Online Business Launch Podcast

Lindsay Sutherland
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Think of Online Business Launch Podcast hosted by Lindsay Sutherland as your library of helpful tips, ideas and inspiration. We feature online entrepreneurs at all stages of business so you can hear from others who have been where you are and found a path to success. Each title reflects the primary take-a-way from each episode. From freelancers who figured out how to get clients on repeat, to entrepreneurs building monthly recurring revenue streams that allow them to take a week off and still make money... this podcast is the place for you. Lindsay Sutherland and her business partner Emily Tornatore are the founders of the Freedom Online Entrepreneur Academy and Biz in a Box Solutions CRM. Together, they help business owners build, sell, and scale digital businesses such as online courses, memberships, and PDF bundles. Lindsay is the marketing mind while Emily is the automation queen! Together they are experts in the most painful part of building an online business. Want to learn from them for free? Join the Freedom Online Business Builders Community in Facebook. https://www.facebook.com/groups/583969465420004

  1. 3D AGO

    When Life Feels Hard: How to Build Your Business Without Doing Everything the Hard Way with Maranda Taylor

    Think entrepreneurship is hard when you're juggling life? You're not alone—and you don't have to stay stuck. In this episode, I'm joined by Maranda Taylor, founder of Charm and Strategy, a business consultant who's mastered the art of building a business while navigating single parenthood and financial pressure. If you've ever felt like you're just surviving instead of thriving, Maranda's story and strategies will hit home. Maranda's journey is anything but linear—from studying metallurgical engineering to owning a martial arts school, getting a real estate license, running a craft business that hit six figures, and finally going all-in on Charm and Strategy just yesterday. She's lived the struggle of doing everything the hard way, and now she's dedicated to helping other entrepreneurs (especially single parents) skip the pain and build strategic, profitable businesses. What you'll learn in this conversation: The four-step framework: Be delusional, organize your business, have no shame, stay curious—and never let "I know" stop you from asking questionsThe 15-minute problem-solving rule: Any problem can be solved in 15 minutes if you work backwards from your goal and take immediate actionWhy being authentically honest matters more than being nice: Sometimes tough love is the greatest gift you can give someone who's stuckThe power of being a "sunflower": How showing up as positive support for others' dreams creates ripple effects (and why you should be a "rose" for yourself)How she got her first clients: Showing up, asking questions, and literally sitting with people who were struggling—word of mouth built everythingThe invitation strategy: Invite yourself to tables where you don't belong and become the "dumbest person in the room"—that's where growth happensBreaking through survival mode: How to shift from paycheck-to-paycheck panic to strategic moves that create contracts and cash flow Maranda's message is clear: the ceiling isn't real, you're more capable than you think, and if you lead with curiosity and authenticity, doors will open. Connect with Maranda: charmandstrategy.com or find her on TikTok and Facebook @MarandaTaylorOmaha Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom. Book your demo: a href="https://bizinaboxsolutions.com/crm" rel="noopener...

    47 min

  2. 5D AGO

    Stop Posting Everywhere: The Smart Path to Visibility with KJ Blattenbauer

    Are you exhausted from trying to be everywhere at once? Posting on every social platform, chasing the latest trends, and wondering if any of it is actually paying off? In this episode of the Freedom Entrepreneur Podcast, host Lindsay Sutherland sits down with KJ Blattenbauer, founder of Hearsay PR, who spent nearly three decades behind the scenes shaping narratives for founders and experts. KJ shares a refreshing truth: the most successful entrepreneurs aren't always the most talented—they're the most well-positioned and strategic about how they use their time. What You'll Learn: KJ breaks down why clarity beats content volume every single time. She explains how to identify your one clear authority angle and repeat it everywhere, rather than burning yourself out creating endless content pillars. You'll discover why your website and social bios need to tell a consistent story before you pursue any visibility strategy, and how to determine where your actual target audience spends their time (hint: it might not be social media at all). The Power of Borrowed Authority: One of the most valuable insights from this conversation is KJ's approach to leveraging other people's platforms. She reveals how she's appeared on 165 podcasts for her book launch—without spending a dime—and why being a guest on established platforms is infinitely more efficient than building your own from scratch. You'll learn the simple two-to-three sentence pitch formula that gets media attention, and why press releases might not be your best investment. Beyond the Tactics: KJ also addresses something many entrepreneurs struggle with: believing their story isn't interesting enough. She explains why every business owner has a compelling narrative (even if you had a perfectly normal childhood), and how sharing your authentic story—not a manufactured persona—creates the magnetic connection that converts prospects into clients. If you're ready to stop the content hamster wheel and start building real authority that AI can't replicate, this episode is your roadmap to strategic, sustainable visibility that actually moves the needle in your business. hearsaypr.com kj@hearsaypr.com Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom. Book your demo: https://bizinaboxsolutions.com/crm

    33 min

  3. FEB 11

    How to Scale from Zero to Six Figures in Your First Year with Stacey Jordan

    What does it take to go from brand-new business owner to six figures in just six months? Stacey Jordan, founder of Redley Workshop, shares exactly how she did it—and her story will blow your mind. After spending 23 years working in the commercial Christmas installation industry (yes, that's a thing!), Stacey made the bold decision to leave her VP of Sales position and start her own business. Just six months later, she's already crossed six figures in revenue by helping residential Christmas light installers break into the lucrative commercial space. In this episode, Stacey breaks down how she built multiple income streams around one hyper-focused niche: consultations, training programs, project management, and product sales. She shares the systems and strategies she developed over two decades that allowed her to scale quickly without the typical startup struggles. But this isn't just a business success story. It's a deeply personal journey of transformation. Stacey opens up about overcoming a depleting divorce, moving from California to Texas for a fresh start, and finding the confidence to stop playing small after years of building other people's companies. You'll learn: Why hyper-focusing on a specific niche accelerates growthHow to create multiple revenue streams around one area of expertiseThe power of knowing who you DON'T want to work withWhy investing in coaching and mindset work pays off exponentiallyThe "dump list" technique for moving through doubt and overwhelmHow to set big, scary goals and actually achieve them Whether you're just starting out or ready to pivot from employee to entrepreneur, Stacey's story proves that with the right systems, focus, and mindset, you're capable of far more than you realize. Connect with Stacey at RedSleighWorkshop.com or find her on all social platforms @RedSleighWorkshop. Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom. Book your demo: https://bizinaboxsolutions.com/crm

    29 min

  4. FEB 9

    Building Community First: Behind the Scenes of a Thriving Skool Platform with Daniel Faust

    Thinking about building a community on Skool? Want to know if it's the right platform for your business? This episode gives you an unfiltered, behind-the-scenes look at what it's really like to build and grow a community-based business. Daniel Faust, founder of Military Marriage Warriors on Skool, joins me to share his journey from nearly divorcing after seven years of marriage to building a thriving multi-faceted community business. His story is proof that our biggest struggles often become our greatest missions. Daniel introduces us to his "MESS" method—dealing with Mental, Emotional, Social, Sexual, and Spiritual challenges—and explains how this holistic approach shaped his entire business model. But here's where it gets really valuable for online business builders: Daniel breaks down exactly how he structures his community across four distinct "lanes" (prayer room, bedroom, living room, and boardroom), essentially creating four complementary businesses that feed into each other. In this episode, you'll learn: The truth about Skool's pricing tiers and when to upgrade (spoiler: start small!)Why building your audience should come BEFORE building your productHow to niche down without limiting your growth potentialThe difference between platforms like Shopify vs. Amazon, and Skool vs. custom membershipsDaniel's strategy of doing six lives daily across multiple platforms to build his audienceHow to lane your content so people know exactly where to startThe power of "crowdsource wisdom" in product development Daniel gets refreshingly honest about his failures too—like running a digital TV company that competed with YouTube (spoiler: don't do that). His insights on starting with established platforms, stewarding small before going big, and staying humble enough to learn and pivot are gold for anyone building an online business. Whether you're considering Skool, already building a community, or just trying to figure out where to start, this conversation will help you make smarter decisions about your platform, your audience, and your growth strategy. Connect with Daniel: https://linktr.ee/warhero2superhero Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom. Book your demo: a href="https://bizinaboxsolutions.com/crm"...

    21 min

  5. FEB 4

    The Art of Being Obvious: Making Yourself the Clear Choice for Your Ideal Client with Chad Smith

    How do you make yourself the obvious choice for your ideal client? In this episode, I'm joined by Chad Smith, founder of Five Lions Marketing based in Maryland. Chad brings a unique perspective to marketing—he spent 25 years in the fitness industry owning gyms before transitioning into helping entrepreneurs craft winning messages that attract and retain ideal clients. What makes Chad's approach so valuable is that he doesn't think like a typical agency guy. He's a coach at heart, and he brings that coaching mentality to marketing strategy. His background in one of the most competitive industries taught him a crucial lesson: you don't need to do what everyone else is doing to stand out—you just need to be different and authentic. Key takeaways from our conversation: The power of client-focused messaging: Chad didn't show off six-pack abs in his gym ads—he featured real client transformations and life changes (playing with kids, performing better at work, regaining confidence)Building community as your competitive advantage: "Come for the training, stay for the friendships"—making your business someone's "third place" creates incredible loyaltyThe complaint mining strategy: Use AI to analyze your prospect conversations, DMs, emails, and sales calls to identify exact pain points and objections in your clients' own wordsThe Elite Client Acquisition Framework: Attraction → Engagement → Conversion (most people skip the engagement phase and wonder why conversion is so hard)One audience, one message, one channel: Master one thing before adding complexity—don't try to be Gary Vee with 30 pieces of content per day90% pre-sold before the sales call: By the time prospects meet with you, they should already believe you have the answer—the call is just about choosing their level of investmentFinding your content vehicle: Whether it's writing, video, podcasts, or blogging—lean into what you're naturally good at rather than forcing what works for someone else Chad's approach is refreshingly practical and rooted in understanding your audience at a "genetic level" before crafting messaging that makes you the logical choice. Connect with Chad: fivelionsmarketing.com or grab his book at eliteacquisitionblueprint.com Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind

    24 min

  6. FEB 2

    Side Hustle Strategy: Leveraging TikTok to Attract Coaching Clients While Working Full-Time with Laura Garces

    Building a coaching business while working full-time? Here's how one coach is making it work on TikTok. In this episode, I sit down with Laura Garces, a spiritual coach who helps women break free from repetitive relationship patterns. What makes Laura's story particularly valuable for those just starting out is that she's building her business in her spare time while maintaining a full-time job—and she's doing it strategically using TikTok. Laura's journey into coaching began after her own divorce led her to discover family constellations therapy with a coach in Colombia. The transformation was so profound that she knew she had to share this work with others who might be stuck in the same painful cycles she experienced. Key insights from our conversation: The education mindset: Laura tried multiple coaches and certifications before finding the right fit—and she doesn't view any of it as wasted money. She reframes every "failed" investment as education that brought her closer to what she actually neededFinding your platform authentically: Before choosing TikTok for business, Laura noticed it was the platform where people showed up raw and real—sharing messy rooms, career struggles, and vulnerable momentsThe advantage of starting fresh: By building on a platform where she had no friends or family following, Laura avoided the fear of judgment and went straight to building a cold audienceSpeaking their language: Instead of using professional terms like "nervous system," Laura uses the actual words her audience searches for: "can't sleep," "exhausted," "not happy"Community over content: She engages genuinely in comment sections, building real relationships rather than just posting and ghostingThe soft invitation: Laura doesn't push or "hook" people—she offers solutions to those who are ready and lets others know the door is open when they are If you're building a side business or trying to figure out which platform fits your message, Laura's strategic approach to TikTok and her mindset around investing in yourself will resonate deeply. Connect with Laura: @bridgecoachingbylaura on TikTok and Instagram Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom. Book your demo: https://bizinaboxsolutions.com/crm

    25 min

  7. JAN 28

    When You Do Everything Your Coach Says... And It Still Doesn't Work with Kristina & Herb Heagh-Avritt

    Ever feel like you're doing everything your coach told you to do... but it's just not working? In this episode, I'm joined by husband-and-wife duo Kristina and Herb Heagh-Avritt, co-owners of Vibrant Family Education. Their journey is a masterclass in trusting your gut when the traditional playbook doesn't fit—and still building something meaningful. After 27 years in public education, Kristina left the classroom to help families outside the broken system. But starting their business came with its own challenges. They hired coaches, followed all the "right" strategies, and tried to build the perfect sales funnel with all the hype and urgency tactics everyone talks about. The problem? It felt completely inauthentic. What you'll learn in this conversation: Why "if I can do it, you can too" doesn't work for everyone: Not every personality type thrives with the same strategies—finding what fits YOU is everythingThe power of consistency over hype: Three years and 160+ podcast episodes later, they're being discovered organically without the "big launch" fanfareBuilding on integrity, not speed: Why Herb's systems-thinking approach means planting seeds now that bear fruit in 3-5 yearsThe hidden cost of "overnight success": What really happens behind those "I made $100K in 90 days" claimsFinding your people as a B2C business: How they're reaching parents through podcasts, library storytelling, summits, and community partnershipsCreating what you need: They're launching a family platform with a calendar, meeting planner, and growth compass—because Herb wanted to solve his own problem first Kristina and Herb's story is refreshingly honest about the messy middle—the pivots, the shiny squirrels, the three years of hard work that's finally starting to pay off. If you've ever felt like everyone else's marketing strategies don't quite fit your soul, this conversation will validate everything you're feeling. Connect with them at vibrantfamilyeducation.com Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom. Book your demo: https://bizinaboxsolutions.com/crm

    23 min

  8. JAN 26

    Why Getting Clear on What You DON'T Want Matters More Than Your Business Plan with Kameran Al-Areqi

    What happens when passion meets reality in online business? In this episode, I sit down with Kameran Thompson Al-Areqi, founder of Recognizing Potential Coaching and a certified relationship coach through the Gottman Institute. Kameran's journey from elementary school teacher to full-time marriage coach wasn't overnight—it took four years of grinding while teaching full-time, solo parenting, and trying to do everything herself. This conversation is packed with real talk about the mistakes we make when starting out. Kamera n shares how comparing herself to other coaches making "10 grand a month" led her down a rough path of burnout and stretching herself way too thin. She juggled 10 different courses, tried to learn all the marketing herself, and gave herself a "D+ in every area of life" while attempting to coach others. Key takeaways from our conversation: Why you need to listen to your people: Whether it's a partner, best friend, or mentor who sees what you can't see, their perspective is goldThe danger of doing it all alone: Kameron waited four years to ask for help, and she breaks down exactly how hiring a virtual assistant and delegating content creation changed everythingBranding mistakes that cost you: Her rebrand story (including losing thousands of Instagram followers to a hacker) offers crucial lessons about choosing names that are easy to spell and searchSetting boundaries saves your business: Now she only works with seven couples at a time and takes intentional breaks between her men's and women's groupsBuilding recurring revenue: How she uses School and mini-courses to create income that doesn't require her constant presence If you're just getting started or feeling burned out from trying to do everything yourself, Kameron's story will resonate deeply. She keeps it real about the messy middle, the importance of getting crystal clear on what you don't want, and why consistency in just one or two things beats being scattered across every platform. Connect with Kameran on Instagram @marriedandconnected or check out her podcast, Married and Connected. Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom. Book your demo: https://bizinaboxsolutions.com/crm

    24 min
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About

Think of Online Business Launch Podcast hosted by Lindsay Sutherland as your library of helpful tips, ideas and inspiration. We feature online entrepreneurs at all stages of business so you can hear from others who have been where you are and found a path to success. Each title reflects the primary take-a-way from each episode. From freelancers who figured out how to get clients on repeat, to entrepreneurs building monthly recurring revenue streams that allow them to take a week off and still make money... this podcast is the place for you. Lindsay Sutherland and her business partner Emily Tornatore are the founders of the Freedom Online Entrepreneur Academy and Biz in a Box Solutions CRM. Together, they help business owners build, sell, and scale digital businesses such as online courses, memberships, and PDF bundles. Lindsay is the marketing mind while Emily is the automation queen! Together they are experts in the most painful part of building an online business. Want to learn from them for free? Join the Freedom Online Business Builders Community in Facebook. https://www.facebook.com/groups/583969465420004

Information

  • Creator
    Lindsay Sutherland
  • Years Active
    2K
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Lindsay Sutherland
  • Show Website
    Online Business Launch Podcast