In Real Time with Millie

Millie Ettenfield
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Business Podcast but not as you know. For the founders figuring out how to get through. 

  1. 1d ago

    The Black Friday Meta Playbook: Lucy, Head Coach at Ecommerce Equation, on Creative and Campaign Structure

    Black Friday Is Coming: How to Turn It Into Your Best Sale Yet  Black Friday isn’t just a discount party. Done right, it’s an acquisition engine and a cash-flow boost that sets you up for a stronger next quarter. In this episode, we sit down with Lucy, head coach at E-Commerce Equation, to talk about how to plan a Black Friday that grows your business without gutting your margins. Lucy gets into all things Meta ads, showing how to shift from manual media buying to creative strategy: more creative, more angles, and ads that speak straight to your buyer’s real pain points. She also shares day-one incentives, midsale micro-offers, and smart ways to clear old stock. Grab a coffee, hit play, and don’t forget to subscribe and leave us a review. It means the world! 💛 ✨ Connect with Lucy ✨ Instagram: https://www.instagram.com/lucyecommerceequation/              LinkedIn: https://nz.linkedin.com/in/lucy-collins-0a552a140 ✨ Connect with Kaarme ✨ Käärme Jewels: https://www.instagram.com/kaarmejewels In Real Time with Millie, the podcast: https://www.instagram.com/inrealtimewithmillie Millie: https://www.instagram.com/millie.kaarmejewels/ ✨ Wanting to scale your brand? ✨ Ecommerce Equation is where its at: https://ecommerceequation.com.au/inrealtimewithmillie

  2. Oct 26

    From Shark Tank, building two brands, Shopmy and figuring out Global expansion with Briella Brown

    She’s been building businesses since she was 17. So what does it actually take to go from a loan from her dad to Shark Tank, and then to launching brands in two of the toughest categories out there? Briella joins me on In Real Time with Millie to talk about building Blay, her brand changing how we talk about women’s health and perimenopause. We get into why she walked away from an on-air Shark Tank deal, why Biolae spent two years building a science advisory board before launch, and what happened when TGA rules and Meta ad bans got in the way. We also touch on K Juliet, her new brand with creator co-founder Chloe. If you’re building a brand in a regulated category, pull up a chair. ✨ Connect with Briella Brown ✨ Instagram:    briellabrown Website: https://www.biolae.com.au   ✨ Connect with Kaarme ✨ Käärme Jewels:   / kaarmejewels   In Real Time with Millie, the podcast:   / inrealtimewithmillie   Millie:   / millie.kaarmejewels     ✨ Wanting to scale your brand? ✨ Ecommerce Equation is where its at: https://ecommerceequation.com.au/inre...   Subscribe for honest conversations about building a business while you’re still in the thick of it, and tell us in the comments: what’s been harder for your brand, finding the right product or getting it in front of the right people?   #InRealTimeWithMillie #BriellaBrown #Ecommerce

  3. Oct 19

    HOT TAKES with Millie - Founder Honesty

    Grab a wine, Coffee or cup of tea....  Hot takes with Millie has begun!  ✨ Connect with Kaarme ✨ Käärme Jewels: https://www.instagram.com/kaarmejewels In Real Time with Millie, the podcast: https://www.instagram.com/inrealtimewithmillie Millie: https://www.instagram.com/millie.kaarmejewels/ ✨ Wanting to scale your brand? ✨ Ecommerce Equation is where its at: https://ecommerceequation.com.au/inrealtimewithmillie

  4. Oct 5

    Inside My Brain Going Into Q4: Black Friday, Launches & Life After Meta

    Welcome to the new In Real Time studio! Millie shares a Kaarme team update and what this year taught her about leadership. Then she breaks down her full Q4 plan: early Black Friday access for her community, A, B and C launches, and why the real win is what you plan after Black Friday. ✨ Connect with Kaarme ✨ Käärme Jewels: https://www.instagram.com/kaarmejewels In Real Time with Millie, the podcast: https://www.instagram.com/inrealtimewithmillie Millie: https://www.instagram.com/millie.kaarmejewels/ ✨ Wanting to scale your brand? ✨ Ecommerce Equation is where its at: https://ecommerceequation.com.au/inrealtimewithmillie

  5. Sep 28

    TikTok Views Weren’t Paying the Bills: Olivia Jean’s Founder Story

    Olivia Jean started selling bags at 15, packing orders and walking them to the post office after school. Years later, she had a bestselling Rover tote, a growing TikTok audience and a business that still wasn’t growing the way she wanted. In this episode of In Real Time with Millie, I’m talking with Olivia about building a bag brand from her bedroom, finding her hero product and learning that views don’t automatically turn into sales. We get into the months the Rover tote was sold out, taking control of her ads, creating content that shows what a product actually does and giving new launches time to find their people. Olivia is honest about the decisions behind the growth, including the ones she’d make differently now. If you’re building a product-based business, this one’s for you, queen. ✨ Connect with Olivia Jean ✨ Instagram: https://www.instagram.com/byoliviajean/ Website: https://oliviajean.com.au/ ✨ Connect with Kaarme ✨ Käärme Jewels: https://www.instagram.com/kaarmejewels In Real Time with Millie, the podcast: https://www.instagram.com/inrealtimewithmillie Millie: https://www.instagram.com/millie.kaarmejewels/ ✨ Wanting to scale your brand? ✨ Ecommerce Equation is where its at: https://ecommerceequation.com.au/inrealtimewithmillie  If you enjoyed the episode, follow the show and leave a review. It helps more founders find these conversations.

    TikTok Views Weren’t Paying the Bills: Olivia Jean’s Founder Story

  6. Sep 14

    Building & Scaling a Business without Sacrificing its Soul with Cleo Massey

    What if the smartest thing you could do for your business was stop chasing what looks successful and start listening to what genuinely feels right? In this episode of In Real Time with Millie, Millie sits down with actress, entrepreneur and Pass Around the Smile founder Cleo Massey for an honest conversation about building a business through authenticity, intuition and genuine human connection. Cleo shares how she moved beyond the identity and pressures of the acting industry, followed the unexpected pull toward spirituality and transformed a personal blog into the thriving Pass Around the Smile community. Together, Millie and Cleo explore the realities of comparison, people-pleasing, scaling a purpose-led business and learning to prioritise peace without abandoning your financial goals. They also unpack why community cannot be manufactured, how to distinguish intuition from fear and why chasing the wrong audience, partnership or version of success will only take you further away from yourself. In this episode: Why Cleo walked away from the identity she had held since childhood Building a loyal community through consistency and real connection The danger of chasing “cool” customers, brands and opportunities Choosing heart over money without undervaluing your business Setting boundaries when your personal brand relies on access to you Navigating comparison, rejection and self-doubt How to tell the difference between intuition and fear Why loosening your grip can create better opportunities Building and scaling a business without sacrificing its soul If you’ve been second-guessing your next move, forcing a strategy that doesn’t feel right or measuring your progress against somebody else’s business, this conversation is your permission to pause and come back to yourself. ✨ Connect with Cleo ✨ Instagram: https://www.instagram.com/cleomassey Website: https://www.cleomassey.com/ Pass Around the Smile: https://passaroundthesmile.com/ ✨ Connect with Kaarme ✨ Käärme Jewels: https://www.instagram.com/kaarmejewels In Real Time with Millie, the podcast: https://www.instagram.com/inrealtimewithmillie Millie: https://www.instagram.com/millie.kaarmejewels/ ✨ Wanting to scale your brand? ✨ Ecommerce Equation is where its at: https://ecommerceequation.com.au/inrealtimewithmillie

    Building & Scaling a Business without Sacrificing its Soul with Cleo Massey

  7. Sep 7

    No Business Plan, No Bank Account… Just a Bestselling Bag. With Alli & Heath from Sesa Studios

    Alli and Heath didn’t have a website, a business plan or even a separate bank account. What they did have was a leather bag people couldn’t stop buying. In this episode of In Real Time with Millie, I sit down with the founders of Sesa Studios to unpack how an unexpected Christmas sell-out became a fast-growing Australian fashion brand. We get into the realities nobody glamorises: manufacturing delays, cash flow, setting launch dates before the stock exists, reinvesting every dollar, learning Meta ads and building a business while working full-time. Alli and Heath also share what it’s really like building a brand as a couple, with Alli leading the creative direction and Heath bringing the structure, data and strategy. Plus, we talk about why creative founders get bored with their bestselling products far too quickly, what it takes to prepare for genuine growth and the question every founder needs to ask: if Beyoncé posted your product tomorrow, could your business actually handle it? An honest, hilarious and refreshingly real conversation about starting before you feel ready, navigating the inevitable breakdowns and continuing to back the product that’s already working. ✨ Connect with Sesa Studios ✨ Sesa Studios Instagram: @sesa.studios Website: sesastudios.com.au ✨ Connect with Kaarme ✨ Käärme Jewels: https://www.instagram.com/kaarmejewels In Real Time with Millie, the podcast: https://www.instagram.com/inrealtimewithmillie Millie: https://www.instagram.com/millie.kaarmejewels/ ✨ Wanting to scale your brand? ✨ Ecommerce Equation is where its at: https://ecommerceequation.com.au/inrealtimewithmillie

    No Business Plan, No Bank Account… Just a Bestselling Bag. With Alli & Heath from Sesa Studios

  8. Aug 31

    Am I Burnt Out? A Very Honest Business Catch-Up

    I’m back with a solo episode, queens, and we have a LOT to catch up on. I’m sharing the honest reality of building Kaarme through a season of huge growth, constant change and a little bit of founder burnout. We’re talking about protecting your creativity, putting the right people and systems in place, learning to delegate, and accepting that a business can be successful and still feel f*****g hard. I’m also answering your questions about paid influencers, product launches that flop, comparison, reinvesting in your business, becoming a boss, dating while building a brand, whether I would ever sell Kaarme, and where I see this beautiful beast in five years. This is business in real time. No polished success story. Just the lessons, chaos, big dreams and honest conversations happening while I’m still in the middle of it. If you loved this episode, follow the podcast, leave a review and share it with a queen who needs to hear that she is not the only one finding business hard right now. ✨ Connect with Kaarme ✨ Käärme Jewels: https://www.instagram.com/kaarmejewels In Real Time with Millie, the podcast: https://www.instagram.com/inrealtimewithmillie Millie: https://www.instagram.com/millie.kaarmejewels/ ✨ Wanting to scale your brand? ✨ Ecommerce Equation is where its at: https://ecommerceequation.com.au/inrealtimewithmillie

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About

Business Podcast but not as you know. For the founders figuring out how to get through. 

Information

  • Creator
    Millie Ettenfield
  • Years Active
    2026
  • Episodes
    36
  • Rating
    Explicit
  • Copyright
    © 2026 In Real Time with Millie
  • Show Website
    In Real Time with Millie

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