: How to hack Google's search algorithms in the first three seconds of your video. If you visually show a landmark, verbally say its name, and write it in the captions, Google's AI overviews will flag you as the authoritative local source. [32:45] - Moving the Landmarks Upfront: Why standard real estate property tours lose Google's search interest. Juan explains why putting a neighborhood monument, street sign, or 3-car garage in the very first three seconds of a video guarantees more search recommendations. [38:15] - Short-Term Ambitious, Long-Term Lazy: How to build a highly scaleable video production engine. A look inside Juan's multi-editor intake workflow using JotForm, Notion, Slack, and Frame.io to keep content moving without creator burnout. Join the REVB Community: https://www.skool.com/revb Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/ Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

About

Welcome to REVB - Real Estate Video Blueprint with hosts Katie Day and Tim Macy. Our podcast features insightful interviews with top real estate professionals and content creators who share their proven strategies, tactics, and tips for creating a strong personal brand and engaging, high-converting video content. Whether you're a seasoned realtor looking to enhance your online presence or a newcomer eager to make your mark, REVB provides the tools and knowledge you need to succeed in today's digital landscape.

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