The Unspoken Yes

Roberto Platas
  • 5.0 (1)
  • CAREERS

Most decisions in advertising don't arrive as a clear yes or no. They show up as silence, as "interesting", as "let's revisit this", or as meetings that feel good and then quietly get forgotten. The Unspoken Yes is a podcast about learning to read those moments. Hosted by Roberto Platas, a creative leader with two decades of experience across Spain, the Middle East, Southeast Asia, and the U.S., the show looks at creativity, leadership, and careers inside advertising through a lens we all recognize but rarely use out loud: smart, sharp humor. We all know some things are easier to say with a half-smile, and some uncomfortable realities only surface once the room relaxes. Some episodes are solo reflections. Others are conversations with people who've learned, usually the hard way, how decisions actually get made, how creativity survives inside systems, and why what gets said out loud is rarely the whole story. This is not a podcast about motivation, hacks, or shiny frameworks. It's about pattern recognition, about creativity as a leadership tool, and about naming and publicly shaming what most people see every day but don't dare to say. If you've ever walked out of a meeting thinking "I think that went well" and then heard nothing... This podcast is for you.

Episodes

  1. Creative block in advertising. Why ideas freeze and how to get them moving again

    FEB 9

    Creative block in advertising. Why ideas freeze and how to get them moving again

    You know the feeling when every idea dies before it hits the page? That's not a creative block. That's you getting in your own way, too soon. In this episode, we get into why the more ads you've made, the harder it gets to start one. How that little voice shows up earlier every time. And why "stuck" usually just means you bailed before the idea got interesting. We cover the classic traps: perfectionism, comparisonitis, the fear that this one won't be the one, and what to do when you're deep in a brief and every thought feels DOA. If you've ever sat there convinced you've got nothing, only to realize later you didn't wait long enough, this one's worth your time.

    23 min
  2. Why selling creative ideas is harder than ever

    JAN 19

    Why selling creative ideas is harder than ever

    Selling creative ideas used to be part of the craft. Today, it’s often harder than coming up with the idea itself. Come with me to explore why selling creative ideas has become so difficult, what’s changed in client behavior and decision-making, and why talent alone no longer gets ideas approved. This conversation is for creatives, strategists, and leaders who sense that something fundamental has shifted. From risk-averse clients and broken feedback loops to politics, process, and performative collaboration, the problem isn’t creativity. It’s how decisions are made, avoided, or quietly deferred.

    19 min
  3. New Year resolutions vs reality: What actually changes your advertising career

    JAN 6

    New Year resolutions vs reality: What actually changes your advertising career

    In this episode of The Unspoken Yes, we start 2026 looking at why January feels heavier than it should, why creative resolutions often fail, and what actually works when your goals depend on processes you simply don't control. Instead of big promises or motivational noise, this episode focuses on small and practical decisions that change how you experience work inside advertising agencies and creative careers. Suscribe to the podcast for honest conversations about advertising, creative leadership, careers, and the decisions that rarely get discussed out loud. I also share a bilingual newsletter on LinkedIn, called El Sí Invisible, where these conversations continue in writing.

    13 min
  4. Reading between the silences: An introduction to The Unspoken Yes

    JAN 6

    Reading between the silences: An introduction to The Unspoken Yes

    Have you ever left an advertising meeting thinking "that went well"... and then nothing happened? This first episode of The Unspoken Yes is a short introduction to the ideas behind the podcast, and to the kind of conversations we'll be having going forward. Roberto Platas shares why silence, pauses, and what isn't said often matter more than the words themselves in advertising meetings, creative work, and leadership. Drawing from years of working across different countries and cultures, this episode sets the context for a series focused on reading rooms, understanding people, and navigating the invisible dynamics that shape ideas and decisions. This is not a how-to episode, it's an invitation to start paying attention. If you work in advertising, creativity, or leadership, The Unspoken Yes is a space to slow down, listen better, and understand what's really happening when no one says a word. Subscribe to follow the series from the beginning.

    10 min
  • 4 Episodes

About

Most decisions in advertising don't arrive as a clear yes or no. They show up as silence, as "interesting", as "let's revisit this", or as meetings that feel good and then quietly get forgotten. The Unspoken Yes is a podcast about learning to read those moments. Hosted by Roberto Platas, a creative leader with two decades of experience across Spain, the Middle East, Southeast Asia, and the U.S., the show looks at creativity, leadership, and careers inside advertising through a lens we all recognize but rarely use out loud: smart, sharp humor. We all know some things are easier to say with a half-smile, and some uncomfortable realities only surface once the room relaxes. Some episodes are solo reflections. Others are conversations with people who've learned, usually the hard way, how decisions actually get made, how creativity survives inside systems, and why what gets said out loud is rarely the whole story. This is not a podcast about motivation, hacks, or shiny frameworks. It's about pattern recognition, about creativity as a leadership tool, and about naming and publicly shaming what most people see every day but don't dare to say. If you've ever walked out of a meeting thinking "I think that went well" and then heard nothing... This podcast is for you.

Information

  • Creator
    Roberto Platas
  • Years Active
    2K
  • Episodes
    4
  • Rating
    Clean
  • Copyright
    © Roberto Platas 2026
  • Show Website
    The Unspoken Yes