The Retail Revolution Diary

LaRévolution
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  • Entrepreneurship
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The Retail Revolution Diary is an unscripted, behind-the-scenes podcast where I speak as a retail transformer and ex-retail buyer about what suppliers truly face. Authentic insights, real stories from my work, the challenges my clients navigate, and the reflections that never make it into a deck. No script, just honest thoughts from inside LaRévolution!

  1. 5d ago

    C32 - Europe vs Australia: What can European suppliers learn from Bunnings?

    What really changes when you move from the European DIY market to Australia? In this episode of The Retail Revolution Diary, I’m joined by Tony Walker from Bunnings to explore the differences he observed through his experience in competitor insight at the Australia’s leading home improvement retailers. We talk about what European suppliers should consider before entering the Australian market, from market dynamics and price competitiveness to the role of brands and private label. A fascinating conversation about what looks similar on the surface, but works very differently once you get closer to the retail reality! If you’re a supplier thinking about Australia, or simply curious about how DIY retail strategies differ across markets, this episode is for you. Thanks so much Tony for sharing your insights! www.la-revolution.fr

    C32 - Europe vs Australia: What can European suppliers learn from Bunnings?

  2. Sep 27

    C31 - How to build an attractive offer for a Retail Buyer

    Believing your retail buyer will reply to your first email with “Yep Michel, this offer is perfect, let’s crack on and implement it next month” is madness. A great product doesn’t automatically make a great retail offer. In this episode, I share practical tips to help you build offers that actually resonate with retail buyers: speak their vocabulary, build around their needs, give them options, make the commercial logic clear, and make it easier for them to say yes. Because your offer shouldn’t be built around what you want to sell. It should be built around what the retailer needs to buy. www.la-revolution.fr

  3. Sep 19

    C30 - Our World is Limitless

    In this episode, I’m opening the door to my next big project: my new book. I’m sharing the first concept of the book as a first glimpse into the thinking behind it, starting with a simple idea: our world is more open than ever. Markets, relationships, marketplaces, information, suppliers, customers… geographical and traditional boundaries are disappearing. And yet, many suppliers still operate as if their world were limited to the customers, markets and relationships they already know. Why? If you want to discover where this book is heading, you can read the Introduction and Echelon 1 through the link below. https://1f12-fiorella.systeme.io/newbook-fiorellaoriglia Welcome to the beginning of the journey.

  4. Sep 13

    C29 - Stop defending. Start building: A better approach to retail nego

    Negotiation season always feels heavy. The same pressure. The same questions. The same battle over price, timing and competitiveness. But what if the real problem starts before the meeting? In this episode, we look at how suppliers can move from defending a position to actively shaping the negotiation. We explore: Why preparing around one number puts you on the defensiveHow two scenarios can change the buyer conversationWhere hidden negotiation leverage sits inside your organisationWhy the best negotiations start with questions, not pitchesAnd why creating value is not enough if that value is not visible to the retailerThe goal isn't to “win” the negotiation. It’s to arrive with enough options, internal flexibility and clarity to build a better outcome for both sides. www.la-revolution.fr

  5. Aug 27

    C28 - How to not waste a first Buyer meeting

    In this episode, I break down how suppliers can make a strong first impression in a first buyer meeting with a retail buyer in DIY, home improvement, and large retail.If you sell to retailers and want to improve your supplier pitch, this episode explains why a first meeting with a buyer should not be a long company presentation. Instead, it should be a focused conversation built around the buyer’s category priorities, timing, internal decision-making process, and next steps.Drawing on my experience as a former buyer at Kingfisher and ADEO, I share a practical structure suppliers can use before and during a first retail buyer meeting:- what to send before the meeting,- how to present your company without boring the buyer,- which questions to ask a buyer,- how to understand category priorities,- how to identify who influences the decision,- and how to leave the meeting with a clear and useful next step.This episode is especially relevant for suppliers, manufacturers, exporters, and private label partners trying to win meetings with retail buyers, category managers, sourcing teams, and DIY retailers.If you are preparing for a buyer presentation, a supplier meeting, or a first conversation with a retail buyer, this episode will help you avoid the mistakes that kill buyer interest and show you how to sound more relevant, more prepared, and more credible.Topics covered in this episode include first buyer meetings, retail buyer meetings, supplier meetings, DIY retail, home improvement retail, category manager conversations, sourcing strategy, supplier presentations, and what buyers expect from suppliers.

  6. Aug 14

    C27 - European Retail Strategy: your first prospection steps with LinkedIn (Thanks me after!)

    LinkedIn data is useful. But it only scratches the surface. In this episode, I break down the very first layer of intelligence you need to start building a European Retail Strategy and how to turn LinkedIn into a real prospecting tool. If you're a DIY supplier looking to open your first European market, I'll show you where to start, what to look for, and how to use LinkedIn to identify the right retailers, understand the market, map decision-makers and build your first prospecting approach. This isn't about randomly sending connection requests. It's about building the system behind your prospecting. Your first country. Your first targets. Your first conversations. Let's get into it. www.la-revolution.fr

  7. Aug 4

    C26 - Brand Strategy meets Retail Strategy: why you need both

    Brand strategy and retail strategy are often treated as two separate conversations. But the more you look at it, the more obvious it becomes: you need both. In this episode of The Retail Revolution Diary, I’m joined by David Nicholls, CEO of B Brand Design, to bring together two perspectives: David’s expertise in branding and consumer strategy, and mine in retail and buyer strategy. We explore what brand strategy really means, what makes a brand memorable, the biggest branding mistakes in the DIY industry, and why suppliers should be rethinking their brand strategy today. Then we connect it to retail. Because consumers need a reason to choose your brand, but retailers also need a reason to list it. So how do you build a brand that resonates with consumers while creating a strong proposition for buyers? From differentiation and private label to positioning, buyer expectations and long-term growth, we explore why brand strategy and retail strategy shouldn’t compete. They should reinforce each other.

    C26 - Brand Strategy meets Retail Strategy: why you need both

  8. Jul 24

    C25 - With Mike Hogenmiller (Ex-The Home Depot): Preparing for Major Retail Conversations: A European vs. U.S. Perspective

    What does it really take to succeed in a conversation with a major retailer? In this episode, I sit down with Mike Hogenmiller, former Merchandising Vice President at The Home Depot, for an honest discussion about how suppliers should prepare before walking into a retail buyer meeting. Together, we compare the European and U.S. approaches to supplier-retailer relationships, challenge common assumptions, and share practical advice drawn from years on both sides of the table. In this episode, we cover: How buyers prepare before meeting suppliers.The biggest mistakes suppliers make before a retail conversation.Why preparation goes far beyond having a good product.The differences between the U.S. and European retail mindset.How suppliers can build credibility before the meeting even starts.Practical tips to improve your next conversation with a major retailer.Whether you're preparing for your first buyer meeting or negotiating with international retailers, this episode will help you think like the people sitting on the other side of the table. Hosted by: Fiorella Origlia, Founder of LaRévolutionGuest: Mike Hogenmiller, former Merchandising Vice President at The Home Depot.

    C25 - With Mike Hogenmiller (Ex-The Home Depot): Preparing for Major Retail Conversations: A European vs. U.S. Perspective
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About

The Retail Revolution Diary is an unscripted, behind-the-scenes podcast where I speak as a retail transformer and ex-retail buyer about what suppliers truly face. Authentic insights, real stories from my work, the challenges my clients navigate, and the reflections that never make it into a deck. No script, just honest thoughts from inside LaRévolution!

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