Social Media School

AJP Social Studio

Welcome to Social Media School - your no-judgement classroom for visibility, content and confidence. Join Alice for straight-talk lessons, supportive coaching and real life answers to real business questions. Whether you’re new to posting or ready to scale, you’ll learn how to show up, speak up and stand out online. Your audience is waiting... class is in session!

Episodes

  1. JAN 19

    How To Let Go Of Your “Perfect” Content Expectations Without Lowering Your Standards

    Perfect content feels safe, but it is one of the biggest reasons business owners stay silent online. In this episode of Social Media School, I explore why perfectionism slows growth, fuels burnout and leads to inconsistent posting, even when you deeply care about your brand. I talk about the real cost of spending hours editing reels and polishing carousels that never get posted, and why consistency and connection matter more than flawless execution. I explain why brand standards are not about perfection, but about integrity, value and showing up for the people who need you. You will learn how to reframe perfection without lowering your standards, why algorithms and audiences reward regular presence, how to use stories to build daily connection, and how to shift from asking is this perfect to asking is this valuable. If you are holding back content because it does not feel ready yet, this episode will help you move forward with clarity and confidence. Consistency builds trust. Perfection builds pressure. You get to choose which one you lead with. My Socials: https://www.facebook.com/ajpsocialstudio https://www.instagram.com/ajpsocialstudio/ https://www.linkedin.com/in/alice-potter-18b82994/ https://www.youtube.com/@AJPSOCIALSTUDIO https://www.tiktok.com/@ajpsocialstudio https://socialmediaschool.ajpsocialstudio.com/ perfectionism in social media, content perfectionism, consistent posting social media, social media mindset, posting consistently on instagram, authentic content marketing, imperfect content strategy, brand standards social media, fear of posting online, social media burnout, content creation for solo entrepreneurs, instagram stories strategy, how to grow without perfection, visibility for small business owners, presence over perfection,

    8 min
  2. JAN 12

    How To Build Camera Confidence And Finally Boss Video Content In 2026

    Confidence on camera is not something you wake up with one day. It is something you build through practice. In this episode of Social Media School, I answer one of the most common questions I get from business owners who want to use video but feel awkward, stiff or intimidated by what they see online. I break down why comparison is holding you back, how confidence works like a muscle, and why you cannot judge video results until you have shown up consistently. I share simple, low pressure ways to start building camera confidence, including using stories, talking to your phone without posting, and reframing the camera as a real person rather than a judging eye. I also explain why imperfect video often performs better than polished content, how batch filming reduces pressure, why captions are non negotiable, and how to stay focused without relying on scripts. This episode is about helping you feel more comfortable showing up as yourself on camera. If you want to build trust faster, create stronger connection and finally feel confident using video in your business, this episode will help you take that first step. My Socials: https://www.facebook.com/ajpsocialstudiohttps://www.instagram.com/ajpsocialstudio/https://www.linkedin.com/in/alice-potter-18b82994/https://www.youtube.com/@AJPSOCIALSTUDIOhttps://www.tiktok.com/@ajpsocialstudio https://socialmediaschool.ajpsocialstudio.com/ camera confidence for video,video content for beginners,how to feel confident on camera,instagram video tips,reels for small business,short form video strategy,talking head videos,batch filming content,video marketing for entrepreneurs,overcome fear of video,how to start posting videos,confidence on social media,personal brand video content,instagram reels tips,video content without scripts,

    10 min
  3. JAN 5

    Your Algorithm Proof Social Media Engagement Strategy for 2026

    Every time the algorithm changes, I see business owners panic and feel like they need to overhaul everything. In this episode of Social Media School, I break down why most people do not need to reinvent their strategy to stay visible in 2026. I share what actually matters when it comes to engagement and why chasing algorithm updates will always leave you feeling behind. We explore why saves, shares, comments and real conversations matter more than likes, and how shifting towards educational, value led content builds trust and authority over time. I also talk about why engagement is a two way relationship, how the way you interact with others affects your own visibility, and why thoughtful conversations create far more reach than posting more content. We look at why short form video, personal connection and behind the scenes content are essential for sustainable growth. If you want a social media strategy that survives algorithm changes, builds genuine connection and supports long term visibility without overwhelm, this episode will give you clarity and direction you can start using straight away. My Socials: https://www.facebook.com/ajpsocialstudio https://www.instagram.com/ajpsocialstudio/ https://www.linkedin.com/in/alice-potter-18b82994/ https://www.youtube.com/@AJPSOCIALSTUDIO https://www.tiktok.com/@ajpsocialstudio https://socialmediaschool.ajpsocialstudio.com/ social media algorithm 2026, social media strategy 2026, instagram algorithm tips, engagement strategy social media, build engagement on instagram, content strategy for small business, social media visibility, instagram saves and shares, community building on social media, short form video strategy, personal branding on social media, social media for entrepreneurs, small business social media tips, stop chasing the algorithm, authentic social media marketing,

    8 min

About

Welcome to Social Media School - your no-judgement classroom for visibility, content and confidence. Join Alice for straight-talk lessons, supportive coaching and real life answers to real business questions. Whether you’re new to posting or ready to scale, you’ll learn how to show up, speak up and stand out online. Your audience is waiting... class is in session!