No, Low and Mid-Strength Drinks

Laura Willoughby MBE
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This podcast is designed for those working in and with The No, Low and Mid-Strength Drinks category. It includes all the content from No, Lo and Midstrength Summits powered by PB Creative plus other content created by Club Soda. You can find out more about Club Soda here: joinclubsoda.com

  1. A Chinwag with Briony May Williams

    EPISODE 1

    A Chinwag with Briony May Williams

    After delving into alcohol-free for a segment for BBC Breakfast, Briony (Escape to the Country, Morning Live, Food Unwrapped) shares her experience of being alcohol-free and what she thinks consumers are looking for. In this inspiring conversation with BBC personality Briony May Williams as she opens up about her journey of over a year sober and her quest for the perfect alcohol-free drink. Hosted by Club Soda Founder Laura Willoughby, they discuss Briony’s experience of giving up alcohol just before her 39th birthday (and will turn 40 a year alc-free!)  navigating milestone celebrations without booze. Briony discusses the positive impact of alcohol-free drinks on her life and relationships. She emphasises the need for venues to offer appealing non-alcoholic options and the power of customer feedback in driving change. Briony shares her strategies for socialising confidently without drinking alcohol. Click here for the full biographies of the speakers.

    21 min
  2. How far have we come? Ben Branson

    EPISODE 2

    How far have we come? Ben Branson

    Ben Branson gives State of the Sector address reflecting on the remarkable progress and achievements since 2015. Click here for the full biographies of the speakers.

    10 min
  3. How can we craft a captivating visual story for the low and alcohol-free category?

    EPISODE 3

    How can we craft a captivating visual story for the low and alcohol-free category?

    B Creative share why designing a brand with soul is critical when helping your audience choose, love and come back to your drink. In a category that continues to develop and a wide range of needs and occasions to be considered, the role of brand design can help effectively and authentically tell your story and convert new consumers Click here for the full biographies of the speakers.

    22 min
  4. How can you grow your brand? With Emma Wykes from Pollen Projects

    EPISODE 4

    How can you grow your brand? With Emma Wykes from Pollen Projects

    With experience as Managing Director of Seedlip and an enviable reputation in the drinks industry Emma shares her knowledge to help you grow your brand! Click here for the full biographies of the speakers.

    27 min
  5. Can you communicate alcohol free postively? With Louise Fitzpatrick from Heineken

    EPISODE 5

    Can you communicate alcohol free postively? With Louise Fitzpatrick from Heineken

    Louise Fitzpatrick is the Strategic Growth Manager for HEINEKEN Globally. Her focus is on growth opportunities in LoNo and Beyond Beer and she shares the work they have been doing to communicate the future of low and alcohol-free options. Note: this presentation had videos which you cannot hear on the recording - so we have taken the gaps out and put the videos on the LLAF Virtual conference webiste. Click here for the full biographies of the speakers.

    24 min
  6. How do you find distributors, wholesalers, and retailers?

    EPISODE 6

    How do you find distributors, wholesalers, and retailers?

    With tight margins and smaller volumes, how can we encourage wholesalers and retailers to stock more low- and alcohol-free products? With Jo Zakiewicz from Everleaf, Zara Cassidy buyer from Majestic, consultant Rachel Hewlett, and Wim Boekema from World of Nix. Click here for the full biographies of the speakers.

    50 min
  7. How do I recruit a great sales team?

    EPISODE 7

    How do I recruit a great sales team?

    Discover strategies for navigating the challenging landscape of recruitment and ensuring you assemble the perfect sales squad. Explore various avenues for expanding your team and uncover tactics to mitigate risks while amplifying rewards. With Jeremy May from Nice Wines, Dan I'Anson from Everleaf, Sam Cooklin Smith from Kore Drinks and Roberta McKeown Wine Controller at Molson Coors and previously Category Buying Manager for Star Pubs. Click here for the full biographies of the speakers.

    52 min
  8. How do I use data to make decisons?

    EPISODE 8

    How do I use data to make decisons?

    Hear from Lou Pollitt Category & Insights Director at Lucky Saint about how they use data to make decisions. Download the slides. Click here for the full biographies of the speakers.

    27 min
See All Season 1 (21)

About

This podcast is designed for those working in and with The No, Low and Mid-Strength Drinks category. It includes all the content from No, Lo and Midstrength Summits powered by PB Creative plus other content created by Club Soda. You can find out more about Club Soda here: joinclubsoda.com

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