Selling AI

Warren Kucker

Sellers learning from sellers how to navigate the new world of selling AI, with AI.

  1. Jul 8

    The Messaging Mistake Everyone Makes on LinkedIn (And How to Fix It in Two Sentences)

    The conversation delves into the evolution of outbound sales, the challenges of telemarketing and cold calling, common mistakes in LinkedIn outreach, effective messaging strategies, optimizing responses and follow-ups, and leveraging AI in sales outreach. The discussion highlights the transition from telemarketing to LinkedIn automation, the impact of COVID-19 on business models, and the rise of LinkedIn automation as a key outbound sales strategy. It also addresses the reasons for the decline of telemarketing and cold calling, the impact of technology on telemarketing, and the common mistakes made in LinkedIn outreach. Additionally, it explores the crafting of engaging and personalized messages, the importance of brevity and value proposition, and the differentiation of LinkedIn messaging from email. The conversation also emphasizes the enrichment and data management, the utilization of mobile numbers and email addresses, and the consistency and urgency in follow-up, as well as the adaptation to the preferred communication channel. Furthermore, it discusses the role of AI in outbound sales processes, the challenges and limitations of AI in sales outreach, and the use of AI dialing for lead follow-up. Takeaways Transition from telemarketing to LinkedIn automationImportance of personalized and engaging messagingUtilizing mobile numbers and email addresses for follow-upChallenges and limitations of AI in sales outreach Chapters 00:00 The Evolution of Outbound Sales05:46 Common Mistakes in LinkedIn Outreach12:45 Leveraging AI in Sales Outreach

  2. May 27

    AI Can Finally Kill CRM Data Entry. That Might Be the Problem.

    Eddie Reynolds, CEO of Union Square Consulting, shares insights on rev ops, CRM data entry, and leveraging AI in GoToMarket strategy. He discusses the impact of sales behavior, CRM implementation, and the role of AI in sales processes. The conversation delves into the challenges of deal qualification, stakeholder engagement, and the need for strategic sales approaches. The conversation covers the challenges of sales pipeline management, the impact of AI on sales processes, and the evolving role of CROs in tech-driven sales organizations. It also delves into the importance of customer journey mapping and the need for foundational definitions and processes in go-to-market strategy and operations. Takeaways Rev ops and AISales behavior impactCRM implementation challenges Sales pipeline management requires clear qualification criteria and visibility into the sales process.AI tools can automate data entry, provide coaching, and improve deal management for sales reps.Customer journey mapping and foundational definitions are essential for effective go-to-market strategy and operations. Chapters 00:00 Rev Ops and AI in GoToMarket Strategy09:40 Deal Qualification and Strategic Sales Approaches23:28 Sales Pipeline Management Challenges29:20 Impact of AI on Sales Processes36:37 Analytical Approach to Sales Process GTM Science Podcast: Spotify: Here & Apple: Here GTM Efficiency Pyramid Framework: HereGTM  Metrics Framework: Here GTM Science Newsletter: Here Eddie Reynolds' LinkedIn: Here

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Sellers learning from sellers how to navigate the new world of selling AI, with AI.