Self Publishing and Book Marketing for Authors, Coaches, Speakers with Profitable Publishing®

Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist
  • 5.0 (7)
  • MARKETING

Welcome to Profitable Publishing™! This podcast is for coaches, consultants, speakers, and service providers who want to package their expertise into a book that builds their brand, attracts their clients, and supports real business growth. This isn’t for authors who just want to get their book out there. This is for business owners who want to position themselves as the go expert in their field and serve their audience on a deeper level.  If you help your readers get a result it’s time to leverage your book to do the same for you: open doors to speaking opportunities, attract premium clients, develop lasting partnerships, and make  consistent income. This podcast shows you how to turn your expertise into a profitable publishing™ strategy aligned to your book.  On this podcast, you’ll learn how to:  Align your book with your brand identity, services, and offersBuild authority and visibility as a thought leader in your industryGet consistent book sales before, during, and long after you launchGo beyond royalties by turning your book into an income generating offerUse your book to qualify clients, secure paid speaking gigs, sell your book to groups and not just individuals Create a strategic book to attract leads or support clients  This isn’t just about selling more books. This podcast is for business owners who know their book can open doors, land speaking opportunities, premium services, partnerships, and consistent income. Profitable Publishing™ is hosted by Ashley D. Shepard is a 5x author, book marketing strategist, and self publishing consultant who supports independent and self published authors with generating revenue before they release. She’s also an Atlanta area wife and mom of two who understand building your author brand in the margins of your day.  It’s time to publish and market on your own terms, grow your brand intentionally, and use your book as a true business asset to support clients or generate leads.  So if you’re a coach, consultant, author, or service provider, subscribe now and discover how to make your book the most powerful part of your brand. Click play today to start your profitable publishing™ journey today. Subscribe on YouTube: https://www.youtube.com/@sheppublishing  Connect on Social  Threads: https://www.threads.com/@sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Instagram https://www.instagram.com/sheppublishing  Facebook: www.facebook.com/sheppublishing  YouTube: https://www.youtube.com/@ShepPublishing marekting for authors, book sales strategies, self publishing, publish and market, author branding

  1. APR 1

    14. Should you have a preorder? Marketing for Authors Book| Book As a Business Asset

    Imagine using your books to pay for themselves. That’s the power of a profitable preorder. Publishing, marketing, and launching a book can all be big tasks by themselves. Using the Preorder Profits™ Plan streamlines the marketing and book launch process while also paying while you complete your book.  WHAT YOU'LL LEARN: 5 reasons why you should host a preorderHow preorders affect your overall book launch What elements to consider before hosting a preorder  TIMESTAMPS: 00:00 Introduction to Pre-Order Profits 00:26 Understanding the Value of Pre-Orders 01:10 Joining the Pre-Order Profits Program 01:17 The Importance of Pre-Orders 04:09 Validating Ideas and Keeping Deadlines 07:20 Financial Benefits of Pre-Orders 10:02 Personal Journey and Success Stories 13:19 Strategies for Effective Pre-Orders RESOURCES MENTIONED: →Preorder Profits™ Accelerator https://www.preorderprofits.com/join  - This group coaching program walks you through the process of having a successful preorder form start to finish by showing how to grow your audience, build a buzz, and cover your self publishing costs BEFORE you release.  → Order your copy of Profitable Publishing™ with Preorders to learn this strategy start to finish - www.PreorderProfits.com/book CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact   Facebook: www.Facebook.com/ShepPublishing  YouTube: www.youtube.com/@sheppublishing  Instagram: www.Instagram.com/sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Threads: https://www.threads.com/@sheppublishing  Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. When I start marketing my book?  How do I set up a preorder for my self-published book? Should I host my book preorder on Amazon? How do I sell book preorders on my website? How do I get paid faster for my book preorder? How do I increase book sales before my launch? How do I use a book preorder to cover publishing costs? What mistakes do authors make with book preorders? Why should I not use Amazon for my book preorder?

    17 min

  2. MAR 26

    13. Your Book Is Not For Everyone: Marketing for Authors |Book As a Business Asset |Self Publishing

    Marketing for authors means finding your reader before you write, publish, and market your book. Before you write your book, it’s important to know who you’re going to sell it to. Understanding your audience and knowing your book is not for everyone is key. In order to get people to buy your book you need to focus on identifying, serving, and engaging your ideal reader, as well as building confidence in selling to them.  If you need support understanding how to find your reader and presell your book inside of the Preorder Profits™ Accelerator: www.PreorderProfits.com/join. This group coaching program walks you through the process of having a successful preorder form start to finish by showing how to grow your audience, build a buzz, and cover your self publishing costs BEFORE you release.  (VIP day and course only options available as well.)  Takeaways Understanding your audience is crucialYour book is not for everyoneYour readers are looking for you. Be sure to focus on them and not everyone else.  Chapters 00:00 The Importance of Understanding Your Audience06:09 Serving Your Ideal Reader12:05 Engaging Your Ideal Reader18:06 Being in Alignment with Your Ideal Reader24:05 Serving Your Ideal Reader Effectively Resource(s) Mentioned:  Preorder Profits™ Accelerator https://www.preorderprofits.com/join  - This group coaching program walks you through the process of having a successful preorder form start to finish by showing how to grow your audience, build a buzz, and cover your self publishing costs BEFORE you release.  Connect with Ashley D. Shepard on social media:  Website: www.sheppublishinghouse.com Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing  Subscribe to Profitable Publishing™ on your favorite podcast platform and leave a review if you found this episode helpful! Preorders for authors, audience engagement, book marketing, author strategies, reader insights, profitable publishing, self-publishing, book research, marketing strategies, ideal reader How do I have a successful preorder for my book?  How do I set up a preorder for my self-published book? Should I host my book preorder on Amazon? How do I sell book preorders on my website? How do I increase book sales before my launch? How do I use a book preorder to cover publishing costs? What mistakes do authors make with book preorders? Why is my Amazon KDP preorder not selling? How do I use my book preorder to grow my audience?

    26 min

  3. MAR 18

    12. When to Start Your Marketing | Book Preorders and Launching for Coaches, Speakers, and Authors

    The best way to sell your book is to tell people about it before you publish. Author marketing doesn’t start when your book is out. This is especially true when you’re building a brand or business. In this episode, you’ll learn about the best times to start your marketing, how preorders play an important role in the process, and how your capacity affects the whole marketing process. Waiting until your book is fully done is blocking sales and increasing your stress when it comes to your book launch and release. Use these strategies to know when to start your launch and preorder.  TAKEAWAYS: Best time to start your marketing How preorder timing affects your launchWhy you should start your marketing before your book is done  TIMESTAMPS: 00:00 Introduction 00:29 The Importance of Early Marketing 01:24 Factors Influencing Book Launch Timing 03:45 Understanding Your Capacity for Marketing 06:27 Building Your Audience Before Launch 09:44 The Fallacy of 'If You Build It, They Will Come' 11:38 Engaging Your Audience During the Writing Process 14:33 Maximizing Pre-Order Opportunities 18:14 When to Start Your Marketing 21:22 Strategic Marketing Timing for Success RESOURCES MENTIONED: →Join the Preorder Profits™ 4 Day Challenge to find out preorder mistakes and success strategies: www.PreorderProfits.com  → CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact   Facebook: www.Facebook.com/ShepPublishing  YouTube: www.youtube.com/@sheppublishing  Instagram: www.Instagram.com/sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Threads: https://www.threads.com/@sheppublishing  ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! When I start marketing my book?  How do I sell book preorders on my website? How do I get paid faster for my book preorder? How do I increase book sales before my launch? How do I use a book preorder to cover publishing costs? What mistakes do authors make with book preorders? Why is my Amazon KDP preorder not selling? Why should I not use Amazon for my book preorder? How do I build an email list as a self-published author? How do I use my book preorder to grow my audience?

    26 min

  4. MAR 11

    11. Amazon KDP and Preorders: Avoid Common Self Publishing Mistakes | Author Marketing for Business

    Instead of assuming Amazon KDP is the only option for your preorder, find out about the drawbacks of using the platform for your initial sales and learn about another option that’s a better choice for most independently published authors.  WHAT YOU'LL LEARN: The biggest mistake when hosting a preorderWhich platform gives the most access to learn about readersWhich platform I don’t recommend for preordersWhy most indie or self published authors shouldn’t choose Amazon KDP for their preorder  TIMESTAMPS: 00:00 - Introduction 01:25 Understanding Preorder Goals 03:05 The Amazon Preorder Misconception 06:51 Why Not to Use Amazon for Preorders 11:46 Success Stories: Alternative Preorder Strategies 14:32 The Drawbacks of Amazon KDP 21:16 Benefits of Hosting Preorders on Your Website 28:12 Conclusion and Key Takeaways RESOURCES MENTIONED: →Join the Preorder Profits™ Challenge to find out preorder mistakes and success strategies: www.PreorderProfits.com  → Order your copy of Profitable Publishing™ with Preorders to learn this strategy start to finish - www.PreorderProfits.com/book CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact   Facebook: www.Facebook.com/ShepPublishing  YouTube: www.youtube.com/@sheppublishing  Instagram: www.Instagram.com/sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Threads: https://www.threads.com/@sheppublishing  ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! How do I set up a preorder for my self-published book? Should I host my book preorder on Amazon? How do I sell book preorders on my website? Can you do a paperback preorder on Amazon KDP? When do you get paid for Amazon KDP preorders? How do I get paid faster for my book preorder? How do I increase book sales before my launch? How do I use a book preorder to cover publishing costs? What mistakes do authors make with book preorders? Why is my Amazon KDP preorder not selling? Can Amazon ban you from doing preorders? Why should I not use Amazon for my book preorder? How do I build an email list as a self-published author? How do I use my book preorder to grow my audience?

    30 min

  5. MAR 4

    10. How to Write a Good Book That Keeps Readers Engaged with Touchpoints | Book Writing for Coaches

    Your goal as an author is to write a book readers can’t put down so they turn into clients. In this episode, you’ll learn a strategy of how to write a business book people will read. Use touchpoints to keep reader attention, support learning, and gather reader details for business insights. TAKEAWAYS Include interactive touchpoints in your book increases engagement and comprehension.Touch points help with lead generationShort attention spans require concise, engaging content. CHAPTERS 00:00 Introduction  02:37 The Captivate Method Explained 05:41 Engagement Strategies for Readers 08:15 Implementing Touch Points in Your Book 10:53 Examples of Effective Touch Points 13:30 Gathering Reader Feedback and Data 16:33 Final Thoughts on Reader Engagement RESOURCES MENTIONED: →Apply to the Profitable Publishing™ Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner  CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact   Facebook: www.Facebook.com/ShepPublishing  YouTube: www.youtube.com/@sheppublishing  Instagram: www.Instagram.com/sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Threads: https://www.threads.com/@sheppublishing  Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How to write a nonfiction book readers will actually finish How to write an engaging nonfiction book How to make your nonfiction book more reader friendly How to keep readers engaged in a business book How to write a business book people will read How to write a book to generate leads as a coach or consultant How to use your book as a lead generation tool How to leverage your business book to get coaching clients How to use a self-published book to attract clients How to write a nonfiction book for coaches and consultants How to use your book to build authority and get clients How to write a lead magnet book for your business How to use a book to grow your coaching business Self-publishing a book to grow your consulting business How to write a book that builds your authority as a coach How to get clients from a self-published book

    21 min

  6. FEB 25

    9. How Marketing for Authors with Preorders made Veronica H Moore $4k in 4 Hours Self Publishing

    Book launching while self publishing takes careful planning and strategy. First time author Veronica H. Moore shares her journey using preorder strategies during her book launch to generate $4k in 4 hours once opening her presale. impact of working with Shep Publishing House. She highlights the importance of authentic storytelling, the value of concise and practical information, and the impact of launch strategies on her success. Veronica also emphasizes the personal touches and coaching style of Shep Publishing House as key factors in her positive experience. Join the 4 Day Preorder Profits™ Challenge to learn about the top preorder mistakes and success strategies. Secure your spot here: www.PreorderProfits.com  Takeaways Preorder strategies for book launchesAuthentic storytelling and personal touchesImpact of launch strategies on successValue of concise and practical informationCoaching style and approach of Shep Publishing House Chapters 00:00 Intro 04:33 Transformative Mindset Shifts 07:22 Celebrating Wins and Successes 11:31 The Power of Authenticity in Marketing 14:15 Investing in Your Author Journey 18:23 Personal Touches in Coaching RESOURCES MENTIONED: →Join the Preorder Profits™ Challenge to find out preorder mistakes and success strategies: www.PreorderProfits.com  → Order your copy of Profitable Publishing™ with Preorders to learn this strategy start to finish - www.PreorderProfits.com/book CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact   Facebook: www.Facebook.com/ShepPublishing  YouTube: www.youtube.com/@sheppublishing  Instagram: www.Instagram.com/sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Threads: https://www.threads.com/@sheppublishing  Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful! Book sales strategy Author marketing, marketing for authors, self publishing, publishing, book marketing, author strategies, profitable publishing, book research, marketing strategies, ideal reader, marketing strategies, author strategies, book marketing, branding How to host a preorder How do I market my self published book?  What are some preorder success strategies?  What are the best book marketing and tips and strategies? How to be successful as a first time author Self publishing success tips

    24 min

  7. FEB 18

    8. Self Publishing and Book Marketing for Coaches: How to make better decisions and take action

    Business owners, speakers, authors, and coaches face thousands of choices a day. Whether it’s software related to what’s the next book to publish, in this episode Ashley discusses the common struggle of indecision faced by authors and marketers. She shares personal experiences and strategies to overcome imposter syndrome, emphasizing the importance of recognizing fears around publishing mistakes, consistency, and perfectionism. Ashley encourages listeners to take actionable steps to alleviate fears and make decisions. The episode concludes with practical strategies for moving from indecision to action. WHAT YOU'LL LEARN: Indecision often stems from fear of perception.Perfectionism can slow down progress.Your only competition is yourself. Focus on personal growth.Act before opportunities pass you by.Connect with your audience outside of social media. TIMESTAMPS: 00:00 - Introduction 00:00 Overcoming Indecision in Publishing 09:00 Strategies to Combat Perfectionism 18:02 Decisive Action: Steps to Move Forward RESOURCES MENTIONED: → Profitable Publishing™ with Preorders: www.PreorderProfits.com/Book  → Reach out via DM to let me know what you’re trying to decide on your author journey. Choose from Facebook or Instagram.  Connect with Ashley D. Shepard on social media:  Website: www.sheppublishinghouse.com  Facebook: www.Facebook.com/ShepPublishing  YouTube: www.youtube.com/@sheppublishing  Instagram: www.Instagram.com/sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Threads: https://www.threads.com/@sheppublishing  Subscribe to Profitable Publishing™ on your favorite podcast platform and leave a review if you found this episode helpful! publishing, audience engagement, book marketing, author strategies, reader insights, profitable publishing, self-publishing, book research, marketing strategies, ideal reader, marketing strategies, analysis paralysis, decision making, perfectionism, imposter syndrome, author strategies, book marketing Traditional vs self publishing  Should I self publish?  How to Overcome Fear self publishing?

    23 min

  8. FEB 11

    7. Find Your Readers: Marketing for Authors | Book As a Business Asset When Self Publishing

    Marketing for authors doesn’t just mean selling your book after it’s released. Before you write your book, it’s important to know who you’re going to sell it to. This starts with finding out who your reader is and what they prefer. Whether you're navigating self publishing or working with an independent consultant, understanding your readers is essential for success. Ashley shares practical tips on researching your audience through direct engagement, online tools, and community involvement to tailor your book marketing effectively. The conversation also highlights the importance of leveraging trends and keywords in your publishing and marketing efforts. Ashley explains how authors can use feedback to refine their work and enhance connections with their readers.  Tune in to learn actionable strategies that will help you connect with your audience and grow your book sales. This episode is packed with expert advice to elevate your marketing for the author's journey and boost your publishing success. Takeaways Your book should target a specific audience, not everyone.Research your audience before writing your book.Speak directly with potential readers to understand their needs.Join community groups on your book’s topic to observe and gather insights.Feedback from readers can help refine your book's content.Your book should serve the needs of your readers.  Chapters 00:00 Finding Your Reader: The Foundation of Profitable Publishing05:11 Understanding Your Audience: Research and Engagement09:53 The Importance of Pre-Research Before Writing14:43 Utilizing Online and Offline Spaces for Audience Insights19:40 Analyzing Trends and Feedback for Book Development23:59 Creating Value Through Your Book: Blueprint vs. Starting Point28:29 Join the Pre-Order Profits Challenge: Next Steps for Authors Resources Mentioned:  Preorder Profits™ Challenge https://www.preorderprofits.com - learn preorder mistakes to avoid to generate income before your book releases.  Connect with Ashley D. Shepard on social media:  Website: www.sheppublishinghouse.com  Facebook: www.Facebook.com/ShepPublishing  YouTube: www.youtube.com/@sheppublishing  Instagram: www.Instagram.com/sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Threads: https://www.threads.com/@sheppublishing  Subscribe to Profitable Publishing™ on your favorite podcast platform and leave a review if you found this episode helpful! publishing, audience engagement, book marketing, author strategies, reader insights, profitable publishing, self-publishing, book research, marketing strategies, ideal reader

    30 min
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Welcome to Profitable Publishing™! This podcast is for coaches, consultants, speakers, and service providers who want to package their expertise into a book that builds their brand, attracts their clients, and supports real business growth. This isn’t for authors who just want to get their book out there. This is for business owners who want to position themselves as the go expert in their field and serve their audience on a deeper level.  If you help your readers get a result it’s time to leverage your book to do the same for you: open doors to speaking opportunities, attract premium clients, develop lasting partnerships, and make  consistent income. This podcast shows you how to turn your expertise into a profitable publishing™ strategy aligned to your book.  On this podcast, you’ll learn how to:  Align your book with your brand identity, services, and offersBuild authority and visibility as a thought leader in your industryGet consistent book sales before, during, and long after you launchGo beyond royalties by turning your book into an income generating offerUse your book to qualify clients, secure paid speaking gigs, sell your book to groups and not just individuals Create a strategic book to attract leads or support clients  This isn’t just about selling more books. This podcast is for business owners who know their book can open doors, land speaking opportunities, premium services, partnerships, and consistent income. Profitable Publishing™ is hosted by Ashley D. Shepard is a 5x author, book marketing strategist, and self publishing consultant who supports independent and self published authors with generating revenue before they release. She’s also an Atlanta area wife and mom of two who understand building your author brand in the margins of your day.  It’s time to publish and market on your own terms, grow your brand intentionally, and use your book as a true business asset to support clients or generate leads.  So if you’re a coach, consultant, author, or service provider, subscribe now and discover how to make your book the most powerful part of your brand. Click play today to start your profitable publishing™ journey today. Subscribe on YouTube: https://www.youtube.com/@sheppublishing  Connect on Social  Threads: https://www.threads.com/@sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Instagram https://www.instagram.com/sheppublishing  Facebook: www.facebook.com/sheppublishing  YouTube: https://www.youtube.com/@ShepPublishing marekting for authors, book sales strategies, self publishing, publish and market, author branding

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