The Ambitious Coach Lab

Cam Lawson
  • 5.0 (1)
  • Business

The Ambitious Coach Lab is a practical, human-centered podcast for business coaches who want to grow and scale a meaningful, sustainable practice. Through real conversations, proven frameworks, and stories from the field, we explore what it takes to build the coaching practice of your dreams. 

  1. Jul 24

    Season 2 Coming Soon!

    We're taking a quick summer break and will be back for Season 2 starting in August!

  2. Jul 17

    Being Known: How Coaches Build Trust Before They Sell

    What does it really take for coaches to become the obvious choice before a prospect ever reaches out? In this episode, Cam sits down with Jami Mullikin, founder of Wonder, to explore why the best coaches don’t build audiences, they build trust. Drawing from decades of experience in marketing, entrepreneurship, and working alongside coaches in the EOS ecosystem, Jami shares why personal branding is less about becoming famous and more about being known by the right people. Together, they unpack the role of community, thought leadership, and authentic storytelling in attracting ideal clients, why awareness always comes before demand, and how coaches can leverage AI without sacrificing authenticity. If you’ve ever wondered how to consistently generate opportunities without feeling salesy, this conversation offers a practical roadmap. Jami Mullikin Transcript.docx Biography Jami Mullikin is the Founder and Visionary of Wonder, a growth agency that helps companies running on EOS accelerate sales, marketing, and brand strategy. A lifelong entrepreneur, former agency owner, corporate sales and marketing executive, and EOS Integrator, Jami combines deep business experience with a passion for helping founders and leadership teams clarify their message and build meaningful relationships. He is also the host of the Inside the 90 podcast, where he explores leadership, entrepreneurship, and the systems that help businesses grow.  Links Connect with Jami on LinkedIn: https://www.linkedin.com/in/mullikin/  Learn more about Wonder: https://www.workwithwonder.com/  Check out the Inside the 90 podcast: https://www.workwithwonder.com/podcast  Win Without Pitching books: https://www.winwithoutpitching.com/books  Use code AC20 for 20% off Ninety: https://www.ninety.io/?utm_source=community&utm_medium=abl&utm_campaign=cam  Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/

  3. Jul 9

    The Difference Between Lifestyle Coaches and Ambitious Coaches: Lessons From Over 3,000 Coaching Conversations with Tom Brinson

    What separates coaches who build thriving businesses from those who simply create another job for themselves? In this episode, Cam sits down with Tom Brinson to unpack the patterns behind thousands of conversations with coaches, consultants, and fractional executives. Drawing from his experience recruiting and supporting coaching partners at Ninety, Tom shares why ambitious coaches build businesses instead of lifestyles, the importance of having a clear vision for your practice, and how narrowing your focus creates better clients and stronger referrals. They also explore why systems matter from day one, how technology should amplify rather than complicate coaching, and why the future belongs to coaches who help clients execute, not just strategize.   Biography Tom Brinson is the Head of Inside Sales at Ninety, where he helps entrepreneurial leadership teams and business coaches leverage technology to improve execution and organizational alignment. With more than 15 years of experience in high-growth startups, Tom has spent the last several years working alongside thousands of coaches, consultants, and fractional executives, giving him a unique perspective on what separates good coaching practices from truly exceptional ones. He is passionate about helping ambitious coaches build scalable businesses, create lasting client impact, and lead with clarity and intention.  Links Connect with Tom on LinkedIn: https://www.linkedin.com/in/tom-brinson/ Learn more about Ninety: https://ninety.io Use code AC20 for 20% off Ninety: https://www.ninety.io/?utm_source=community&utm_medium=abl&utm_campaign=cam  Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/

  4. Jul 2

    Become the Coach Your Clients Deserve: The Mindset and Habits of Elite Coaches with Jim Coyle

    What separates a good coach from a truly transformational one? In this episode, Cam sits down with veteran EOS Implementer Jim Coyle to explore the mindset, disciplines, and habits that define elite coaching. Drawing from more than 1,300 coaching sessions and over 15 years of experience, Jim shares why the best coaches never stop practicing what they preach, how intentional preparation transforms client outcomes, and why building meaningful relationships, not chasing marketing tactics, is the key to a thriving practice. They also discuss the importance of continual mastery, creating systems for your own business, and becoming the coach your clients truly deserve.   Biography Jim Coyle is the founder of Nexus Business Solutions and one of the earliest EOS Implementers, with more than 1,300 leadership team sessions to his name. After spending over a decade coaching and mentoring EOS Implementers, Jim launched Nexus to help coaches build, manage, and continuously improve their practices through proven systems, community, and ongoing mastery. He is passionate about helping coaches move beyond simply running sessions to creating truly transformational client experiences.  Links Connect with Jim on LinkedIn: https://www.linkedin.com/in/jimcoylenexus/  Learn more about Nexus Business Solutions: https://nexusbusiness.com/  Use code AC20 for 20% off Ninety: https://www.ninety.io/?utm_source=community&utm_medium=abl&utm_campaign=cam  Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/

  5. Jun 25

    The Expert Is the Person Who Shows Up: How Coaches Become the Obvious Choice with Ben Kaiser

    What if becoming the obvious choice in your market has less to do with expertise and more to do with consistently showing up? In this episode, Cam sits down with Ben Kaiser to explore how coaches, consultants, and business owners can use content to build authority, strengthen relationships, and become the go-to expert in their niche. Ben shares his journey from growing a successful YouTube channel with more than 50 million views to launching Kaiser Media Group, where he helps business leaders create strategic content that drives visibility and trust. They discuss why most experts struggle to communicate their value, how narrowing your focus accelerates growth, and why the real goal of content isn’t virality but creating meaningful conversations with the right people. Ben also unpacks the impact of AI on content strategy and explains why the experts who win are often the ones who simply show up consistently over time.   Biography Ben Kaiser is the founder of Kaiser Media Group, a content strategy and media company that helps coaches, consultants, and B2B organizations build authority through strategic content. A longtime creator and entrepreneur, Ben has generated more than 50 million views on YouTube and worked with brands including ASUS, HP, Intel, AMD, and Best Buy. Today, he helps businesses leverage content, AI, and relationship-driven marketing to become more visible, more trusted, and more discoverable in an increasingly digital world. Links Connect with Ben on LinkedIn: https://www.linkedin.com/in/bengkaiser/  Take the AI Visibility Audit: https://audit.kmgtools.us/   Use code AC20 for 20% off Ninety: https://www.ninety.io/?utm_source=community&utm_medium=abl&utm_campaign=cam  Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/

  6. Jun 18

    You Don’t Need to Reinvent Yourself to Build a Coaching Practice with Darren Lawson

    What if the expertise you’ve spent decades building is already the foundation for a successful coaching practice? In this episode, Cam sits down with his father, Dr. Darren Lawson, to explore how coaches and consultants can build a compelling offering without reinventing themselves. Darren shares his 35+ year journey from higher education professor and dean to communication consultant, executive coach, and fractional leader, highlighting how his academic expertise became a competitive advantage rather than something to overcome. They discuss how to identify the real problems clients will pay to solve, why communication breakdowns often stem from either structure or people, and how great coaches create value by helping leaders gain clarity, alignment, and traction. Darren also unpacks the role of facilitation, emotional intelligence, and servant leadership in helping organizations navigate complex challenges and create lasting change.   Biography Dr. Darren Lawson is the founder of Paradox Communication Consulting, where he helps organizations improve communication, strengthen leadership, and navigate change. With more than three decades of experience spanning higher education, executive leadership, consulting, coaching, and organizational development, Darren brings a unique blend of academic rigor and real-world application to his work. He holds a PhD in Communication Studies from the University of Kansas and specializes in helping leaders diagnose organizational challenges, create alignment, and build healthier, more effective teams.  Links Connect with Darren on LinkedIn: https://www.linkedin.com/in/darrenlawson/  Learn more about Darren’s work: https://www.theparadoxway.com  Learn more about Anthony Giddens:  https://www.ebsco.com/research-starters/sociology/structuration-theory  Use code AC20 for 20% off Ninety: https://www.ninety.io/?utm_source=community&utm_medium=abl&utm_campaign=cam  Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/

  7. Jun 11

    The Ultimate Measure of Great Coaching: Enterprise Value with Ben Blankenship

    What if the best coaches aren’t the ones with the most answers, but the ones who can turn strategy into execution and create lasting value? In this episode, Cam sits down with Ben Blankenship to explore how coaches can create transformational impact by helping leaders move from vision to execution. Ben shares his unique journey from professional chef to restaurant executive, entrepreneur, EOS Implementer, and ultimately a Scaling Up coach and Certified Exit Planning Advisor. They discuss the importance of building a coaching practice around clear standards, why strategy without execution creates little value, and how great coaches help leadership teams align around a shared vision while driving accountability. Ben also unpacks his passion for value creation, the growing opportunity around exit planning, and why investing in personal health may be one of the most important leadership decisions a business owner can make.   Biography Ben Blankenship is a Certified Scaling Up Coach, Certified Exit Planning Advisor (CEPA), Project Management Professional (PMP), and former EOS Implementer. Drawing from a diverse background that includes leadership roles at Qdoba Mexican Grill, executive leadership positions, and years of coaching entrepreneurial companies, Ben helps leadership teams create clarity, drive execution, and increase enterprise value. Through his firm, Acuo Business Consulting, he specializes in helping business owners build stronger organizations, create scalable growth, and prepare for successful transitions and exits.   Links Connect with Ben on LinkedIn: https://www.linkedin.com/in/benblankenship/  Learn more about Ben’s work: https://acuo-bc.com/  Use code AC20 for 20% off Ninety: https://www.ninety.io/?utm_source=community&utm_medium=abl&utm_campaign=cam  Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/

  8. Jun 4

    The Missing Piece in Most Coaching Engagements: The Human Side of Business Growth with Roy Castleman

    What if the missing piece in most coaching engagements isn’t strategy or execution, but helping leaders reclaim their health, time, and clarity? In this episode, Cam sits down with Roy Castleman to explore why sustainable business growth starts with the person leading the business. Roy shares his entrepreneurial journey from building and acquiring technology companies to navigating burnout, health challenges, and the pressures that come with scaling organizations. They discuss how business operating systems, AI, and wellness practices work together to help leaders create businesses that run without them, rather than because of them. Roy also unpacks the importance of understanding your ideal client deeply, building trust through storytelling, and why the best coaches focus on the human side of business growth just as much as the operational side.   Biography Roy Castleman is an entrepreneur, technology strategist, and business coach who helps business owners build scalable organizations while reclaiming their time, energy, and quality of life. As the founder of All The Power, Roy combines business operating systems, AI implementation, and wellness practices to help leaders create sustainable growth without sacrificing themselves in the process. Having built, acquired, and scaled multiple companies throughout his career, he is passionate about helping entrepreneurs live the life they love while growing businesses that can thrive without them.  Links Connect with Roy on LinkedIn: https://www.linkedin.com/in/roycastleman/ Learn more about Roy's work: https://www.atpbos.com/   Use code AC20 for 20% off Ninety: https://www.ninety.io/?utm_source=community&utm_medium=abl&utm_campaign=cam  Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/

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About

The Ambitious Coach Lab is a practical, human-centered podcast for business coaches who want to grow and scale a meaningful, sustainable practice. Through real conversations, proven frameworks, and stories from the field, we explore what it takes to build the coaching practice of your dreams. 

Information

  • Creator
    Cam Lawson
  • Years Active
    2026
  • Episodes
    34
  • Rating
    Clean
  • Copyright
    © 2026 The Ambitious Coach Lab
  • Show Website
    The Ambitious Coach Lab