Self Publishing and Book Marketing for Authors, Coaches, Speakers with Profitable Publishing®

Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist

Welcome to Profitable Publishing™! This podcast is for coaches, consultants, speakers, and service providers who want to package their expertise into a book that builds their brand, attracts their clients, and supports real business growth. This isn’t for authors who just want to get their book out there. This is for business owners who want to position themselves as the go expert in their field and serve their audience on a deeper level.  If you help your readers get a result it’s time to leverage your book to do the same for you: open doors to speaking opportunities, attract premium clients, develop lasting partnerships, and make  consistent income. This podcast shows you how to turn your expertise into a profitable publishing™ strategy aligned to your book.  On this podcast, you’ll learn how to:  Align your book with your brand identity, services, and offersBuild authority and visibility as a thought leader in your industryGet consistent book sales before, during, and long after you launchGo beyond royalties by turning your book into an income generating offerUse your book to qualify clients, secure paid speaking gigs, sell your book to groups and not just individuals Create a strategic book to attract leads or support clients  This isn’t just about selling more books. This podcast is for business owners who know their book can open doors, land speaking opportunities, premium services, partnerships, and consistent income. Profitable Publishing™ is hosted by Ashley D. Shepard is a 5x author, book marketing strategist, and self publishing consultant who supports independent and self published authors with generating revenue before they release. She’s also an Atlanta area wife and mom of two who understand building your author brand in the margins of your day.  It’s time to publish and market on your own terms, grow your brand intentionally, and use your book as a true business asset to support clients or generate leads.  So if you’re a coach, consultant, author, or service provider, subscribe now and discover how to make your book the most powerful part of your brand. Click play today to start your profitable publishing™ journey today. Subscribe on YouTube: https://www.youtube.com/@sheppublishing  Connect on Social  Threads: https://www.threads.com/@sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Instagram https://www.instagram.com/sheppublishing  Facebook: www.facebook.com/sheppublishing  YouTube: https://www.youtube.com/@ShepPublishing marekting for authors, book sales strategies, self publishing, publish and market, author branding

  1. 3d ago

    26. Is it Time to Write Your Next Book? | Self Publishing Decisions for Coaches and Indie Authors

    It’s common advice to say writing your next book will sell your last book, but that’s not always the case. Focusing on creating a good book that readers can’t put down can sometimes be a better option. Find out 5 ways to know when it’s time to write or publish your next book or if you should revisit your current book.  Takeaways Why writing the next book to sell your last book is bad advice for youHow a book helps you to move into a new industryWhat to do before you write your next book5 ways to see when it’s time to publish your next book  CHAPTERS 000:00 Introduction to Profitable Publishing 05:53 The Flawed Concept of Writing for Sales 08:07 How One Book Can Leave A Legacy 11:19 The Legacy of a Single Book 15:43 Five Ways to Know When to Write Your Next Book RESOURCES MENTIONED: →BOOK A CALL: Ready to get 1 on 1 support to outline and write your book while a team project manages the publishing process while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. Book a call: https://www.ProfitableSelfPublishing.com/Partner  CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact   Facebook: www.Facebook.com/ShepPublishing  YouTube:www.youtube.com/@sheppublishing  Instagram: www.Instagram.com/sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Threads: https://www.threads.com/@sheppublishing  Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How many books to be successful  How to write an engaging nonfiction book How to make your nonfiction book more reader friendly How to keep readers engaged in a business book How to write a business book people will read Best way to sell books How to market my books  How to get more page reads How to write a book to generate leads as a coach or consultant How to write a nonfiction book for coaches and consultants How to use your book to build authority and get clients How to write a book that gets sales  How to use a book to grow your coaching business

    29 min
  2. Jun 24

    25. Self Publishing Mistakes To Avoid for Coaches, Consultants, Authors, Speakers, & Business Owners

    Self published and indie authors have a lot of decisions to make in a short amount of time. Take a listen to five common mistakes to avoid on your journey to publishing a book. You’ll learn about the importance of breaking free from traditional publishing rules, starting marketing before the book is finished, and understanding that writing a book doesn't guarantee automatic sales. This episode also highlights the drawbacks of following what every other author does such as hosting preoorders on Amazon or trying to do everything alone. Takeaways Why you don’t have to follow traditional publishing rules Why you shouldn’t wait to market your book Common misconceptions for new authors How going against typical publishing advice can help you be successful CHAPTERS 00:00 Introduction to Common Self-Publishing Mistakes 08:33 The Importance of Marketing Before Publishing 14:22 Understanding Pre-Orders Off Amazon 18:12 The Value of Delegation in Publishing 23:31 Strategies for Attracting Your Audience RESOURCES MENTIONED: →Get support to presell your book to raving fans and generate income in the Preorder Profits™ Program https://Www.PreorderProfits.com/Join  →Episodes mentioned: https://profitablepublishing.riverside.com Marketing: 12, 23  Hiring Help: 4 & 16  Selling on your site: 23 CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact   Facebook: www.Facebook.com/ShepPublishing  YouTube:www.youtube.com/@sheppublishing  Instagram: www.Instagram.com/sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Threads: https://www.threads.com/@sheppublishing  Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How to write a nonfiction book readers will actually finish How to write an engaging nonfiction book How to make your nonfiction book more reader friendly How to keep readers engaged in a business book How to write a business book people will read

    24 min
  3. Jun 17

    24. Should You Sell Your Book on Your Website? How to Increase Income and Connection with Readers

    Published your book on Amazon? Don’t let that be the only platform you focus on. Instead of only relying on Amazon or bookstores to sell your book, selling on your website increases your income and gives you closer access to your audience. Selling on your site provides more options for readers to connect with you and for you to include extra incentives for purchasing during the preorder period and beyond. Take a listen and share with another author who's on the fence about selling on their site. WHAT YOU’LL LEARN Why most authors miss out on 10x their eBook income How selling on your website allows you to connect with your audience betterStrategies that increase customer engagement and connection through your website CHAPTERS 00:00 The Importance of Selling Books on Your Website02:32 Increase Your Income04:14 Building Connections with Readers09:42 Creating Content and Social Proof14:44 How Selling On Your Site Squashes Imposter Syndrome RESOURCES MENTIONED: →BOOK A CALL: Ready to get 1 on 1 support to outline and write your book while a team project manages the publishing process while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. Book a call: https://www.ProfitableSelfPublishing.com/Partner  CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact   Facebook: www.Facebook.com/ShepPublishing  YouTube: www.youtube.com/@sheppublishing  Instagram: www.Instagram.com/sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Threads: https://www.threads.com/@sheppublishing  Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. Can I sell my self-published book on my own website How do I sell my book without Amazon Is it better to sell books directly or through Amazon How do authors make more money selling direct What platform should I use to sell my book from my website Do I need a publisher to sell books on my own site Can I sell my book on my website and Amazon at the same time Why don't more authors sell books from their own website How do I get paid directly from book sales What do I need to sell books from my own site

    18 min
  4. Jun 11

    23. Why Marketing Your Book Should Come Before Self Publishing for Authors | Book Marketing

    Most authors wait until their book is in their hands before thinking about book marketing. It's not just asking readers to buy it once it's done. Listen closely to see how to start your marketing before you even start writing. WHAT YOU’LL LEARN The pros of starting to market process before publishingHow market research makes a better bookWhy waiting until the book is done to market is backwards CHAPTERS 00:00 The Importance of Pre-Publishing Marketing03:39 Understanding Your Audience09:46 Creating Your Book with Market Research13:39 Engaging Readers in the Writing Process19:19 Recap and Final Thoughts RESOURCES MENTIONED: Need support to research, outline, and publish your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner Ep 7 → Find Your Readers https://profitablepublishing.riverside.com/e/7-find-your-readers-marketing-for-authors-book-as-a-business-asset-when-self-publishing  CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact   Facebook: www.Facebook.com/ShepPublishing  YouTube: www.youtube.com/@sheppublishing  Instagram: www.Instagram.com/sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Threads: https://www.threads.com/@sheppublishing  Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How to get more book reviews How to get more page reads How to sell my book How to use a self-published book to attract clients How to write a nonfiction book for coaches and consultants How to use your book to build authority and get clients How to tell if my book is good enough How to use a book to grow your coaching business Self-publishing a book to grow your consulting business How to get clients from a self-published book

    21 min
  5. Jun 3

    22. 5 Books to Help with Marketing for Authors | Book As a Business Asset When Self Publishing

    Successful authors treat their book like a business asset. If your goal is to sell a lot of copies or use it to build authority, you should think of your book as an extension of your brand. These 5 books show you how to apply sales, marketing, and strategies in business for your books.  WHAT YOU’LL LEARN Five books to read to treat your book like a businessHow using business principles increases your success as an authorWhy treating your book as an asset instead of a liability is so important CHAPTERS 00:00 Intro 02:48 From Author to Business Owners 05:51 The 12 Week Year by Brian P. Moran and Michael Lennington Focus and Efficiency 08:29 Write Useful Books by Rob Fitzpatrick: Solving Reader Problems 11:26 Profitable Publishing with Preorders by Ashley D. Shepard: Income from Preorders 14:41 Uncloned® Marketing by Audria Richmond: Standing Out in Your Niche 15:57 Profit First by Mike Michalowicz: Prioritizing Profitability 21:57 Recap and Conclusion RESOURCES MENTIONED: → Learn how to host a profitable preorder from start to finish when you grab your copy of Profitable Publishing™ with Preorders: www.PreorderProfits.com/book (from my site) Full list of books and (Amazon affiliate) links:  12 Week Year: https://amzn.to/4kBnKqL Write Useful Books: https://amzn.to/3H6VmP9 Profitable Publishing™ with Preorders: https://amzn.to/3HeQSpB  UnCloned® Marketing: https://amzn.to/43dxfH0 Profit First: https://amzn.to/4kF3yVi CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact   Facebook: www.Facebook.com/ShepPublishing  YouTube: www.youtube.com/@sheppublishing  Instagram: www.Instagram.com/sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Threads: https://www.threads.com/@sheppublishing  Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.

    23 min
  6. May 29

    21. How your book can shorten sales calls and better qualify clients | Self Publishing for Coaches

    A well written book can actually help you land more clients and qualify leads before they even get on a call with you. When your book is positioned properly, clients come to your sales calls knowing you’re a good fit for them because your book has already done the heavily lifting for them. Your book can also support your existing clients to feel more supported.  WHAT YOU’LL LEARN How a well written book can shorten sales calls4 ways your book can better support your leads and current clients Why book buyers make better clients  CHAPTERS 00:00 The Power of a Well-Written Book07:22 Enhancing Client Engagement and Understanding10:21 Visual Learning and Comprehension12:14 Facilitating Deeper Conversations16:27 Qualifying Leads Through Reading RESOURCES MENTIONED: →Ready to have an expert project manage and produce your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to learn how to outline, write, publish, a well written book that elevates your business or brand. Click here to book a call or secure your spot: https://www.ProfitableSelfPublishing.com/Partner  CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact   Facebook: www.Facebook.com/ShepPublishing  YouTube: www.youtube.com/@sheppublishing  Instagram: www.Instagram.com/sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Threads: https://www.threads.com/@sheppublishing  Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How to write a nonfiction book readers will actually finish How to write an engaging nonfiction book How to make your nonfiction book more reader friendly How to keep readers engaged in a business book How to write a business book people will read How to get more book reviews How to get more page reads How to write a book to generate leads as a coach or consultant How to write a nonfiction book for coaches and consultants How to use your book to build authority and get clients How to write a lead magnet book for your business How to use a book to grow your coaching business

    19 min
  7. May 21

    20. How Book Preorders Made Vanity Scott $600 From Her Site | Indie Author Success Story

    Hosting a book preorder can be tricky, but doing it on your website is even more challenging. But Author Vanity Scott was able to generate $600 on her first preorder with the right support through coaching. Learn how she overcame overthinking and boosted her confidence during our time working together.  TAKEAWAYS Strategies behind how Vanity made $600 in her first preorderHow hiring a qualified coach helped Vanity increase her confidence How a hosting a book launch and preorder can build a buzz beyond best seller status CHAPTERS 00:00 Introduction and Initial Struggles 03:15 Gaining Confidence and Strategy 06:27 Successes and Achievements 09:15 Community Engagement and Faith-Based Support 09:29 Embracing Change and Accepting Advice 12:14 Building a Supportive Team: The Importance of Collaboration 14:04 Final Takeaways RESOURCES MENTIONED: →Preorder Profits™ Program https://www.preorderprofits.com/join  -This program guides indie and self published authors through the process of hosting a profitable preorder form start to finish by showing how to grow your audience, building a buzz, and covering your self publishing costs BEFORE you release.  CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact   Facebook: www.Facebook.com/ShepPublishing  YouTube: www.youtube.com/@sheppublishing  Instagram: www.Instagram.com/sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Threads: https://www.threads.com/@sheppublishing  Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How to host a preorder How do I market my self published book?  What are some preorder success strategies?  What are the best book marketing and tips and strategies? How to be successful as a first time author Self publishing success tips  How to host a preorder on your website  Preorder Success Strategies  How do I launch my book? How I sell books on my site?  How do I do direct book sales?  Is a preorder on my site better than Amazon?

    15 min
  8. May 14

    19. Why listening to general self publishing advice is stalling your progress | author coach

    When self publishing a book, your first thought may be to collect as much advice as possible and ask the internet in groups all of your questions. You collect information across YouTube University. But searching for random self publishing advice that's not specific to you, your book, or your goals can work against you. This episode explores the value of working with a coach or consultant who understands you and is qualified to give tailored advice. TAKEAWAYS Why collecting tips from too many places is stunting your publishing progressHow to decide what guidance to listen to How to determine which voices to take advice from/listen to CHAPTERS 00:00 The Dangers of Listening to Too Many Voices07:08 The Importance of Tailored and Custom Advice13:06 The Value of Working with Someone Who Understands You24:52 Recap: Key Considerations for Seeking Publishing Advice RESOURCES MENTIONED: →Need a trusted produce your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner  CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact   Facebook: www.Facebook.com/ShepPublishing  YouTube: www.youtube.com/@sheppublishing  Instagram: www.Instagram.com/sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Threads: https://www.threads.com/@sheppublishing  Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. how to choose a self publishing company how to choose a publisher for your book types of publishing companies how to choose an author coach how to choose a publishing route how to pick a publisher which publishing company is the best how much do publishing companies make how much does it cost to start a publishing company publishing companies in the world how to become a professional reader for publishing companies

    24 min
5
out of 5
7 Ratings

About

Welcome to Profitable Publishing™! This podcast is for coaches, consultants, speakers, and service providers who want to package their expertise into a book that builds their brand, attracts their clients, and supports real business growth. This isn’t for authors who just want to get their book out there. This is for business owners who want to position themselves as the go expert in their field and serve their audience on a deeper level.  If you help your readers get a result it’s time to leverage your book to do the same for you: open doors to speaking opportunities, attract premium clients, develop lasting partnerships, and make  consistent income. This podcast shows you how to turn your expertise into a profitable publishing™ strategy aligned to your book.  On this podcast, you’ll learn how to:  Align your book with your brand identity, services, and offersBuild authority and visibility as a thought leader in your industryGet consistent book sales before, during, and long after you launchGo beyond royalties by turning your book into an income generating offerUse your book to qualify clients, secure paid speaking gigs, sell your book to groups and not just individuals Create a strategic book to attract leads or support clients  This isn’t just about selling more books. This podcast is for business owners who know their book can open doors, land speaking opportunities, premium services, partnerships, and consistent income. Profitable Publishing™ is hosted by Ashley D. Shepard is a 5x author, book marketing strategist, and self publishing consultant who supports independent and self published authors with generating revenue before they release. She’s also an Atlanta area wife and mom of two who understand building your author brand in the margins of your day.  It’s time to publish and market on your own terms, grow your brand intentionally, and use your book as a true business asset to support clients or generate leads.  So if you’re a coach, consultant, author, or service provider, subscribe now and discover how to make your book the most powerful part of your brand. Click play today to start your profitable publishing™ journey today. Subscribe on YouTube: https://www.youtube.com/@sheppublishing  Connect on Social  Threads: https://www.threads.com/@sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Instagram https://www.instagram.com/sheppublishing  Facebook: www.facebook.com/sheppublishing  YouTube: https://www.youtube.com/@ShepPublishing marekting for authors, book sales strategies, self publishing, publish and market, author branding

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