Online Business Launch Podcast

Lindsay Sutherland
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  • Entrepreneurship

Think of Online Business Launch Podcast hosted by Lindsay Sutherland as your library of helpful tips, ideas and inspiration. We feature online entrepreneurs at all stages of business so you can hear from others who have been where you are and found a path to success. Each title reflects the primary take-a-way from each episode. From freelancers who figured out how to get clients on repeat, to entrepreneurs building monthly recurring revenue streams that allow them to take a week off and still make money... this podcast is the place for you. Lindsay Sutherland and her business partner Emily Tornatore are the founders of the Freedom Online Entrepreneur Academy and Biz in a Box Solutions CRM. Together, they help business owners build, sell, and scale digital businesses such as online courses, memberships, and PDF bundles. Lindsay is the marketing mind while Emily is the automation queen! Together they are experts in the most painful part of building an online business. Want to learn from them for free? Join the Freedom Online Business Builders Community in Facebook. https://www.facebook.com/groups/583969465420004

  1. 3d ago

    Stop Starting Over: How to Know When to Pivot and When to Stay the Course with Joshua Thompson

    If you've ever felt like you're constantly starting over — pivoting again, scrapping the plan again, wondering when your business is finally going to grow up — this episode is your reality check and your roadmap. Today I'm joined by Melih Oztalay, founder of Smart Finds Marketing, and this man has been in the game for 39 years. He's seen the internet born, survived algorithm upheavals, navigated industry-wide disruptions, and come out the other side with a framework that every entrepreneur needs to hear. Because here's the truth: most business owners aren't failing because their idea is wrong. They're failing because they're changing too much, too fast, based on emotion instead of data. Melih breaks down his Four A's of Change — a process he's used with clients ranging from startups to companies doing hundreds of millions in revenue — and it's one of the most practical frameworks I've heard on this show. We cover: Why 30 days of data is never enough to make a strategic decision (and what timeframe actually is)The Four A's of Change: Anticipate, Accept, Adapt, and Adopt — and why the second one trips up even C-suite executivesHow to stay competitive and relevant without making emotional, reactionary decisionsWhy 800 businesses visited one client's website in 30 days — and they had absolutely no ideaThe role of intent data and account-based marketing in today's landscapeWhy AI is a powerful tool but will never replace the human who knows how to interpret what the data is actually saying If you've been spinning your wheels wondering why nothing is sticking, this episode will help you slow down, zoom out, and make smarter moves. Connect with Melih: LinkedIn (search Melih Oztalay — 23,000 friends and counting) Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom. Book your demo: https://bizinaboxsolutions.com/crm

    22 min

  2. Jun 24

    Leadership Blind Spots: What You Can't See Is Costing Your Business with Chris Shurain

    We all have blind spots in our business. The problem is — by definition — we can't see them. Today I'm joined by Chris Shurian, founder of Bootstraps and Battle Scars, and this conversation is equal parts practical and eye-opening. Chris has spent nearly four decades as an entrepreneur across construction, restaurants, real estate development, and more. He's had big wins, survived the crash of '08, sold a restaurant business, and come out the other side with a very specific and refreshing take on what actually holds business owners back. Spoiler: it's usually what's happening right under their nose. Chris walks us through his process for helping business owners identify the gaps they've stopped seeing — by doing something most owners never think to do. He interviews the employees, the customers, the vendors, and the subcontractors. He maps out the full customer journey from the first phone call to the final handshake. And then he sits the whole team down and lays it all out — raw, unfiltered, no defending allowed. We also get into: Why the best opportunities for improvement often come from the people already on your teamHow a simple phone call can reveal everything about your customer experience (and not in a good way)The connection between exceptional customer service and standing out in any industry — even the ones with terrible reputations for itWhy niching isn't always something you plan — sometimes it finds youThe difference between a coach who gives you attaboys and one who holds you accountable This one's for any business owner who's ever thought, "I think we're doing pretty well" — because Chris is here to lovingly prove there's always more to uncover. Connect with Chris: bootstrapsandbattlescars.com Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom. Book your demo: https://bizinaboxsolutions.com/crm

    23 min

  3. Jun 22

    Multi-Six Figures Around Your Kids' School Schedule — This Is What Freedom Looks Like with Cailen Ascher

    What if your business actually fit around your life — not the other way around? Today I'm joined by Cailen Ascher, founder of The Self-Led Woman on Substack, and her story is one I think a lot of us need to hear. She went from being a struggling coach running on hustle, fear, and feast-or-famine cycles, to building a multi-six-figure business that wraps up at 3:30 PM when her kids get home from school. Yes, really. But here's what I love most about this conversation — it's not primarily a strategy episode. It's a mindset shift episode. Because Cailen's secret wasn't finding the perfect funnel or the right social media platform. It was learning to come back to herself, trust the process, and let the strategies reveal themselves from a place of alignment rather than anxiety. We talk about: The pivotal car ride moment during her second pregnancy that changed everythingWhy hustle culture keeps us reactive — and what nervous system regulation actually has to do with building a businessThe "momentum morning" structure that keeps her focused without burning outWhy she sold one signature offer for three to four years straight — and how that simplicity fueled her growthHow permission — not perfection — became her biggest business breakthroughWhat it looks like when strategy flows from inner alignment rather than someone else's blueprint This conversation also gets real about imposter syndrome, the good student trap, and what happens when we stop measuring our worth by Instagram followers and start leading from our actual purpose. If you've been grinding and wondering why it still doesn't feel right, this one's for you. Connect with Cailen: Instagram @cailen.ascher | Substack: The Self-Led Woman Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom. Book your demo: https://bizinaboxsolutions.com/crm

    42 min

  4. Jun 17

    The Tax Bill Nobody Warned You About (And How to Avoid It) with Eric Mangold

    Building a digital business can feel slow — until suddenly it doesn't. And when the income starts flowing, the last thing you want is to be blindsided by a tax bill that wipes out everything you worked so hard for. Today I'm joined by Eric Mangold, founder of Argosy Wealth Management, for a conversation that every online business owner needs to hear — whether you're just getting started or starting to see real momentum. Eric shares the story of a physician whose business took off faster than expected, and who nearly had a heart attack opening his IRS bill. The good news? Once Eric got involved, they saved over $150,000 in taxes in the first year alone — and put nearly $280,000 away for retirement in the same sweep. And no, it wasn't a loophole. It was just smart, intentional planning. We dig into: Why your CPA and your financial advisor are playing completely different games — and why you need bothWhat retirement plan options exist beyond a standard 401(k) that most business owners don't know aboutThe dangerous cycle of feeling like you're finally breathing financially — only to realize Uncle Sam is about to take a big biteWhy the "tax tail shouldn't wag the dog" when it comes to growing your businessHow to know when it's time to stop DIYing your finances and get a team in placeWhy you don't need to be wealthy to work with a wealth advisor — and why waiting is costing you Don't wait until you're making $15K a month to start thinking about this. The best time to have this conversation is before you need it. Connect with Eric: emangold.com Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom. Book your demo: https://bizinaboxsolutions.com/crm

    25 min

  5. Jun 15

    The Real Truth Behind Launching Online: What No One Tells You Before You Start with Sebrina D'Amato

    This episode is a little different — and that's exactly what makes it so valuable. Today I'm sitting down with Sabrina D'Amato, founder of the UR Potential methodology, for one of those honest, behind-the-scenes conversations that rarely happens in public. Sabrina is a former professional ballet dancer turned breathwork coach, hypnotherapist, and mindset mentor, and she's in the middle of transitioning her work from brick-and-mortar into the online space — at 54. Whether you're just getting started online or you've been sitting on the fence wondering if it's really worth the leap, this conversation is going to help you mentally prepare for what's actually ahead — not the highlight reel version. We talk about: Why marketing locally and marketing online require completely different skill sets and mindsetsThe surprisingly common trap of creating content about yourself instead of for your audienceHow Sabrina is financing her new launch by balancing her existing work alongside building something newThe third/third/third financial model for business owners who want to stop robbing their own businessWhy imposter syndrome keeps even the most qualified women from stepping into their potentialHow Sabrina's 9-week UR Potential program uses hypnotherapy, breathwork, and coaching to rewire deeply held beliefs at the subconscious level — and why transformation can begin within the first week Sabrina's story is one of reinvention — multiple times over — and her grace, honesty, and gratitude throughout this conversation make it one you'll want to sit with. If you've ever felt like you don't quite deserve the success you're reaching for, this one's for you. Connect with Sabrina: sabrinadamatomentor.com | info@sabrinadamatomentor.com Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom. Book your demo: https://bizinaboxsolutions.com/crm

    33 min

  6. Jun 10

    30 Days of Content in 30 Minutes: The System Every Online Business Owner Needs with Aaron Witnish

    If you've been struggling to show up consistently online — or you keep falling off the content bandwagon because it feels overwhelming — this episode is your permission slip to simplify everything. Today I'm joined by Aaron Witnish, founder of Content Only, all the way from Australia, and he's walking us through a system so straightforward it honestly made me want to jump back into social media immediately. Here's what got me fired up: I spent two hours on my flight home from Texas studying AEO — AI Engine Optimization — and one thing was crystal clear. AI tools are pulling from social media, which means showing up consistently with content that answers real questions is more important right now than it has ever been. Aaron's system makes that actually doable. We cover: The free Google trick that tells you exactly what your target audience is searching for (no paid tools required)Why a 30-minute conversation recorded on Zoom can give you an entire month of contentThe 5R Framework: Research, Record, Repurpose, Reach, and RetargetWhy raw, unedited videos often outperform polished, produced contentThe difference between virality and conversions — and why a small, engaged audience beats thousands of followers every timeHow a couple dollars a day in ads can circulate your content to the exact people who need you Aaron also shares the story of how a Melbourne bricklayer accidentally helped him crack the content creation code, and it's one of those lightbulb moments you won't forget. Plus — he's gifting listeners two free custom GPTs that do the heavy lifting for you. Links are in the show notes. Connect with Aaron: aaronwitnish.com Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom. Book your demo: https://bizinaboxsolutions.com/crm

    34 min

  7. Jun 8

    Getting Found in the Age of AI: What Every Online Business Owner Needs to Know with Wes Towers

    There's a lot of upheaval in the online space right now — and if you're feeling overwhelmed trying to figure out what's actually working, you're not alone. Today I'm joined by Wes Towers, founder of Uplift 360, all the way from Australia, and we're digging into something that every online business owner needs to understand: how to get found in AI search models, voice search, and all the places your future customers are looking for answers. Here's the stat that stopped me cold while I was studying on my flight home from Texas: researchers tested four major AI platforms and found that 44% of the sources those tools cited weren't even ranked on traditional search engines. That means the playing field just got a whole lot more interesting for the rest of us. In this episode we cover: What AEO (Answer Engine Optimization) actually is and how it differs from traditional SEOWhy ChatGPT, Google AI, Claude, and Perplexity all work differently on the backendWhy less website traffic doesn't mean less revenue — and what's actually happeningHow niching down makes you a big fish in a small pond in the AI eraWhy fresh, consistent blog content is still the foundation of showing up everywhereA real story of a consultant in a small Australian town who got chosen as "the best in Australia" by ChatGPT The bottom line? People have problems. You can solve them. If you tell the world you can — someone will find you. This episode shows you how. Connect with Wes: uplift360.com.au Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom. Book your demo: https://bizinaboxsolutions.com/crm

    23 min

  8. Jun 3

    Ditch the Algorithm: Growing Your Business Through SEO & AI Search with Melanie Gorman

    If you're the kind of entrepreneur who's begrudgingly putting effort into social media — this one's for you. Today I'm sitting down with Melanie Gorman, founder of Crownsville Media, and she's pulling back the curtain on something that honestly surprised me: 90% of her clients aren't active on social media — and their businesses are still growing. We get into the real how-tos here, not just surface-level "go blog more" advice. Melanie breaks down exactly what's shifting in the online search landscape right now and why this moment is genuinely one of the biggest opportunities for small business owners who are willing to show up in the right places. We cover: Why claiming your social handles matters even if you never postThe difference between earning leads and buying them — and when each makes senseWhat Google actually needs from you to index and rank your contentWhy the old keyword-stuffing SEO playbook is dead and what's replaced itHow ChatGPT and AI search tools are pulling results — and how to make sure your content is what shows upWhy your website is your most valuable business asset (and what happens when you build on rented land instead) Melanie also shares her own story of launching her agency in 2021 after spending years helping service providers navigate digital marketing, and the confidence shift that had to happen before everything clicked. This episode is packed with practical insight whether you're just getting started or you've been avoiding the SEO conversation a little too long. Connect with Melanie: crownsvillemedia.com Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom. Book your demo: https://bizinaboxsolutions.com/crm Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity

    36 min
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About

Think of Online Business Launch Podcast hosted by Lindsay Sutherland as your library of helpful tips, ideas and inspiration. We feature online entrepreneurs at all stages of business so you can hear from others who have been where you are and found a path to success. Each title reflects the primary take-a-way from each episode. From freelancers who figured out how to get clients on repeat, to entrepreneurs building monthly recurring revenue streams that allow them to take a week off and still make money... this podcast is the place for you. Lindsay Sutherland and her business partner Emily Tornatore are the founders of the Freedom Online Entrepreneur Academy and Biz in a Box Solutions CRM. Together, they help business owners build, sell, and scale digital businesses such as online courses, memberships, and PDF bundles. Lindsay is the marketing mind while Emily is the automation queen! Together they are experts in the most painful part of building an online business. Want to learn from them for free? Join the Freedom Online Business Builders Community in Facebook. https://www.facebook.com/groups/583969465420004

Information

  • Creator
    Lindsay Sutherland
  • Years Active
    2K
  • Episodes
    43
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Lindsay Sutherland
  • Show Website
    Online Business Launch Podcast