In the EllaMents with Alishia Egenhoff

Alishia Egenhoff
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  • Entrepreneurship

In the EllaMents is a podcast for women and mompreneurs who are building a business while navigating real life, motherhood, mindset, and marketing, included. Hosted by Alishia Egenhoff, digital ads strategist and founder of Social EllaMents Marketing, each episode offers honest conversations about marketing strategy, entrepreneurship, and the seasons of business growth that don’t always get talked about. From simplifying digital marketing and building sustainable systems to confidence, clarity, and the vulnerabilities of motherhood, this podcast meets you where you are. If you’ve ever felt overwhelmed by marketing, exhausted by motherhood, unsure of your next step, or like everyone else has it figured out except you, In the EllaMents is here to help you feel supported, encouraged, and grounded. You’ll walk away with practical insights, a clearer perspective, and the reassurance that you don’t have to do this perfectly to build something meaningful.

  1. Oct 5

    One Closet at a Time Creating Space in Your Life

    What if the thing that's keeping you from functioning isn't your ability to work harder, but the space you're actually living in? What if your environment is telling you something about who you're trying to be versus who you actually are? In this episode, I'm sharing what happened when I realized our home wasn't organized for who we are anymore—it was still designed for the family we were six years ago. You'll learn how decluttering became about so much more than just cleaning. It's about letting go of old versions of yourself and making room for who you're becoming. I'll walk you through Marie Kondo's "spark joy" framework, why pacing matters (one closet at a time, not everything at once), and the real game-changer: a simple 10-15 minute daily reset that keeps the chaos from creeping back in. Because the bigger impact on your life is more than just cleaning out the closet—it's about what it creates space for. If you're holding onto things that represent who you used to be, or if your environment is keeping you from showing up as your best self, this one's for you. Support the show Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday! If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list. I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation. You can join the list here. Have a story to share? If you've been thinking about being a guest on In the EllaMents, I'd love to hear from you. Submit your story here. You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation. Thanks for being here — I’m really glad you’re listening.

  2. Sep 21

    If This Feels Manipulative, You're Looking at It Wrong: The Ethics of Influence

    Here's what I know: if marketing psychology makes you uncomfortable, you probably have good instincts. You care about whether you're hurting people. But what if that discomfort is actually pointing you toward something important—not a reason to avoid these principles, but a reason to understand them? In this episode, I'm breaking down Robert Cialdini's principles of influence: reciprocity, commitment and consistency, social proof, authority, liking, scarcity, and unity. But more importantly, I'm showing you the difference between ethical persuasion and manipulation—and it's not what you think. You'll learn how brands like Amazon, Spotify, Starbucks, Nike, and Patagonia use these principles ethically every single day. And I'll give you the three-question test to know whether you're serving your customer or manipulating them. If you've ever felt guilty about marketing, worried about being "salesy," or unsure if you're crossing an ethical line—this is for you. You're not manipulative for understanding how persuasion works. You're actually more ethical when you do. Get your copy of Influence: The Psychology of Persuasion Support the show Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday! If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list. I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation. You can join the list here. Have a story to share? If you've been thinking about being a guest on In the EllaMents, I'd love to hear from you. Submit your story here. You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation. Thanks for being here — I’m really glad you’re listening.

  3. Sep 7

    Start Before You're Ready: Here's What 20 Episodes Taught Me

    When I first thought about starting a podcast, I wasn't ready. I was already stretched to my limit. My husband's first response was, "Do you have the time for that?" And he wasn't wrong! But I started anyway. Twenty episodes in, I'm celebrating something I wasn't even sure would happen. But more importantly, I've learned something that changed everything: you don't have to be ready. You don't have to have it all figured out. You just have to find the pace YOU can actually sustain. In this episode, I'm sharing what 20 episodes taught me about starting scared, staying consistent without burning out, and discovering something about yourself you didn't expect. If you've been waiting to start that thing—the podcast, the business, the project, the conversation—but you keep telling yourself you don't have time or you're not ready, this one's for you. Sometimes you just have to begin. Support the show Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday! If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list. I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation. You can join the list here. Have a story to share? If you've been thinking about being a guest on In the EllaMents, I'd love to hear from you. Submit your story here. You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation. Thanks for being here — I’m really glad you’re listening.

  4. Aug 24

    You Don't Have to Do It All (And That's Actually Okay!)

    You're exhausted. Your brain is foggy. You're snapping at your kids over small things. You're emotionally numb even when good things happen. And you're wondering: why can't I just handle this? It's not you. We just don't talk about this enough. Modern motherhood is asking women to carry an overwhelming amount of emotional, mental, and physical responsibility all at once. The invisible labor. The mental load. The constant holding of everything together. In this episode, I'm naming what burnout actually feels like (it's not just tiredness), exploring the root of why we believe we have to do it all, and most importantly, sharing the specific systems I'm implementing to actually live differently. This episode is about making active choices about what you're going to carry and what you're going to let go of this season and next. You'll also learn why your capacity changes with the seasons of life, and how to work WITH that instead of against it. Support the show Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday! If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list. I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation. You can join the list here. Have a story to share? If you've been thinking about being a guest on In the EllaMents, I'd love to hear from you. Submit your story here. You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation. Thanks for being here — I’m really glad you’re listening.

  5. Aug 10

    Get Ahead on Your Q4 Marketing Now (Before It's Too Late)

    Q4 is about to be the busiest, most expensive time in the ad space. Everyone's fighting for attention during the holidays, which means ad costs are skyrocketing and competition is fierce. But here's what most business owners miss: Q4 isn't won in November. It's won right now, in August and September, when you're planning and preparing while everyone else is still sleeping on it. If you wait until October to start thinking about Q4, you've already lost. You'll be paying peak prices to test ads, scrambling to find assets, and executing without strategy. In this episode, I'm breaking down the exact 4-phase strategy that separates the brands crushing Q4 from the ones burning through budget. Plus the checklist of what you need to prep THIS MONTH so when the holiday rush hits, you're not also juggling your marketing from scratch. I've watched this industry shift from print to digital, and one thing that has never changed is this: the prepared win and the unprepared scramble. Support the show Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday! If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list. I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation. You can join the list here. Have a story to share? If you've been thinking about being a guest on In the EllaMents, I'd love to hear from you. Submit your story here. You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation. Thanks for being here — I’m really glad you’re listening.

  6. Jul 27

    What You Actually Need to Prepare Before Running Meta Ads (The Full Checklist)

    You're ready to run Meta Ads. Or at least, you think you are... But jumping in unprepared is one of the fastest ways to burn through money and potentially get zero results. Yikes! In this episode, I'm walking you through the 10 things you need before launching Meta Ads - from your Meta Pixel installation to knowing your conversion tracking to landing page setup to understanding broad versus interest targeting right now. You'll also hear the real patterns I see with clients who waste money, plus why authenticity in your ads actually matters more than you think. If you're even thinking about running Meta Ads, this is what you need to listen to first! Support the show Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday! If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list. I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation. You can join the list here. Have a story to share? If you've been thinking about being a guest on In the EllaMents, I'd love to hear from you. Submit your story here. You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation. Thanks for being here — I’m really glad you’re listening.

  7. Jul 13

    Your Word-of-Mouth Success Might Be Costing You Millions

    Your business is thriving through referrals and word-of-mouth. You're profitable. You're getting steady clients. People are talking about you. So why does it feel like something's missing? Here's what nobody tells you: just because your business is working doesn't mean it's working at full capacity. In this episode, I'm talking to the business owners who are already successful and wondering if they actually need marketing. I'm breaking down what word-of-mouth does really well, where it falls short, and the one question that will tell you whether you're making a conscious choice or just defaulting to what's comfortable. I'm also sharing why every business needs a different marketing strategy, how to actually track where your business is coming from, and the honest truth about DIY versus hiring help. This isn't about convincing you to spend money. It's about helping you make an intentional decision, whether that's staying exactly where you are or growing beyond your current network. Support the show Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday! If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list. I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation. You can join the list here. Have a story to share? If you've been thinking about being a guest on In the EllaMents, I'd love to hear from you. Submit your story here. You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation. Thanks for being here — I’m really glad you’re listening.

  8. Jun 29

    Entrepreneurship Is Lonely - Even When Your Business Is Successful

    You hit your revenue goals. Your business is growing. You should feel amazing. So why do you feel so alone? Nobody warns you about this part of entrepreneurship. The isolation. The decisions you have to make by yourself. The wins you celebrate alone. The doubt that creeps in at 2am when it's just you and your thoughts. The thing is that it doesn't just go away when you become successful. It's part of this journey. But what if there was a different way? In this episode, I'm talking about when that loneliness actually hits, why we default to seeing other entrepreneurs as competition (and why that makes it worse), plus what happened when I decided to collaborate instead. I'm sharing real stories about building friendships with people who could technically be my competitors, and how that changed everything for me, not just in business, but as a person. If you've been feeling alone in this entrepreneurial journey, this episode is for you. Support the show Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday! If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list. I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation. You can join the list here. Have a story to share? If you've been thinking about being a guest on In the EllaMents, I'd love to hear from you. Submit your story here. You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation. Thanks for being here — I’m really glad you’re listening.

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About

In the EllaMents is a podcast for women and mompreneurs who are building a business while navigating real life, motherhood, mindset, and marketing, included. Hosted by Alishia Egenhoff, digital ads strategist and founder of Social EllaMents Marketing, each episode offers honest conversations about marketing strategy, entrepreneurship, and the seasons of business growth that don’t always get talked about. From simplifying digital marketing and building sustainable systems to confidence, clarity, and the vulnerabilities of motherhood, this podcast meets you where you are. If you’ve ever felt overwhelmed by marketing, exhausted by motherhood, unsure of your next step, or like everyone else has it figured out except you, In the EllaMents is here to help you feel supported, encouraged, and grounded. You’ll walk away with practical insights, a clearer perspective, and the reassurance that you don’t have to do this perfectly to build something meaningful.

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