Profitable Publishing™ | Book Marketing | Brand Building for Coaches, Speakers, & Service Providers

Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist
  • 5.0 (4)
  • MARKETING

Welcome to Profitable Publishing™! This podcast is for coaches, consultants, speakers, and service providers who want to package their expertise into a book that builds their brand, attracts their clients, and supports real business growth. This isn’t for authors who just want to get their book out there. This is for business owners who want to position themselves as the go expert in their field and serve their audience on a deeper level.  If you help your readers get a result it’s time to leverage your book to do the same for you: open doors to speaking opportunities, attract premium clients, develop lasting partnerships, and make  consistent income. This podcast shows you how to turn your expertise into a profitable publishing™ strategy aligned to your book.  On this podcast, you’ll learn how to:  Align your book with your brand identity, services, and offersBuild authority and visibility as a thought leader in your industryGet consistent book sales before, during, and long after you launchGo beyond royalties by turning your book into an income generating offerUse your book to qualify clients, secure paid speaking gigs, sell your book to groups and not just individuals Create a strategic book to attract leads or support clients  This isn’t just about selling more books. This podcast is for business owners who know their book can open doors, land speaking opportunities, premium services, partnerships, and consistent income. Profitable Publishing™ is hosted by Ashley D. Shepard is a 5x author, book marketing strategist, and self publishing consultant who supports independent and self published authors with generating revenue before they release. She’s also an Atlanta area wife and mom of two who understand building your author brand in the margins of your day.  It’s time to publish and market on your own terms, grow your brand intentionally, and use your book as a true business asset to support clients or generate leads.  So if you’re a coach, consultant, author, or service provider, subscribe now and discover how to make your book the most powerful part of your brand. Click play today to start your profitable publishing™ journey today. Already listening?  Leave a review on Apple Podcasts Grab a copy of Profitable Publishing™ with Preorders https://www.PreorderProfits.com/book    Subscribe on YouTube: https://www.youtube.com/@sheppublishing  Connect on Social  Threads: https://www.threads.com/@sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Instagram https://www.instagram.com/sheppublishing  Facebook: www.facebook.com/sheppublishing  YouTube: https://www.youtube.com/@ShepPublishing

Episodes

  1. 2D AGO

    3. Is Social Media the Best for Book Sales? | Book Marketing | Business Owner | Coaching

    The podcast episode focuses on on whether using social media marketing for books is the best option for most authors. Find out the importance of choosing the right platform, developing clarity around social media goals, assessing capacity and consistency for social media engagement, and leveraging social media for book marketing. Get details on the Profitable Publishing™ Live 2 Day Intensive for event to create a profitable book that builds your authority, ties to your offers, and generates leads and clients. Profitable Publishing™ Live on Feb 12-13th, 2026 (virtual or in person attendance available). Visit www.ProfitableSelfPublishing.com/Live for more information and use code PODCAST for a discount when you secure your seat.   Takeaways Social media is not the only option for marketing a bookChoosing the right platform for social media is crucialAlgorithm shifts actually work in your favor if you know how to capitalize on them Chapters 00:00 The Myth of Social Media Marketing08:32 Choosing the Right Platform15:04 Clarity and Capacity26:00 Platform Selection and Lifestyle33:59 Leveraging Social Media for Book Marketing Links Profitable Publishing™ Live: www.ProfitableSelfPublishing.com/Live Connect with Ashley Website: Www.ShepPublishingHouse.com/ContactInstagram: www.Instagram.com/ShepPublishingLinkedIn:https://www.linkedin.com/in/ashley-d-shepardFacebook: www.Facebook.com/sheppublishingThreads: https://www.threads.net/@sheppublishing

    35 min

  2. JAN 5

    2. Turn Your Book Into Clients (And Not Just Book Sales) with Profitable Publishing™

    Think writing a book means chasing royalties and hoping for bestseller status? Think again. In this episode, you'll discover why traditional publishing advice fails business owners and what to do instead. Ashley D. Shepard breaks down the Profitable Publishing™ framework: a strategy that positions your book as a client-attraction tool, not just another product to sell. You'll learn how one author made $4,000 in her first four weeks, why book sales are the wrong metric for coaches and consultants, and how to align your book with your brand to generate qualified leads. If you're a coach, consultant, speaker, or service provider considering writing a book (or you have one that's not working hard enough for you), this episode reveals the strategic shift that turns authors into sought-after experts. In This Episode: 00:00 Introduction to Profitable Publishing™ 03:02 Understanding Profitable Publishing™ and Why it Matters  05:41 The Shift from Traditional Publishing to Profitable Publishing™  08:24 Leveraging Your Book for Client Attraction 11:42 Creating a Profitable Book 14:30 Aligning Your Book with Your Brand 17:45 Building Credibility and Visibility 20:28 Conclusion and Resources Links Mentioned:  Learn how to sell more books with Profitable Publishing™ Marketing Playbook: https://sheppublishing.kartra.com/page/MarketingPlaybookInterestList Join the Preorder Profits™ Accelerator here: www.PreorderProfits.com/Join Grab your copy of Profitable Publishing™ with Preorders to generate income before you publish Www.preorderprofits.com/book Connect with Ashley Website: Www.ShepPublishingHouse.com/ContactInstagram: www.Instagram.com/ShepPublishingLinkedIn:https://www.linkedin.com/in/ashley-d-shepardFacebook: www.Facebook.com/sheppublishingThreads: https://www.threads.net/@sheppublishing

    25 min

  3. JAN 5

    1. Purpose & Goal | Self Publishing for Business Owners, Author Marketing | Brand Building

    This intro episode of the Profitable Publishing™ podcast shares the goals and vision for the podcast with using a book as a business asset and explores book marketing strategies to support business growth. This episode covers the introduction to the podcast, the profitable publishing™ plan, the purpose of your book in your business, and the best book marketing strategies for coaches, consultants, speakers, and service providers. Chapters 00:00 Introduction to Profitable Publishing™  02:46 The Importance of Intentional Publishing 05:37 Building Your Brand Through Your Book Connect with Ashley Website: Www.ShepPublishingHouse.com/ContactInstagram: www.Instagram.com/ShepPublishingLinkedIn:https://www.linkedin.com/in/ashley-d-shepardFacebook: www.Facebook.com/sheppublishingThreads: https://www.threads.net/@sheppublishing

    6 min

  4. TRAILER

    Self Publishing, Book Marketing, Coaches, Consultants, Speakers with Profitable Publishing™

    Profitable Publishing™ is for coaches, consultants, speakers, and nonfiction authors who want to package their expertise in a book that builds their brand, attracts clients, and supports real business growth. This isn’t for authors who just want to get their book out there.  Your book has more sales to make, more doors to open, and more people to serve. But traditional publishing advice doesn’t quite fit your publishing goals.  On this podcast, you’ll learn how to: Use a strategic book to build your brand and align to your servicesGet consistent book sales (before, during, and long after launch day)Turn your message into income generating offers your readers will loveAnd use your book to land paid opportunities like speaking, bulk orders, and partnershipsFocus on more than royalties by creating income-generating offers from your book You wrote your book to make a difference. Profitable Publishing™ helps you make it happen in a way that aligns with your business or brand.   This isn’t just about selling more books. It’s about creating the kind of ecosystem that gives you the freedom to publish on your terms and profit at the same time.  If you’re ready to make your current or future book a powerful part of your brand, subscribe now and start your Profitable Publishing™ journey today.

    2 min

Trailer

5
out of 5
4 Ratings

About

Welcome to Profitable Publishing™! This podcast is for coaches, consultants, speakers, and service providers who want to package their expertise into a book that builds their brand, attracts their clients, and supports real business growth. This isn’t for authors who just want to get their book out there. This is for business owners who want to position themselves as the go expert in their field and serve their audience on a deeper level.  If you help your readers get a result it’s time to leverage your book to do the same for you: open doors to speaking opportunities, attract premium clients, develop lasting partnerships, and make  consistent income. This podcast shows you how to turn your expertise into a profitable publishing™ strategy aligned to your book.  On this podcast, you’ll learn how to:  Align your book with your brand identity, services, and offersBuild authority and visibility as a thought leader in your industryGet consistent book sales before, during, and long after you launchGo beyond royalties by turning your book into an income generating offerUse your book to qualify clients, secure paid speaking gigs, sell your book to groups and not just individuals Create a strategic book to attract leads or support clients  This isn’t just about selling more books. This podcast is for business owners who know their book can open doors, land speaking opportunities, premium services, partnerships, and consistent income. Profitable Publishing™ is hosted by Ashley D. Shepard is a 5x author, book marketing strategist, and self publishing consultant who supports independent and self published authors with generating revenue before they release. She’s also an Atlanta area wife and mom of two who understand building your author brand in the margins of your day.  It’s time to publish and market on your own terms, grow your brand intentionally, and use your book as a true business asset to support clients or generate leads.  So if you’re a coach, consultant, author, or service provider, subscribe now and discover how to make your book the most powerful part of your brand. Click play today to start your profitable publishing™ journey today. Already listening?  Leave a review on Apple Podcasts Grab a copy of Profitable Publishing™ with Preorders https://www.PreorderProfits.com/book    Subscribe on YouTube: https://www.youtube.com/@sheppublishing  Connect on Social  Threads: https://www.threads.com/@sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Instagram https://www.instagram.com/sheppublishing  Facebook: www.facebook.com/sheppublishing  YouTube: https://www.youtube.com/@ShepPublishing

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